AHP Career Track: Newsletter Advertiser Contractor
Back Country Horsemen of America (BCHA) is a 501c-3 non profit service organization with over 13,000 members, chapters in 26 states scattered across the United States and individual memberships in 47 states. We are currently accepting bid proposals for an advertiser contractor for the BCHA newsletter issued four (4) times annually with a printing quantity of 11,500 copies per issue. To view our past newsletters and for more information on BCHA please visit our website at www.backcountryhorse.com
Bids must be received by March 1, 2010 and contract awarded on May 1, 2010. Summer 2010 will be the first issue published under this contract.
Below you will find a list of items to be included in your bid proposal. After reviewing please mail your bid proposal by March 1, 2010 to Back Country Horsemen of America P.O. Box 1367, Graham WA 98338 and email to Allison Schottenhaml: Wilber94@fidnet.com
Newsletter Advertising Request for Proposals
- 25% commission will be paid on new advertising contracts. 20% commission will be paid for renewal of ads. (No commission will be paid on BCHA placed complimentary ads.)
- BCHA reserves the right to refuse advertising space to any person or company.
- It shall be the responsibility of the advertising contractor to solicit for new advertisers. BCHA may provide leads as a courtesy. Activity report will be provided to BCHA Media & Marketing Chair within thirty days of issue date.
- Advertisers that purchase a four issue advertisement in advance will be entitled to a logo link advertisement on BCHA Website for $50.00/ year with a 20% commission paid on the logo link ad.
- All ads must be paid in advance before inserting in the newsletter.
- Payment for ads will be made out to Back Country Horsemen of America (By check or Credit Card)
- All advertisers must have a dated and signed contract. A copy will be provided to BCHA Executive Secretary. Upon receipt of a signed contract and payment, the advertising contractor will be paid on a net 30 basis.
- Ads will be in black and white. Color will be available for an additional charge.
- Advertisers are required to sign off on a proof of their advertisement prior to first run. This approved proof will be submitted on a time frame established by the designer.
- All ads will be provided to newsletter designer by negotiated deadline between advertising contractor and design contractors.
- Advertising contractor will be entirely responsible for providing the designer with run and removal dates and copy ready advertisements.
- Designer may provide graphic design work for an additional charge to advertiser. This will be negotiated between the designer and the advertiser.
- All advertisers will receive a complementary copy of each issue they advertise in. Advertising contractor will provide updated mailing list of advertisers to Executive Secretary for each issue in which they advertise.
- This contract will be for one year with annual renewals possible, provided there is evidence of increased advertising sales.
Attachment #1: Advertising rates
Display Advertising Rates
Newsletter Size Single Issue 4 or More issues
(Cost per issue)
Full page Grayscale (9.75 x 11) $425 $370
(Total $1,480)
Full page Back Cover
Full color $700 $600
(Total $2,400)
Half page Back Cover
Full color $435 $385
(Total $1,540)
Half Page
Vertical (4.75w x 11h)
Horizontal (9.25w x 5.5h)
$235 $185 (Total $740)
Quarter Page
Vertical (5.375w x 4.75h)
$135 $110 (Total $440)
Eighth Page
Vertical (4.75w x 2.75h)
$95 $85 (Total $340)
Bulletin Board Advertising Rates
Newsletter Size Single Issue 4 or More issues
(Cost per issue)
1 column inch (2 x 1) $25 $15
(Total $60)
2 column inch (2w x 2.5h) $50 $40
(Total $120)
3 column inch (2w x 3.5h) $75 $65
(Total $260)
4 column inch (2w x 4.5h)
$100 $90
(Total $360)
Attachment #2: Website Logo Link Guidelines
6/25/2009
Guidelines for Logo Links on BCHA Website
Display & Bulletin Board Advertisers in BCHA’s National Newsletter that purchase advertising for four consecutive issues have an additional option of having a Business Card Size Logo Link on BCHA’s Website for a fee.
1) $50.00 fee provides a link on BCHA’s Website for one year.
2) Logo Link shall be submitted as a jpeg file.
3) File submitted will be reduced to 2” X 2.5” maximum size, no minimum.
4) Advertising Contractor will be in charge of all sales, submitting files in correct format to webmaster, and notifying webmaster to remove files.
5) Webmaster, Bob Badgley, Rbad832654@elltel.net
6) Advertising Director will receive 20% commission on all sales.
Rod Parks
Media & Marketing Committee Chairman