AHP Career Track: Web Properties For Sale
After a long, successful history in the equestrian publishing industry, Sostre Enterprises is putting its web properties, EquestianMag.com and ShopEquestrian.com, up for sale. EquestrianMag.com is the premium online magazine for equestrian enthusiasts and has served the industry for more than five years. ShopEquestrian is an equestrian shopping directory with over 30 active categories.
At this time, we’re only announcing the sale to members of the American Horse Publications association. We wanted to give you the first opportunity to acquire this leading equestrian property.
As you may know, EquestrianMag.com offers visitors regularly updated equestrian news, exclusive equestrian articles, and, through ShopEquestrian.com, a huge Equestrian Shopping Directory. This advertiser-driven online magazine model offers an attractive opportunity for publishers, advertisers or others in the equestrian industry to build on a highly successful business and publishing niche.
“Because Sostre Enterprises is shifting its focus away from running online magazine properties, EquestrianMag no longer fits our business model,” says Pedro Sostre, president of Sostre Enterprises. “EquestrianMag.com is a strong performer and would serve as the ideal digital component to an established brand, or an opportunity for a smaller online publishing company to hit the ground running in a profitable niche.”
EquestrianMag offers:
8,200+ articles, including exclusive content
15,000+ visits a month
20,000+ pageviews a month
4,500+ indexed Google pages
Domain Age: 6+ years
Time To Expiration: 3+ years
Traffic Rank: Top 3.414% (according to Alexa)
Google Search rank for popular keywords:
1st equestrian magazine
1st wef results
1st 2007 preakness stakes winner
1st equestrian employment
1st equine magazine
1st american grand prix association
1st history of horses and humans
1st pamper your horse
1st equestrian articles
1st southern horse festival
2nd budweiser invitational 2010
2nd the oaks horse show
2nd equestrian events 2010
2nd tampa equestrian festival
2nd usef magazine
3rd wef results 2010
4th history of horseback riding
7th narha
7th world equestrian games
7th world equestrian games 2010
8th equestrian jobs
8th equestrian singles
“Operating costs for EquestrianMag are nominal, advertising interest is strong—and the site ranks number one on several highly competitive keywords,” Sostre says. “The site features hundreds of search engine optimized pages that publishers can build on. We wanted to give existing equine publishers this exclusive opportunity to purchase EquestrianMag and Shopequestrian.com before listing them for sale to the public.”
EquestrianMag.com is currently hosted on DriveCMS, a robust and user friendly content management system (CMS), with low monthly fees. DriveCMS allows even inexperienced publishers to update the site in minutes. However, the content is portable if the new owner chooses to use a different content management system.
“EquestrianMag does not currently employ a staff of writers and relies heavily on industry contacts to provide content,” Sostre says. “Any organization that chooses to produce daily, original content could exponentially increase the success of the publication with readers and advertisers, however the current model proves it is not necessary to incur these costs to provide value to the target audience.”
If you are interested in discussing an acquisition of EquestrianMag.com and Shopequestrian.com, contact:
Pedro Sostre
pedro@equestrianmag.com
305-772-5651