AHP Career Track: Director of Media/Public Relations
BASIC FUNCTION:
The Director of Media/Public Relations is responsible for developing and implementing AQHA’s communications plans, and providing guidance to the various departments and programs to ensure ongoing success of media/public relations campaigns. The Director of Media/Public Relations will create material to position AQHA as the industry leader and the American Quarter Horse as the preferred breed on a worldwide basis. The Director of Media/Public Relations will work with the marketing and publications staff to maximize all marketing efforts.
SPECIFIC RESPONSIBILITIES:
- Oversee AQHA and AQHF communications and event promotion strategies.
- Direct Association and Foundation communications, public relations and publicity efforts.
- Proof all press releases/outside communications to ensure they are timely, accurate and meet Association standards and goals.
- Assist Association and Foundation departments in the development of material necessary to achieve their marketing goals. Monitor and analyze media and public relations for effect/efficiency and make recommendations for improvement.
- Write and update comprehensive marketing plans with stated missions, goals, detailed timelines, benchmarks and measurement standards
- Work with director of editorial content, director of education, director of advertising and Internet editor to achieve economies of scale and efficiencies in developing promotional material.
- Look for ways to use already developed content in multiple ways.
- Develop material to generate growth of AQHA membership and that enhances American Quarter Horse ownership and participation. Guides the preparation of AQHA and AQHF business and marketing plans.
- Write or assign press releases, brochures, Web content and other marketing and information materials
- Oversees distribution of all AQHA/AQHF material ensuring it reaches target market.
- Establish and meet press release deadlines, ensure Web material is updated frequently
- Write public service announcements, scripts, internal communications and speeches or executive communications, as needed.
Perform other duties as required.
INTERNAL RELATIONS:
Reports to Senior Director of Marketing and Publications and maintains regular contact with Association staff and employees.
EXTERNAL RELATIONS:
Maintain contact with members, industry officials, vendors and participants at various events.
MINIMUM REQUIREMENTS:
- Bachelor’s degree in marketing, communications, journalism, English or related degree
- At least seven years marketing/communications experience in a fast-paced, multi-faceted area.
- Ability to oversee, guide and manage multiple projects
- Must have exemplary writing skills with deep knowledge of AP style and English grammar
- MS Office skills with some design experience a plus
- Meticulous attention to detail and superior organizational skills
To apply, send resume, cover letter and at least three writing samples to:
Jim Bret Campbell
jbcampbell@aqha.org
Senior Director of Marketing and Publications
1600 Quarter Horse Drive
Amarillo, Texas 79104
Office: (806) 378-4377
Cell: (806) 679-0373