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Carl Landau: Perspectives on Professional Advertising Sales


Carl Landau, President of Niche Media, Davis, California, presented a general session titled “Advertising Sales for Niche Media” at the AHP Golden Opportunity 2001 Seminar in San Mateo, California, in June. He is one of the leading niche magazine publishers in the country. He started Computer Language magazine in the mid-eighties with just $50,000. After that successful launch, he added AI Expert magazine and the Software Development Conference & Tradeshow.  Three years later, he sold the three properties to Miller Freeman Publications for $5 million.

Most recently, he started and sold Brew Your Own, WineMaker, and BrewPub magazines, and the National Brewpub Conference & Tradeshow.

Today, he is president of Niche Media and teaches a two-day Magazine Advertising Sales Seminar for publishers across the country. Carl has granted AHP permission to post several of his articles on their website. Click on the title to download in PDF format:

 To learn more, visit Carl’s website at http://nichemania.com/.