American Horse Publications

          For The Record
Chris Brune, Editor; Barrie Reightler, Designer
November / December 1999

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Contents:

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Are You T2K Ready?

Oh no, you’re probably thinking that you’re in for another new millennium headache. On the contrary, T2K stands for Texas 2000 and it refers to the American Horse Publications annual meeting and seminar to be held at the DFW Airport Marriott in Irving, Texas, on May 18-20, 2000.

The design of the logo for the summer seminar was again donated by Holly Parker of Idea Flight, Inc. and created by Jack Strickland, who performed double duty by also designing the logo to mark AHP’s 30th year. Both are shown above.

The T2K Seminar will be a special event as AHP members gather in the Lone Star State to celebrate the association’s 30th anniversary. The Seminar Committee, chaired by First Vice-President Warren Wilson, is planning a well-rounded program as well as adding a few new twists to the three-day event.

REGISTRATION FEES

Seminar registration for AHP Members is $225 and includes sessions, meals, Awards Banquet and Student Award Dinner. Additional registrants from the same company are $175 per person. Student members may attend the entire seminar for $125. One day (Friday or Saturday) registrations are $125 per day/per person. Meal functions for guests may be purchased individually. Cost of any optional activities will be announced later.

KEYNOTE SPEAKERS

Headlining the educational sessions are Paula LaRocque and Ralph Monti. Paula LaRocque, assistant managing editor and writing coach at The Dallas Morning News, frequently speaks on effective communication and has conducted writing workshops for scores of newspapers in the United States and Canada. She was writing consultant for the Associated Press Washington Bureau from 1989 to 1993. She has appeared regularly on Dallas’ NPR station, for which she also has presented morning commentaries. She writes a regular column on writing and the language for Quill magazine, for The Dallas Morning News, and for the APME News. She is a member of the Associated Press Managing Editors association executive board. A television special, "The Writing Coach, With Paula LaRocque," premiered in Dallas in 1993 and airs periodically on PBS stations across the country. Paula will present a session titled, "Secrets of Good Writing," on Friday, May 19, from 9:00 a.m. to noon.

Ralph Monti is a management consultant with clients in the magazine publishing, custom publishing and communications industries. He has specialized in company turn-arounds and reorganizations and has more than 20 years experience in magazine strategic planning, editorial positioning, circulation development, marketing and sales development, market research and promotion. As President of Special Interest Media, he works with magazine publishers in all magazine management disciplines: editorial, circulation, advertising sales, production, and ancillary brand extensions, including international sales and marketing, the Internet and industry conferences. Ralph is a faculty member of the Folio:Show publishing seminars, the Circulation Management Conference & Expo and the Magazine Publishers of America Professional Development Program. He will present two sessions, "How To Hire The Best Talent Through Smart Interview Techniques" on Friday afternoon and "12 New Economy Principles Today’s Publishing Leader Should Know," on Saturday morning.

SCHEDULE OF EVENTS

The annual event brings together equine publishing professionals for several days of workshops, seminars, networking and fun. The following is a tentative schedule of events to assist you with your travel plans.

Wednesday, May 17

12:00 - 5:00 p.m. AHP Board of Directors Meeting

Thursday, May 18

11:00 a.m - 5:00 p.m Luncheon & Texas Ranch Tour (optional)
7:00 - 10:00 p.m. Welcome Reception

Friday, May 19

8:00 - 9:00 a.m. Welcome Breakfast
9:00 - 12:00 p.m Keynote Speaker: Paula LaRocque
12:00 - 1:00 p.m. Luncheon
1:00 - 1:45  p.m. General Membership Meeting
2:00 - 3:00  p.m. Panel Discussion
3:15 - 4:15 p.m. Keynote Speaker: Ralph Monti "How To Hire The Best Talent"
4:15 - 5:00 p.m. General Session
6:30 - 7:30 p.m. Student Award Reception
7:30 - 10:30 p.m Student Award Dinner & Auction

Saturday, May 20

8:00 - 9:00 A.M. Breakfast
9:00 - 10:30 A.M. Keynote Speaker: Ralph Monti "12 New Economy Principles"
11:00 - 12:00 P.M. General Session
12:00 - 1:00 P.M. Luncheon
1:00 - 3:30 P. M. Interactive Workshop Sessions
3:30 - 5:00 P.M. Preakness Party
6:00 - 11:00 P.M. Awards Night and 30th Anniversary Celebration at The Movie Studios at Las Colinas

HEADQUARTERS HOTEL

The headquarters hotel is the Dallas/Fort Worth Airport Marriott located at 8440 Freeport Parkway in Irving, TX. Adjacent to the DFW Airport, complimentary 24-hour shuttle service from gate to lobby will have you at the hotel in minutes. The AHP group room rate is $94 single/double for up to 4 people plus 13% state and local taxes. All rooms have individual climate control, modem/computer hookup, color TV with cable, in-room pay movies, iron and ironing board. Hotel facilities include indoor/outdoor pool, whirlpool and sauna, health club, business center, two restaurants, sports bar and lobby bar. The DFW Marriott is centrally located 21 minutes to downtown Dallas and 26 minutes to downtown Fort Worth.

The cutoff for reservations is April 26, 2000. The special non-commissionable group rate is available Thursday, May 18 to Saturday, May 20, with a limited number of rooms available on Tuesday, Wednesday, and Sunday. Check-in time is 3:00 p.m.; check-out time is 1:00 p.m. To make reservations, you may call: 1(800) 228-9290 or contact Chris for a convenient Reservation Form and fax to (972) 929-6599.

30TH ANNIVERSARY CELEBRATION

The climax of the seminar activities is AHP’s version of the Academy Awards, where the winners in the AHP Annual Awards competition will be announced. In 2000, members of American Horse Publications will also be celebrating 30 years and what place could be more appropriate than a movie studio? This year, AHP takes its awards night offsite to The Movie Studios at Las Colinas, a short 10 minute ride from the Marriott. The Studios is not just a tourist stop, although members will see sets and props from many memorable movies. The facility is an actual working movie location with three soundstages. The Awards Reception will be held in the canteen, where scenes from Walker: Texas Ranger are filmed regularly. The Movie Studios at Las Colinas is the only movie studio between the East and West Coasts that is open to the public and it will be the perfect setting to honor our award winners and celebrate our anniversary.

If you have any questions about the T2K Seminar, please contact: Chris Brune, AHP, (904) 760-7743; or E-mail: AHorsePubs@aol.com.


Converting from Camera Ready
to Electronic Ready

by William E. Jones
The Journal of Equine Veterinary Science

I think back how simple life was when we could just state on our rate card, 15% discount for camera-ready copy. When it comes to electronic submission of ads, it is really hard to determine requirements for the 15% agency discount. What a multitude of problems come my way now, with everyone and his brother making up desk top electronic ads on every type of software imaginable. And I complicate the process by being on a Mac operating system with everyone else on Windows.

Thank heavens for the zip drive and e-mail. If it wasn’t for Photoshop, I would go back to camera-ready copy for all ads submitted. Nearly everyone out there in computer graphics is in a learning mode. Everyone is trying to determine what the "accepted" standard is in software for graphics and page layout. Most small to medium companies selling an equine product have begun to do their own web pages in-house, and they are also trying their hand at making ads on the computer.

I get logos and photos in ads that have been downloaded from a website at 72 dpi resolution. I get fancy ads in QuarkXpress with no fonts to go with it. I get ads to be run on a 2-color form but flattened in a CMYK (4-color) mode. I get disks with no printed copy of the ad, so I never know if all the parts are there when I turn it over to my printer.

I finally wrote a 1200 word description for advertisers to explain what was an acceptable "electronic-ready" ad for our system. It was a help, but still many ads require a lot of conversion and re-doing to make them compatible with our system.

Here are my suggestions to advertisers and graphic artists sending ads for our journal:

  1. Include all the fonts (screen fonts and printer fonts).
  2. Include separate tif files for each graphic.
  3. Make sure that photos are at least 300 dpi (dots per square inch).
  4. Make sure line drawing are at least 1200 dpi.
  5. While text can be prepared in Photoshop, or an illustrating program, the best quality comes from text placed in the final page output program, such as InDesign or Quark.
  6. Save the final ad in eps (encapsulated postscript) compatible with Photoshop (this provides the necessary low-resolution image header which can be placed on the Quark, PageMaker, or In Design page.
  7. Don’t leave color ads in RGB (monitor colors), but convert them to CMYK or spot colors (if a 2-color ad).

We find that placing black and white ads on the page, if less than a full page ad, saves stripping charges at the printer. There is no saving for full page ads, and it is cheaper to strip the "pulled" 4-color ad than make new negatives every time from the electronic pages.

If anyone else out there has similar problems, I would like to hear how they have resolved them. There is a lot to learn about this new process. It would make it much easier if we were all working with the same software and the same operating system.

AHP members who would like to respond to Bill’s article may send their response via an e-mail message to AHorsePubs@aol.com or contact Bill direct at vetdata@gte.net.


AHP Trade Show Program Offers New Events, Increased Member Participation,
and Group Discounts

The AHP Newsstand is a co-operative program that provides members with a cost effective way to participate with a targeted and professional exhibit at national and regional equine events. Publication members have an opportunity to distribute their publications and acquire valuable subscriber leads generated from the free drawings for a one-year subscription which are held during each event. Leads are available on either labels or disk. Publications with a circulation under 5,000 are offered the option to participate in the program by choosing to send half the number of copies for half price. Free distribution allows members who contract their own space at these events to use the AHP booth as a second point of distribution and members with a free publication to participate.

NEW in 2000—Affiliate and Corporate members may also participate in this program and have an opportunity to distribute up to 300 copies of one promotional piece advertising their product or service. No sales or orders will be taken at the booth. AND—A group discount is available for publication members published by the same publisher: 2 publications = $50 discount off total fees per event; 3 publications = $100 discount off total fees per event; 4 or more publications = $200 discount off total fees per event

Member participating fees are assessed based on cost of exhibit space, furniture rental, supplies, staffing, and/or any additional expenses directly associated with the booth. Participating members are only responsible for shipping their publications or promotional pieces to the event on time.

Several new events have been added to the 2000 Trade Show Program.

¨ . NEW! Horse World Expo, January 14-16, 2000—Maryland State Fairgrounds, Timonium, MD—The 4th annual Horse World Expo is located in the center of Baltimore’s beautiful hunt country.

¨ . NEW! EquiFest of Kansas, February 25-27, 2000—Kansas Coliseum, Wichita, KS—EquiFest of Kansas is a three-day horse fair and exposition attracting horse owners and enthusiasts from Kansas and surrounding states. The third annual event drew over 15,892 in attendance.

¨ . Equine Affaire Spring Show, April 6-9, 2000—Ohio Expo Center, Columbus, OH—More than 220,000 horse people and 50 breeds of horses have attended Equine Affaire during the past six years and trade show space has sold out months before the show.

¨ . Equitana USA, June 15-18, 2000— Kentucky Fair & Expo Center, Louisville, KY—Since its inception in 1996, Equitana USA has attracted visitors from every state, every Canadian province and 44 foreign countries. In 1999, attendance was 49,262.

¨ . Equi-Fair, September 6-10, 2000— Spruce Meadows, Calgary, Alberta, Canada—This comprehensive five-day trade show designed for the horse industry attracted over 169,000 visitors in 1999 and will celebrate its 25th anniversary in 2000.

¨ . Equine Affaire Fall Show, November 9-12, 2000—Eastern States Expo, W. Springfield, MA—This will be the third year for Equine Affaire’s fall show which attracts horse people from the northeast region and beyond.

¨ . NEW! EqWest, November 17-19, 2000—Del Mar Fairgrounds, Del Mar, CAA regional show created by the producers of Equitana USA to address the growing horse industry market in the Western states.

To join this activity, complete the Trade Show Participation Form to confirm your reservation. Send to: American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119, or Fax (904) 760-7728. Shipping instructions will be confirmed 30 days prior to the event and members will be invoiced at that time. Fees will not be refunded without a written cancellation notice 10 days prior to the event. For further information, call Chris at (904) 760-7743.


AHP Student Award applications available

College students who are pursuing a career in equine publishing are eligible to compete for American Horse Publications 2000 Student Award. Students who will be a junior or senior at the start of the 2000-2001 college year, with at least one semester before graduation, have a chance to win a cash award of $500 plus an all-expense paid trip to AHP’s annual meeting and seminar. The AHP/T2K Seminar will be held in Irving, Texas, on May 18-20, 2000. The seminar will include three days of educational sessions and related activities including the Student Award Dinner and Auction, Annual Awards Banquet and Presentations, and AHP’s 30th Anniversary celebration. The Student Award Winner will have an opportunity to meet leading equine publishing professionals and discuss career possibilities.

Student Award applicants are required to send a completed application form plus additional information by March 17, 2000. Eligible students may request a brochure and application by contacting: Chris Brune, American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119; (904) 760-7743; Fax: (904) 760-7728; E-mail: AHorsePubs@aol.com.

American Horse Publications offers two other opportunities to students wishing to become involved in the equine publishing industry.

Student Membership is open to high school, college, and graduate students for an annual fee of $25. Student Members receive the following: certificate of membership, an opportunity to attend the AHP seminar in Texas at a reduced registration fee, listing in the online and published versions of the 2000 Membership Directory, and the AHP bimonthly newsletter, "For the record."

The Internship Program was designed specifically for college students who have an interest in horses and seek a career in equine publishing. This program is a great way to provide students with the resume-building experience that’s so critical to today’s career market. Interns gain valuable hands-on real life experience and member publications acquire additional help when and where they need it most. The AHP Internship Handbook provides information about the program, a directory of participating AHP members, and an application.


30th Anniversary Awards Contest

Rules and entry forms for the 2000 Annual Awards Contest have been mailed to AHP members. The deadline date is Monday, January 24, 2000. Remember! Your 2000 membership dues must be paid by January 24, or your entries will be ineligible. Late entries will not be accepted.

The Awards Committee approved several changes to this year’s contest. Newsletter Cover Page and General Excellence Self-Supported Free Publication were discontinued due to lack of sufficient entries. The Equine Website class was replaced with the Electronic Publication class which is open to AHP Electronic Publication members only. The Electronic Publication membership category was approved at the General Membership meeting in Nashville. Electronic Publication membership is available to publications distributed via the Internet in the English language. Because of the unique nature of this media, applications for Electronic Publication membership are reviewed by a standing committee of the AHP. Applicants must satisfy three prime criteria: (a) undergo regular content update and/or revision; (b) serve a substantive audience, as demonstrated by usage logs; and (c) either demonstrate that the publication serves a membership or other constituency; or is supported by paid subscriptions or paid advertising. The decision of the review committee is final. If you entered the Equine Website class last year and wish to apply for Electronic Publication membership, contact the AHP office for an application or use the online application.

The General Excellence Association or Subsidized Magazine class will be split into two circulation divisions for magazines under 15,000 and magazines 15,000 and over. An Overall General Excellence Award will be presented to one of the finalists in the seven General Excellence classes. There is no additional entry fee for this overall award. Honorable mentions will be awarded in classes with over 10 entries.

Entries in the Equine-related Book class may be entered either as a single entry or a series of three or more books all published in 1999. Series entries may have different authors, subjects or format, but must have a sense of continuity which identifies them as a series and be written or published by an AHP member.

Criteria for judging the Equine Calendar has been clarified to read that entries will be judged on design, photography/illustration, commercial viability, strong ancillary information and suitability to discipline, breed or goal. Please note that the calendar must be for 1999.

Although, the Editorial Content classes are open to Publication members only, Affiliate or Student member journalists may contact and request an AHP Publication member to enter their articles from 1999 in Editorial Content classes.

Judging and processing for the 2000 Awards Contest will be handled by AHP President Robert Banner, who will receive assistance from Laura Rose and AHP Executive Director Chris Brune. Although The Chronicle of the Horse will be ineligible for the 2000 contest, the publication may enter material from 1999 in 2001.

Award presentations will be held on May 20, 2000, during the AHP/T2K Seminar in Irving, Texas, scheduled for May 18-20 at the DFW Airport Marriott. Members won’t want to miss AHP’s "Academy Awards" night at The Movie Studios at Las Colinas, where the association will also celebrate its 30th Anniversary. If you have any questions regarding the Awards Contest or the T2K Seminar, contact Chris at (904) 760-7743.


AHP Who’s Who

Doug Hayes of The Quarter Horse Journal offered advice on getting the most out of your print budget on the October 30 radio segment of The Horse Show with Rick Lamb Radio for America's Horse Lovers.

Idea Flight announced the grand opening of their client, Exhibitor Laboratories’ website at www.exhibitorlabs.com.

Two publications that have ceased publishing in 1999 are Horsemen’s Voice and America’s Cutter.

The American Quarter Horse Association announced the addition and promotion of several new employees. Leslie Brown has joined AQHA as Marketing Services Manager, Gilean Newman as Manager of Recreational Riding Programs, and Kellye DeBord has been promoted to Manager of Sponsored Programs for AQHA.

Jennifer Barron, former field editor since June 1998, has been promoted to Assistant Editor of The Quarter Horse Journal. She will support the editor on planning and production of all editorial material.

The Backstretch claimed a first place in the 11th annual AQHA Sprint Awards that mark excellence in the coverage and promotion of American Quarter Horse racing. "Lukas Stables - Operation Reopens Its Quarter Horse Division," written by Jennie Rees won the category for best Newspaper/Magazine Feature Article.

Do you have news you wish to share with AHP members? Send news releases and updates to AHP For the record, Chris Brune, Editor, 49 Spinnaker Circle, South Daytona, FL 32119; or fax (904) 760-7728 or e-mail AHorsePubs@aol.com.


Sign up for 2000 AHP Internship Handbook

If you’re interested in hosting an intern, you need to submit your listing for 2000. The information you provide will be compiled in the 2000 AHP Internship Handbook, which will be sent to colleges and schools across the country with journalism, equine studies, agricultural communications, and riding programs.

The American Horse Publications Internship Program is designed to bring students interested in pursuing careers in the equine publishing industry to work at AHP member publications and businesses. Interns gain valuable experience that helps them enter the workplace; member publications and businesses get additional help where they need it most. This is a wonderful opportunity for AHP members, whether you have an existing internship program or want to establish one.

A set of guidelines protects the interest of both the intern and the AHP member. Students apply directly to the AHP member, and the AHP member chooses and meets with the interns they are interested in. AHP members may hire as many interns as they like, but should report back to AHP when they have hired an intern. AHP does not function as a clearinghouse nor mandate AHP members' in-house internship programs. AHP’s role in the program is to serve as the umbrella organization, creating the application process and providing the forms, mailing list, and directory.

Thirty-five members were listed in the 1999 Internship Handbook sponsored by the American Quarter Horse Association, and we hope to add to that number in 2000. Although hosting an intern can mean a little extra effort on your part, the rewards of working with these talented young people are well worth it. For more information on the AHP Internship Program, click here for an application or contact Chris at (904) 760-7743.


Industry News

AHP publication members win AQHA Steel Dust Awards

Several AHP members were among the winners in the first-ever AQHA Steel Dust Awards. The inaugural contest drew 127 entries from 34 entities in 13 categories. "Jody Fairfax" was the winning article published in America’s Barrel Racer that took first place in Feature Article, Magazine Circulation under 10,000. Second place in that category went to "Lukas Stables Operation Reopens Its Quarter Horse Division" published in The Backstretch. Articles published in America’s Barrel Racer also received third place and honorable mention. In the Magazine Commentary, Magazine Circulation Under 10,000 class, honorable mention was awarded to Connie Lechleitner, for her personal columns published in Ohio Quarter Horse News. "Farewell To The Master," an article written by Jennifer Meyer for Horse & Rider, won the Feature Article, Magazine Circulation More Than 10,000. Finishing third in that category was "Earn A College Degree in Cow Horse," published in The Western Horse. In News Reporting, Magazine Circulation More Than 10,000, the Steel Dust Winner was "Industry Update: HYPP," published in The Western Horse, second place went to "Triple Tough," published in Horse & Rider, and receiving honorable mention were articles in Performance Horse and The Western Horse. The winner in Magazine Commentary, Magazine Circulation More Than 10,000, was "Postcards From The Road," published in The Western Horse. The Ohio Quarter Horse News placed second in the Newsletter category. In the Photography class, a photograph by Charles Mann published in The Western Horse, won first place. Honorable mentions were awarded to Quarter Horse News for photographs by John Brasseaux and Cheryl Magoteaux. Winners received a limited-edition bronze by renowned artist Lisa Perry. For information on the 2000 AQHA Steel Dust Media and Marketing Professionals Awards Program, contact AQHA at (806) 376-4811 or visit www.aqha.com.

Magazine Fair at University of Missouri School of Journalism

Don Ranly, Professor, Head of the Magazine Program at the University of Missouri’s School of Journalism invites AHP members to attend their third annual Magazine Fair to be held on February 25, 2000, in Columbia, Missouri. They will set up a table to exhibit publications and invite students to visit with you about the possibility of internships or jobs. If you would like to attend or need further information, please contact: Kim Townlain at (573) 884-1869 or e-mail Kim_Townlain@jmail.jour.missouri.edu.

Nominees needed for International Equine Veterinarians Hall of Fame

American Farriers Journal is taking nominations for the class of 2000. Nominees should be distinguished in many ways by their actions and careers. Anyone can nominate a vet for the Hall of Fame. Nomination deadline is January 31, 2000. Mail to: American Farriers Journal, International Equine Veterinarians Hall of Fame, P. O. Box 624, Brookfield, WI 53008-0624 or fax to (262) 782-1252 or e-mail to info@lesspub.com. Please include your phone number and address in case more information is needed.

Reining set for international approval

The equestrian sport of reining took a major step in becoming the first internationally approved western discipline when the Federal Equestre Internationale (FEI) recommended it for approval at its next General Assembly on April 10-14, 2000, in Mainz, Germany. AHSA, AQHA, USET and NRHA have worked closely with FEI to move forward on the international scene. The next step is for reining rules to be established in accordance with FEI regulations.

AQHA children’s book makes debut

The Kids’ Book of the American Quarter Horse has been released by the American Quarter Horse Association. Written by Steven D. Price, the book is an introductory guide to owning, riding and caring for horses. The book is available at a special introductory price of $15 (retail $19.95) by visiting www.aqha.com.

National Sporting Library has a new home

Nearly 700, including a virtual who’s who of the horse world, attended the grand opening of the National Sporting Library in Middleburg, Virginia, on September 18. The three-level building, designed to resemble a carriage house, is home to the world’s most extraordinary collection of books on turf and field sports--including first editions of the earliest (16th century) works on classical equitation and horse care.

The library’s oldest book, Artis Veterinariae, thought to be the first published work of veterinary medicine, is from 1528. Another priceless volume is Theodore Roosevelt’s handwritten draft of an 1886 magazine article, "Riding to Hounds on Long Island." The library was the recent recipient of the 5,000-book sporting collection of John and Martha Daniels of Camden, South Carolina. The collection, for example, includes the first edition (1653) of Izaak Walton’s The Compleat Angler along with nearly 100 subsequent editions of the classic work. These works will reside in the climate controlled F. Ambrose Clark Rare Book Room.

In the stately Forrest Mars Sr. exhibit hall, the library’s premiere exhibition, "Treasures of the National Sporting Library," will celebrate the library’s rarest possessions, including original drawings by Henry Alken, the earliest newspaper coverage of sports in America and classic first editions of works on fox hunting.

Tessa Pullan’s bronze statue of a Civil War cavalry horse, a gift of the late Paul Mellon, stands on the grounds in front of the library. Ten 19th century weathervanes, also gifts of Mr. Mellon, are displayed in the foyer. In the main floor stacks are reading alcoves faux-painted knotty cypress and furnished with sofas and chairs in leather and linen. The library walls feature sporting art from the NSL’s collection and other sources.

In the magnificent Founders’ Room with state-of-the-art sound and audiovisual equipment, the library will present monthly lectures by noted scholars and writers on topics ranging from horse breeding to fishing to field sports.

Harness Racing Staffers Win Humanitarian Award

Harness Racing Communications staffers Ellen Harvey and Gen Sullivan are the recipients of a special humanitarian award from the New York City chapter of the United States Harness Writers Association. The award, presented at their annual dinner on November 13 at Yonkers Raceway, was given for HRC's work in gaining publicity for a sale of 26 abandoned Standardbreds in Alloway, New Jersey in February of 1999. All of the horses ended up in good homes, either through private buyers or the Standardbred Retirement Foundation.

Equine issues addressed at AFBF Conference

Animal health concerns, manure management, vaccinations and migrant worker legislation are just a few of the many issues faced by America's equine producers. To find ways of approaching these challenges, the American Farm Bureau Federation hosted the inaugural Equine Conference October 24-26 in Lexington, KY.

One of the objectives of the conference was to determine ways of raising the visibility of the equine industry, and to find ways of increasing awareness among the general public of the horse industry's concerns.

"This meeting proved that many states have members who are looking toward Farm Bureau to assist them with equine industry issues," said Joe Miller, a policy specialist with AFBF. Miller pointed out that some state Farm Bureaus have already formed equine committees.

The committee hopes to open avenues of communication, increase membership and work to have equine representatives be included in existing Farm Bureau committees, such as the animal health and labor committees.

The committee called on AFBF to work with the Agriculture Department in developing an accurate horse count. It also wants to elevate equine policy issues within Farm Bureau, both on the state and national levels.

"This conference gave Farm Bureaus the opportunity to come together to form the basis for Farm Bureau's work with the equine industry," said Miller.


Renewals for 2000 in the mail

Membership renewal notices were mailed the first week in December. Remember to mail your dues promptly to insure your eligibility for the annual Awards Contest. Publication members must provide verification of circulation by one of three methods: postal statement, printer invoice, or ABC/BPA audit statement. Although AHP does not require each member to send a complimentary subscription, we do request a sample copy each year to be placed in the AHP library. The choice to send a complimentary subscription is yours and is certainly appreciated since it provides the association with a way of keeping informed of its members activities and progress. Please verify that the correct mailing address for American Horse Publications is 49 Spinnaker Circle, South Daytona, FL 32119.


Membership Categories for the New Millennium

In the year 2000, American Horse Publications has expanded its membership categories to recognize the globalization of equine publishing, the growing influence of new media, and aspiring young professionals. AHP offers six membership categories from which to choose. In some cases, you may qualify for more than one. For example, an association may join as a Corporate member and the magazine it publishes may join as a Publication Member. Annual dues runs from January through December. You may download a copy of the AHP Membership brochure from the Home Page. If you have any questions regarding the appropriate category, please contact Chris Brune at (904) 760-7743.


New Member Profiles

PUBLICATION MEMBERS

Endurance News
Monthly endurance riding news magazine

Contact: Doyle Patrick
11960 Heritage Oak Place
Auburn, CA 95603

Phone: 530-823-2260
Fax: 530-823-7805
E-mail: aerc@foothill.net
URL: www.aerc.org

The Journal
International monthly breed specific newspaper

Contact: Hoover Case
P. O. Box 1027
Ava, MO 65608

Phone: 417-683-2468
Fax: 417-683-6144
E-mail: foxtrot@goin.missouri.org
URL: www.mfthba.com

Jump! Magazine
International show jumping magazine

Contact: Pia Mangini
2593 Chino Hills Pkwy, Ste. K
Chino Hills, CA 91709

Phone: 909-393-3393
Fax: 909-606-3468
E-mail: jumpeditor@aol.com
URL: www.jumpmagazine

Peruvian Digest
Breed publication for the Peruvian horse

Contact: Donna Bearer
416 NE Wilshire
Burleson, TX 76028

Phone: 817-447-2703
Fax: 817-447-9711
E-mail: peruviandigest@igait.com
URL: www.peruviandigest.com

Southern California Riding Magazine
Regional all-breed all-discipline magazine

Contact: Cheryl Erpelding
P. O. Box 783
Jamul, CA 91935

Phone: 888-272-0472
Fax: 619-669-3093
E-mail: ridingmag@unidial.com

Steed Read Horseman's Classified
Free regional monthly classified

Contact: Dana M. Stillwell
P. O. Box 2057
Salem, CT 06420

Phone: 800-4A-STEED
Fax: 860-885-1969
E-mail: 4ASTEED@steed-read.com
URL: www.steed-read.com

CORPORATE MEMBERS

American Youth Horse Council
Youth leadership education and network

Contact: Liza Holland
4093 Iron Works Parkway
Lexington, KY 40511

Phone: 800-879-2942
Fax: 606-299-9849
E-mail: rllHolland@msn.com
URL: www.ayhc.org

Horse Shows in the Sun
Horse shows, prize lists, programs

Contact: Mary Hilton
24 Closs Drive
Rhinebeck, NY 12572

Phone: 914-876-3666
Fax: 914-876-5538
E-mail: hiltonhits@cs.com
URL: www.hitsshows.com

Nutramax Laboratories, Inc.
Maker of Cosequin

Contact: Ed Sharbaugh
2308 Lakeside Blvd.
Edgewood, MD 21040

Phone: 410-776-4000
Fax: 410-776-4054
E-mail: esharbaugh@nutramaxlabs.com
URL: www.nutramaxlabs.com

Trafalgar Square Publishing
Publisher of equestrian books and videos

Contact: Martha Cook
P. O. Box 257
North Pomfret, VT 05053

Phone: 802-457-1911
Fax: 802-457-1913
E-mail: tsquare@sover.net
URL: www.horseandriderbooks.com

STUDENT MEMBERS

Magdalena Beme

Willow 4269 Lancaster
Ames, IA 50013

Permanent address:
10600 Meredith #5
Urbandale, IA 50322

Phone: 515-572-0518
E-mail: sfen7@iastate.edu

Magdalena attends Iowa State University where she majors in animal science and journalism. She would like have career in magazine publishing and/or public relations. She has a varied background with horses including five years combined experience plus jumping, dressage and therapeutic riding. She has been a racehorse and polo groom, assistant instructor and a summer vet aide. She has competed in IHSA and (D) series circuit. Her school publishing experience includes covering veterinary medicine as a beat reporter for the university newspaper.

Lorna Collins

8770 Cloudleap Court #12
Columbia, MD 21045

Phone: 410-772-9194
E-mail: ldoone@gateway.net

Lorna is a graduate student at Towson State University majoring in professional writing. She is a lifelong horse lover and former horse owner.

Cristin Michelle Crilley

#307 Cartmell Hall
Morehead State University
Morehead, KY 40351

Phone: 606-783-3477
E-mail: cmcril01@aol.com

Permanent address:
9781 Cooper Woods Ct.
Cincinnati, OH 45241

Phone: 513-791-6797
Fax: 513-791-6792

Cristin is a senior at Morehead State University where she majors in advertising and public relations with a minor in horsemanship. She is interested in attaining an internship to acquire experience with an equine publication to further her career goal as an editor. Her 13 years involvement with horses includes riding, owning, training, giving lessons and exercising horses in events including hunter pleasure, saddleseat equitation, english pleasure, jumpers and on the track. She is a MSU Trail Blazer Staff Member.

Amanda Luchsinger

1201 Valley View Dr.
Minot, ND 58703-1645

Phone: 701-839-4531
E-mail: luchsing46@excite.com

Amanda is a student at Minot State University who will be transferring to Rocky Mtn. College in the Fall of 2000. She has chosen to major in English, Equine Writing and Publications in her pursuit of a career goal to write for a national equestrian publication either as staff or freelancer. Her interest in horses began at age 7 with showing Quarter Horses. She was active in 4-H throughout her school-age years, winning two state championships as well as several high-point awards. After a successful stint on the open show circuit, she competed in rodeo events for three years before selling her barrel horse. Presently, she is training, showing and rodeoing on three separate horses, one of her own and two owned by her uncle. Her publishing experience includes starting and managing the monthly newsletter for her high school FFA chapter. She plans to become involved with the college newspaper at Rocky Mtn. College. Currently, she is employed as a journalist intern for a small insurance agency where she is responsible for writing the majority of the articles for their company newsletter as well as editing all articles that are to be published.

Amanda Nelles

7482 Cook Road
Williamsburg, MI 49690

Phone: 231-267-9339
Fax: 231-267-9356
E-mail: ataridart@aol.com
URL: www.horsenetwork.com

Amanda is a high school student at Elk Rapids High School with goals of being a field journalist and eventually an editor of an equine publication. An honors English student, she plans to double major in equine studies and journalism at Findlay College in Ohio. She owns and shows two horses, that are in training to compete at the Quarter Horse Congress and AQHA World Shows. She has been involved with 4-H for four years and is the current graphics advisor for her horse club. She is the editor and online host of "Kids Corral" for the equine internet site, Horse Network.

Kate Winther

58 East Green St., Room 246
Athens, OH 45701

Permanent address:
508 Glenwood SW
North Canton, OH 44720

Phone: 740-597-9496
E-mail: kw652898@ohiou.edu

Kate is a second-year student majoring in journalism at Ohio University, Honors Tutorial College, E.W. Scripps School of Journalism. Her career goal is to be a turf writer or cover any aspect of riding. She is a CHA-certified instructor and a member of the Ohio University Equestrian Team. She has been a riding instructor and trail guide as well as Girls’ Ranch Coordinator at a YMCA camp. Her publishing experience includes editor-in-chief of high school publication, production and design editor of student literary magazine and stringer and former copy editor for independent daily student-run newspaper. She is a member of the Northeast Ohio Scholastic Press Association Student Executive Council. Kate freelances stories.

AFFILIATE MEMBERS

Kari Lundin
Freelance writer, e-zine publisher and editor

The National Show Horse.com
1240 N. Genesee Ave.
W. Hollywood, CA 90046

Phone: 323-876-0176
Fax: 323-850-8053
E-mail: kari@thenationalshowhorse.com
URL: www.thenationalshowhorse.com

Kari Lundin is associated with the National Show Horse.com and Arabian Horse Times. She has been in business for 5 years, specializing in NHS, Arabian and saddlebred horses.

Hallie McEvoy
Freelance writer and photographer

Consulting Editor for Horsemen's Yankee Pedlar
McEvoy Media Services
242 Wentworth Road
Bolton Valley, VT 05477

Phone: 802-434-3839
Fax: 802-434-3832
E-mail: haligator@aol.com
URL: www.racingdreams.com

Hallie McEvoy’s articles and photographs have appeared in Horsemen's Yankee Pedlar, Horse Show, Dressage Today, Olympian, Corinthian Horse Sport, Paint Horse Journal, Horse Play, Horse Play Jr., Sidelines, Horsemen's Guide. She is a member of IAEJ and author of "Showing for Beginners" (Lyons Press 1996). Her area of expertise includes profiles, event coverage, Thoroughbred racing and related issues.

Don McGee
Freelance writer and photographer

Equine Appraisals
100 Chaparral Rd.
Georgetown, TX 78628-6819

Phone: 512-863-0118
Fax: 512-863-8164
E-mail: litsaba@inetport.com
URL: www.littlesaba.com

Don McGee has logged 33 years in business appraising horses. His experience writing technical reports as long as 362 pages has motivated him to write about his experiences with horses. He is co-founder of the Intercollegiate Rodeo Association and holds a team penning time of 19.1. His work will be published in a recently launched publication, The Horse Professional.

Rebekah F. Witter
Freelance writer

HorsePower! & Co.
182 Buckthorn Way
Menlo Park, CA 94025

Phone: 650-326-9672
Fax: 650-326-9673
E-mail: rfwitter@pacbell.net

Rebekah Witter has been a freelance writer for two years. She has written two books, "Living with HorsePower!" and "Winning with HorsePower!," both published by Trafalgar Square Publishing. Her area of expertise is horse human relationship and her articles have been published in equestrian magazines.


AHP Message Board

ASJA Contracts Watch newsletter available

Affiliate Member, Bonnie Kreitler, found the American Society of Journalists and Authors e-newsletter Contracts Watch 64, November 5, 1999, edition, contained one of the most balanced and thoughtful analysis of the subject of electronic rights. To subscribe to the e-newsletter, ASJA Contracts Watch by e-mail automatically (and at no charge), send the following message to:

ASJA-MANAGER@SILVERQUICK.COM

Subject: CONTRACTS WATCH
Complete Text: JOIN ASJACW-LIST

For more information, contact ASJA, 1501 Broadway, New York, NY 10036; Phone: 212-997-0947; Fax: 212-768-7414; or visit their website at http://www.asja.org.

e-mail: agcommunicator@yahoo.com.


Opportunities

Columbus, OH - Hoof Beats, the official publication of the U.S. Trotting Assn. is seeking a person to fill a position that involves writing feature articles and handling copyediting tasks.  Hoof Beats is a monthly magazine with offices in Columbus, Ohio. It covers horses, people, and issues prominent in harness racing. A knowledge of harness racing is not essential, but an interest in horses is strongly desired. Initially, many of the articles this person will write may focus on generic horse care and horse health issues. This job is ideal for a recent college graduate in journalism, English, or in equine science. Strong writing and grammar skills are important. The job could lead to other opportunities within the U.S. Trotting Assn., such as writing for the website or other positions within the organization. The U.S Trotting Assn. offers an excellent benefits package. If you are interested or if you know someone who might be interested, please send a resume to: Dean A. Hoffman Executive Editor Hoof Beats 750 Michigan Avenue Columbus OH 43215 E-mail: dhoffman@ustrotting.com.

Lexington, KY - Immediate Opening Managing Editor The Horse: Your Guide To Equine Health Care. Fast-growing, monthly, all-breed equine health care magazine seeks Managing Editor to share in responsibility and development of all aspects of production and management. Applicant needs well-rounded experience in publishing, writing, and editing, including a thorough knowledge of Quark, and should be well-versed in equine anatomy and physiology (you've got to know more than the difference between a fetlock and a forelock). Exciting job with plenty of potential for growth. Travel to industry conferences and events expected. Wonderful parent company (The Blood-Horse Inc.) and benefits. Compensation commensurate with experience. Send resume and writing clips to Kimberly S. Graetz, Editor, The Horse: Your Guide To Equine Health Care, PO Box 4680, Lexington, Ky. 40544; e-mail kgraetz@thehorse.com.


For more information on AHP or any of its programs, contact:

AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle
South Daytona, FL 32119
Phone:  904-760-7743
Fax: 904-760-7728
E-mail:
ahorsepubs@aol.com

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Revised: 12-20-99