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For
The Record Chris Brune, Editor; Barrie Reightler, Designer Spring 2000 |
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Contents:
Eight years ago, Gregory Curtis was drawn into the world of horses after years of picking up his daughter from her riding lessons. He enrolled in a beginner’s class and found himself "sitting on a postage-stamp English saddle on a horse trotting around a ring in the company of four other neophytes, all women," he recalled in an article titled, "Animal Magnetism," which was published in the February 2000 issue of Texas Monthly. After graduating from Rice University in Houston, Greg worked as a freelance writer for a variety of publications and was the founding partner in a small printing and publishing company. His career at Texas Monthly began the year the magazine founded, late in 1972. From then until 1977, he was senior editor at Texas Monthly, where he wrote scores of feature stories on subjects ranging from artists to politicians to murderers. He was named executive editor in 1978 and editor in 1981. He served on the board of directors of the American Society of Magazine Editors from 1987 until 1991 and is on the panel of judges for the Livingston Awards. Under his editorship, Texas Monthly has won numerous honors including five National Magazine Awards. In January 2000, the Columbia Journalism Review named him one of the ten best magazine editors in America. His session on "The Whole Package: How To Make Your Magazine First In Its Class" is scheduled for Friday, May 19, 2000, from 2:00 to 4:15 p.m. During the past thirteen years, Greg worked closely with the magazine’s art director, D.J. Stout, who recently left Texas Monthly to join the international design partnership, Pentagram. Other keynote speakers include Paula LaRocque and Ralph Monti. Paula LaRocque, assistant managing editor and writing coach at The Dallas Morning News, frequently speaks on effective communication and has conducted writing workshops for scores of newspapers in the United States and Canada. Paula will present a session titled, "Secrets of Good Writing," on Friday, May 19, from 9:00 a.m. to 12:00 p.m. As President of Special Interest Media, Ralph Monti works with magazine publishers in all magazine management disciplines: editorial, circulation, advertising sales, production, and ancillary brand extensions, including international sales and marketing, the Internet and industry conferences. He will present two sessions, "12 New Economy Principles Today’s Publishing Leader Should Know," on Saturday morning and "How To Hire The Best Talent Through Smart Interview Techniques" during the Saturday afternoon breakout sessions. Completing the schedule of events is a session on "Sponsoring Partnerships" presented by Tony Hitchcock, executive director of the Hampton Classic, who will talk on three-way partnerships between publications, events and advertisers. Rob Banner will moderate a panel discussion on "Decision Making in Advertising." Breakout sessions will be held on Saturday afternoon from 1:00 to 3:30 p.m. Each session will be 45 minutes and will be repeated so that members can attend the sessions they wish. The four breakout sessions include: "How To Hire The Best Talent Through Smart Interview Techniques" presented by Ralph Monti; "Custom Publishing" moderated by Susan Harding, Vice President and Group Publishing Director, PRIMEDIA Equine Group; "Internet Newsletters for Fun and Profit" moderated by Stacy V. Bearse, President and Publisher, Blood-Horse Inc.; and Freelancer Workshop moderated by Jennifer Forsberg Meyer, freelance writer, consulting editor to Horse & Rider, and former publisher of California Horse Review.
WEDNESDAY, MAY 17
THURSDAY, MAY 18
FRIDAY, MAY 19
SATURDAY, MAY 20
The headquarters hotel is the Dallas/Fort Worth Airport Marriott North located at 8440 Freeport Parkway in Irving, TX. Adjacent to the DFW Airport, complimentary 24-hour shuttle service from gate to lobby will have you at the hotel in minutes. The AHP group room rate is $94 single/double for up to 4 people plus 13% state and local taxes. All rooms have individual climate control, modem/computer hookup, color TV with cable, in-room pay movies, iron and ironing board. Hotel facilities include indoor/outdoor pool, whirlpool and sauna, health club, business center, two restaurants, sports bar and lobby bar. The DFW Airport Marriott North is centrally located 21 minutes to downtown Dallas and 26 minutes to downtown Fort Worth. The bell service can arrange a shuttle to the nearby Bass Pro Shop and Grapevine Mills Mall on request for $5 round-trip. The cutoff for reservations is April 26, 2000. The special non-commissionable group rate is available Thursday, May 18 to Saturday, May 20, with a limited number of rooms available on Tuesday, Wednesday, and Sunday. Check-in time is 3:00 p.m.; check-out time is 1:00 p.m. To make reservations, call 972-929-8800 and be sure to mention American Horse Publications.
Seminar registration for AHP Members is $225 and includes sessions, meals, Awards Banquet and Student Award Dinner. Additional registrants from the same company are $175 per person. Student members may attend the entire seminar for $125. One day (Friday or Saturday) registrations are $125 per day/per person. Meal functions for guests, family members and sponsors may be purchased individually. A registration form is available online and by contacting Chris at the AHP office, phone: 904-760-7743; e-mail: AHorsePubs@aol.com.
The climax of the seminar activities is AHP’s version of the Academy Awards, where the winners in the AHP Annual Awards competition will be announced. In 2000, members of American Horse Publications will also be celebrating 30 years and what place could be more appropriate than a movie studio? This year, AHP takes its awards night offsite to The Movie Studios at Las Colinas, a short 10 minute ride from the Marriott. En route, buses will stop at the world’s largest equestrian sculpture, Mustangs at Las Colinas, for a group photograph. The Studios at Las Colinas is not just a tourist stop, although members will see sets and props from many memorable movies including the Oval Office from the movie, JFK. The facility is an actual working movie location with three soundstages. The Awards Reception will be held in the cantina area, where scenes from Walker: Texas Ranger are filmed regularly. The Movie Studios at Las Colinas is the only movie studio between the East and West Coasts that is open to the public and it will be the perfect setting to honor our award winners and celebrate our anniversary.
Early arrivals can plan to join fellow members for lunch and a visit to two well-known equine facilities located north of Dallas/Fort Worth. The bus will depart the Marriott at 11:00 a.m. and travel north to Clark’s Outpost for lunch. Along the way, members can follow a map of the stars highlighting some of the many horse ranches in the Pilot Point and Aubrey area. The bus will return to the Marriott at 5:00 p.m. Thanks to the generosity of our sponsors, R. R. Donnelley & Sons Company, the tour is complimentary to AHP members. Guests are welcome to join us for $25.
Every year, American Horse Publications is grateful to the many corporate sponsors whose generosity and support help us to provide our members with an educational and memorable experience. Confirmed sponsors for AHP’s 30th Anniversary and T2K Seminar include: Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
30th Anniversary Special Projects Sponsors
If you have any questions about the T2K Seminar, please contact: Chris Brune, AHP, (904) 760-7743; or E-mail: AHorsePubs@aol.com. Photo Research on the World Wide Web:
How to Find By Fran Jurga It’s midnight. Do you know where the photos for your next issue are? You may think they’re on the art director’s desk, or that FedEx is winging slides to you on a velvet overnight pillow, but what editor hasn’t known the unspeakable terror of having a cover shot pulled at the 11th hour, a photo shoot gone sour, or a FedEx package full of editorial layout photos lost? The photographer left for South Africa without first mailing you the slides¼ a photo of the same horse and rider appeared this month on the cover of your competitor’s magazine¼ or your pre-press house just called to tell you that soft focus slide you loved so much has a big scratch across it. I won’t mention the slides that have been "lost" by employees (or eaten by their goats)! Moments of desperation like this make editors feel that they are earning every one of the gray hairs sprouting from their heads. Knowing how to use the Internet’s World Wide Web as a photo research tool can be the equivalent of having a Swiss Army knife in your arsenal of editor ammunition. As with most skills, the time to learn your way around the equine photography world on the Web is not when you are under pressure to find a perfect cover shot to make a press deadline. And, as with most things related to the Web, I am sure that once you get out there and start poking around for photos in your specialty area, you will find treasure troves of images that I’ve not stumbled across yet. In this article, I’ll share a few scenarios that I’ve experienced, and if my survival (often by the skin of my teeth) can save you some headaches and anxiety—and net you some very high quality images—my Web adventures will have even happier endings. But please share your great finds with me! Photo research scenarios Three common categories of photo research in horse publishing are 1) for advertisements, direct mail, or other promotional use, including creating ads for clients, a common service provided by a breed publication; 2) editorial photography to accompany an article or for use as a photo spread; 3) cover photographs. "Non-horse" advertising photography One day last summer I watched Lua Southard relax after an intense brainstorming session with a client. They had a concept for an ad with an independence theme, and Lua’s brain was on overdrive, no doubt counting backward from the not-so-distant hour she had promised the client a comp of the ad. "Where am I going to find a photograph of the Statue of Liberty on a Friday afternoon!" she groaned. I expected her to send me off to New York to photograph the statue for her so her artist could do a sketch. Then we remembered the Internet. In less than five minutes, we had a folder full of low-res "comp-able" scans on her computer for the artist to use for the presentation to the client. By the time the final production began, she had negotiated usage for one of the images of the Statue of Liberty, and the initial panic was forgotten. Backgrounds and "icon" photographs for ads are not the best use of the World Wide Web’s resources, but when time is of the essence, it will work. For many of us, "wandering time" on the Web to find sources is limited, and a much better resource is one of the many sample CD-ROMs distributed free of charge from stock photo agencies. Masterfile, Index, Corbis, and Comstock are just a few names in the stock photography industry that offer free CD-ROMs with up to 10,000 images burned on each, complete with search-and-selection software. These firms encourage users to download the low-res scans on these CDs for use on comps or to present for client review. Once you choose an image, you can negotiate for and order a high-resolution scan or transparency from the firm. A more cost-effective way to obtain images is by buying a library of royalty-free images. These CD-ROM sets are expensive to buy initially, but they can, and will, save your publication hours of research and comp time. Artville, PhotoDisc, and Adobe are leaders in this field, offering images on CD-ROM or via their Web site. If your publication is constantly searching for "theme" photos for stallion ads—such as a backdrop of Times Square for a stallion named Mr. Broadway—these CD-ROMs are for you. There’s a CD for every geographic location, business theme, and lifestyle. The Adobe CD’s have been pre-engineered in Photoshop, so that many images have clipping paths to make silhouetting simple¼ and perhaps tidier than your own art department could manage. Adobe offers a generic 10,000 image starter kit for $12.99 that your art department can use for experiments, without a huge investment to try the process. Most photo CDs are in the $200-$300 range; however when you stop to consider the cost savings, time savings, scan savings, and clipping path feature, this can be a worthwhile investment, particularly if your office creates weekly or monthly titles. Editorial photo research on the Web I call this category "I didn’t know what I was looking for, but I’m sure glad I found it." Wait for a really rainy day for this one. Or a quiet weekend at home. Or send an intern into overdrive with this mission. If you’re like me, you’re bothered that the "horse stuff" on the Internet seems to mushroom in exponential growth daily, maybe even hourly. How’s an info-holic to keep up? Nowhere is the info-deficit more obvious than if you search the Internet for editorial photos. You might not have an exact photo in mind, but browsing through databases can give your creative juices a spurt. If you have any doubt, register yourself at www.corbisimages.com. Corbis is the world’s largest photo agency. Another good site is www.gettyone.com, a combined site incorporating Stone Images, Allsport, and several smaller collections. On either site, (or any one of many others) you’ll be set up with a password and user name, and then you can start searching; you’ll get your own "lightbox" on their site to view your choices. Remember that the people who set up these databases are not horse people, so you might have to use some loosely associated key words to get a full range of the potential. One of the collections owned by Corbis is the venerable Bettman Archives historical images collection, formerly in New York and now, seemingly, transformed into a file cabinet of lovely old images floating in cyberspace. A search of a database like Corbis’s is a simple process; their systems are used by thousands of photo researchers daily and there are multiple levels of "Help!" available. You type in a key word "rodeo," "carriage," or even just "horse," and as many as 500 images will be placed in a folder for you to review. You can look at roughly 20 images at a time, depending on your screen size, and click on a likely image to enlarge it to full screen. You tick the images you like, creating a folder of likely candidates to "save" for further review. I usually am in a hurry to get off-line, so I’ll drag the low-res images that interest me to a folder on my desktop (gotta love those Macs!) to open in Photoshop later. Nonetheless, a simple search on Corbis would give you a beautiful portfolio of the Palio race at Sienna in Tuscany, a scenic photo spread for any Thoroughbred magazine. A gaited horse magazine might be attracted to a nostalgic-for-the-Sixties black and white shot of LBJ in full riding suit astride what looks like perhaps an ambling Missouri Fox Trotter. You’ll find Princess Anne competing at Badminton (again in gorgeous black and white tones), a procession of ancient Chinese funeral horses (cast in bronze), and one of the harness racing or driving magazines could attract some quick attention with a series of racing piebalds on the pavement at the gypsies’ famed Appleby Horse Fair in England. Note that it would take a horse-savvy editor to identify these shots since they are often labeled simply with the key word "horse." Likewise, a label of "buckskin horse" sadly misidentifies Fjord horses. The "general" photo research sites like these require patience and a keen eye for content. A portfolio of the Rolex Three Day looked great, until I recognized some of the riders¼ and realized that these were at least ten year old photos. If you plan to use photos found in this way, you’ll want to contact the photographer directly to find out more precise captions and when they were taken. Still, there are gems hidden in these files for the editor or art director who cares to dig deep enough! At the very least, perusing these files will spark ideas for layouts, article themes, photo shoots or just inspire you to use photos in ad promos or on Web sites. Specialized horse photography These are literally "the big shots," whether they are used for covers, ads, or editorial layouts. When you need a photo that not only says "horse" but says it with the conviction of a photographer who knows his or her subject, head to the specialists, the equine photographers. Come to think of it, head to the equine specialists first. A great way to use this resource would be to collect a folder of possible "emergency" images to keep for a rainy day, rather than depending on photographers and their assistants to be able to respond quickly to your needs in an emergency. But that takes some of the adrenaline out of the search. Searching through the Web sites of equine photographers can be labor-intensive. First of all, many photographers have Web sites, but most use them as self-promotional "shop windows" with contact information. This will help if you are looking for a certain photographer; you can send him or her an e-mail or jot down the phone number. But you won’t save much time or see many samples of work on these types of Web sites. Susan Sexton’s Web site is an interesting case in point of how photographers are benefiting from sites. Susan uses her site as a portfolio or a mini-gallery, more than as a library. She reports having received excellent contacts with magazines and ad agencies because of the Web site and is very enthusiastic. "Pfizer recently bought four of my images to promote Strongid and another new product," Susan reports. "When the artistic designer was told to design the packaging and the ads for both products, he surfed around on the Web looking for good pictures of horses. Not being a horse person himself, he didn't have a clue where to look. So he did a search on "horse" and came up with my site. Simple and profitable for both of us." While Susan and I both know that she probably would have a photo in her files to fill the need of most any equine publication, the midnight photo search can’t exactly include calling her and whining, "It’s the foal issue¼ what have you not sold as a cover before?" (Although, I bet she’s had it happen!) No, those questions go to the Web sites with searchable databases. Searchable databases are a huge undertaking; I am sure that the software must be expensive, and the time and effort required to scan the slides would be intimidating. The sites I did find were excellent, though very different from each other. Three possible Web sites for AHP editors to try are www.HorsesDaily.com (Mary Phelps, who is an AHP member) in the United States, www.HorseSourceltd.com (Peter Llewellyn) in Canada, and www.arnd.nl (Arnd Bronkhorst) in Holland. Since Anky van Grunsven is first lady of dressage (finally!) these days, I thought I would try searching all three databases by just typing in "Anky" on the search line, pretending I was an editor looking for a cover shot. I was surprised at my results. Anky has a difficult-to-spell last name (for Americans) and a two-word last name at that, so I thought this was a good test. I also couldn’t find anything on my desk that spelled out her last name, so I wasn’t sure how to spell it or how many words it was. An easy to use, quick-loading searchable mini-portfolio is mounted on Mary Phelps’ "Horses Daily" Web site; it offered close to a dozen images of Anky, mostly riding Bonfire in competition, including one super one of the moment when Anky finally came out on top in the World Cup. (In fact, I think I might have seen this on a cover.) What’s more, it gave me Bonfire’s breed, sire, dam¼ good horse info and fodder for caption writing, and quite refreshing after some of those generic stock photo houses I’d visited. This site was user-friendly, familiar, and casual enough to not need a rider’s last name. Then I went to Horse Source, the photo Web site endorsed on the FEI’s fantastic new home page, www.horsesport.org. Peter Llewellyn, the photographer behind Horse Source, has created a site full of beautiful images and has both American and European photographers represented. It’s a great resource for searching on a subject. If I was looking for a cabriolet, or a piaffe, I could have used that keyword under "dressage," but the riders’ and horses’ names have a separate search hierarchy, which I overlooked. The next day, after contacting Peter with a plea for "HELP!," I was able to view a portfolio of great images of Anky. Peter’s site works very well for general searches, plus he is very innovative in offering cd-roms of thumb nail images to editors (just go to www.horsesourceltd.com to sign up for yours). He also offers "free license" to his images to owners of Web sites, sort of a strategic partnership that makes the Web a more visual place for horse people to visit. On to Arnd Bronkhorst’s site, considerately available in English if you don’t speak Dutch. I was distracted by a little changing slide show in the corner of the window, but that showed me about ten images that I would loved to have had the time to examine more closely. This site is an interesting mix of 17,000 "art" photographs and "action" competition work¼ and all horses. I could get lost there, and often do. But Anky had to come first. The database search window opened quickly, I typed in just "Anky," expecting a bounceback and received¼ .726 photos of her. At first I thought there was a mistake, or that "Anky" might be a common first name for riders in Holland. I set the search option to display 50 images at a time, and felt like I had hit the Anky Fan Club site. The woman is smiling in every shot. Then I found it. A vertical of Anky in a pair of the new bright red riding pants from her new signature line of riding clothes. She’s turning in the saddle and flashing that same great smile, right into the lens, with no hat to shade her face. She’s on a horse, but casually dressed and more "up close and personal" than you’d ever see her in a competition shot. Click. Drag it to the desktop for the make-believe art director to check. Click. Send an e-mail to Arnd to negotiate price and find out if he can FedEx a high-res scan or if he’ll be sending a slide. Using the i.d. number linked to the image in the database and matching it with what he has marked on the slide, someone from his office was able to tell me what he has available of that image and e-mail details back almost immediately (it’s early morning in Europe when American editors are working late). While the artist works on a mockup with the low-res scan the next day, the original slide was on its way. It would arrive slightly more than 24 hours from when I found it. Click. Signoff. Good-night, computer. Good-night, World Wide Web, you’ve done it again. RESOURCES Stock photo agencies
Photographer searchable databases
"Shop windows" or "galleries" for photographers
AHP member Fran Jurga is publisher of Hoofcare & Lameness, the Journal of Equine Foot Science and a freelance writer. She also provides editorial and photo research services to many zoos, aquarium, and natural history museums. She would love to know about more searchable databases of horse photographs. Top 21 Best Errors In A Horse Ad 21. Appleloosa for sale. 20. Willingly piaffes & massages. 19. Bay 3-yr-old, lightly started, lounges well. 18. Cooked semen available. 17. Welsh filly, pretty head & eye. Just stared over fences. 16. 3-yr-old TB mare, recently startled under saddle. 15. Aged race gelding, has four clean kegs. (yippee! party animal!) 14. Rider must sell: horse going to college. 13. Gray pony, very athletic, broke to dive. 12. Small horse farm for sale, 33 acres, large fenced pastures plus three small haddocks. 11. Attractive gelding for CT, ready to brake in the spring. 10. Aged WB mare, no lices. Reasonably priced to good home. 9. Registered Hockey Club mare. 8. Super mover-gloats over the ground! 7. Always in the ribbons over fences & thunder saddle. 6. Select young stock for sale, top scores at insurrection. 5. 1899 premium filly offered for sale. 4. Oldenburg colt, will manure to 17 hands. 3. Young Hanoverian, started u/s, bumping over small courses. 2. Many sport horses for sale, all apes and sizes. And, the absolute best error in a horse ad... 1. LFG-Live Floral Guarantee. AHP Approves its First Six equine websites have been recognized as AHP Electronic Publication members since the new membership category was approved by the general membership at its annual meeting in Nashville last year on May 20, 1999. New Media Chairman, Stacy V. Bearse, presented the committee’s recommendation for this class of membership. "To recognize the growing influence of the new media, we are recommending to you that you vote to open up an Electronic Publications membership category. I want to note that this category is very carefully crafted. Just as not all publications are the same, not every web site is the same. Paper publications are relatively easy to judge. You can hold them in your hand; you can look at a circulation statement. But as they say in web land, web sites are virtual. You really have to be there and look at it to see what it is. So if you read the amendment, you’ll see that application for this type of membership would be referred to a committee. The committee would examine the web site and see if it met the criteria set forth in the bylaws. If it did, we would extend Electronic Publication membership." The first six Electronic Publication members of American Horse Publications are: Bloodhorse.com, DressageDaily.com, The Haynet, The Horse Interactive, HorsesDaily.com, and Quarter Horse Racing On-Line. Electronic Publication membership is available to publications distributed via the Internet in the English language. Because of the unique nature of this media, applications for Electronic Publication membership are reviewed by a standing committee of the AHP. Applicants must satisfy three prime criteria: (a) undergo regular content update and/or revision; (b) serve a substantive audience, as demonstrated by usage logs; and (c) either demonstrate that the publication serves a membership or other constituency; or is supported by paid subscriptions or paid advertising. The decision of the review committee is final. Applicants that do not qualify for Electronic Publication membership are invited to re-apply for Affiliate or Corporate membership status. Electronic Publication members are entitled to full benefits and voting privileges. Benefits of Electronic Publication membership
Annual Electronic Publication dues is $200, payable in US FUNDS. To apply for membership, submit the appropriate application form, located at the AHP website or by contacting the AHP office at (904) 760-7743, along with copies of recent usage logs that verify individual daily traffic or monthly page views and your check for $200. Mail to: American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119.
2000 AHP Trade
Show Program This year, the AHP Newsstand participated in several new shows. The fourth annual Horse World Expo was held January 14-16, 2000, at the Maryland State Fairgrounds in Timonium. Crowds were steady throughout the two and half days and by Sunday morning, the booth was nearly out of magazines. AHP was given an excellent location for the booth and despite cold weather, the show attracted horse people from the moment it opened at noon on Friday until it closed at 6:00 p.m. on Sunday. The drawing generated over 500 leads. The third annual EquiFest of Kansas was held February 25-27, 2000, at the Kansas Coliseum in Wichita. Crowds were steady throughout the weekend, but Saturday was the best of the three-day event. EquiFest officials estimated total attendance at over 18,000 people, a 15% increase over the 1999 event and the trade show exhibit space was sold out. AHP was given an excellent location for the booth near the main arena, where John Lyons’ clinic sessions drew large crowds. The drawing generated 400 leads. The AHP Newsstand is a co-operative program that provides members with a cost effective way to participate with a targeted and professional exhibit at national and regional equine events. Publication members have an opportunity to distribute their publications and acquire valuable subscriber leads generated from the free drawings for a one-year subscription which are held during each event. Leads are available on either labels, disk or e-mail file. Publications with a circulation under 5,000 are offered the option to participate in the program by choosing to send half the number of copies for half price. Free distribution allows members who contract their own space at these events to use the AHP booth as a second point of distribution and members with a free publication to participate. A group discount is available for publication members published by the same publisher: 2 publications = $50 discount off total fees per event; 3 publications = $100 discount off total fees per event; 4 or more publications = $200 discount off total fees per event. Affiliate and Corporate members may also participate in this program and have an opportunity to distribute up to 300 copies of one promotional piece advertising their product or service. No sales or orders will be taken at the booth. Member participating fees are assessed based on cost of exhibit space, furniture rental, supplies, staffing, and/or any additional expenses directly associated with the booth. Participating members are only responsible for shipping their publications or promotional pieces to the event on time. If you haven’t already signed up for the remaining events for 2000, here is a list of upcoming shows. Please contact the AHP office at (904) 760-7743 for more information or a Trade Show Participation Form.
L. A. Pomeroy has been hired by PRIMEDIA, Inc. as the new Content Manager overseeing Western content for the online community and marketplace for horsepeople, www.EquiSearch.com. One of the largest horse communities on the Internet, EquiSearch.com garners more than 6.5 million page-views monthly, and was prominently featured in the Robert Redford-directed movie, "The Horse Whisperer." AHP President Rob Banner, made the February 27 edition of The Washington Post sports section with his winning steeplechase performance at the Casanova Cup owner-rider timber race at the Casanova Point-to-Point in Warrenton, Virginia. "I WON!!, I WON!! HUUUGGGE NEWS! Monster Monster and I ran the 2.5 miles over 17 fences in 5 min. 39 sec. winning by two lengths!", e-mailed Rob. The headline in The Washington Post read: "Jockey Banner returns to glory." Way to go Mr. President! Jan Snodgrass, editor/publisher of The Goodpony Journal invites members to visit her updated and expanded website at www.thegoodpony.com. Mandy Minger, director of promotions and public relations for the Daily Racing Form, has been promoted to director of marketing for the publication. American Association of Equine Practitioners (AAEP) received the 1999 Gold Circle Certificate of Achievement in Annual Reports for its 1998 Annual Report. The Gold Circle award is presented by the Communication Section of the American Society of Association Executives (ASAE). AAEP also received an Annual Publications Honorable Mention for its 1998 Annual Convention Proceedings. The Nationwide Overnight Stabling Directory & Equestrian Vacation Guide for 2000 is now available. The 2000 Directory has 552 listings and is the largest directory published by Equine Travelers of America since its first edition in 1982. Cost is $29.45. To obtain a copy, call 316-442-8131. Jennifer Nice, editor of The Western Horse has been named to the USET long list for the 2000 World Endurance Championships in France. Her horse, Al Baraaq, was among 24 selected in the nation. The pair will do a series of demonstration rides throughout the summer and hopefully make the short list. Jen finished the 1999 season first in her region and sixth in the nation. So far, she is leading in the 2000 Best Condition standings. Carolyn Capone, editor of NSBA’s Way To Go magazine, gave birth to Siena Marie on February 10, 2000. Congratulations to Carolyn and her husband, Tony. Gary Carpenter, currently executive director of AAEP, has been named executive vice president and executive director of The Jockey Club effective May 1, 2000. Carpenter succeeds Nick Nicholson, who became president of Keeneland Association. The Horsemen’s Voice has rejoined AHP under new ownership. Former owner/publisher, Sallie Pennybacker, who retired in November 1999, has sold the publication to Nancy Gage and Jay Koch. Nancy Gage has an extensive background as a writer, including the book, "If Wishes Were Horses," which she co-authored with her veterinarian sister, Loretta Gage, in 1993. Her husband, Jay Koch, is a longtime computer consultant. Best of luck to the new owners and welcome back! Quarter Horse News has been recognized as the first recipient of the Media Recognition Award presented by the National Reining Breeders Classic to show the NRBC’s appreciation of the media. Do you have news you wish to share with AHP members? Send news releases and updates to AHP For the record, Chris Brune, Editor, 49 Spinnaker Circle, South Daytona, FL 32119; or fax (904) 760-7728 or e-mail AHorsePubs@aol.com. North
American Young Riders' Championships The 2000 North American Young Riders' Championships (NAYRC) will be held August 1-6 in Parker, Colorado, at High Prairie Farms Equestrian Center, the site of the 1998 Championships. The premier equestrian competition in North America for young riders, age 16-21, equestrians come from the United States, Canada, Mexico, Puerto Rico, and the Caribbean Islands to vie for the Championships. NAYRC riders compete in the three Olympic equestrian disciplines of Show Jumping, Dressage, and Eventing. The competition is run under rules of the FEI (Federation Equestre Internationale, the international governing body for equestrian sport). Additionally, the NAYRC is designated as an official USA Junior Olympics - Equestrian Event. New to the competition this year will be a CSI-JY Show Jumping division open to FEI Junior Riders as well as Young Riders. Although this exciting competition is being offered to complement the Show Jumping Championships, teams will be unofficial. Each U.S. Zone, Province of Canada, Mexico North and South, and Central American country may enter one unofficial team of not more than four competitors and four horses. The format will be the same as for the Championship. Riders in the CSI-JY may bring a second horse for the Non-Championship Division. For the first time, a Prix St. Georges Freestyle will become part of the Dressage Championships. The top 25 riders from the Team Championships will return to compete in the FEI Young Riders Individual Test. The Prix St. Georges Freestyle Test is compulsory for the best 15 competitors out of the Team and Individual Test. Once again this year, a challenging CCIY* Event will be offered in addition to the CCI-CH-C-Y** Event Championship. This allows up-and-coming Junior and Young Riders an opportunity to ride on a team and get a taste of international competition. Many CCI-CH-C-Y** riders got their start and gained confidence by first tackling the CCIY*. For the second time, the NAYRC will also feature a competition for young riders with disabilities, the High Prairie Team Challenge. The High Prairie Team Challenge will be presented in conjunction with ACORD (American Competitive Opportunities for Riders with Disabilities). Each rider in the High Prairie Team Challenge will perform a Dressage ride set to music. Their scores will be combined with NAYRC participants (one Show Jumper, one Dressage competitor, and one Eventer) for the overall championship in The High Prairie Team Challenge. To keep in touch with NAYRC activities go to www.youngriders.org on the Internet. This site will be up and running by the middle of March. At the NAYRC website you will find Zone, Region, and Area contact information, a competition schedule, High Prairie Farms Equestrian Center information, and many other details pertaining to the event. For all other information, please contact Charlotte Skinner at Equestrian Sports, Inc. at (818)563-3250 or write to 480 Riverside Avenue, Suite 1, Burbank, California 91506. Plans underway for new events at Equitana USA Equitana USA will include some big changes and new activities, the biggest of which is a live concert following The Mane Event each evening. The concerts are included in the ticket price of The Mane Event, an equine variety show, which will feature a special appearance of The Black Stallion. In response to varying visitor needs, Equitana USA will offer two ticket levels. The exposition ticket will give visitors access to the expo only, which includes over 200 demonstrations in the two demonstration rings, plus all the pavilions, exhibits and Freedom Hall presentations. The new Educational Conference will give visitors access to everything the exposition ticket includes plus additional, more in-depth educational sessions and intensive demonstrations in Broadbent Arena. For just $8 more per day (or $20 more for the four-day pass), the Educational Conference ticket will provide visitors hundreds of additional educational opportunities, without raising any ticket costs to those who come primarily for the exhibits and who do not want all the educational options. As an added value, the $50 four-day Educational Conference pass includes a 192-page show program. Visitors who participate in the Educational Conference program will receive certificates in recognition of the educational presentations they attend at the show. An all new pavilion is Equestrian Campus, which will bring together schools and colleges with equine programs to talk about their programs and opportunities. Job Fair 2000 debuts this year to bring together employers and qualified candidates for jobs in the equine industry. For more information, visit the Equitana USA website at www.equitanausa.com. Blood-Horse launches Eclipse Press The Blood-Horse, Inc., an international publishing house for top Thoroughbred and general equine magazines, books, videos, CD-Roms and annual references, announces "ECLIPSE PRESS" as its new book publishing division. Previously, Blood-Horse marketed its books under The Blood-Horse banner. Wyn Morris, New Product Manager for ECLIPSE PRESS commented, "The Blood-Horse enjoys tremendous name and brand equity within the Thoroughbred community, but we felt ECLIPSE PRESS would ultimately be more widely recognizable and memorable to mainstream consumers as we continue to expand our offering into more mainstream bookstores." Morris continued, "True enthusiasts will appreciate the historical reference to the great sire "Eclipse," and we feel novices will be attracted to the logo depicting a 15th Century Italian statue--and the alliterative nature of the name. In addition, ECLIPSE PRESS has the ring of a brand that has been around forever--an immeasurable asset." "The adoption of ECLIPSE PRESS as the name of our book publishing division coincides with a new era," said editor Jacqueline Duke, "and underscores our commitment to bringing readers the most comprehensive library available of equine books." The first title from ECLIPSE PRESS, Man o' War by Edward L. Bowen (Volume 1 in the new Thoroughbred Legends series) will be released in late March, 2000. Numerous other titles will follow in 2000 and in the future. For additional information, contact: Wyn Morris (606) 276-6832, or Jackie Duke (606) 276-6781. Southeastern Equestrian Trails Conference 2000 The Strom Thurmond Institute of Clemson University and the South Carolina Horsemen's Council will host the Southeastern Equestrian Trails Conference 2000 at Clemson University May 7-10, 2000. The Conference will bring together the equestrian trail interests in the seven most southeastern states - Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia. These states combined have an estimated 1.6 million horses. The purpose of the conference is a forum for Southeastern states to share information on trail issues, including accounts of successes in cooperative efforts with private landowners and public land management agencies in the development of new trails and trail access, and stories of trail closures and failures in attempts to gain or maintain access. One focus will be an afternoon living laboratory in which attendees may bring their horses and ride over managed lands to learn first hand about trails management. This conference will target the need for trail equestrians to increase their involvement in public lands planning processes. The current mode of planning being used by the Forest Service for the National Forest System, a process that focuses on public involvement, will be discussed. While the Conference will be geographically focused on the Southeast, all trail enthusiasts, regardless of geographic location, are invited to attend the conference. For more information on the SETC 2000 contact Dr. Gene W. Wood by e-mail at gwood@clemson.edu or phone 864/656-0319, or Ms. Donna Arterburn by e-mail at donna@strom.clemson.edu or phone 864/656-0605. Equine
Media Invited to Attend Oklahoma is a great place to be in the Springtime and the National Reining Breeders Classic show scheduled for April 12-16, Lazy E Arena Guthrie, Oklahoma, offers a golden opportunity to interview and photograph some of the top reiners in the world. With reining's acceptance by the United States Equestrian Team and pending FEI approval, it's become the hottest discipline in the western horse industry. The National Reining Breeders Classic is the largest added-money reining in the world, and this year's event will pay over $300,000. Not surprisingly, a show of this caliber attracts the very best of the best. Look to see such reiners as former NRBC Champions, Tim McQuay and Dell Hendricks, as well as reining luminaries like John Slack, Todd Bergen, Bobby Avila, Craig Johnson, Scott McCutcheon, Duane Latimer, Mike Flarida and more. If you choose to attend this event, VIP passes to all competitions and all special events will be provided. For information, or to confirm your attendance, contact Cheryl Magoteaux at 580-759-2572 or e-mail to mteaux@brightok.net. For more information on the National Reining Breeders Classic, contact the NRBC at 940-437-9004. Ohio
Quarter Horse Association The All American Quarter Horse Congress will take place October 2-22, 2000, at the Ohio Expo Center, Columbus, Ohio, and is sponsored annually by the Ohio Quarter Horse Association. Of special interest in the 2000 show schedule, reining events have been moved to the first week of the show, beginning on Wednesday, October 4 in the Celeste Center. Cutting events remain in the first week of the show beginning on Monday, October 2. Several other events have new dates and times, so be sure to check the schedule for events posted on OQHA's website at http://www.oqha.com/congress/shosch.html. Three non-pro classes now have new limited divisions, including the Two-Year-Old Non-Pro Western Pleasure Stakes, the Three-Year-Old Non-Pro Hunter Under Saddle Stakes, and the Three-Year-Old Non-Pro Snaffle Bit Western Pleasure Futurity. In addition, the following novice classes have also been added to the show schedule: novice youth reining, novice youth western riding, novice youth hunter hack, novice amateur western riding, and novice amateur hunter hack. The former Congress Recognition Night, also known as Opening Ceremonies, will no longer be held as it has been known in the past. A special National Youth Activity Team Tournament Opening Ceremony will be held on Sunday, October 15. The 2000 Congress Queen coronation will take place as a separate event on the same evening. The OQHA board has voted to add an additional $50,000 to class purses that include futurities, special event, and open AQHA performance classes. The increase will distribute $2,500 more to the Three Year Old Snaffle Bit Futurity, the Hunter Under Saddle Futurity, the Three Year Old Non-Pro Snaffle Bit Futurity, the Non-Pro Reining Stakes Class, and the Three Year Old Non-Pro Hunter Under Saddle Stakes Class. The addition will also mean $5,000 more in the Pole Bending Sweepstakes, Barrel Racing Sweepstakes, the Congress Reining Futurity and the Roping Classic. All AQHA open performance classes held at the Congress will receive an additional $500 in added purse money, for a total of $12,500 for those classes. Further details about the 2000 Congress will be announced as they are finalized. For more information, contact: Ohio Quarter Horse Association, P.O. Box 209, Richwood, OH 43344; 740-943-2346, 2389; Fax 740-943-3752; E-mail qtrhorse@oqha.com; Website: http://www.oqha.com. AQHA Membership hits Record High Membership in the American Quarter Horse Association totaled 318,134 for 1999, making it the highest number ever recorded for AQHA membership. 1999 statistics showed growth in all areas including increases in registrations, prize monies, awards and entries. AQHA
Alliance Meeting Top officials from the nation’s performance associations gathered at AQHA headquarters in Amarillo, Texas, for the first-ever AQHA Alliance Meeting on February 2, 2000. Performance associations included the National Cutting Horse Association (NCHA), National Reining Horse Association (NRHA), the National Reined Cow Horse Association (NRCHA), the National Snaffle Bit Association (NSBA), and AQHA. The purpose of the landmark meeting was to follow up on agreements among the five organizations entered into during late 1999. The agreements are designed to increase acceptance of and participation in Western and English styles of riding. Under alliance agreements, the four performance organizations are recognized as the authority for competitions and AQHA is acknowledged as the foundation breed that provides the bloodlines for the majority of horses used in those competitions. Topping the meeting agenda was the adoption of a formal strategic alliance mission statement that will lay the groundwork for future work by the AQHA Alliances. The statement reads, "To unite the strengths of multiple associations to generate increased interest in horse ownership and participation in equine events through joint marketing efforts." Kandee
Haertel Named Executive Director The Equestrian Land Conservation Resource (ELCR) has selected Kandee Haertel of Clarendon Hills, Illinois, as its new executive director. Kandee has a wide experience in equestrian land conservation at the local and state levels. She serves as a director of the Horsemen’s Council of Illinois, the equestrian representative on the Illinois Greenways and Trails Council, and is co-founder of Trail Riders of DuPage. She has also served on the executive committee of the Illinois Conservation Congress and as secretary of the Illinois Chapter of Rails to Trails and as president of Illinois Trail Riders. AHSA Announces Winners of Media Awards Established in 1993, the American Horse Show Association (AHSA) Media Awards formally salutes journalists and media outlets that promote interest in equestrian sports. The winners if the 1999 awards are: Electronic Media: The Equine Trade Journal website; Equestrian Print Media-Publications: Dressage Today; Equestrian Print Media-Single Article: Sue M. Copeland, Horse & Rider, October 1999, "Gunning for Gold;" Photography: Charles Mann, "On The Slide." Record Numbers Attended AAEP Convention More than 2,600 veterinary professionals seeking the latest advances in equine health care attended the American Association of Equine Practitioners (AAEP) 45th Annual Convention in Albuquerque, New Mexico. The convention, which attracted a record-breaking total attendance of 4,711, featured a scientific program with 90 presentations and a sold out trade show with nearly 350 exhibition booths. The 2000 AAEP Annual Convention will be held in San Antonio, Texas, November 26-29, 2000.
American Cowboy Magazine
Equine and Bovine Magazine
The Horsemen's Voice
Horse Professional
Icelandic Horse and Travel Magazine
Just Horses: A Directory For Connecticut,
Massachusetts, Rhode Island and Eastern New York
Just Horses
The National Horseman
Natural Horse Magazine
Rocky Mountain Quarter Horse
Stock Horse News
The Thoroughbred Journal
ELECTRONIC PUBLICATION MEMBERS Bloodhorse.com
DressageDaily.com
The Haynet
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The Quarter Racing Journal On-Line
James Arnold
Lara Bricker
Laura Denissen
Nicole Fults
D.K. Hewett
Betsy LaBelle
Linda Macklin
Dr. Jim and Lynda McCall
American Association of Equine Practitioners
American Vaulting Association
Barton-Cotton, Inc.
Dover Saddlery
Equine Resources International, LLC
EquiStar Publications, Ltd.
National Reining Breeders Classic
On Target Training
TTEAM Training International
Lesa Call
Sarah Coleman
Maggie Martin
Tracie Stoodt
Michelle Kelly Young
Agricultural communications is my passion! Lisa Munniksma is a student member of AHP searching for employment with an equine publication or organization in the area of communication, including editorial, public relations, and special event planning. She has been working with horses for seven years and has loved writing for as long as she can remember. Her degree in Animal Science, along with her minor in Communications, her work experience in public relations and in the equine industry, and her involvement in extracurricular activities has prepared her for a career in agricultural communications. Lisa will be graduating in May from Delaware Valley College and is looking for a position to begin in mid-June. If your organization is looking to fill a position that requires a hard working, detail oriented individual with great communication and interpersonal skills, please contact Lisa at steadystar@hotmail.com or call 215-489-4772. May graduate in search of position in graphic design, layout work, copywriting, or public relations for an equine publication. Also interested in writing. Loves the horse industry - the people and the horses - and wants to explore it further as a career. Quick learner, good sense of responsibility and believes in doing the best work. AHP Student member. Looking for a position in the Cincinnati or Lexington area, but is open to other areas. Contact Cristin Crilley, 606-783-3477 or e-mail cmcril01@aol.com. Writers and photographers: EquiSearch.com is looking for a few good writers and photographers to expand their ongoing national and international coverage to include the Western disciplines, with a particular emphasis on Reining/2000 Olympics, Cutting, Team Penning, Reining, Cow Horse, and Rodeo. EquiSearch.com, online since 1995, has been purchased by PRIMEDIA, Inc. (publishers of Horse & Rider, Dressage Today, EQUUS) and currently receives more than 35,000 hits daily and 6.5 million page views monthly. We are looking for stringers eager to bring a "sexier," more cutting edge, alternative perspective to their equine reporting. We are particularly interested in writers with laptops and photographers with digital cameras to deliver coverage with maximum expediency. Contact: L.A. Pomeroy, Content Manager/Western, e-mail: MiaVKing@aol.com. Lexington, KY - Immediate Opening Managing Editor The Horse: Your Guide To Equine Health Care. Fast-growing, monthly, all-breed equine health care magazine seeks Managing Editor to share in responsibility and development of all aspects of production and management. Applicant needs well-rounded experience in publishing, writing, and editing, including a thorough knowledge of Quark, and should be well-versed in equine anatomy and physiology (you've got to know more than the difference between a fetlock and a forelock). Exciting job with plenty of potential for growth. Travel to industry conferences and events expected. Wonderful parent company (The Blood-Horse Inc.) and benefits. Compensation commensurate with experience. Send resume and writing clips to Kimberly S. Graetz, Editor, The Horse: Your Guide To Equine Health Care, PO Box 4680, Lexington, Ky. 40544; e-mail kgraetz@thehorse.com. NOMINATIONS BEING ACCEPTED FOR 2000-2001 BOARD OF DIRECTORS If you are interested in being considered for a term on the 2000-2001 Board of Directors, or wish to nominate someone, please contact Nominating Committee Chairman, Lua Oas Southard at (610) 444-7554; e-mail: LSouth821@aol.com or Chris Brune at (904) 760-7743; e-mail: AHorsePubs@aol.com. Board members must be willing and able to attend meetings and actively participate in association activities and committees. Affiliate members are eligible for nomination. Please state why you would like to be considered for nomination, how long you have been involved with AHP, and any committees and/or activities which you have participated in. Elections will be held at the AHP General Membership Meeting scheduled for Friday, May 19, 2000, at 1:00 p.m. at the DFW Airport Marriott North in Irving, Texas, during the AHP/T2K Seminar. For more information on AHP or any of its programs, contact: AMERICAN HORSE PUBLICATIONS 49 Spinnaker Circle South Daytona, FL 32119 Phone: 904-760-7743 Fax: 904-760-7728 E-mail: ahorsepubs@aol.com [top of page] |
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