Chris Brune, Editor; Barrie Reightler, Designer
Spring 2001
Contents:
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AAEP accepting nominations for Equine Welfare Award
VNU announces cancellation of EqWest
HorseTV—Television for horse people
Young Rider European Program postponed due to FMD uncertainties
Horse fans pay tribute to Dale Earnhardt
Hollywood horses featured at Kentucky Horse Park
Golden Opportunity
2001 Seminar
AHP members will not want to miss the opportunity to learn, network, and enjoy time with your professional peers and friends this summer in San Mateo, California. AHP’s annual seminar begins Thursday, June 21 with a welcome reception hosted by Morgan Lightfoot and Brown Printing Company from 4:00 – 7:00 p.m. This is a perfect opportunity to get acquainted or re-acquainted with fellow members. If you’re not too travel weary, members can drive into San Francisco for dinner or nightlife without having to face the rush hour traffic.
The Seminar Committee has planned an educational and entertaining experience with a variety of sessions, workshops, and activities that are innovative, thought provoking and fun.
CARL LANDAU, President of Niche Media, Davis, California, opens Friday’s program with a general session from 9:00 a.m. to 12:00 p.m. titled “Advertising Sales for Niche Media.” This session includes:
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Creating a mini sales campaign for each prospect using a combination of telemarketing, e-mail, fax and creative sales promotion.
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Automating your sales system with databases that contain pre-designed follow up letters, e-mails, and faxes.
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Using the Web to its fullest capability.
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Becoming a complete publishing professional.
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Creating innovative promotion material that really works for very little money.
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25 probing questions that turn prospects into customers.
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10 keys to becoming a sales superstar.
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Selling long-term schedules rather than one timers.
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Plus, much, much more!
Carl Landau is one of the leading niche magazine publishers in the country. He started Computer Language magazine in the mid-eighties with just $50,000. After that successful launch, he added AI Expert magazine and the Software Development Conference & Tradeshow. Three years later, he sold the three properties to Miller Freeman Publications for $5 million.
Most recently, he started and sold Brew Your Own, WineMaker, and BrewPub magazines, and the National Brewpub Conference & Tradeshow.
Today, he is president of Niche Media and teaches a two-day Magazine Advertising Sales Seminar for publishers across the country. To learn more, visit Carl’s website at http://nichemania.com/
NANCY WELLS HAMILTON, a partner of Jackson Walker L.L.P. in Houston, Texas, will speak on “Contributor Contracts” on Friday afternoon from 1:00 to 2:00 p.m. and answer questions on Saturday afternoon during the Freelancer/Publisher Workshop. The general session will focus on guidelines and advice on writing and negotiating a contract, copyrights, electronic rights, liability, and payment policies.
Nancy’s extensive practice in communication law includes contract litigation, copyright, trademark, media, and insurance. She has worked on matters for such clients as Oprah Winfrey’s Harpo Productions, Inc., TotalFinaElf, USF&G, Gerber, Campbell’s Soup Company, King World Productions, Inc., and The Hartford.
She is a member of the Houston Bar Association, the American Bar Association and the State Bar of Texas. She received her B.A. degree from Skidmore College in Sarasota Springs, N.Y. and her J.D. degree from the University of Houston.
Nancy is a lifelong horse owner, a former Pony Clubber, who started riding at age five in New Jersey, where she grew up. She has competed in combined training and dressage and is the former President of the Houston Dressage Society. She has lived in Texas for nearly 20 years and currently owns two Quarter Horses on her ranch in Magnolia.
RALPH MONTI of Special Interest Media returns to present two sessions in 2001. On Friday afternoon from 4:00 to 5:00 p.m., Ralph will present a general session on “Online Legal Risks: What Every Publisher Should Know.” This session details and explores the inherent legal risks and potential liabilities of maintaining a web site, as well as the perils of the many activities magazine publishers implement online. Among topics analyzed include site security, copyright and trademark infringement legal risks, user privacy issues, sweepstakes, contests and lottery risks and the legal ramifications of accepting online advertising. Additional areas that will be discussed include the potential liabilities of spamming, international legal risks, the legal liabilities of chat rooms, employee e-mail monitoring and the hazards of employee downloading activities. This seminar is an eye-opening and thought-provoking session that is applicable for publishers who are online and wish to minimize their legal risks.
Ralph will also present a session during the Saturday afternoon Management Workshop on “Alternate Sources: Traditional and Electronic Methods for Generating New Subscriptions.” This session will be a great opportunity for publishers to learn time-proven and state-of-the-art strategies and techniques in cultivating cost-efficient alternate sources through traditional and electronic methods.
Ralph is President of Special Interest Media. Inc., an executive strategy resource firm, providing a broad range of expertise to magazine publishers. Services include web strategy management, circulation marketing, advertising sales development, editorial positioning, conference, show and seminar development, brand extension programs, new publication launches, international licensing/publishing, and employee training and professional development programs.
He has more than twenty years in magazine publishing management and is the author of four non-fiction books. His most recent book, Career Opportunities in Magazine Publishing: The Ultimate Guide to Succeeding in the Business, was awarded a 2000 Benjamin Franklin Award for being a finalist as the best career book for 1999. The award was bestowed by the Book Publishers Marketing Association, and chosen among 1700 entries. He regularly contributes to Folio: Magazine, The Magazine for Magazine Management, and writes on a variety of magazine management topics.
Ralph holds a publishing diploma from New York University and is a sought-after public seminar speaker at The Folio: Shows, The Circulation Management Expo & Conference, The Magazine Publishers of America Professional Development Program and many other magazine association conferences in the United States and abroad. He also presents custom designed workshops, training sessions and professional development programs to magazine and digital content companies.
DJ STOUT of Pentagram, a multi-disciplinary design firm with offices in London, New York, San Francisco, Austin, and Los Angeles, will present a general session on “The Art of Editorial Design” on Saturday, June 23, from 9:00 a.m. to 12:00 p.m. The session will cover conceptual thinking, visual communication, where ideas come from, and how they are developed. He will also talk about the collaboration between Art and Editorial.
DJ is a sixth generation Texan born in Alpine. He received his BFA in Design Communication with a minor in illustration from Texas Tech University in Lubbock. From 1987 through 1999, he was the award-winning Art Director of Texas Monthly magazine. He joined Pentagram’s Austin office as a principal in January 2000.
During DJ’s tenure, Texas Monthly was nominated for ten national magazine awards and won three for Photography and General Excellence in 1990, and again for General Excellence in 1992. He has also designed many award-winning books, including Mojo and Heaven For Animals for photographer Keith Carter. In a special 1998 issue, American Photo magazine selected DJ as one of “the 100 most important people in photography.”
JASON YEE has a BA, MBA and over nine years of sales and marketing experience in B to B and consumer markets. He also has served as a business and marketing consultant for several startup companies. Currently he is the Circulation Manager for Fancy Publications' Equine and Motor division with responsibility for five publications totaling over 370,000 circulation.
During his current tenure at Fancy Publications, Horse Illustrated's circulation has increased by over 15%. Jason has also reduced subscriber acquisition costs by 50% in the same period. He led the initial direct mail campaigns for three other publications and has P/L responsibility for over 4.5 million pieces of direct mail annually.
Jason will speak on Friday, June 22 from 2:00 to 3:00 p.m. His session, “Circulation Strategies for Surviving an Economic Downturn” will address circulation approaches that maximize efficiency and profitability. The topics discussed will be applicable to any publisher regardless of size. This is meant to be an interactive workshop. Participant questions and the use of actual situations for discussion are highly encouraged.
Photographer JIM SUGAR has spent the past 22 years working with just about every possible combination of film, digital imaging system, and digital camera. For the 15 years that he worked as a contract photographer at National Geographic, he mastered numerous aspects of still photography including photojournalism, illustration, lighting, and special effects. For the past ten years, his work has involved a complex mix of still images and digital imaging--with special emphasis on Adobe Photoshop software. He has attempted to combine the two technologies so that the final output looks like a natural photograph with no evidence of computer manipulation.
For his session on Friday, June 22, from 3:15 to 4:00 p.m., Jim plans to discuss the pros and cons of still cameras vs. digital cameras. Specifically, he will examine the issues of Cost, Ease of Use, Quality, and Speed for both film and digital cameras. Jim argues that no one camera or system fits all photographers. Rather, he will examine the characteristics of these two technologies so that each person can make a rational, intelligent choice about what camera best suits one's own photographic needs.
This year, AHP is offering an optional tour on Sunday, June 24, from 9:00 a.m. to 3:00 p.m. for attendees who would like a chance to see highlights of San Francisco. The “Get Acquainted or Reacquainted with San Francisco” tour will start with a two and half-hour bus tour of the city highlights, (Fisherman’s Wharf, Postcard Row, Chinatown, etc.). Then we will cross the Golden Gate Bridge and spend about two hours in Sausalito, where attendees will have lunch on their own and browse through the shops. Later, we meet at the dock to board the ferry for a 30-minute ride across the Bay, cruising past Alcatraz for a magnificent view of the San Francisco shoreline. The bus will pick us up at the ferry building at 2:15 p.m. for the return to the San Mateo Marriott. Tour includes guide, transportation, and ferry ticket. Cost: $36 per person.
The San Mateo Marriott, located only six miles from the San Francisco International Airport (SFO, offers complimentary transportation to and from the hotel on a daily basis from 6:00 a.m. to 11:00 p.m. At the airport, taxi service is also available (approx. $20 to hotel) as well as rental car shuttles to the conveniently located nearby rental building. There is also ample free parking at the hotel. You can visit the hotel website at www.marriott-sanmateo.com.
Group rates for American Horse Publications are $104 for single/double rooms plus applicable state and hotel taxes, currently at 10%. Triple rate is $114; Quad rate is $124. Regency Junior Suites are available at $124. Rooms are designed for business travelers featuring two-line telephones with voice mail, message light, data ports and speakerphone. All rooms feature individual climate control, AM/FM alarm clock radio, cable TV, in-room pay movies, coffee maker, hairdryer, iron and ironing board. Standard check-in time is 3:00 p.m. and checkout time is 12:00 p.m. Cancellations or changes must be made at least 24 hours prior to arrival. Cancellations less than 24 hours will be charged one night’s stay. The hotel has currently blocked rooms at the group rate for Thursday, Friday, and Saturday nights with a limited block for Wednesday and Sunday nights.
The San Mateo Marriott offers a full-service restaurant, coffee shop, lobby bar, outdoor pool, exercise room, whirlpool, rental car and concierge desk, business center, and gift shop. The property has recently been renovated with an additional 200 new sleeping rooms completed earlier this year.
Hotel Contact Information: Address: 1770 South Amphlett Blvd., San Mateo, CA 94402. Phone: 650-653-6000.
Reservations: Call 1-800-228-9290 and mention you are with the American Horse Publications Seminar 2001. Cut off date for group rate is June 6, 2001.
Seminar registration for AHP Members is $225 and includes sessions, meals, Awards Banquet and Student Award Dinner. Additional registrants from the same company are $175 per person. Student members may attend the entire seminar for $125. One-day (Friday or Saturday) registrations are $125 per day/per person. Meal functions for guests, family members and sponsors may be purchased individually. A registration form is available by contacting Chris at the AHP office, phone: 904-760-7743; e-mail: AHorsePubs@aol.com. Visa and MasterCard accepted.
American Horse Publications is grateful to the many corporate sponsors whose generosity and support help us to provide our members with an educational and memorable experience. Confirmed sponsors for the Golden Opportunity 2001 Seminar include:
Platinum Sponsors
· Brown Printing Company -Welcome Reception
· Pfizer Animal Health - Student Award Dinner
· Pfizer Animal Health - Equine Industry Vision Award
· Quebecor World TPC Group - Awards Banquet
Gold Sponsors
· American Quarter Horse Association - Student Award Reception
· American Quarter Horse Association - Internship Handbook
· Merial Limited - Friday Luncheon
· Publishers Press - Saturday Luncheon
Silver Sponsors
· Idea Flight, Inc. - Seminar logo and souvenir
· Purina Mills, Inc. - Saturday Keynote Speaker
Bronze Sponsors
· Ariat International - Co-sponsor Awards Reception
· Branch-Smith Printing - Friday Mid-morning Coffee Break
· Cowboy Publishing Group - Seminar banners
· Dover Saddlery - Co-sponsor Awards Reception
· Fancy Publications - Co-sponsor Saturday Breakfast
· Life Data Labs - Awards Program Booklet
· Morris Communications - Saturday Mid-morning Coffee Break
· Professional Choice - Co-sponsor Saturday Breakfast
· Ryerss Farm For Aged Equines - Board Meeting Luncheon
· Trueman Communications Group - Seminar souvenir
· UK Equine Research Foundation - Friday Mid-afternoon Coffee Break
The schedule of events will provide you an opportunity to begin planning your days and nights in the Golden State.
Thursday, June 21
10:00 A.M. - 3:00 P.M.
Board of Directors Luncheon and Meeting
Sponsored by Ryerss Farm For Aged
Equines
4:00 - 7:00 P.M.
Welcome Reception
Sponsored by Brown Printing
Company
Friday, June 22
8:00 - 9:00 A.M.
Equine Industry Vision Award Inaugural Breakfast
9:00 A.M. - 12:00 P.M.
Advertising Sales for Niche Media
Keynote Speaker: Carl Landau,
Niche Media
10:45 - 11:00 A.M.
Mid-morning Coffee Break
Sponsored by Branch Smith, Inc.
12:00 - 1:00 P.M.
Luncheon
Sponsored by Merial Limited
1:00 - 2:00 P.M.
Contributor Contracts
Guest
Speaker: Nancy Hamilton
Jackson Walker L.L.P.
2:00 - 3:00 P.M.
Circulation Strategies for Surviving an Economic Downturn
Guest Speaker: Jason Yee, Circulation Manager
Fancy
Publications Equine and Motor Division
3:00 - 3:15 P.M.
Mid-afternoon Coffee Break
Sponsored by UK Equine Research
Foundation
3:15 - 4:00 P.M.
Making the Transition to Digital Photography
Guest Speaker: Jim Sugar
4:00 - 5:00 P.M.
Online Legal Risks: What Every Publisher Should Know
Guest Speaker: Ralph Monti,
Special Interest Media
6:00 - 7:00 P.M.
Student Award Reception
Sponsored by American Quarter
Horse Association
Silent Auction & Raffle
7:00 - 10:00 P.M.
Student Award Dinner
Sponsored by Pfizer Animal Health
Saturday, June 23
8:00 - 9:00 A.M.
Breakfast
Sponsored by Fancy Publications
and Professional Choice
9:00 A.M. –12:00 P.M.
The Art of Editorial Design
Keynote
Speaker: DJ Stout, Pentagram
Sponsored by Purina Mills, Inc.
10:30 - 11:00 A.M.
Mid-morning Coffee Break
Sponsored by Morris
Communications
12:00 - 1:00 P.M.
Luncheon
Sponsored by Publishers Press
1:00 - 1:30 P.M.
General Membership Meeting
1:30 - 4:00 P.M.
Four Workshop Sessions (Held concurrently in three 45 minute sessions)
Freelancer/Publisher Workshop
1:30 - 2:15 P.M.
Freelancer/Publisher Workshop, Part 1
Moderators: Jennifer Bryant,
Jenny Meyer, and Audrey Pavia
2:15 - 3:00 P.M.
Freelancer/Publisher Workshop, Part 2
3:15 - 4:00 P.M.
Q&A with Nancy Hamilton
Management Workshop
1:30 - 2:15 P.M.
Alternate Sources: Traditional and Electronic Methods for
Generating New Subscriptions
Guest Speaker: Ralph Monti
2:15 - 3:00 P.M.
Small But Mighty, Part 1
Attentive tactics to help small publications reach
potential
Moderator: Warren Wilson
California Horsetrader
3:15 - 4:00 P.M.
Small But Mighty, Part 2
Technology Workshop
1:30 - 2:15 P.M.
Digital Photography
Moderator: Jim Jennings, AQHA
Director of Publications
2:15 - 3:00 P.M.
Printing Partnerships: Part 1
Questions to Test Your Printer Relationship
Moderator: Barrie Reightler
Mid-Atlantic Thoroughbred
3:15 - 4:00 P.M.
Printing Partnerships: Part 2
Internet Workshop
1:30 - 2:15 P.M.
Marriage of Print to Electronic
Moderator: Chuck Manson
bloodhorse.com and Horse
Interactive
2:15 - 3:00 P.M.
Managing a Web Site with Limited Resources
Moderator: Jackie Freundlich
Equestri Enterprises, LLC
3:15 - 4:00 P.M.
EZ Promotion
Moderator: Jackie Freundlich
3:00 - 3:15 P.M.
Mid-afternoon Coffee Break
5:00 - 6:00 P.M.
Awards Reception
Sponsored by Ariat International
and Dover Saddlery
6:00 - 9:00 P.M.
Awards Banquet
Sponsored by Quebecor World TPC
Group
Sunday, June 24
9:00 A.M. - 3:00 P.M.
San Francisco City Tour (optional)
AHP MEMBERS INVITED TO PORTOLA VALLEY CLASSIC
Members attending the Golden Opportunity 2001 Seminar in San Francisco have been invited to attend the 5th Annual Portola Valley Classic Equestrian Festival. The festival, which draws upwards of 30,000 spectators over the course of the event, takes place June 20 to June 24, 2001, in the heart of Silicon Valley.
The festival includes an AHSA "A" rated hunter/jumper show, plus the only AGA Grand Prix in Northern California. Adding to the excitement is non-stop entertainment: An equestrian trade fair packed with the best in art, apparel, tack and gourmet treats; a Kid's Tent with free pony rides, petting zoo, face painting, and more; nightly special events including a Santa Maria style barbecue, wine tasting, and margarita fiesta.
Sunday would be the best opportunity for members to visit the Portola Valley Classic, as the highlight of the event is the AGA Grand Prix on Sunday afternoon. There's a champagne brunch at 12 noon, opening ceremony at 2 p.m., and the $30,000 AGA NASDAQ Grand Prix begins at 2:30 and lasts until 4:30 or 5 p.m. Sufficient time for negotiating exit traffic is advised for those members catching flights home afterward, although preferred parking to minimize this challenge can be arranged.
The event is willing to assist with whatever arrangements are necessary for our members. If you are interested in shipping promotional copies of your publications to the event for distribution to riders and spectators, receiving informational literature about the event, or attending the event, contact Chris at AHP. For information about the Portola Valley Classic, visit their web site at www.portolavalleyclassic.com.
Not too late to sign up for AHP Newsstand 2001
The AHP Trade Show Program is a co-operative program that provides members with a cost effective way to exhibit at national and regional equine events. Members have an opportunity to distribute their publications or promotional pieces and acquire valuable subscriber or customer leads generated from the free drawing for a one-year subscription that is held during each event. Leads are available on labels, disk or e-mail file. Added distribution at these major equine events is also a bonus for your advertisers. Publications with a circulation under 5,000 are offered the option to participate in the program by choosing to send half the number of copies for half price. Free distribution allows members who contract their own space at these events to use the AHP booth as a second point of distribution and members with a free publication to participate. A group discount is available for publication members published by the same publisher: 2 publications = $50 discount off total fees per event; 3 publications = $100 discount off total fees per event; 4 or more publications = $200 discount off total fees per event.
Affiliate, Corporate and Electronic Publication members may also participate in this program and have an opportunity to distribute up to 300 copies of one promotional piece advertising their product or service. No sales or orders will be taken at the booth. Member participating fees are assessed based on cost of exhibit space, furniture rental, supplies, staffing, drayage, and/or any additional expenses directly associated with the booth. Participating members are responsible for shipping their publications or promotional pieces to the event on time.
Remaining events scheduled for the 2001 Trade Show Program are:
Equitana USA, June 14-17, 2001— Kentucky Fair & Expo Center, Louisville, KY—Since its inception in 1996, Equitana USA has attracted visitors from every state, every Canadian province and 44 foreign countries.
Equine Affaire, November 8-11, 2001—Eastern States Expo, W. Springfield, MA—This will be the fifth year for Equine Affaire, which attracts horse people from the northeast region and beyond.
For a Trade Show Participation form, click here or contact the AHP office at (904) 760-7743 or email ahorsepubs@aol.com.
Take advantage of AHP Programs for 2001
AHP members rate networking and affiliation with other equine publishing professionals as the most valuable benefit of their membership. While belonging to a group with the same concerns and goals as yours is important, AHP offers its members many other services and programs.
Information and participation forms are available on-line or by contacting Chris Brune at (904) 760-7743 or email ahorsepubs@aol.com.
The “AHP Newsstand” booth promotes your publication or service to thousands of horse enthusiasts at major equine events in the United States for an economical fee as well as provides valuable subscriber leads. Added distribution also benefits your advertisers. Participating members pay a nominal fee to defray the booth expenses.
Annual Seminar
Every year, members have an opportunity to attend the annual seminar for an affordable member registration fee. This seminar is highly motivating and provides positive learning experiences for all levels. It also gives members a chance to mingle and communicate with fellow AHP members and other equine industry professionals. The Golden Opportunity 2001 Seminar will be held in San Mateo, California, on June 21-23, 2001.
Association Publications
The association newsletter, AHP For the record, provides members with an update on activities and news. The annual Membership Directory is a handy reference that lists contact information on AHP members.
www.americanhorsepubs.org
The AHP Website offers a resource center for information about AHP activities, programs, and news. Members are listed free in the online membership directory, which is used by both potential advertisers and subscribers looking for access to the equine publications market.
AHP Forum
The AHP Forum was established as an open discussion on all aspects of publishing. The Forum can be used to post a question, state an opinion, seek help or assistance, recommend a book, website, etc., offer your services, elicit advice, and/or provide guidance to a colleague. To logon, click here and follow instructions.
AHP Newsgroup
The AHP Newsgroup is a list of AHP member email addresses. Messages are sent from the AHP administrative office to provide members with timely information about AHP activities and newsworthy items about the horse industry. AHP members may submit a press release or message about an AHP member that they feel would be of interest to the general membership. Submission should be sent to ahorsepubs@aol.com as an email message or attached Microsoft Word file. On approval by the AHP office, the message will be forwarded to the AHP Newsgroup. These news items are also listed under Communiqués for easy reference.
AHP CareerTrack
The AHP CareerTrack is an online job bank that posts help wanted and talent available positions in equine publishing. Members forward their listings to ahorsepubs@aol.com for posting to the website.
Ky Mortensen joined the staff of the American Association of Equine Practitioners (AAEP) as Director of Membership and Industry Relations in December 2000. His responsibilities include managing the AAEP’s sponsorship program and serving as liaison to the horse industry on public policy and equine health care issues.
Jay Hovdey of the Daily Racing Form and Mary Simon of Thoroughbred Times are Eclipse Award winners for turf writing in 2000. Hovdey won in news-commentary for “Racing Loses a Man of Taste,” about Eddie Gregson, a trainer who committed suicide. Simon was recognized in features-enterprise for “Racing Through the Century,” which appeared over several months.
The Blood-Horse, Inc. has acquired Equine Images, a publication serving equine art enthusiasts since its founding in 1986. The magazine was acquired for an undisclosed sum from its prior owner, Heartland Communications Group of Fort Dodge, IA.
Carol Nelson, the 1993 Student Award winner, writes that she has acquired her first horse since going to college. The six-month-old Thoroughbred filly is a Secretariat granddaughter, but Carol has no plans to race her. Rather, she wants to get her approved as a warmblood broodmare at age three and do what Carol loves best, dressage. Last year was an interesting one for her as she learned a lot about the credit card industry when she joined a company that processes for numerous banks across the country.
Penelope Whitman Mullinix
joined Equine Images as managing editor effective February 26.
Mullinix was one of the 79 artists who participated in Lexington’s
popular HorseMania public arts project. Armored Horse, sponsored by
the Kentucky Thoroughbred Association, stood in front of Lexington’s
Courthouse and was one the top sellers, bringing $41,000 at auction.
Mullinix comes to Equine Images from the American Association of
Equine Practitioners (AAEP), where she was responsible for communications
related to horse industry relations, veterinary student program
development and the AAEP Foundation. Her publishing experience includes
editorial work at Simon and Schuster. Mullinix received her Bachelor of
Arts in American Literature and Fine Arts from the University of New
Hampshire. She later studied art at the Corcoran School of Art in
Washington D.C., and the Maryland Institute, College of Art
in Baltimore. Mullinix has exhibited her work at Artsplace and The
Carnegie Center for Literacy and Learning in Lexington, and at the
Kentucky Art and Craft Gallery in Louisville. Mullinix lives in Lexington
with her husband, sons and dogs.
EquestrianMall.com has merged with Winsor Publishing’s Horse.com to form the new company Horse.com, LLC based in Louisville, Colorado. The merger solidifies the new company’s position in three key areas: e-commerce, content provider, and advertising. Company headquarters will be in Colorado, with an ancillary corporate center in Fairfield, Connecticut.
Tom Winsor, CEO of Winsor Publishing, commented, “The time is right for us to move forward, taking the next step toward reaching our goal to continue to profitably develop a place for horse enthusiasts to communicate and interact. I believe our mixture of community, content, and commerce is the key to continue our profit margin while growing.” EquestrianMall.com is “the world’s largest online equestrian store.” They have eight live web sites covering the most popular aspects of the Internet today, including e-commerce, community, auctions, classifieds, and search engines.
The American Association of Equine Practitioners (AAEP) has announced the launch of its official web site dedicated to horse health. Designed for the horse owner and caregiver, myHorseMatters.com offers a comprehensive database of equine health information. All web site content is provided by AAEP members and other recognized equine health experts.
Storey Books announced the release of two new books. Riata Ranch Cowboy Girls (May 2001/$35) tells how the girls at Riata Ranch use the values and traditions of the American West to build character through disciplined instruction. The 160-page hardcover book is written by former Hollywood stunt cowboy and rodeo performer and founder of Riata Ranch, Tom Maier, with AHP Affiliate member, Rebekah Ferran Witter.
Storey’s Horse-Lover’s Encyclopedia: An English & Western A-to-Z Guide (March 2001/$37.50 hardcover; $24.95 paperback), edited by Deborah Burns, is a unique, user-friendly, illustrated A-to-Z guide to the horse world that provides the answers to hundreds of questions.
For more information about these books, contact Storey Books, 105 Schoolhouse Road, Pownal, VT 05261; Phone: (802) 823-5200; www.storey.com.
The Nationwide Overnight Stabling Directory & Equestrian Vacation Guide has a new web site at www.overnightstabling.com. Visitors can order the 2001 directory, which has 572 listings, add facilities to the directory, and request information.
Do you have news you wish to share with AHP members? Send news releases and updates to AHP For the record, Chris Brune, Editor, 49 Spinnaker Circle, South Daytona, FL 32119; or fax (904) 760-7728 or email AHorsePubs@aol.com.
AAEP accepting nominations for Equine Welfare Award
Nominations are being accepted for the Lavin Cup, the equine welfare award presented by the American Association of Equine Practitioners. The Lavin Cup recognizes a non-veterinary organization or individual that has demonstrated exceptional compassion or developed and enforced rules and guidelines for the welfare of horses. Nominations will be accepted from AAEP-veterinarians, constituent organizations and members of the equine community. The deadline for nominations is May 15, 2001. To receive a nomination application, contact Sally Baker, AAEP public relations director, at (859) 233-0147.
VNU announces cancellation of EqWest
VNU, the company that purchased Equitana USA and its West Coast regional show, EqWest, announced after the 2000 EqWest show that the California equine exposition would not be renewed for 2001. The decision to cancel EqWest in no way impacts Equitana USA. Plans for the international equine exposition, Equitana USA, are underway for June 14-17, 2001, in Louisville, Kentucky. Some new features are in the works that should make this year’s show, the sixth annual in North America, the best show yet.
HorseTV—Television for horse people
The American Quarter Horse Association has announced its partnership with HorseTV, a new satellite television network dedicated to serving the needs of horse enthusiasts. HorseTV debuted on January 1 and can be seen on DISH Network’s Channel 9409. HorseTV is part of RFD-TV, a public interest channel that will provide an extensive array of informational and educational programming under FFC Public Interest Guidelines. The Tanbark Group, LLC, a Texas corporation, is the majority owner of HorseTV, the exclusive provider of equestrian programming to the network. In addition to the television network, the Tanbark Group operates a web site, www.horsetv.com, featuring a variety of equestrian videos, goods and services directly related to the horse industry.
Young Rider European Program postponed due to FMD uncertainties
Due to the ongoing crisis in Europe with Foot and Mouth
Disease (FMD) and the uncertainty of what the summer may bring, the United
States Dressage Federation (USDF) and The Dressage Foundation (TDF) have
announced the postponement of their joint Young Rider European Training
and Education program for 2001. The summer program designed to broaden the
understanding and experience of advanced young dressage riders planned to
take a small group to stables and competitions in Germany and Holland.
Assuming all animal health issues are resolved within the year, the
program will resume in the summer of 2002. Plans will proceed for the 2002
program, with dates being announced by the end of the year. Because riders
who turn 22 this year will have missed the opportunity to participate in
the 2001 trip, the committee will look at including such riders as
candidates next year. For more information about this program and other
programs of USDF and TDF, visit their websites at www.usdf.org
and www.dressagefoundation.org.
Horse fans pay tribute to Dale Earnhardt
Auto racing fans from around the country paid tribute to Dale Earnhardt in a wide variety of ways since he was killed in the final lap of the Daytona 500 on February 18. Two Arkansas fans recently named a Thoroughbred yearling colt, D E Intimidator, in honor of the NASCAR driver. Dover Downs, where Earnhardt raced both cars and harness horses, opened its one-mile International Speedway on February 23 with an informal memorial service for the revered driver. Dale owned and raced Standardbreds for many years.
Hollywood horses featured at Kentucky Horse Park
The Kentucky Horse Park will host an exclusive exhibition showcasing horses in Hollywood entertainment at its International Museum of the Horse from May 26 through September 16. The exhibit will feature horses as both main characters and backdrops in movies and television. Among the highlighted horses are The Pie, who carried Elizabeth Taylor’s character to victory in the Grand National Steeplechase, and Silver, the horse ridden by the Lone Ranger.
The Oklahoma State Fairgrounds in Oklahoma City comes alive May 16-19 when the 22nd Annual National Reining Horse Association Derby takes center stage. Fans from all over the world will whistle and whoop their approval of the event’s hallmark sliding stops, spins, and rollbacks as the NRHA Derby presents an exciting 4 days of world class reining competition.
The Derby is the NRHA’s premiere showcase for 4 and 5-year-old reining horses, and with the Friday night Intervet Semi Finals of the Cosequin/United States Equestrian Team Reining Championship presented by Bayer, it becomes one of the most important stops on the “Road to Gladstone,” as well. The top 20 finishers from the Semi Finals will qualify for the Bayer/USET Festival of Champions $100,000 Reining Championship June 21-24 in Gladstone, New Jersey.
Derby days also include freestyle reining exhibitions, plus the Annual NRHA World Champion Awards Banquet, slated for May 17th, to be held at the National Cowboy and Western Heritage Museum. Special ceremonies will recognize the 2000 World Champion Reiners and the induction of NRHA past president Frank Costantini into the NRHA Hall of Fame.
The National Reining Horse Association, headquartered in Oklahoma City, is the governing body of the sport of reining, distributing over $4 million in prize money each year, at over 345 approved events worldwide. For NRHA Derby ticket information contact the NRHA at 405-946-7400.
ACT announces the Jim Evans Development Fund
Jim Evans was instrumental in founding the student organization and served as its faculty advisor for several years. He has also been active in the agricultural communications industry. ACT is proud to honor him for his outstanding contributions to agricultural communications.
The development of the fund coincides with ACT’s 30th anniversary. The organization’s goal is to raise $30,000 to support new chapters, professional development workshops, scholarships, publications, and promotions.
ACT is the only collegiate organization that specifically targets agriculture and natural resources communicators. ACT helps to train future reporters, advertising executives, public relations professionals, and Webmasters.
Over the past 30 years, ACT has grown to include chapters in many states and Puerto Rico. ACT provides students an avenue to both increase their knowledge of agriculture and communication and establish relationships with industry professionals and peers across the nation.
Individuals or organizations interested in contributing to the Jim Evans Development Fund can contact Rebekka Martin, secretary/treasurer, at (785) 537-7689, ext. 408, or Ricky Telg, national faculty advisor, at (352) 392-0502.
With assistance from the National Reining Horse Association, the Intercollegiate Horse Show Association helps pave the way for college students’ futures. Often students can’t afford the expense of riding and showing while away at school, so many future equestrians lose valuable hauling time. But, “where there’s a will there’s a way,” and the IHSA helps students continue competing in shows while in college by guaranteeing a show circuit and prizes.
The NRHA has committed its support to the IHSA by sponsoring the Open Reining Class at the Intercollegiate Horse Show Associations National Championship slated this year for May 4-6 at Georgia’s International Horse Park.
As a bonus of that commitment, the ISHA National Open Reining Champion will win a C.R. Morrison Bronze. The official NRHA trophy features a sliding stop maneuver and is a coveted award for reiners worldwide, so IHSA athletes are up for a memorable reward.
Ollie Griffith, Chairman of the NRHA Judges Committee, is also the Ohio State University Intercollegiate Horse Show Team coach. His western discipline teams have won six IHSA National Championships and Griffith has been instrumental in creating the relationship between the NRHA and the IHSA. He also sees an interesting parallel between the two organizations.
“Both bring the western and hunter seat worlds together. With the Intercollegiate Horse Show Association, the combined competition has given riders from each discipline an appreciation for the other. That’s the same thing we’ve seen on the international front with the National Reining Horse Association. As reining has become accepted globally, it has gained attention from, and the respect of, the English show world.”
Griffith explains that intercollegiate horse shows have adopted an interesting twist to an old competition. In both English and western competition, the riders meet their mounts, through a random draw, for the first time, then show them with no prior meeting or practice. The only adjustment allowed is to the stirrups to secure a proper fit.
The IHSA embraced this form of showing to give riders from all skill levels and financial backgrounds equal opportunity to win as individuals and team members. Griffith adds, “The IHSA is very proud of the fact that there are young riders who have come through the collegiate ranks and gone on to have successful careers in the horse industry.”
Celebrating 30 years of English and western showing, the IHSA is posting record membership, with upwards of 6200 members from over 300 college teams in 46 contiguous states. IHSA members participate in a series of regional shows before moving on to zone competitions, then to the IHSA National Championship.
For more information contact the Intercollegiate Horse Show Association at www.ihsa.com.
The Classical Horse
Quarterly publication featuring Iberian Horses
Contact: Heather Seville-Orton
P. O. Box 1129
Lakeside, CA 92040
Phone: 619-443-5030
Fax: 619-443-5019
E-mail: hseville@pacbell.net
URL: www.theandalusian.com/tch/
Discover Horses at Kentucky Horse Park
Quarterly magazine for the Kentucky Horse Park
Contact: Susan Harding