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For The Record Chris Brune, Editor; Barrie Reightler, Designer Fall1997 Edition [Return to Archive] |
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AHP website on line [ Top of Page ] If you are reading this, then you know that American Horse Publications is on the web at http://www.americanhorsepubs.org. The web page was designed by Courtney Bearse at The Blood-Horse offices. The development of the web site is a "work-in-process" and there are still areas which need updating and fine-tuning, but Courtney did a great job getting us started during his summer vacation from college. As many of you know, the feeding and care of a Website can be time-consuming, but having a presence on the Internet will be beneficial to the association as well as the equine publishing industry. Please visit the site and forward your comments and suggestions to Chris. Time to renew for 1998 [Top of Page ] Renewal notices will be mailed to members this fall. Publication members must provide verification of circulation by one of three methods: postal statement, printer invoice, or ABC/BPA audit statement. Although AHP does not require each member to send a complimentary subscription, we do request a sample copy each year to be placed in the AHP library. The choice to send a complimentary subscription is yours and is certainly appreciated since it provides the association with a way of keeping informed of its members' activities and progress. At the February, 1997, Board Meeting in Phoenix, Arizona, the following membership dues structure for 1998 was approved to establish a fairer assessment of circulation categories of member publications and to increase income to cover the growing costs of membership:
AHP booth display debuts at Congress [ Top of Page] The American Horse Publications booth will have a professional new look at the 1997 All American Quarter Horse Congress. To further expand on the AHP Newsstand concept introduced earlier this year at Equine Affaire, Midwest Horse Fair, Equitana USA and Equifair, the Board approved the purchase of a professionally designed booth display. After a thorough review of several product lines, a Nomadic Display 8-foot tabletop was decided the best one to suit the association's needs and budget. The new backdrop features brighter colors, clearer messages and a display area for participating publications, all designed to project a professional image for the association as well as attract visitors to the booth. If you will be attending the 1997 Congress, please stop by Booth #411 and visit Chris, who will be supervising the booth during the two-week event. For more information on the AHP Trade Show Program, contact Chris at (904) 760-7743. News from HIA research study [Top of Page] A market research study sponsored by the Horse Industry Alliance found that 2.2% of American households currently own horses, 7.9% household members are current riders, 4.9% are interested in owning a horse, and 13.3% are interested in riding a horse. National Family Opinion Research surveyed 60,000 United States households. It received a 70% response rate. Employee Compensation Study available [ Top of Page] The Employee Compensation Study completed in 1996 and funded by American Horse Publications is available to AHP members for $150. Results of this study provide useful information on employee-related issues, including compensation, benefits and sales compensation. Member publications that signed on to participate in this survey received the general statistical report at no charge. The results of this study are confidential and not available to anyone other than an AHP publication member. If you are interested in obtaining a copy of this study, please contact Chris at (904) 760-7743. Gallup Poll profiles teen equestrians [ Top of Page] AHP members were given the highlights of the recent poll of 300 teen equestrians conducted for Farnam Companies, Inc. by the Gallup Organization during a breakfast hosted by Farnam at the Vail Valley Seminar. Here is what the poll discovered: When teenagers talk, more and more companies are listening. And with good reason. By the year 2005, the teenage population will outnumber all other age groups, according to the U.S. Census estimates. That may spell gloom and doom for parents battling for control of the telephone, but it’s terrific news for horse publications. Teen horse enthusiasts list magazines as their number-one choice for information about horses--beating out books, videos, television and even the Internet. Among the poll’s other significant findings:
For further information about the Gallup Poll’s teen-equestrian survey, call Farnam Companies toll free at (800) 234-2269. Internship program underway [ Top of Page] Finally, after two years in development, the American Horse Publications Internship Program is on the brink of becoming a reality. All AHP publication members were given one last chance to sign up for a listing in the 1998 Internship Handbook, which will be sent to over 200 colleges and students this fall. Over 30 publication members will be participating in this inaugural program, designed specifically for college students who have an interest in horses and seek a career in equine publishing. The program offers opportunities for students to work at equine publications throughout the country and an opportunity for publishers and editors to utilize the talents of students with an interest in equine publishing. The success of an internship program depends on the time you devote to giving students an opportunity to learn and the intern's eagerness to contribute. Here are a few tips to help make this experience a beneficial one for both you and your intern.
Free web-site material for publishers [ Top of Page] Stacy Bearse suggested that members share information about web sites that provide useful and free material for magazine publishers. He offers: http://www.frojac.com, the web address for Frost & Jacobs, a well-known law firm specializing in intellectual property. The site includes a library of articles dealing with copyright law. It provides particularly good insight to the growing conflict over print vs. electronic rights. It is written for a lay audience, and packed with concise explanations of complex topics. Start planning for 1998 Awards Contest [ Top of Page] Although the deadline date for the 1998 Awards Contest is months away, members should begin putting aside entries. The competition is for material published in 1997 and those year-end issues are approaching fast. Complete rules and entry forms will be mailed soon after January 1, 1998. AHP members who have paid their 1998 dues will be eligible for the competition. The Awards Committee meets in October to review the class lists and rules. If you have any questions regarding the contest, contact Chris. Rookies-to-icons enjoy Vail Valley [ Top of Page] “As a new kid on the AHP block, I found it to be educational as well as entertaining,” comments Robin Hirzel, Appaloosa Journal. “It was a little overwhelming to meet some of the “greats” of the business. I hope my Rookie status didn’t show too much!” No, Robin, your “rookie” status didn’t show too much. Even the “icons” in equine publishing can recall their rookie days. And isn’t it great that American Horse Publications is bringing together the novice and veteran in this industry to share and learn? The Vail Valley Seminar held on May 29-June 1 at the Marriott Mountain Resort in Vail, Colorado, proved to be an overwhelming success in terms of attendance and satisfaction. Tops on the list of the program was Don Ranly’s full day session on writing. “My favorite part was Ranly’s writing workshop,” writes Jennifer Ashton, Arabian Jockey Club News. “I came right back to work and applied what I’d learned. It was nice having the entire day to focus on one subject.” The two-day seminar offered roundtable, breakout, and general sessions covering a variety of topics from ad sales to technology to editorial. “These seminars are vital to us as we are new to publishing,” writes Darlene Jacobson, Virginia Horse Journal. “Our paper has had a growth of 500% from January 1996 to January 1997. Thanks to AHP we are keeping up with the growth and making the paper better each issue.” AHP members who were unable to attend the Vail Valley Seminar will want to read the columns on two of the sessions which appear in this newsletter. Carroll Brown Arnold of America’s Cutter, reports on “Getting the most out of your ad sales staff” presented by Bill Johnson, CEO of Farnam Companies. Tim Cole of Belvoir Publications, publishers of Michael Plumb’s Horse Journal, John Lyons Perfect Horse and The Whole Horse Journal, summarizes the panel session on “Cutting edge printing technology” presented by Wayne Fenior, Quebecor Printing; Morgan Lightfoot, J&K Graphic Technologies; and Steve Mann, R.R. Donnelley & Sons Company. Charlene Strickland, freelance journalist and AHP affiliate member, offered a list of web site references for publishers, writers and editors as well as sport horse equestrian sites during her session on “Using the web as a research tool.” Members, who would like an opportunity to listen to Don Ranly at home or office may order the Don Ranly Video Series through Lawrence Ragan Communications, Inc. The following video cassettes are available:
Please add $6 shipping and handling for each video set ordered. All tapes come with a 100% money back guarantee and multiple tape discounts are available. For more information or to order, contact Lawrence Ragan Communications at (800) 878-5331 or write 212 W. Superior St., Suite 200, Chicago, IL 60610. Use customer code WM60OFF. Ragan Communications also offers a monthly newsletter for people in communications which includes six free books for the subscription price of $99. The opportunity to learn and to network with others in the equine publishing industry remains the best reason to attend an AHP seminar. However, the location certainly offers a chance for attendees to enjoy the area. Members, who stayed for the ranch breakfast, hosted by R. R. Donnelly & Sons Company, and cattle round-up on Sunday at 4 Eagle Ranch, consider the experience the icing on the cake. The wranglers enjoyed themselves as much as the riders as they critically gauged the riding ability of the group. “I felt a tad silly, like I was giving tennis lessons to Agassi,” remarked one of the 4 Eagle Ranch wranglers. Members who opted for the trail ride had front row seats to watch Ami Shinitzky try to lead the others in the horseshoe formation used to round-up the cattle. Needless to say, it was a Kodak moment to be shared at next year’s summer seminar in San Diego. Corporate sponsorships provide a way to maintain affordable registration fees, but equally important, is the willingness of corporate members to contribute and participate in seminar sessions and activities. Neither hail nor rain kept everyone from enjoying the view and variety of hot and cold hors d’oeuvres at the Alpine Reception hosted by Morgan Lightfoot and Keith Cutting, who represent Davidson Printing and Brown Printing, sponsors of the Awards Banquet. Farnam Companies provided a little taste of tomorrow along with a sumptuous breakfast buffet as they revealed the highlights of a recent Gallup Poll of young equestrians. Cooler bags were an added treat to the luncheon sponsored by Quebecor Printing Company. Student Award winner, Angie Welch, was honored during the reception hosted by the American Quarter Horse Association and the dinner which followed sponsored by Pfizer Animal Health. Pfizer also provided elegant green leather portfolios and a healthy snack of apples during the seminar. Although Diana Deterding was unable to attend, all enjoyed the luncheon buffet with a rooftop view sponsored by Dymar Agency. Everyone was a winner on awards night when Ami Shinitzky passed out a cloppy horsey squeeze pet during the awards reception hosted by Fleet Street Publishing to celebrate EQUUS’ 20th anniversary. The sound of over 100 whinnying horses and galloping hooves was a hoot and a half. Vail was truly a great seminar all-around thanks to the attendees, speakers, moderators and sponsors. The question most asked was, “how do you top this?” Well, you’ll just have to come to San Diego next year to find out. Ready for proofless printing? [Top of Page] By Tim Cole, Editorial Director, Belvoir Publications Computer-to-plate, or CTP, will be the next great innovation in printing technology, according to panelists at the Cutting Edge Printing Technology session at AHP's Vail conclave. But, unlike the last great technical revolution--the now-ubiquitous page-creation software from Adobe Pagemaker and Quark Express--CTP has yet to be embraced by small-to-medium-run publishers. Obvious shortcuts in workflow and resulting time and cost savings have yet to overcome a perceived lack of control. That was the consensus from industry experts and tech-savvy AHP members following a 30-minute glimpse at CTP. The discussion also turned to co-mailing multiple publications' binding lines to reap postal savings, plus other printing innovations currently being introduced to printing operations by some large-run publishers. According to Wayne Fenior, Technical Manager for the Electronic Prepress Department at Quebecor Printing Pendell, Midland, Michigan, computer-to-plate is a process that eliminates image-setting, plate setters and marking engines, offering the promise of moving your publication straight from your desktop computer screen to a printing plate or other media that creates printed impressions on press. Eliminating the mechanical output stage eliminates costly photo stripping and other inconveniences. But going straight to plate also eliminates color keys and blue- or brown-line stages, traditional comforts for worrywart publishers. The Canadian firm Creo now has an installed base of nearly 100 CTP machines at printing facilities in the U.S., followed by Cortron and Gerber. Scitex, Lino and Krause produce plate-setters that also function in a straight-to-plate format. Fenior cited CTP's pros and cons: Problems currently facing the advancement of CTP include incompatibilities between digital formats employed by publishers and their advertisers, a lack of reliable contract color proofing and a lack of confidence on the part of some old-school publishers to go "proofless." Digital publishers will instead perform pre-press inspections on a computer monitor. Soon, Fenior avers, the "digital workflow" CTP permits and the elimination of manual stripping, will counterbalance that downside. Quebecor and other printers are attempting to introduce more conventional proofing stages--both digitally and in a paper medium--to alleviate proofing concerns. New digital workflow scenarios will save time while integrating diverse pre-press technologies old and new. The next significant step in CTP will be the use of compatible software between advertiser and publisher to reduce or eliminate pre-press formatting conflicts. The full digital workflow of the future, according to Fenior, could possibly rely on Adobe Acrobat generated PDF files to move the printed word from your computer screen "closer to the end product."
Co-mailing cuts costs [Top of Page ] While cutting costs remains publishing's perennial Holy Grail, nowhere is the urge to reduce expenses more prevalent than in postage matters. Cutting postage costs has obvious benefits in nearly every stage of printing--from large drops of direct mail to more efficiently supplying the end-user with his or her magazine. Steve Mann, Manufacturing Facilitator of Bindery, at the R. R. Donnelley & Sons Danville, Kentucky, division addressed this phase of the printing process. Postage savings have been realized in recent years through zip-plus-nine coding and complicated zip sorts between the end of the binding line and the loading dock. Finer sortation--in some cases straight to carrier routes in local points of mail entry--mean greater and greater savings. To achieve these savings, some printers are introducing "co-mailing," whereby multiple publishers mailing into the same area can take advantage of bulk mailing rates and finer sorts. Co-mailing is being made possible by inkjetting technologies that address each customer's magazine (and even add a personalized greeting!). Magazines and newsletters are then "commingled" with other magazines headed for the same address. Large-run publishers can probably take greater advantage of co-mailing, according to the industry experts at AHP. There are pitfalls aplenty if the publications you're supposed to be mailing with encounter hiccups in scheduling. Press technology today [Top of Page ] J&K Graphic Technologies’ Morgan Lightfoot, who represents Brown Printing as well as other printing companies, highlighted several improvements in printing technology that could save publishers money. They include the use of robotics in materials handling post-press and on the binding lines, auto-blanket washers that reduce spoilage, new paper-roll splicing mechanisms that reduce web-press downtime, plus auto-feeders and auto-registration devices. These behind-the-scenes innovations being utilized at many printing facilities could find their way into reduced printing invoices for AHP members today. As for the twin "revolutions" of CTP and co-mailing, publishers are advised to adopt a healthy attitude of "wait and see." Getting the most out of your sales staff [ Top of Page] By Carroll Brown Arnold, Publisher, America’s Cutter Lively and enthusiastic are definitely good words to describe Farnam’s dynamic Bill Johnson and his talk on successful selling at the May AHP seminar in Vail, Colorado. Johnson, a longtime employee of the animal health company, spoke to AHP members for the second year in a row. In 1996, Johnson spoke during an advertising panel discussion at the Reston, Virginia, seminar, giving tips for success in the equine marketing business to a group of publishers, editors and writers. He was so popular with his delivery at the 1996 seminar, he was invited back to speak to the membership in 1997. At the Vail seminar, Johnson’s chosen topic was “Getting the Most Out of Your Sales Staff.” He wove anecdotes of advertising ploys involving national sports figures as well as stories of his own success in the field of selling into an inspiring talk. He was quick, however, to remind the crowd that he personally has never sold an intangible item (advertising space), but that he was a master of selling tangible items. As Johnson’s discussion encompassed the entire sales force with practical motivational tactics, he noted the importance of hiring “superstars”- salespeople with a gift for closing the deal. “You must have one on the team,” he said with enthusiasm. “They are the best at their craft.” Johnson said it was very important for sales managers to lead by example as well as have a positive attitude about their job, staff and product. He said customer feedback is vital for success in any business. Johnson’s key point during his presentation was to build relationships. “They will make you successful,” he said. “Remember, selling is an art, not a science.” He added that building personal relationships with the people you do business with is the key that will open doors to success. Johnson said his success has been built on building relationships with his customers, making them his friends. The business and success will follow, according to Johnson, CEO of Farnam. California...here we come! [Top of Page] Although memories of Vail Valley linger, it’s not too early to start thinking ahead to the AHP "Seminar del Sol" in San Diego, scheduled for June 25-28, 1998. Whether this will be your first visit or a return trip, you will discover lots of reasons to spend extra time seeing the sights in San Diego. Well-known for its perfect climate, June temperatures will range from the low 60s to the mid 70s. Plans for sessions and activities are still in the discussion stage, so if you have any ideas, contact Chris. However here is a sample of the many reasons to mark your calendar today. The site for the AHP seminar is the U.S. Grant Hotel, located in downtown San Diego. Erected in 1919 and named after President Grant, the Grand Heritage hotel has completed a four-year $80 million renovation and has never looked better. The hotel reflects the architecture of the 19th century with the elegant simplicity of Queen Anne furnishings. In the past few years, the downtown area has changed dramatically. The unique Horton Plaza and Paladion shopping centers are within walking distance of the U. S. Grant as well as picturesque Seaport Village. Nearby is the renovated Gaslamp Quarter, a 16-block National Historic District, with 19th-century buildings filled with art galleries, antique shops, nightclubs, and restaurants including Jim Croce's Top Hat Bar & Grill, E Street Alley (billiards) and Buffalo Joe's (country western dancing). Several of San Diego's most famous attractions will be only a short drive away via the Metropolitan Transit System (MTS) buses and trolleys, which provides extensive service between communities throughout the region, the beaches, the San Diego Zoo, the Mexican Border and other popular destinations. One-way fares range from $1-$3, depending on route and distance. $15 Day Tripper passes provide unlimited rides on all MTS buses and trolleys. The sightseeing opportunities are numerous and will require an extended stay, but Seminar del Sol will offer attendees a chance to explore the city's attractions on Thursday and Sunday. The Seminar Committee is currently reviewing the options, but here is a sample of the popular choices. The undisputed birthplace of California, claimed for Spain in 1542, Old Town San Diego State Historic Park re-creates the sights, sounds and aromas of the Mexican and early American periods. Historic buildings from 1829-1869 have been restored, with shops and early California-style restaurants in Bazaar del Mundo. San Diego's Sea World is a water wonderland of aquariums, exhibits and shows. The stars are Shamu, a three-ton killer whale, and Baby Shamu, huge creatures that perform sometimes-drenching, always-dazzling water acrobatics. Also popular are the Penguin Encounter, the world's largest live-shark display, the Alaska sea otter environment, rare Commerson's dolphins and "Mission Bermuda Triangle." Set in vast lush gardens in Balboa Park, the San Diego Zoo is incomparable. An international model for zoo design, the zoo houses most of its residents in humane, moated enclosures, approximating natural habitats rather than cages. There are 3,900 animals and 800 species, including Chinese leopards and koalas. A 15-minute drive away is the Riviera-like setting of La Jolla, a favorite of swimmers, surfers, snorkelers, and sun-worshippers and site of the Stephen Birch Aquarium-Museum. A public education center for world-renowned Scripps Institution of Oceanography, the museum showcases more than 3,000 fish, interactive, ocean-ographic museum, specialty book shop, and spectacular views of the Pacific. The more adventurous can experience the California desert, hills and beaches in a Hummer or cruise beautiful San Diego Harbor in a yacht. Beyond the fun things to do in San Diego, the most important reason for marking your calendars for Seminar del Sol is the two full days of learning and interacting with equine publishing professionals. Two new features have been added to the program for 1998. On Saturday afternoon, four interactive sessions will be held, each addressing a different area of publishing. Attendees may attend any session for 25-minute intervals, and then choose to remain or move to another session in a different room. These interactive sessions will allow members a chance to get an in-depth session on one subject or participate in several shorter sessions on a variety of topics. In response to requests for a final get-together at the end of the seminar, a Wrap-Up Breakfast will be scheduled on Sunday morning. Highlights of the best ideas learned or heard during the past few days will be shared so that everyone returns home with an overview of all sessions. Members who need to be home by Monday will have time to catch an afternoon or evening flight, while those who can remain will explore San Diego. More information on the program, hotel, and optional activities will
be included in upcoming newsletters. If you have any suggestions or comments, please
contact Chris at (904) 760-7743 or e-mail at AHorsePubs@aol.com.
Student fund auction raises over $5,000 [ Top of Page] The 1997 Student Award Auction, which benefits the Student Award Fund, was an overwhelming success raising over $5,000 thanks to the generosity of those who donated and those who purchased the over 50 items up for bid. The auction was held on Friday, May 30, during the Vail Valley Seminar in Vail, Colorado. Highest item sold was two unique horse encounters at the Mahan Ranch in Cripple Creek, Colorado, donated by Larry Mahan, and purchased for $525 each by Warren Wilson, California Horsetrader, and Darrell Dodds, Paint Horse Journal. Rob Banner of The Chronicle of the Horse, spent the most money with his purchases totaling $600, followed by Warren Wilson ($575), Darrell Dodds ($525); Ami Shinitzky ($505) and Pat Eskew ($450). One of the highlights of the evening was when Dan Kramer of Pfizer, Inc., who sponsored the Student Award Dinner, put a one-year supply of Strongid C2X up for bid. A bidding battle ensued between Ami Shinitzky and Pat Eskew until the gavel dropped on Pat’s last bid of $415. Dan immediately told auctioneer Jac Laman to auction off another, which was purchased by Ami for $410. Later in the evening, Rob Banner purchased the same item for $500. Although the event went a tad longer into the evening than planned, everyone had fun bidding for horse-related items that sold from $2 and up. Thanks to the generosity of Pfizer, the auction brought in more money than ever before and will certainly help to increase the funds available for next year’s contest. Thanks goes to the following individuals and companies for their donations: America's Cutter, Owl Mountain Graphics, Stacy Bearse and Blood-Horse Publications, Whitman Saddle, Laurie Cerny, Western Horseman, Cowles Enthusiast Media, Fleet Street Publishing, Appaloosa Journal, USTA/Hoof Beats, The Quarter Horse Journal, Owner Breeder, Charlotte Kneeland of Riding Instructor, Pfizer Animal Health, Libertyville Saddle Shop/The Sentinel, Morgan Lightfoot, Larry Mahan, Mid-Atlantic Thoroughbred, Lua Southard, HorseWorld, and California Horsetrader. And a big thank you to all those who purchased items: Karen Pautz, Carroll Brown Arnold, Joan Ayers of Neodata, Rob Banner and The Chronicle of the Horse, Laurie Cerny, Pat Close, Sue Copeland, Keith Cutting, Dottie Dobbs, Darrell Dodds, JoAnn Fraser of Farnam Companies, Inc., Susan Harding, Kimberly Herbert, Dan Kramer of Pfizer Animal Health, Sandy Kucharski, Connie Lechleitner, Frank Lessiter, Morgan Lightfoot, Deb Lyons, Stephanie Macejko, Jennifer Oltmann, Wendy Self, Lua Southard, Deborah Taylor, Angie Welch, Pat Eskew, Jackie Freundlich, Moira Harris, Greg Jay, Amye Lilienthal, Holly Parker, Carolyn Pryor, Ami Shinitzky, and Warren Wilson. Angie Welch wins AHP Student Award [ Top of Page] Angie Welch, a senior at West Texas A&M University in Canyon, Texas, has been named the 1997 Student Award Winner. College students pursuing a career in equine communications are eligible to compete for the AHP Student Award. Angie received a cash award of $500 plus an all-expense trip to AHP’s annual meeting and seminar in Vail, Colorado, where she had an opportunity to meet leading equine publishing professionals and discuss career possibilities. AHP members who met Angie found her to be articulate, friendly, fun, gracious and sincerely interested in pursuing her goals in the equine publishing field. Twenty college students applied for the award and were scored from 1 to 10 (where 10 was the highest) on the following criteria: academics, relevant experience, skills/abilities, presentation of materials, and career goals/assertiveness. What tipped the scales in Angie’s direction was her academic record (GPA 3.9), her relevant experience, her beautiful presentation, and her desire and life “demonstrations” of her goal to pursue an occupation as a journalist and/or photographer with an equine-oriented publication. Angie has also earned an Associate’s Degree in graphic art from Clovis Community College where she was on the Dean’s Honor List with a 4.0 GPA. Her relevant experience included being a staff photographer at her hometown newspaper and the West Texas A&M weekly newspaper. She is currently serving as assistant editor of The West Texan, WT’s quarterly alumni magazine. Her interest in horses is demonstrated by her horsemanship skills in barrel racing, team penning, and reining horse competitions in addition to having public speaking and horse judging experience. She finished first runner-up as Miss Rodeo New Mexico Teen in 1992 and was the Cowgirls Rodeo Association (CGRA) All-Around Cowgirl and Rookie of the Year in 1994 and All-Around Cowgirl in 1995. In a letter of recommendation, one of her instructors wrote, “Angie always had her work in on time...was committed to excellence...as evidenced in her work with the CGRA newsletter where she was responsible for the entire layout and design of the publication and for compiling the information, writing, editing and mailing of the publication. In addition, she’s a wonderful advocate for good horsemanship, has an infectious winning attitude, and is someone to have on your team.” AHP is also very proud of the previous four winners of this award: (1993) Carol Nelson, University of Wisconsin-River Falls; (1994) Jennifer Ruth Denison, Colorado State University; (1995) Molly Nicodemus, Southwest Missouri State University; and (1996) Laura Duffin, Texas A&M University, College Station. Jennifer Denison attended the Vail seminar as assistant editor of Horse & Rider, whose office is in Denver. Applications and brochures will be mailed to individuals and colleges on our database after January 1, 1998 for the 1998 Student Award contest. If you know a college contact which should be added to the list, call: Chris Brune, (904) 760-7743. 1997 Student Award applicants [Top of Page] The following 19 college students applied for the 1997 AHP Student Award. These students were either junior or seniors at the start of the 1997-98 college year. Since several may have graduated or are on summer vacation, addresses and phone numbers provided are permanent or home contacts. Included are college, major course of study and their primary career interest in the equine industry. Seth Benzel, 167 Woodlane, Newark, NY 14513, (315) 331-2865, Lake Erie College, Visual Arts/Equine Science, Equine art and horse racing journalism Lara Bricker, Taylor Valley Rd., Vershire, VT 05079 (802) 685-3018, University of New Hampshire, Equine Science with Journalism minor, Writing for an equine-related magazine or regional horse paper Stephanie Lynn Church, 2750 Huguenot Springs Rd., Midlothian, VA 23113 (804) 794-6660, Averett College, Equestrian Studies/Journalism, Primary interest is photography, but also plans to write Lynn Clement, 373 Gibbs St. S., Prescott, WI 54021 (715) 262-3611, University of Wisconsin-River Falls, Business Communication, Public relations Kimberly Glencer, 234 Fawn Ridge Drive, Hackettstown, NJ 07840 (908) 979-1580, Centenary College, Equine Science Connie Nowlin Gornto, 1435 Hwy. 15, West Monroe, LA 71291 (318) 396-2821, Louisiana Tech University, Animal Science/Journalism co-major, Her father was a Southern horseman of Irish lineage, so she is unable to not tell horse stories. Danielle Marie Engel, HC 13, Box 17, Fredericksburg, TX 78624 (210) 997-4442, Texas A&M University, Agricultural Journalism, Public relations or newspaper or magazine writing Katharine Heine, 232 W. Geneva St., Delavan, WI 53115 (414) 728-1978, University of Wisconsin-River Falls, Business Communication with minor in Marketing Communication, Promote Quarter Horses to general public Melissa Jones, 379 New W. Townsend Rd., Lunenburg, MA 01462 (508) 342-1507, Mount Holyoke College, English (journalism and non-fiction) and Environmental Studies, Educating horse lovers and others in the equine industry Lisa Kenseth, 36W074 Fieldcrest Dr., St. Charles, IL 60175 (630) 584-8291, Southern Illinois University at Carbondale, Photography, Photographing horses Marianne Lauridsen, 80 Cornelia Dr., Hillsborough, CA 94010 (415) 347-4840, University of Louisville, Equine related courses with business foundation Alexandra Peak, 774 Main St., Hingham, MA 02043 (617) 749-7685, Colby-Sawyer College, English-Writing, Literature, Equine journalism Faith Perfetti, 1333 Rimrock Rd., Billings, MT 59102 (406) 254-0089, Rocky Mountain College, Double major English and Equestrian Studies, Interest in equine publications is in the areas of English riding, especially dressage. Heather Piehl, W6070 Mallard Rd., Burnett, WI 53922 (414) 689-2245, University of Wisconsin-River Falls, Journalism, Advertising and writing for equine company Deena Lynn Stokes, 308 Jackson Rd., Gainesville, FL 32612-4201 (941) 465-2697, University of Florida, Agricultural Communications, Agricultural and equine communication Ruth Stotter, 510 Rosemary, Pharr, TX 78577 (210) 787-6408, Texas A&M University, Agricultural Journalism and Animal Science, Editorial position with an equine publication Melissa Sandford, 4811 Belgravia Dr., Tobyhanna, PA 18466-4010 (717) 839-1423, State University of New York, Morrisville, Journalism and Equine Science/Management, Print journalism and public relations within equine industry Jennifer Wilhite, 1976 FM 782 N, Henderson, TX 75652 (903) 657-7274, Texas A&M University, Ag Journalism, Has been around horses all her life and wants experience writing for an equine publication Katherine Zubow, HC 62 Box 148-62, Flippin, AR 72634 (501) 453-8528, William Woods University, Computer Science with minor in Equestrian Science, Career in equine communications Report from the Executive Director [ Top of Page] Presented at the General Membership Meeting, May 30, 1997 As we approach the completion of our year-end on June 30, the association can be proud of its progress during the past year. Growth in membership, a broadening awareness of AHP within the equine industry, and increased participation have created a continuing momentum. Financially, the association is able to provide members with services such as the Employee Compensation Study, a membership directory, productive and economical seminars, internship program, trade show booth, professional critiques and its own Web Site, which will include a directory of members as well as association information. At the winter meeting in Phoenix, Arizona, the Board of Directors approved to allot an additional $2,000 to cover improving the trade show booth display as well as $1,000 to promote AHP. The following expenses were not included in the 1996-97 Operating Budget and were paid out of retained earnings--cost of Employee Compensation Study $2,355.39 and purchase of computer equipment to upgrade memory and provide an online service $2,623.47. A separate accounting of the Student Award Fund Income and Expenses shows a current balance of $3,082.63, with hotel cost being the only remaining expense for this year. With the proceeds from this year’s auction, the goal is to award two students in 1998. The checking account as of May 26, 1997 is $21,965.31. The Money Market as of April 30, 1997 is $21,275.37. Estimated income from registrations, dues, sponsorship and trade show fees is $7,000. Estimated expenses for hotel, award plaques and program, operating expenses and speaker costs is $22,000. Estimated balance at year-end is about $7,000. Membership has continued to rise in 1997 despite the loss of 29 members and has grown from last year’s figure of 194 to 199 with the addition of 34 new members. Newest members include: Stable Views, Rocky Mountain Horse Connection, Market Matters, JL Associates, and Cynthia Hunter. At the Phoenix Board Meeting, directors voted unanimously to implement a dues increase to start with the 1998 year. An increase in member services and operating expenses were cited as the reason for the need to increase dues, since there had not been a dues increase in over 5 years, when the membership totaled less than 100. The Board restructured the dues categories to reflect the current membership and have planned to develop additional benefits for members in the upcoming year. In reviewing the past year, AHP has been constantly striving to improve and provide better services for its members. A Membership Survey was completed in January 1997. In September, a Membership Survey was mailed to current members to determine the answers to questions like: who is attending the seminars and what they want to see, who's participating in trade shows and why or why not, what the interests are of our members and what will make them more involved in AHP programs. The results were reviewed by the Board of Directors at the Phoenix meeting in February and responses played a significant role in determining the needs and wishes of the members. 93 members responded to the survey and here are a few of the findings:
The Employee Compensation Study was completed on October 1, 1996. Employee Compensation Study results were sent to participating members and made available to AHP member publications who did not participate for a cost of $150. AHP’s first annual Membership Directory was produced and mailed to members in February 1997. The directory provided a listing of all members including addresses, phone, fax and online addresses. Affiliate member listings included a brief profile of their services and expertise. In 1998, the goal is to expand the membership listing to include frequency, distribution and circulation.
Student Award entries increased to 20 in 1997 from 12 in 1996. Applications for the Student Award Contest were mailed to 225 college addresses in addition to a Student Award Press release which was faxed to AHP members for publication. Development of AHP Web Site: Stacy Bearse offered to design a basic informational web page for AHP that he would maintain as one of his sublets with no further expense to the association. In November, AHP went online and established an e-mail address: AHorsePubs@aol.com. In January 1997, americanhorsepubs.org was registered as our domain name. The Internship Program is back on its feet again. Last year, 22 member publications submitted listings for the Directory. Unfortunately, due to a setback, we have had to reinvent the wheel and start from scratch. Applications were sent with April/May newsletter and so far, 12 have been received. The committee has prepared an ad to be inserted in member publications to inform students of the availability of this Directory. The goal is mail this directory to colleges by September. Any member who needs an application can contact Chris. How did the Capital Seminar seminar rate overall? Based on the responses of 26 members who rated activities, sessions and the meeting site, here are the results rated on a scale of 1 to 5 with 5 being excellent. Activities were rated from 3.8 to 4.7 with the open houses at the Chronicle and Fleet Street and the awards dinner receiving the highest marks. Jan White came out on top for both his 1-on-1 sessions (5.0) and his half day session on graphic design (4.8). High ratings also went to the session on how advertisers look at publications (4.3) and making money on the Internet (4.3) with the small publishers roundtable at 4.0. The Hyatt Regency in Reston received 4.5 and up for its services, food, guest rooms and location. The Overall Seminar Rating was 4.8. If some of the success of Reston can be attributed to its easy access and an abundance of local attendees, then Vail was expected to fall short of the record numbers set in 1996. Boy, were we ever wrong! Although final figures won’t be accurate until after the seminar, there is no doubt of the success of this meeting. A seminar is judged by the number of rooms rented and the number of paid registrants. To date, peak night at the Marriott has over 75 rooms booked compared to 60 last year and paid registrants increased from 68 to 77. These numbers are even more significant, when the room block was estimated at 40 and attendance at 60. So what do we attribute this year’s successful turnout to? Great program? Great location? More members? My guess it’s a little bit of all three and more. For some of you, this is your first seminar, your first opportunity to meet fellow members. I’m afraid I will have to admit to earning the old-timers award for having never missed a seminar, both winter and summer, since 1974. So when I stand up here and look out at this group of both old and new friends, I am very proud of this association, of where it started and where it has come. By your involvement and interest, you have given this association new life and provided the motivation to keep equine publishing moving forward into the new century. That is one of the reasons the Board has established a New Century Committee, which will continue to explore ways to keep that motivation going. The Board welcomes your involvement and asks that you see any one of us about serving on any of the following committees: Trade Show, San Diego Seminar, Awards, Promotions, Sponsorship/Auction, Student Award, New Media, and Internship. 1997-98 Board of Directors elected [ Top of Page] The following AHP members were elected at the General Membership Meeting held Friday, May 30, 1997, in Vail, Colorado. President: Darrell Dodds, Paint Horse Journal 1st VP: Lua Oas Southard, EquiSource 2nd VP: Robert L. Banner, The Chronicle of the Horse Executive Board Members: Warren Wilson, California Horsetrader/Paint Horse News, Barrie Reightler, The Maryland Horse/Mid-Atlantic Thoroughbred Immediate Past President: Susan Harding, Fleet Street Publishing (non-voting) Executive Director: Christine W. Brune (non-voting) Directors: Stacy Bearse, Blood-Horse Publications; Sue Copeland, Horse & Rider; Doug Hayes, The Quarter Horse Journal/The Quarter Racing Journal; Dean Hoffman, Hoof Beats; Frank Lessiter, American Farriers Journal; Carolyn Pryor, NSBA’s The Way To Go The 1996 Student Award winner, Laura Duffin, wrote she took a semester off to catch up, but plans to start back to college this summer. She has two new horses at the farm where she lives. She is enjoying work and has started drafting copy for her company’s web page. She wrote: “It’s awesome looking through the membership directory and thinking of the collaboration that goes on within AHP. Thanks again! It was such a wonderful experience for me.” Affiliate member, L.A. Pomeroy, has joined the public relations staff for the 1997 Intercollegiate Horse Shows Association National Championships where she will serve as Press Officer for the event at the Mount Holyoke College Equestrian Center in South Hadley, MA. Jennifer Bryant has been promoted to the position of Managing Editor of Dressage & CT. Jennifer joined the Cowles Enthusiast Media publication in January 1997. Pamela Edwards has taken over the duties as editor of the USPC News, a position formerly held by Joseph Burgess. Frank Lessiter notes the latest exciting news from Lessiter Publications. His son, Mike, has a new book out that is doing exceptionally well in sales. It highlights the best sports bars in America and is a book which Lessiter co-published with Masters Press of Indianapolis. Centennial Farm, a book of the 140-year Lessiter farming operation in Michigan, will be out in September. The 368-page book includes over 500 photos that highlight the history of the family farm through six generations. One of their newsletters, Winning Hoops, which circulates on a paid basis to basketball coaches, captured a big international award for best subscription newsletter. A. J. Mangum joined The Quarter Horse Journal staff as field editor in April. Prior to coming to work at QHJ, A.J. was editor of Appaloosa Journal for two years and previously assistant editor of the magazine. The April/May newsletter inadvertently misprinted the web site address of Show Trail magazine, published by the Saskatchewan Horse Federation. The correct address is: http://www.dlcwest.com/~sk.horse/. Peggy Riggle joined the Cutting Horse Chatter as editor. She worked for the Houston Post for the past seven years and for the Conroy Courier (Texas) for the preceding eight years. Horse & Rider has moved to 1597 Cole Boulevard, Suite 350, Golden, CO 80401. The new phone number is (303) 445-4700. The new fax numbers are (303) 445-4715 (editorial) and (303) 445-4717 (advertising). The new address for Mandy Minger at the Daily Racing Form is 10 Lake Drive, Hightstown, NJ 08520. Affiliate member, L.A. Pomeroy, has been named a Contributing Editor to Michael Plumb's Horse Journal. Lua Oas Southard and Patricia M. Doennig have formed a new company, Equine Resources International, which provides turnkey solutions for the equine industry in the areas of publishing, advertising, marketing, public relations, product development, event management, and market research. Together, the founders have enjoyed careers in the equine industry spanning more than 50 years. Equine Resources International (ERI) is preparing for the January 1998 launch of a monthly business-to-business newsletter, EquiSource, designed for manufacturers, wholesalers, retailers, importers, sales representatives, trade show organizers, publishers and advertising agents. EquiSource will offer equine-industry professionals a valuable source of information and statistics which will help them assess market trends, keep abreast of the latest news, and achieve greater business success. ERI is forming strategic alliances with several well established equine-related businesses. One primary alliance is with HorseNet, a pioneer in the area of Web Site development for the equestrian market. Working with the present owners, ERI will assume the marketing and management responsibilities for HorseNet. Also on the drawing board for ERI is the marketing, development, distribution and sales of a comprehensive library of horse-oriented books and videos. For more information, contact Lua at Equine Resources International, 621 Wollaston Road, Kennett Square, PA 19348, (610) 444-7554, Fax (610) 444-9846, e-mail: lua@horsenet.com. On May 30, while many AHP members were attending sessions at the Vail Valley Seminar, one AHP member was on his cell phone negotiating the sale of the magazine that started it all for Ami Shinitzky and Fleet Street Publishing. Polo magazine has been purchased by Westchester Media of Dallas, Texas. Under the new ownership, the magazine, which has served the sport of polo since May 1975, will be repositioned as a bimonthly to appeal to a broader audience, mixing both polo and general interest stories, presented lavishly and with great appeal. The new Polo will roll off the presses in September. Subsequent issues will be distributed on newsstands, and at hotels, resorts and clubs, with circulation settling next spring at 150,000 paid copies. For the benefit of players accustomed to the current format, Westchester Media along with Peter and Gwen Rizzo, will produce Polo: The Players' Edition, as a companion to the magazine. Published each month, the first Players' Edition will be the September 1997 issue. An interesting read about the adventures of several AHP members appeared in the August 1997 issue of Western Horseman. Written by publisher, Randy Witte, the article tells of an invitation he received from Morgan Lightfoot to join him and Jim Jennings and Darrell Dodds for a two-day ride to Superstition Mountain. Morgan enticed Randy with the opportunity to look for the Lost Dutchman gold mine. Randy asked him if they found the mine would they have to share all the gold with Jim and Darrell. Morgan replied, "Sure, we'll tell them that. We'll even let them stand guard at the mine while we take their horses and pack out as much gold as we can." Unfortunately, that plan never materialized as Randy's gold rush trip was cancelled due to a blizzard which shut down the airport in Colorado Springs. However, Morgan, Jim and Darrell went on the ride and sent Randy the photographs that appeared with the article. As for the gold, Morgan told Randy that their plan was still viable and they would try for next year. "But don't make a big deal out of it if you talk with Jim and Darrell," he added. Jim Jennings, senior director of publications for the American Quarter Horse Association, was elected second vice president of the Livestock Publications Council at their annual meeting and convention held July 23-26 in Kansas City, Missouri. The Quarter Horse Journal clinched first place for the General Excellence Award in the Livestock Publications Council annual awards competition. The magazine brought home a total of 18 awards, more than any other magazine in the contest. The Quarter Racing Journal took home second place for the General Excellence Award having earned a total of eight awards. Do you have any staff announcements or member news you would like included in Who’s Who? Please mail to: Chris Brune, Editor, AHP For The Record, 49 Spinnaker Circle, So. Daytona, FL 32119 or fax to (904) 760-7728, or e-mail to AHorsePubs@aol.com. New member profiles [Top of Page ] TTEAM UP With Your Horse is the newest endeavor from Fleet Street Publishing. The bimonthly newsletter covers training methods of Linda Tellington-Jones. Susan Harding is publisher and Robyn Hood is editor. Contact: 656 Quince Orchard Rd. #600, Gaithersburg, MD 20878, (301) 977-3900 or Fax (301) 990-9015. The Holistic Horse is a quarterly newsletter which focuses on adjunctive therapies for the horse. The newsletter is co-published and co-edited by Karen Tappenden and Stacey Small. Contact: 20 Prospect Avenue, Ardsley, NY 10502, (914) 693-2553 or Fax (215) 489-2046. Electronic address is www.holistichorse.com. The Eastern Equerry is a monthly local news and information source for the eastern New England equestrian community published by Equerry Publishing. Contact: H.M. Howard, P. O. Box 367, Epping, NH 03042, (603) 679-9812 or Fax: (603) 679-1605. Equine Edition is a monthly regional all breed tabloid published by Community Press. Contact: Sacha DeVroomen, 4910 Para Drive, Cincinnati, OH 45237, (513) 242-4300 or Fax: (513) 242-2649. Foundation Quarter Horses Magazine, is published by Theresa Ann Warden, P. O. Box 7236, Alexandria, LA 71306, (318) 448-7378 or fax: (318) 445-1406. The Georgia Horse Report debuts in October 1997. The monthly regional is an all-breed, all-disciplines tabloid which includes horse care, training techniques and horse show results. Contact: Shelley Rahiya, publisher, P. O. Box 421994, Atlanta, GA 31558 (912) 882-5813. Horse Bits is a monthly regional all-breed magazine. Contact: Christine Dust, publisher, 9417 Preston Hill Rd., Camden, NY 13316 (315) 245-5086 or Fax: (315) 245-4985. Horse Law News is a bi-monthly newsletter about horse law for horse lovers published by Piebald Press, LLC. Contact: Sandra Tozzini, P. O. Box 579, Redwood City, CA 94064, Phone/Fax: (415) 369-0831. Web Site: www.piebaldpress.com. Horse West News is a regional all-breed, all-discipline magazine distributed free to 11 western states. Contact: Anni Knight, P. O. Box 465, Franktown, CO 80116, (303) 688-0244 or Fax (303) 814-2382. Web Site: www.horsenewswest.com. EquiSource is a monthly marketing and communications newsletter for the equine industry. Contact: Lua Southard, 621 Wollaston Road, Kennett Square, PA 19348 (610) 444-7554 or fax: (610) 444-9846 NARHA Strides is a quarterly international magazine published by the North American Riding for the Handicapped Association. Contact: Derek Woodbury, P.O .Box 33150, Denver, CO 80233, (303) 452-1212 or Fax: (303) 252-4610. Web Site address: www.narha.org. The Northwest Horse Source is a monthly regional all-breed magazine. Contact: Karen Pickering, publisher, P. O. Box 717, Blaine, WA 98231-0717, Phone/Fax (360) 332-5579. Web Site: www.nwhorsesource.com. Rocky Mountain Horse Connection is a horse marketing guide for the entire Rocky Mountain region. Contact: Samantha Milbredt, publisher, P. O. Box 949, Franktown, CO 80116 (303) 688-1300 or Fax: (303) 688-1305. Stable Views is a regional monthly all breed/sport magazine published by Equine Marketing Network. Contact: Lori Lampert, RD 2, Box 816, Thomasville, PA 17364, (717) 292-0682 or (717) 292-0919. TBH MarketWatch is a twice-monthly newsletter with information and analysis for the Thoroughbred investor published by The Blood-Horse, Inc. Contact: Stacy Bearse, P. O. Box 4038, Lexington, KY 40544-4038, (606) 278-2361 or Fax: (606) 276-6708. Email: marketwatch@bloodhorse.com. The Trail Rider is a quarterly national trail rider information source. Contact: Mike Mason, publisher, 147 Sun Ridge Road, Alexandria, LA 71302, (318) 448-4659 or Fax: (318) 487-8606. AFFILIATE MEMBERS Julie Fershtman is a freelance writer and equine legal book publisher, whose area of expertise is equine-related law and legal issues. She has been in the business four years as an author and 11 as a lawyer. Equine publications she has been associated with include: Horse Illustrated, Equine Times, Cutting Horse Chatter, Gallopin Gazette, Horse Show, Miniature Horse Voice, Riding Instructor, and Hitchin Post Trader. Contact: 30700 Telegraph Rd. #3475, Bingham Farms, MI 48025-4527, (248) 644-8645 or Fax (248) 644-8344. E-mail address: fershtman@aol.com. Anne Lang is a freelance writer whose byline has appeared in the Daily Racing Form, Spur, Horse & Rider, The Backstretch, The Blood-Horse, EQUUS, Horsemen's Journal, Texas Thoroughbred and Louisiana Horse. Her total of 18 years in the business include seven years as a freelancer, seven years as an editor and four as a reporter. Areas of expertise include racing, breeding, hunter/jumper and western disciplines. Veteran AHP members may remember Anne when she attended seminars representing Texas Thoroughbred. Contact: 3645 Ranch Creek, Austin, TX 78730, (512) 795-9253 or Fax (512) 795-8464. E-mail address: annelang@jump.net. Web Site: www.jump.net/~annelang. Cynthia Hunter is a freelance photographer since 1984 who is interested in photographing for horse publications. Address: P. O. Box 775906, Steamboat Springs, CO 80477, (970) 879-6111 ext. 477 or Fax: (970) 879-7844. Jackie Freundlich has been involved with horses from many different prospectives for over 20 years. She has taken this experience and knowledge into cyberspace by developing JL Associates and becoming an internet educator and consultant by offering a series of Internet Education Seminars at major equine events.Jackie presented a breakout session at the Vail Valley Seminar on “How niche publications are utilizing the Internet.” Address: P. O. Box 9642, Aspen, CO 81612. (970) 925-5483 or Voice Mail: (970) 948-1307. E-mail: jackie@horsenet.com. American Horse Council announced that Molly Chaffinch has joined the staff as the Director of Communications. Prior to working at AHC, Molly worked for the Maryland Horse Breeders Association where she was the advertising and marketing representative for the MHBA's publications, The Maryland Horse and Mid-Atlantic Thoroughbred. Equine Affaire will be producing two events in 1998, a spring show in Columbus, Ohio, and a fall show in West Springfield, Massachusetts. The four-day national Equine Affaire will be held on April 9-12 at the Ohio Expo Center in Columbus and the new, three-day regional Equine Affaire will be held November 6-8 at the Eastern States Exposition in West Springfield, MA. The November show in Massachusetts has been added as a result of requests from East Coast horsepeople and horse-related businesses as well as the need for an event like Equine Affaire in the region. For more information about Equine Affaire, contact the corporate office at (937) 788-2526 or Terri Lewis Sharp at the commercial exhibits office at (614) 869-8320 or check out their Web Site at http://www.equineaffaire.com. The American Quarter Horse Association has completed its first racing media guide. The 68-page media guide is designed as a resource tool to help racetracks and media professionals with quick access to American Quarter Horse racing facts, figures, profiles and AQHA information. To obtain a free copy, contact AQHA Marketing Services Director Tom Persechino at (806) 376-4888, ext. 359. Industry leaders will gather in Cherry Hill, New Jersey, on November 12-15, 1997, for the National Riding Instructors Seminar and ARICP Instructor Certification testing. Denny Emerson, George H. Morris, Ami Shinitzky, Jane Savoie, Anne Kursinski, Michael Page, Susan Harris, Sally Swift, Linda Tellington-Jones and Robert Dover will be among the speakers. Roundtable discussions and networking sessions will also be held to allow seminar participants to exchange information and ideas with both speakers and other participants. The National Riding Instructors Seminar and Rating Center is organized by the American Riding Instructors Association (ARIA) and is open to all, auditors as well as candidates for ARICP certification. Space is limited, and pre-registration is required. Charlotte Kneeland, publisher of Riding Instructor, has invited one editorial person from each AHP member publication to attend the seminar as her guest. Those interested should RSVP as soon as possible and call Charlotte at (603) 875-4000. The American Horse Council Convention has moved its annual dates from June to September. At its meeting in Denver, the Board of Trustees also decided to hold the AHC Convention each year in Washington, D.C., rather than alternate years outside of Washington. The Board felt that in order to maintain an effective relationship with Congressional representatives, it was important to have a presence in Washington every year. The 1998 AHC Convention will be held September 19-23 at the Hyatt Regency on Capitol Hill. Folio magazine has published the fourth edition of The Handbook of Magazine Publishing, which includes information about electronic publishing and the electronic media among 100 new articles and new sections. Price is $63.95 for Folio readers. Contact (800) 795-5445 or write Folio, Attn: Books Dept. P. O. Box 4949, Stamford, CT 06913-0308. Folio has also introduced a twice-a-week faxed newsletter for the magazine industry. Titled Folio: First Day, it publishes news and up-to-date happenings in the magazine industry. It is faxed every Monday and Wednesday to subscribers. The cost is $298 a year and can be ordered by phoning (800) 775-3777. Lua Southard recommends the book, "The One To One Future: Building Relationships One Customer At Time," written by Don Peppers and Martha Rogers, Ph.D. This best-selling book, now available in paperback for only $15.95, has become today's bible for marketers. The book takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. The One To One Future is a radically innovative business model focusing on the share of customer--one customer at a time--rather than just the share of the market. Affiliate member Bonnie Kreitler offered sources of information on writers' royalties to anyone interested. She recommends an article written by Jack El-Hai and published in Freelance Success, a newsletter for writers. Jack El-Hai is a past chair of the Minneapolis-St. Paul Local of the National Writers Union and a member of the national planning committee of the American Society of Journalists and Authors. He writes for many national and regional magazines. The article titled, "Why Two Writers' Royalty Groups" discusses two writers organizations, The Authors Registry, and the Publications Rights Clearinghouse. If you would like a copy of this article, please contact Bonnie Kreitler at (203) 254-9230 or email: kreitler@chargepubl.com. If you would like more information on these two agencies or Freelance Success, you may contact them at the addresses below. Authors Registry Publication Rights Clearinghouse Freelance Success is published every Wednesday via e-mail and monthly in print by Freelance Success, 801 NE 70th St., Miami, FL 33138. Phone: 305-757-8854. Fax: 305-757-8857. E-mail: freelance-success@usa.net or 102627.3467@compuserve.com. Seeks a career in advertising, marketing or sales with an equine publication. B.S. degree in Agriculture Journalism from Kansas State University. Internship at The High Plains Journal, Dodge City, KS. Working knowledge of horses. Resume and portfolio available. Tamara K. Peterson, 424 “A” St., Clay Center, KS 67432 (913) 632-3381. Seeking a position with a focus on writing and/or editorial. BS, Animal Science with an Equine Industry Option, English Minor, California State Polytechnic University, Pomona. Internship at West Coast Jump. Hunter/jumper experience. Contact: Denna Sadler at her e-mail address: dksadler@earthlink.net. Experienced writer, editor and graphics designer seeks a position with an equine publication. Resume and samples of work available upon request. Vicki Dwight, 200 East College Avenue, Suite C, Tallahassee, FL 32301-1520 (904) 224-5286; fax (904) 224-6826. Seeks an entry level position in the field of equine publications. B.P.S. degree in Equine Business Management from Cazenovia College. Internship with Lua Southard and freelance journalist for Northeast Equine Journal. Strong business background with skills in writing, computer applications and art. Kimberly Cornelius, P. O. Box 1178, Cazenovia, NY 13035 (315) 655-7863. Position as a writer/editor for a publishing company upon graduation in August 1998. Currently studying for Master Degree in journalism from University of Kansas. Experience in public speaking, customer service and writing. Horse owner. Nancy J. Kelly, 16123 Fairmont Rd., Basehor, KS 66007 (913) 724-1443 or RR 1, Box 60, Champion, NE 69023 (308) 882-5889. |
