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The Record Chris Brune, Editor; Barrie Reightler, Designer Winter 1997 Edition Go to News Archive |
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All about online [top of page] by Jackie Freundlich Helpful hints, quick tips, bits of wisdom about the giant global network out there - the world of going online. To some it is still a mystery, a road not yet taken; to others it’s an everyday occurrence, as familiar as "the back of your hand." With the rapid developments in technology, we all have unanswered questions about the "who, how, what, where, when, why, and how much" of going online. We can all learn by sharing each other’s questions, problems and tidbits. Since there are different levels of usage and time constraints in the learning curve, members are asked to contribute their queries to determine the focus of the information that is important to you. Please send your input to Chris Brune by e-mail at AHorsePubs@aol.com, or fax (904) 760-7728, or snail mail to: AHP Online, 49 Spinnaker Circle, South Daytona, FL 32119. Responses will be addressed in the next newsletter and at the summer seminar in San Diego. Since this is the first column in a series, let's start at the beginning with some definitions. These are commonly misunderstood terms or elements within this new medium that when understood can clear the path as to why we want to be, or have others be, online.
Be open to trial and error, for the Internet is still an imperfect medium, advancing and adapting each day. With all the opportunities and resources waiting to be tapped into online, there is no time like the present to take the plunge and see what's out there. Any questions? Let us know. Next issue: Focus on Website Issues and your questions. Trade Show Program wraps up for 1997 [top of page] The All American Quarter Horse Congress marked the last event scheduled for the AHP Trade Show Program in 1997. The new tabletop display certainly spruced up AHP’s professional image with its bright colors, targeted messages, and a colorful display of equine publication covers. The backdrop was very easy to set-up and ship. Many AHP members dropped by the booth to visit and check out our new look. Among those who were in Columbus with their own booths were: Kathy Mezick, Horsemen’s Corral; Jim Jennings and Doug Hayes, The Quarter Horse Journal; Carl Mullins, Quarter Horse News, Butch Morgan, Western Horseman, Carolyn Pryor, NSBA’s The Way To Go; Sharon Barr, NRHA Reiner; and Connie Lechleitner, Ohio Quarter Horse News. Board members who came to Ohio to attend the Awards Committee Meeting were Darrell Dodds, Paint Horse Journal; Susan Harding, Fleet Street Publishing, and Lua Oas Southard, Equine Resources International. Other members who stopped by the booth during the 17-day event included: Moira Harris, Horse Illustrated; Pat Eskew, Cowles Enthusiast Media; Bob Kliner, Fleet Street Publishing; Jennifer Muncy, Equine Edition, Carroll Brown Arnold and Wendy Todd, America’s Cutter; Juli Thorson and Ronna Snyder, Horse & Rider, freelance writer Julie Fershtman, and new AHP members, Denise Steffanus, Equine Athlete, and Tom Winsor, Ride with Bob Avila. Corporate members included Dan Kramer, Pfizer Animal Health, and Don Treadway, American Quarter Horse Assn. Assisting Chris with the AHP booth were members, Dean Hoffman, Hoof Beats, and Jackie Freundlich of HorseNet, and Teresa Jascob, a senior at Ohio State University. Two special visitors were former Student Award winners, Molly Nicodemus (1995) and Jennifer Ruth Denison (1994), who is a member of the Horse & Rider staff. Initiated in 1992, the Trade Show Program has grown from one to five yearly events. Its purpose is two-fold. First, the program provides and mans a booth at major equine events, which lessens the economical burden of a member renting space and staffing their own booth. Second, a drawing for a free one-year subscription generates hundreds of potential subscriber leads. From my experience manning the booth at this year’s Equitana and Congress, people who sign up for the drawing really want to win a subscription. More importantly, they READ magazines! A lot already subscribe to more than one and eagerly seek out the titles that target their specific interests. All participating members receive these leads on either labels, diskette or by e-mail. Members who have followed up with direct mailings have reaped up to 25% return. Where else can you acquire new subscribers for so little? The Trade Show Committee is reviewing the guidelines, events and fees for 1998. The AHP booth is already scheduled for Equine Affaire in Columbus, Ohio, in April, and Equitana USA in Louisville, Kentucky, in June and plans are to continue the booth at Equifair in Canada and Congress. The new Equine Affaire to be held in West Springfield, Massachusetts, in November is also being considered. The criteria for selecting trade events, where AHP will have a booth is:
For more information about the AHP Trade Show Program, contact Chris at (904) 760-7743.
Membership renewals due [top of page] Remember to mail your dues by January 1 to insure that you receive the Awards Contest rules and are listed in the 1998 Membership Directory. Publication members must provide verification of circulation by one of three methods: postal statement, printer invoice, or ABC/BPA audit statement. Although AHP does not require each member to send a complimentary subscription, we do request a sample copy each year to be placed in the AHP library. The choice to send a complimentary subscription is yours and is certainly appreciated since it provides the association with a way of keeping informed of its members’ activities and progress
Awards Contest changes for the better [top of page] The Awards Committee met in Columbus, Ohio, in October to review the class list and rules for the 1998 Annual Awards Competition for material published in 1997. One of the biggest changes in the upcoming competition will be that several classes have been split by circulation. The goal is to provide a fairer playing field for members. The committee reviewed the current membership and participation in previous contests and agreed to split classes into two circulation divisions: under 15,000 and 15,000 and over. Classes that will be split are: Horse Care, Feature Article, Black and White Editorial Design, Color Editorial Design, Magazine Cover Page, and Color Advertisement. A second noteworthy change will be in the General Excellence division. Last year, only the Self-Supported or Subsidized Magazine class offered two divisions. In 1998, the Association Magazine class will also be split using the 15,000 circulation break. Only one entry by any member publication may be submitted in one of the six General Excellence classes which also include a class for Newsletters and one for Tabloids or Newspapers. In 1997, AHP offered its Affiliate and Corporate members an opportunity to compete for the first time. This year, an Open Division of classes will be offered in which any eligible Publication, Affiliate or Corporate Member may enter. Open classes include: Advertising Campaign, Black and White Editorial Photograph, Color Editorial Photograph, Illustration, Single Issue/Specialty Publication and Equine-related Book. Entries in the first four classes must have been published in an AHP member publication and all entries must have been published in 1997. A Corporate/Affiliate Advertisement class will continue to be offered to Corporate or Affiliate Members. Although the editorial photography classes will be open to all members, publication staff will have an opportunity to enter their work in the Staff Black and White Editorial Photograph and Staff Color Editorial Photograph classes for Publication Members only. Complete rules and entry forms will be mailed January 9, 1998. Only AHP members who have paid their 1998 dues will be eligible for the competition. The deadline for entries will be March 2, so mark your calendar today, so you won’t be left out. Late entries are not accepted. Judging and processing the entries for the 1998 Awards Competition will be handled by AHP President Darrell Dodds of the Paint Horse Journal, assisted by Executive Director Chris Brune. Although, the Paint Horse Journal will be ineligible to enter the 1998 contest, the publication may enter material from 1997 in 1999. If you have any questions regarding the awards contest, contact Chris at (904) 760-7743.
San Diego will be more than fun in the sun [top of page] On the surface, San Diego envisions dreams of sun, beaches, the zoo, and Shamu. However, attendees at AHP’s Seminar del Sol can anticipate a wealth of learning and networking opportunities along with warm weather and the Pacific Ocean. Keynote speakers for the 1998 seminar are Jan White and Gene Sittenfeld. Jan White will be making his sixth appearance at an AHP seminar and will present a half-day session on design on Saturday morning. That afternoon, Jan will offer private one-on-one critiquing sessions. These one-on-one sessions were introduced at the AHP seminar in Reston, Virginia, in 1996 and all eight sessions were sold out. Publication members will have an opportunity to sign up for a half-hour session on a first-come, first served basis. The fee for the private half-hour session with Jan White is $175. If you are interested in signing up for one of these sessions, please complete the enclosed sign-up sheet and return to the AHP office as soon as possible to secure your reservation. By the way, Jan White’s session in Reston received a 4.8 out of a possible 5 and his one-on-one sessions rated 5.0. Here’s what some of the Reston attendees had to comment about Jan White. "Invite Jan White back!" "I would also love to welcome Jan White again." On his One-On-One sessions, they wrote: "I would probably sign up with him if I had another chance now that I've heard him." "Thanks for the opportunity!" Gene Sittenfeld will also be a returning speaker to an AHP seminar. He spoke to the group twice in 1993, presenting a session on 200 ways to improve circulation at the winter seminar in Fort Worth and a session on direct mail at the annual summer meeting in Santa Fe. Gene has experience working with equine publications, including EQUUS and The Chronicle of the Horse. His session will be scheduled for Friday. On Saturday afternoon, several interactive workshop sessions will be held, each addressing a different area of publishing. Among the topics under consideration are photography, advertising sales, and three one-hour roundtables targeted for association, newsletters, and regional publications. Attendees may attend any session for 25-minute intervals, and then choose to remain or move to another session in a different room. These interactive sessions will allow members a chance to get an in-depth session on one subject or participate in several shorter sessions on a variety of topics. A Breakfast Wrap-Up Session will be scheduled on Sunday morning. The best tips learned or heard during the seminar will be shared so that everyone returns home with lots for fresh ideas. Members who need to be home by Monday will have time to catch an afternoon or evening flight, while those who can remain will explore San Diego. The site for the AHP seminar is the U. S. Grant Hotel, located in downtown San Diego. The rates for a deluxe single or double is $105; additional person $20; suites are available starting at $195. Current hotel tax is 10.5%. Cut-off date for guaranteed reservations is June 1, 1998. Group rates will be extended three days prior and three days following the seminar. The hotel offers guests complimentary shuttle to and from the San Diego Airport which is only 5 miles away. For reservations, call 1 (800) 334-6957 or (619) 232-3121 and request the group rate for American Horse Publications. If you haven’t marked the dates on your 1998 calendar, I suggest you jot down June 25-28 right now. In order that members don’t miss any of the sessions and activities being planned, here’s a tentative schedule of events. Details will follow as available, but the following timetable provides you with information to plan for budgets or travel. Thursday, June 25
Friday, June 26
Saturday, June 27
Sunday, June 28
Internship Handbook mailed [top of page] The American Horse Publications Internship Program is underway. The 1998 Internship Handbook and applications were mailed to over 200 colleges and students early in December. Over 30 publication members participated in this inaugural program, designed specifically for college students who have an interest in horses and seek a career in equine publishing. The program offers opportunities for students to work at AHP member publications throughout the country and an opportunity for publishers and editors to utilize the talents of students with an interest in equine publishing. AHP serves as the umbrella organization for the Internship Program and was responsible for creating the application process, providing the forms, maintaining the mailing list and directory of participating publications. The Internship Handbook, sponsored by the American Quarter Horse Association, includes program guidelines, expectations and responsibilities of the intern and the host publication, and a directory of AHP participants. Each listing includes the publication’s name, a brief description of the publication format, types of internships offered, availability/duration, requirements, information on compensation and housing, and contact information. Students apply directly to the publication, and editors and publishers choose the applicants which best meet their needs. Publications may hire more than one intern. Copies of the handbook have been mailed to the participating members, but other AHP members who would like a copy of the 1998 Internship Handbook may request one by contacting Chris at (904) 760-7743. An ad on the Internship Program has been designed and will be sent to AHP members with their renewal membership certificates. Members are asked to publish the ad on a space available basis. The Internship Handbook will also be published on the AHP website. A BIG THANKS to everyone who contributed to getting this program off the ground.
Recent transitions at Brown Printing Company have been important steps in the company’s strategic positioning as the number one printer of business, trade and special interest consumer publications in America. In September, Brown Printing Company acquired all assets of the PennWell Printing Company, an established printer of trade and business publications which produced more than 100 magazine titles. Brown also purchased the Illinois-based Graftek Press, Inc. During the same period, Brown agreed to sell its Franklin Division, industry leaders in rotogravure printing and prepress technology, as well as two associated PrepSat businesses, to Quebecor Printing. Brown also sold its west coast insert division, consisting of RCPC plant in Riverside, California, and First Western Graphics plant in San Leandro, to Big Flower Press Holdings, Inc. The west coast PrepSat facilities and West Coast Ink also were sold. Brown Printing Company now prints nearly 400 magazine titles for more than 170 publishers. Tamara Duncan, Managing Editor of Young Equestrian, lost her two beloved geldings in a fire that destroyed their barn in late August. Quincy often appeared in the pages of the magazine and Tiir had just been retired. In addition to recovering from the loss of her horses, publication of the Young Equestrian was also affected by the fire and rebuilding. I am happy to report that the November/December issue was back on schedule with a special tribute to the geldings on the back cover. The Maryland Horse Breeders Association has made several changes to their publications, The Maryland Horse and Mid-Atlantic Thoroughbred. As of August, 1997, Mid-Atlantic Thoroughbred was expanded to a monthly magazine and Maryland Horse was converted into a monthly newsletter. The Mid-Atlantic Thoroughbred includes comprehensive regional coverage of Thoroughbred racing as well as reports on steeplechasing and foxhunting. The Maryland Horse newsletter is inserted into the Mid-Atlantic every month to highlight those elements unique to the Maryland community. From the editors of Horse & Rider, comes a definitive first-aid reference book for horsekeepers. "Horse & Rider’s Hands-on Horse Care - The Complete Book of Equine First-Aid" is published by Cowles Enthusiast Media in cooperation with the American Association of Equine Practitioners (AAEP). Written by Karen E.N. Hayes, DVM, MS, and edited by Sue Copeland, Horse & Rider editor, and Thomas Bohanon, DVM, MS, the 400-page book debuted December 7 at the AAEP Annual Meeting in Phoenix, Arizona. American Farriers Journal is accepting nominations to the International Equine Veterinarians Hall of Fame to honor equine veterinarians for their contributions. Nominees are divided into two critical areas: practicing vets who work daily with farriers on foot care concerns in the field and college or industry equine vets involved in the teaching, research or other aspects of hoof care. Horse owners, trainers, farriers and veterinarians may contribute to the search for inductees by sending nominations with supporting material by Saturday, Jan. 31, 1998 to: Equine Vets Hall of Fame, c/o American Farriers Journal, P.O. Box 624, Brookfield, WI 53008-0624, Fax: 414-782-1252, E-mail: Lesspub@aol.com. In November, America’s Cutter was the proud recipient of the Excellence in Design Award presented by the Quarter Horse Web Ring and webmaster Robin D. Witt. The Excellence in Design Award is presented monthly to outstanding sites on the Internet with the site being evaluated for layout, content and functionality. America’s Cutter initiated its site, www.americascutter.com, only weeks before being honored with the award. The site was designed by Charles Hyde of Lone Oak, Texas. Hyde has designed several other sites on the net including his own at www.cuttingworld.com. Affiliate member, Julie Fershtman, has published her first book, "Equine Law and Horse Sense," a collection of articles on the topic of equine law mixed with a healthy portion of everyday horse sense. A horseperson and an attorney, Julie is widely known for her equine law articles which have appeared in over 40 publications, including EQUUS and Horse Illustrated. She has written this book "to fill a need within the horse industry for a book that presents general legal principles in a down-to-earth and understandable way." Do you have news you wish to share with AHP members? Send news releases and updates to AHP For The Record, Chris Brune, Editor, 49 Spinnaker Circle, So. Daytona, FL 32119; or fax (904) 760-7728 or e-mail AHorsePubs@aol.com.
Courts rule that electronic republication did not violate author’s rights. The October issue of "Memorandum From Counsel," published by the Newsletter Publishers Association and Levine Pierson Sullivan & Koch, L.L.P., reported that two recent decisions clarified publishers’ rights to disseminate their products electronically either online or on CD-ROM. According to the court, because the articles themselves were not revised and the electronic versions preserved the defendants’ original selection of articles, the electronic versions of these publications were revisions of the original collective work authorized under section 201(c) of the Copyright Act. In other words, the court treated electronic republication as if it was a second press run. In the second decision, the court dismissed the claim of a freelancer’s demand for compensation for an article she wrote for a newspaper, which could now be accessed through online services. According to the court, permitting access to back issues online did not constitute republication.
New Publication Members [top of page] Arabian Horse World is an international monthly Arabian horse magazine published by K-III Communications Company. Denise Hearst is Publisher and Mary Jane Parkinson and Lynn Anderson are Associate Editors. The publication moved its offices to Cambria, California in July. Contact: Denise Hearst, 1316 Tamson Dr. #101, Cambria, CA 93428, Phone: 805-927-6511, Fax: 805-927-6522, E-mail: info@ahwmagazine.com, Website: www.ahwmagazine.com. The Carriage Journal is a former AHP member, who has rejoined the association. The international quarterly magazine on horse-drawn vehicles is published by the Carriage Association of America. Contact: Jill Ryder, Editor, 177 Pointers-Auburn Rd., Salem, NJ 08079, Phone: 609-935-1616, Fax: 609-935-4955, Email: carrassc@jaguarsystems.com, Website: www.caaonline.com. Equine Athlete is a bimonthly, international magazine on health and fitness for performance horses published by Thoroughbred Times Company, Inc., a wholly owned subsidiary of Fancy Publications, Inc. Joining the staff as its Associate Editor is Denise Steffanus. Contact: Denise Steffanus, P. O. Box 8237, Lexington, KY 40533, Phone: 606-260-9800, Fax: 606-268-9812, E-mail: DSteffanus@fancypubs.com, Website: www.fancypubs.com. Horse Crazy is a new regional bimonthly magazine for young riders. Publisher Shelly Greatly and Editor Diane Baylin also publish Script Magazine, a publication for screen writers. Contact: Diane Baylin, 5638 Sweet Air Road, Baldwin, MD 21013, Phone: 410-592-3466, Fax: 410-592-3466, Email: scriptmg@erols.com. Horsemen’s Round Up is Arkansas’ monthly all-breed newspaper published by Roundup Publishing, Inc, who has rejoined the association. Contact: John Hammes, Publisher, or Nancy Shefflette, Editor, P. O. Box 1404, Cabot, AR 72023, Phone: 501-941-7831, Fax: 501-941-7831, E-mail: roundup@arkansas.net. The Journal of Equine Veterinary Science is a professional journal for equine practitioners and another former AHP member we welcome back. The monthly international magazine is published by William Jones, DVM, PhD. Contact: Ann Jones, P.O. Box 1209, Wildomar, CA 92595, Phone: 909-678-1889, Fax: 909-678-1885, Email: vetdata@inland.net, Website: www.iaep.com. Research Today is a bimonthly newsletter for the benefactors of Grayson-Jockey Club Research Foundation, Inc. Contact: Edward Bowen, Publisher/Editor, 821 Corporate Drive, Lexington, KY 40503, Phone: 606-224-2851, Fax: 606-224-2853, Website: www.jockeyclub.com/grayson.html. Ride with Bob Avila is a new national monthly newsletter providing insight for today’s progressive horseman featuring the training tips and advice of Bob Avila. Publisher Tom Winsor is a reining and roping enthusiast and Editor Juli Thorson is a familiar name in equine publishing circles. Contact: Tom Winsor, 1375 Walnut St., Suite 220, Boulder, CO 80302, Phone: 303-444-6879, Fax: 303-443-1842. SAVVY (formerly The Natural Horseman) is the international journal of Parelli Natural Horsemanship. The quarterly magazine is edited by George Hardeen. Contact: Karen Scholl, PHN Corporate Manager, P. O. Box 3729, Pagosa Springs, CO 81147, Phone: 970-731-9400, Fax: 970-731-9722. The Southern Horse Connection is a monthly regional all-breed magazine covering the Southeastern United States. Contact: Vicki Lee Brown, Co-Publisher, P. O. Box 868, Tifton, GA 31793-0868, Phone: 912-388-1451, Fax: 912-388-1903, Email: horseco@surfsouth.com, Website: www.surfsouth.com/~horseco.
New Affiliate Member [top of page] Heather Smith Thomas has been a freelance writer for 38 years writing for a long list of equine publications including: The Chronicle of the Horse, Thoroughbred Times, Arabian Horse Times, Quarter Horse Journal, Appaloosa Journal, Anvil, EQUUS, The Horse, Horse Illustrated, Western Horse, Horsemen’s Voice, Horseman’s Yankee Pedlar, Morgan Horse, Northeast Equine Journal, Racing Journal, Performance Horse, Speedhorse, Cutting Horse Chatter, Foundation Quarter Horse Journal, Cascade Horseman and others. Her areas of expertise include horse care, health care, breeding, training, and veterinary topics. Contact: Heather Smith Thomas, Box 215, Salmon, ID 83467, Phone: 208-756-2841.
An immediate position for a full-time editorial assistant for California Horsetrader and Paint Horse News. Reporting and editing skills, basic computer skills and horse knowledge required. Layout skills and/or experience preferred. Duties will include: Develop/maintain contacts in all breeds/disciplines and file brief updates each issue, write two brief personality feature articles per month, acquire photos and co-ordinate returns, compile and edit showdates, and attend/report on select major events. Compensation commensurate with experience plus benefits. Contact: Warren Wilson, California Horsetrader, (760) 744-1184. Leading equine publisher in Lexington, KY requires a full-time technical colleague to handle a broad variety of hardware and software challenges. Wide-ranging responsibilities include assignments with editorial and financial management systems; NT and Unix servers; complete new-media facilities. Competitive salary. Super benefits package. Growing, 80-year-old company. Respond immediately to jthompson@bloodhorse.com.
Calendar of Events [top of page]
For more information on AHP or any of its programs, contact Executive Director Christine W. Brune. |
