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The Record Chris Brune, Editor; Barrie Reightler, Designer January/February 1998 Edition Go to News Archive |
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How to take advantage of the Internet by Jackie Freundlich In the last issue, we provided an introduction to the basics of Internet usage. The importance of this new medium cannot be overstated. A recent survey of 1998 AHP members indicated that 69% of member publications and 84% of affiliate members have e-mail addresses and almost 50% of member publications and about 31% of affiliate members have web sites. Links to AHP member website and e-mail addresses are listed in the online membership directory. The Internet offers you the opportunity to save heaps of time IF you take the time to learn about the medium. Utilizing the Internet can not only save you money, but you don’t need to invest great sums to benefit from going online. However, developing these skills takes patience. When have you ever "acquired" a valuable skill without effort? Give yourself the chance to learn about this medium, practice the skills and allow for trial and error. It is not difficult to comprehend the ins and outs of the Internet, and the advantages far outweigh the investment in time and money. This article takes a broad look at the Internet: what it is, the text-based elements and their benefits and the basic needs to get online. Next issue will delve into the visual part of the Internet, the Web, search elements of the Internet and transferring files. What is the Internet? The Internet is a worldwide, non-governed, vast network of networks. The networks communicate with each other through agreed upon protocols, which explains the following commonly seen abbreviations: IP (Internet Protocol), TCP (Transmission Control Protocol) and http (hypertext transfer protocol). NOTE: Not to be confused with ISP (Internet Service Provider) which is not a protocol, but a way to access the Internet. Although these responsibilities are now diversifying due to large volume, originally the IAB (Internet Activities Board) managed how these protocols evolved, assigned IP addresses and domain names. The Internet began as a network to disseminate information in the event of a national emergency for the US Department of Defense; then expanded with the addition of text-based networks for access to information and databases from educational institutions; and in recent years exploded with thousands of new networks connecting to the giant, global network. This development has led to hundreds of ISP’s offering the pubic low-cost connectivity to the Internet. Due to the agreed upon TCP/IP Protocol, it does not matter what kind of hardware (PC, MAC or Unix-based) or operating system (Windows 3.1, Windows 95, MAC 7.0, etc.) you choose to use to access the Internet. The text-based elements of the Internet offer many benefits to publishers: • E-mail, the source for fast, dependable communication, is a text only (no graphics) electronic note or letter between two parties, with no distance or address limitations. For example if your address is AHorsePubs@aol.com you can e-mail to lfl@groupz.com. And if you are in Denver, Colorado, you can e-mail as easily across town as to a foreign country. E-mail is quickly becoming an inexpensive and convenient replacement for the phone and the fax. It will not completely replace these services, but think about the possibilities--international communication for free (as opposed to the astronomical phone rates and the time zone consideration), or sending or receiving an article or information directly to your computer, without having to type it in. (Of course with a modem you can also fax directly to/from your computer. Both methods are useful.) Advantages beyond worldwide communication include the ability to send e-mail to multiple addresses and to attach a file from your computer to your e-mail. Certainly less expensive than direct mail and Fed-Ex. E-mail is usually reliable and faster than the U.S. Postal Service (snail mail). E-mail is a software program, for instance, Eudora which is an e-mail program only, but Netscape and Internet Explorer have e-mail programs built-in and the CSP’s (Commercial Service Provider) offer e-mail as a part of their service. • Mailing Lists. Similar to e-mail, these are text based group discussions. You subscribe to a niche list by e-mailing the administrator, and when you send an e-mail it is sent to all the members of the list. Another great source of your readers or potential readers available on the Internet, but BE CAREFUL not to blatantly commercialize on these services. • UsenetNews Groups. Usenet is a collection of thousands of special interest news and discussion groups on the Internet. Again, this is a public forum and a valuable resource, but NOT a commercial medium. The USENET Newsgroup for general horse people is news:rec.equestrian, with 26,000 readers and an average of 164 posted messages per day, but there are also many discipline and breed specific groups. The equipment that you need to get online is very basic: (1) A computer with sufficient hardware and software for online access; (2) a phone line and modem; and (3) a service provider--either a local (ISP) or a commercial provider (CSP). Hardware: Let’s start at the beginning. If you have a computer and have no questions or problems regarding the necessary equipment to access the Internet, skip this section. The minimal requirements are a 486 CPU for PC’s (central processing unit--the heart and brain of your computer); 16 MB RAM (random access memory--the thinking capacity i.e. how many programs can run at one time); a HDD of decent size, at least 500 MB, with at least 25 MB free (hard disk drive, the computer’s "fixed" storage capacity); no slower than a 28.8 modem (converter of digital data for transmission over phone line) and a phone line. A number of other options are available, but for Internet access the above requirements are sufficient. Software: Now that you have the equipment, the next step is to connect to the Internet. The software or program required for Internet access for PC’s is Trumpet Winsock for Windows 3.1 users. Microsoft Windows 95 has this built into the system in Dial-Up Networking. MAC’s have a TCP/ IP (transmission control protocol / Internet protocol) connection built into the system. Your Local Internet or Commercial Service Provider should provide you with the necessary information, including how to hook-up and the local access phone number. Once your are dialed in through a local number, you will use e-mail and browser software for the Internet. Once again, Windows 95 provides both of these Net capabilities through the Internet Explorer. Refer to ISP vs. CSP in the last issue for more details. With the above hardware and software and an online connection through a modem and phone line, the Internet is at your fingertips. Service Providers--ISP (Internet Service Provider) vs. CSP (Commercial Service Provider). The important note here is that you have choices, so the question to answer is: "what do I want to achieve online?" The fee for either an ISP or CSP is only $5 - 20 per month. It’s best to do a little research to see what works best for your online needs. Knowledgeable customer service is key to keep from getting frustrated with questions and problems. Regardless of your decision, you can change at any time, or even have more than one service provider. Please refer to the article in the last issue for more definitions. So here you are...an equestrian publication in the information age. Of course you have the choice to not participate, but as an experienced horseman, an Internet Educator and Marketing Strategist, I find no valid reason for not taking advantage of the numerous opportunities awaiting you online. If you have not yet ventured into cyberspace, the options may seem confusing. The best way to get familiar is to jump in. Just like life, you will have good days and bad days online. Be patient! Give both yourself and this new technology the time to learn and grow. It is a worthwhile and essential time investment. If you are confused about anything referred to here, please do one of the following:
Jackie Freundlich is a horseman committed to providing Internet education and marketing strategies for the horse industry. She is available for consulting and offers seminars at equine events throughout the year. You may contact her at 970-948-1307 or jackie@horsenet.com. Resources used for this article and recommended books include: "How To Use the World Wide Web" by Wayne Ause and Scott Arpajain and "How The Internet Works" by Preston Gralla. Reprinting of this column must obtain permission of the author and American Horse Publications. Acquire new subscribers through AHP’s Trade Show Program [top of page] Publications of any size need to promote circulation in order to grow, but how do you reach new markets while keeping the costs down? The AHP Trade Show Program offers members a way to distribute their publications at major equine events and acquire a list of subscriber leads...all for a fee far below the cost you would spend to do it on your own. Over the past five years, members who have participated in this program have seen a significant subscriber return when they followed-up with a mailing to these names, which are generated from a free drawing to win a free one-year subscription. Plus, the people who sign up are magazine readers, not just someone who hopes to win a prize. This year, members will again have an opportunity to participate in the AHP booth at several major equine events around the country. This co-operative program provides a very cost effective way to acquire new subscribers and distribute your publication from a targeted and professional exhibit. The new AHP display was introduced at the 1997 Quarter Horse Congress and it is ready to go on the road again for 1998. The Trade Show Committee is still reviewing several changes to improve the program and establish a fair fee structure for 1998. Member participating fees are assessed equally based on cost of booth space, furniture rental, supplies, staffing, and/or any additional expenses directly associated with the booth. One item being considered is distributing publications free at events such as Equine Affaire and Equitana, where so much free material is available to visitors that it is difficult to charge $1 per issue. One advantage to members will be that those who already have contracted space at an event may use the AHP booth as a second point of distribution and receive the leads from the drawing. Another pro is that members with free-distribution publications will be able to participate. In the past, all issues had to be sold for a $1 whether they had a cover price or were a free copy. The disadvantage will be that the booth will not have any added income from magazine sales. Since both Congress and Equifair have a targeted exhibitor attendance in addition to the general public, the $1 charge is perceived as a bargain off the cover price. Magazine sales are profitable enough to offset some of the booth expenses and reduce the cost of the member fees. At this time, booth space has been reserved at the following events.
For updated information on these events, visit their web sites.
If you are interested in participating at any of these events or for more information about the AHP Trade Show Program, contact Chris at (904) 760-7743. Ponies were probably faster
[top of page] Lower back pain. Mice in the barn. Dust. These are the annoying, incurable, ever-present issues I’ve come to liken to the problems this publication has with the mail service. And while this one may serve as effectual as an editorial on taxes, I figure at least you’ll know that I know all about the pain and the mice and the dust. First, let me explain how the mailing of the magazines goes down each month. On the fifth of the preceding month, the names and addresses of all our devoted readers are put on a computer disk at the NSBA office in Indianapolis and over-nighted directly to the company that prints the magazine in Acworth, Georgia. (This in itself is not fool proof. In December for example, UPS delivered the disk to a Home Depot in Marietta, Georgia. But that’s another editorial.) Once at the printer’s, the disk is converted to create bar coded address labels. These are placed on the backs of the magazines by a professional mail house. The magazines are then sorted by zip codes into bundles and taken to the local U.S. Post Office on or before, remember this date please, the 23rd of the preceding month. From there it gets a little fuzzy, but they tell me the postal employees send the bundles out to regional post offices, from where the individual magazines are then sent on to individual post offices. In some incredibly remote areas like Weikert, Pennsylvania or Marengo, Iowa, the magazines may go to several other major post offices before landing at your local one. Finally, after looking at all the pretty horse pictures in his spare time, your own personal mailman puts your NSBA magazine with your stack of bills, junk mail and more bills and deposits it all in your mailbox. And the plot thickens. The NSBA magazines are mailed as bulk mail because it’s much more affordable. Unfortunately this type of mail is not considered dated material, meaning the bundles can sit on a dock at any distribution point for up to four days. (I learned this from a former postal employee now on the outside who also pointed out that no one at the post office is really concerned with the personal safety and well-being of my precious magazines. To most, they’re no different than Wal-Mart flyers, meaning they’re at the very bottom of the postal food chain. Hard to believe, I know.) So, having read this mystery thriller piece of non-fiction, you now know that a). we here at the editorial office in Rockmart never see or touch a magazine label and b.) there are plenty of opportunities for postal snafus within the system we are led to believe is service. (I know, I know, not every mailman is corrupt and evil. I’m just hoping the good guys have a sense of humor.) While I’m telling all that I know on this topic, would it also help you frustrated The Way To Go readers to know that we are not alone? At the American Horse Publications meetings I attend, editors always want to share their postal traumas in our group sessions. And before the paranoia kicks in, it’s not just horse magazines. While in Columbus for the Congress I even noticed an editorial in an Ohio State campus newspaper which stated "after many years of poor mail service, we may have experienced our worst mail service ever during the past two weeks." The editor when on to state how frustrating it is for his office to hear so many complaints over something that they have such little control over. Amen. So what to do? Number one, know that we "feel your pain." It’s terribly disheartening for those of us who produce the magazine to work so hard, knowing many of you genuinely look forward to seeing it, only to find out that it’s lost in space! Secondly, notify your post office if you don’t receive your magazine by at least the fifth of the month. File a complaint. We have heard of many, many cases of readers complaining to their local post offices about magazines arriving late or not at all, and magically, almost mystically, the magazines start arriving on time. Maybe those guys just need to know you care? Finally, call or fax the magazine office or the NSBA office if it will make you feel better. Honestly and seriously, there probably won’t be much we can do, but we will double check your address in the computer in Indianapolis and send you another copy of the magazine if possible. (Depending on how many we give away at horse shows in a particular month, we sometimes run out of extra issues.) As with most perennial problems, there’s not much one can say. I do thank you for reading - the magazine, not this editorial. With the latter, I was just hoping that laughing might keep you from crying. Now I’d better get back to my dusting. Carolyn S. Pryor is the Executive Editor of NSBA’s The Way To Go. This column appeared in the January 1998 issue of the publication, and may only be reprinted with the permission of the author and American Horse Publications. AHP Student Award Note: Members are encouraged to publish this press release in the next available issue. College students who are pursuing a career in equine communications are eligible to compete for American Horse Publications 1998 Student Award. If you will be a junior or senior at the start of the 1998-99 college year, with at least one semester before graduation, you have a chance to win a cash award of $500 plus an all-expense trip to AHP’s annual meeting and seminar. Seminar del Sol will be held in San Diego, California, this summer on June 25-28, 1998. The seminar will include three days of educational sessions and related activities including the Student Award Dinner and Auction and Annual Awards Banquet and Presentations. The Student Award Winner will have an opportunity to meet leading equine publishing professionals and discuss career possibilities. American Horse Publications is a non-profit association of over 150 equine-related publications, which are primarily devoted to the equine animal and related lifestyles as well as individuals, associations, and businesses which share an interest in equine publishing. Formed in 1970, AHP has continued throughout its history to promote better understanding and communication within the equine publishing industry. The Student Award program, started in 1993, was initiated to promote awareness of the career opportunities available to college students. Student Award applicants are required to send a completed application form plus additional information by April 1, 1998. Eligible students may request a brochure and application by contacting: Chris Brune, American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119; (904) 760-7743. American Horse Publications offers two other opportunities to students wishing to become involved in the equine publishing industry.
For more information on American Horse Publications and its programs, contact American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119; Phone: (904) 760-7743; Fax: (904) 760-7728; E-mail: ahorsepubs@aol.com. A package was mailed to paid members in January containing several noteworthy items.
Jan White to speak at Seminar del Sol [top of page] Jan White will make another appearance at an AHP seminar and will present a half-day session on design on Saturday morning, June 27. That afternoon, Jan will offer private one-on-one critiquing sessions. These one-on-one sessions were introduced at the AHP seminar in Reston, Virginia, in 1996 and all eight sessions were sold out. Publication members will have an opportunity to sign up for a half-hour session on a first-come, first served basis. The fee for the private half-hour session with Jan White is $175. Several members have already reserved space, so if you are interested in signing up for one of these sessions, please complete the enclosed sign-up sheet and return to the AHP office as soon as possible to secure your reservation. The site for the AHP seminar is the U. S. Grant Hotel, located in downtown San Diego. The rates for a deluxe single or double is $105; additional person $20; suites are available starting at $195. Current hotel tax is 10.5%. Cut-off date for guaranteed reservations is June 1, 1998. Group rates will be extended three days prior and three days following the seminar. The hotel offers guests complimentary shuttle to and from the San Diego Airport which is only 5 miles away. For reservations, call 1 (800) 334-6957 or (619) 232-3121 and request the group rate for American Horse Publications. If you haven’t marked the dates on your 1998 calendar, I suggest you jot down June 25-28 right now. Have you bookmarked your site? [top of page] Please bookmark the AHP site and visit often to keep abreast of the activities and latest features. This is your site and any suggestions and comments should be directed to either Chris at ahorsepubs@aol.com or webmaster Stacy at sbearse@bloodhorse.com. Daniel DeWeese, former editor of Tack ‘n Togs Merchandizing has been named editor of EquiSource, a monthly business newsletter for equine industry professionals published by Lua Oas Southard and Pat Doennig of Equine Resources International. Dan will edit EquiSource from his office in Minnesota where he also operates a freelance writing, photography and consulting service. EquiSource, which will debut in March 1998, requests your help in gathering and disseminating news and information of interest to your colleagues. Send your news and ideas to EquiSource, 621 Wollaston Road, Kennett Square, PA 19348-1679; fax (610) 444-9846; e-mail: lua@horsenet.com. Horse News of Flemington, New Jersey, is expanding its coverage to include Northern Pennsylvania. The regional newspaper has recently absorbed Stable News, which was published by Sharon Miner of Honesdale, Pa. Sharon will contribute articles, sell advertising and help distribute Horse News to horse enthusiasts throughout the area. Carroll Brown Arnold, publisher/editor of America’s Cutter, and her husband, equine veterinarian Dr. Kenton H. Arnold, are expecting their first child in June of 1998. Audie Rackley, retired editor of The Quarter Horse Journal, and a former AHP president, has gone online. Friends may contact Audie at his e-mail address: HUYQ55A@prodigy.com. Laura Duffin, former Student Award winner, writes: "I love getting For the record and hearing what’s up. It not only keeps me updated with what’s going on in the industry, but I feel like I’m getting to hear what’s going on with old friends. Although I only met people for a few days at the convention (Reston), I guess knowing the publications themselves helps, too." She recently referred AHP to a friend who hopes to be a writer for a horse publication and told her that AHP is a good source of information and connection. Laura will be graduating in May and is thinking of heading somewhere with a lot of uncivilized country and writing for horse magazines. She continues, "Thank you again for offering me the opportunity to be involved with AHP. I could never have become involved when I did if not for the Student Award program. I look forward to one day being able to contribute in some way to the program for someone else as well." Dan Liebman has been promoted to the position of Executive Editor of The Blood-Horse, as part of a major editorial reorganization at the 81-year-old Thoroughbred weekly. Liebman will be responsible for developing editorial content and coverage, and nurturing the skills and contributions of staff writers and correspondents. For the last five years, Liebman has been Director of Research at The Blood-Horse. Contact Dan at dliebman@bloodhorse.com. It’s time for an update on name changes in the equine publishing industry. Ozark’s First Horse Buyers Guide has been renamed to Horse & Pet Buyers Guide. Michael Plumb’s Horse Journal has been changed to Horse Journal, The product, care and service guide for people who love horses. The NFQHA’s Foundation Quarter Horse Journal is now America’s Foundation Quarter Horse Journal. Do you have news you wish to share with AHP members? Send news releases and updates to AHP For the record, Chris Brune, Editor, 49 Spinnaker Circle, South Daytona, FL 32119; or fax (904) 760-7728 or e-mail ahorsepubs@aol.com. Here’s an interesting piece of information gleaned from the RCI Bulletin: "Twenty-seven standardbreds, most of which are former racehorses, are used in Steven Spielberg’s new movie, Amistad. The horses, owned by Allegra Farm, generally are used to provide rides for visitors at two Connecticut historic sites, Mystic Seaport and Gillette Castle." Ami Shinitsky, publisher of EQUUS and founder of Polo, sold Polo last summer to Westchester Media in Dallas. Westchester split the publication into two separate versions: Polo Players Edition, about the sport, and Polo, a fashion and lifestyle magazine. Designer Ralph Lauren, who produces the Polo line of clothing, has filed a trademark infringement claim against Westchester. Both Polo and the clothing company have registered the name, but Ralph Lauren claims Polo’s relaunch as a lifestyle magazine is confusing to its consumers. The All American Quarter Horse Congress has announced several changes to commercial exhibits for the 1998 event scheduled for October 9-25 at the Ohio State Fairgrounds in Columbus, Ohio. First, the opening day for the trade show will be 8 a.m. on Friday, October 9, two days earlier than last year. Second, the width of the aisles have been reduced to 10 feet, therefore expanding the square footage of many booth spaces and increasing the rental cost. Third, the official closing time for exhibit halls will be 9 p.m. and commercial booths may not close earlier than 7 p.m. Fourth, dismantling of booths will not be allowed before 6 p.m. on Sunday, October 25. The pro for exhibitors is that the show will provide three full weekends of visitor traffic. The cons are an increase in rental space and additional staffing. Equine Resources International announces its Equine Media & Marketing Directory, which will debut in the Fall of 1998. This directory will be a one-of-a-kind, convenient, comprehensive, and up-to-date resource for all types of equine-related media and marketing information. Publications will be the heart of the directory. The basic listing for each publication will consist of contact information; editorial focus; circulation figures; demographics; subscription information; and, where applicable, advertising rates. There will also be listings of photographers, videographers, writers, illustrators and graphic designers, plus many more categories of media and marketing sectors. Co-publisher Lua Oas Southard says that, "The greatest challenge in producing such a comprehensive resource guide is gathering the data for the thousands of listings." She continues, "Getting the word out about the directory and the fact that a basic listing is absolutely free is our top priority." For further information on the Equine Media & Marketing Directory, contact Lua Oas Southard at Equine Resources International, 621 Wollaston Road, Kennett Square, PA 19348-1679; phone (610) 444-7554; fax (610) 444-9846; e-mail: lua@horsenet.com. The AAEP Annual Convention held in Phoenix, Arizona, on December 7-10, 1997, set an all-time record with an attendance of 4,300 veterinarians, veterinary students, exhibitors and guests. Equitana USA will be held in Louisville, Kentucky on June 18-21, 1998. The Equitana USA website has been updated and redesigned for the 1998 show. The home page includes links to exhibitors’ websites, up-to-the-minute news about the show, a recap of the 1997 show and much more. To keep informed of the latest news, visit their web site at www.equitanausa.com. If you would like a complimentary copy of their newsletter, Equitana Extra, please call Lisa Kiser at (817) 283-8953 or e-mail lkiser@mfi.com. The University of Missouri School of Journalism Magazine Club, Columbia, Missouri, is sponsoring a Magazine Fair on Friday, Feb. 13, 1998 from 9 a.m. to 3 p.m. A table will be set up to display your publication and provide an opportunity for you to speak with prospective students for either internships or future jobs. The Missouri School of Journalism is not only a leading school of journalism, but it also has a top-ranked magazine sequence with six outstanding full-time professors, including Don Ranly. If you are interested in attending, please call them immediately at (573) 884-1869 Tuesday through Friday or e-mail kim_townlain@jmail.jour.missouri.edu. The American Horse Council’s annual convention will be held September 19-23, 1998 in Washington, D.C. The AHC Convention has been held in Washington every other year, but the Board of Trustees has decided to keep it in Washington to more effectively meet the legislative goals of the horse industry. In order to maintain a consistent relationship with Congressional representatives and staffs, it is essential to have a presence in Washington every year. The 1998 AHC convention will be held at the Hyatt Regency on Capitol Hill. New member profiles [top of page] PUBLICATION MEMBERS Arabian News is a monthly Arabian newsletter for clubs and regions published by Judy Brown, 310 Central Avenue, Wayne, WV 25570; Phone: 304-522-3910; Fax: 304-522-2494. Carolina Hoofbeats ShowTracker is a regional monthly publication of events listings, educational articles, and news items. This is a new venture for publisher, Nancy Rosenberg, 916 Bridle Path Lane, Charlotte, NC 28211-2022; Phone: 704-364-1784; Fax: 704-364-9925; E-mail: carhoofbeats@uncc.campus.mci.net. AFFILIATE MEMBER Don Blazer has been active in the equine publishing for more than 20 years. He entered the equine world in 1997 as an equine book publisher with his first Success Is Easy title, "Make Money With Horses." Don, whose area of expertise is freelance writing and horse training, also continues to syndicate his column, "A Horse, Of Course." Don Blazer, Success Is Easy, 29025 N. 42nd St., Cave Creek, AZ 85331; Phone: 602-585-6167; Fax: 602-515-9137; E-mail: blazer@tmf.net; WWW: www.tmf.net/horsebooks. STUDENT MEMBERS This year, AHP offers high school, college and graduate students pursuing a career in equine publishing an opportunity to become involved in our association through a Student membership. We welcome the following student members: Stephanie Lynn Church majors in equestrian studies and journalism at Averett College. Her career goal is to work either in editing and layout or photography for an equine publication. She showed as a US Pony Clubber for 8 years and 4-H as well as USCTA through the preliminary CT level and CDCTA. She also has three years experience as a riding instructor. Currently, she is the photography editor for the Averett College newspaper and also writes stories. She was the senior editor of her high school yearbook. Contact: Box 13 Averett College, Danville, VA 24541; Phone: 804-791-8148; E-mail: schurch@averett.edu. Cindy Dudkiewicz attends University of Wisconsin-Oshkosh, where she majors in Journalism (News/Editorial emphasis). Her career goal is to have an editorial position with or write for a major equine magazine. She has shown Morgans from local to national level, assisted trainers and was a groom at a nationally prominent Morgan barn. She has been a reader for "The Wisconsin Review," a literary magazine, and reporter for school paper. Contact: 780 High Avenue, Taylor Hall North, Room 108A, Oshkosh, WI 54901; Phone: 920-424-5507; E-mail: dudkic61@vaxa.cis.uwosh.edu. Teresa Jascob is a senior at Ohio State University in Columbus majoring in Agriculture/Communication and seeking an editing position with an equine publication. Her background in horses includes Quarter Horses and Warmbloods. She has an equivalency of 2.5 years of experience in agricultural and equine public relations at various organizations including the Kentucky Horse Park and recently assisted at the AHP booth at the Quarter Horse Congress. Contact: 1345 Neil Avenue #4, Columbus, OH 43201; Phone: 614-299-1026; E-mail: jascob.1@postbox.acs.ohio-state.edu. Nancy Kelly is a graduate student at the University of Kansas pursing a Master’s program in print journalism/magazine option. She received a B.S. in Agriculture at the University of Nebraska-Lincoln. Her career goal is to work as a staff writer for an equine publication or work in public relations for a major equine breed organization. She has shown horses, both English and Western, in 4-H, competed in high school and amateur rodeo and is co-owner of Hard Twist Horses, an enterprise that breeds, trains and sells horses. Her publishing experience includes computer/copy editor of high school yearbook, editor of "Farmland Feed Newsletter" and a two-week academic internship at the "Drover’s Journal" in January 1998. Contact: 2507 Redbud Lane #B, Lawrence, KS 66046; Phone: 913-832-9160; E-mail: nkelly@eagle.cc.ukans.edu. Membership applications and information may be obtained by contacting Chris Brune, American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119; phone: (904) 760-7743; fax: (904) 760-7728; e-mail: ahorsepubs@aol.com. Publication membership is available to printed publications serving the equine industry and its related lifestyles. Dues are assessed based on average circulation.
Affiliate membership is open to individuals who share an interest in the equine publishing industry, such as freelance photographers and journalists, but are not incorporated businesses. Annual dues are $100. Corporate membership is available to incorporated businesses, agencies, organizations and associations that share an interest in the equine publishing industry. Annual dues are $250. Student Membership is open to high school, college or graduate students actively pursuing a career in equine publishing. Annual dues are $25. The Future Is Now! Online Horsetrader has full-time sales and marketing position for exp. salesperson. Salary + commission, benefits. An exciting opportunity with a solid company committed to establishing the best equine marketplace on the Internet (www.horsetrader.com). A perfect chance for an advertising rep to enter the next generation of sales. Rural San Diego, California, office combines latest technology with ranch atmosphere. Horse and sales exp. preferred. Six-to-eight weeks travel annually. E-mail response to: wilson@horsetrader.com or fax resumes to 760-744-5102. Please be sure your records reflect AHP’s current address. The office moved in October 1996, so the post office is no longer forwarding mail. Fortunately, I only moved one street over, so I have the same delivery person who catches the mail addressed to the old location. The correct address is: 49 Spinnaker Circle, South Daytona, FL 32119. |
