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The Record Chris Brune, Editor; Barrie Reightler, Designer March/April 1998 Edition Go to News Archive |
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Go on...soak up the cybersurf! by Jackie Freundlich Have you experienced the frustration of an AOL busy signal; or a modem that won't dial? How about an e-mail attachment that can't be read or even found? Or trying to locate a Website without a clue of its URL? This issue's Internet cliche is: if at first you don't succeed try, try again. And ask questions. Technology is changing and advancing at a rapid rate, so grab the reins and prepare yourself for the ebbs and tides of the Internet wave! In the last two issues, we breezed through numerous definitions of the Internet and its parts. This issue will cover the World Wide Web--defining the parameters, Websites, search engines and a few advantages of having a Website. The Web is a multi-faceted opportunity for knowledge and business. Some of these include the text-based Usenet Newsgroups and Mailing Lists, but the visual and graphic wonders on the Web are Websites. Created in html, hypertext markup language, and consisting of multiple files, Websites are organized within directories that "live" on a server. The design and production of a Website is done in-house and then the completed files are "sent" to the server through a file transfer program (FTP). The "server" or "host" is a computer that is online 24 hours a day. (Note: this is often a point of confusion--a server can host Websites and provide online service. A server hosts a Website and a provider offers connection to the Internet.) Once properly designed and uploaded to the server, Websites are translated into the colorful, graphic visions we see on the computer screen by browsers, Netscape, Internet Explorer, or a proprietary commercial browser, and transferred from server to server through http. "Http", hypertext transfer protocol, is the agreed upon method of transmitting Websites through the phone lines. Websites are "called" up by users requesting the URL (Unified Resource Locator, the address of a Website), or by search engines linking the user to a particular file. As a user, the resources available on the Web are endless. By now you're online through either through a CSP or an ISP (discussed in former articles). Log on by dialing the local access number through the modem, run a browser (or go the Internet) and type in a URL in the location bar on the top of the page. The request is sent out through the phone lines, the server is located and then the Website files are transmitted back to your computer. This transmission can be slow if lines are busy and bandwidth is limited, if the service provider’s modems are busy, or if a server is down. Try clicking "Stop" and then "Reload." This will sometimes disrupt a poor connection and reconnect to a faster line. Be patient and brave--Go surf! Try a familiar URL, type the address in the location bar and hit enter. In the horse industry, two resources for finding everything equine are HorseNet (www.horsenet.com) and HayNet, (www.haynet.net.) To get the Web ball rolling, one option is to bookmark a favorite starting point and start your search from that point. Choose the URL that suits your needs as a starting point and copy it to the "homepage" location (in the Options Menu on most browsers). The browser will automatically open to this page each time you log on. Another option is to head straight for the search engines. Search Engines are programmed to send out "spiders" that search the millions of web pages in each registered Website. Each SE (search engine) works differently, so once again a trial and error situation is present, finding a search engine that brings back the results you seek. A few recommendations include: your browser, Netscape or Internet Explorer, has "Search" options which offer a choice of numerous SE's; www.altavista.digital.com is a very thorough SE; www.infoseek.com tends to find sites that suit your query, or www.dogpile.com offers a multiple SE search. It pays to either read the directions provided by each SE or test the results by searching for the same query in multiple engines. Be specific when you search, type in full phrases regarding your query, include keywords and be patient! Another popular option is www.yahoo.com, which is an expansive Website directory. CSP users (AOL, CompuServe) beware--be certain that you are searching the Internet and not just within the particular CSP's "world." As a client, Websites give a service or product "space" to expand current marketing concepts and customer relations. With good design, a few MB of server space and a well-chosen URL, the Web offers worldwide exposure, communication and potential business, certainly an opportunity that compliments any marketing strategy. The advantages are clear, the key is to plan and budget for not only professional design and hosting, but for the 3M's--Market, Manage and Maintain. A Website's success is a reflection of the efforts put into it. Of course everyone who has read these articles realizes the value of being online, both as a "user" and a "client" (defined in the first article). If not, please e-mail or fax us with reasons why you are choosing not to participate in this medium that offers such valuable resources for information and communication . And why you are not taking advantage of the opportunity for income enhancement by offering a Website for current subscribers and advertisers plus realizing the potential for new subscribers and advertisers. Go on, soak up the cybersurf, go with the flow of the wave and accept this new, powerful electronic medium. Next issue will delve into the visual part of the Internet, the Web, search elements of the Internet and transferring files. Jackie Freundlich is a horseman committed to providing Internet education and marketing strategies for the horse industry. She is available for consulting and offers seminars at equine events throughout the year. You may contact her at 303-324-2389 or jrf@rof.net. Reprinting of this column must obtain permission of the author and American Horse Publications. Getting ready for Seminar del Sol [top of page] It’s not too early to start planning your trip to San Diego for AHP’s Seminar del Sol to be held June 25-28, 1998. The information which follows will assist you with making your initial travel plans. Keep in mind, that if you plan to join the group for the optional trip to the San Diego Zoo on Thursday afternoon, you will need to arrive in San Diego before noon on June 25. The Wrap-Up Breakfast on Sunday, June 28, is scheduled from 8:00 a.m.-10:00 a.m. so that attendees may depart on Sunday afternoon if necessary. Look for the seminar logo
Traditionally, the AHP First Vice President is responsible for the design of the logo for the summer seminar. This year, Lua Oas Southard, who currently holds this office, assigned the task to freelance artist, Mary Fisher. Mary adds her name to a growing list of creative individuals who have designed previous seminar logos. The 1997 Vail Valley Seminar was the brainchild of Kyle Carr of the Paint Horse Journal; 1996 Capital Seminar logo was designed by Celia Strain, Art Director for EQUUS magazine; the 1995 Mountain Seminar and 25th Anniversary logo was created by Steve Eaves of The Quarter Horse Journal; the 1994 Horse Lovers Seminar logo was designed by Kathy Mezick of the Horsemen's Corral; the 1993 Southwestern Seminar logo was designed by Donna Hughes of the California Horse Review; the 1991 Western Heritage Seminar logo was created by Gabriel Trevizo of The Quarter Horse Journal; and the 1990 20th Anniversary logo was designed by Joan Tantillo of Eastern/Western Quarter Horse Journal. Who is Jan V. White? Those members who have been fortunate to listen to past Jan White sessions might be surprised at this question, but the AHP membership includes many new publishers and editors in 1998. Therefore, here’s a quick bio on the man with the name pronounced "yan." Jan is a communication design consultant who lectures worldwide on the relationship of graphics to editing. Architect by training, he was an art director with Time, Inc. for thirteen years, then founded his own publication design studio in 1964. In his consultations and seminars he now concentrates on persuading word-people to think visually, and visual people to think verbally. It was Jan's early involvement as art director for Hoof Beats magazine that brought him to his first AHP seminar. As a guest speaker, his sessions on graphic design are so motivating and popular with AHP members that he has been asked back more times than any other speaker in AHP history. This summer, Jan will be the featured speaker on Saturday morning, June 27, from 9:00 a.m. to 12:00 p.m. His topic will focus on design as the means to communicate most effectively with our readers. His updated slide presentation will include the answers to the some of the following questions:
As you can see, these are reader questions, NOT editor questions. They do however require editor-techniques in order to answer those questions. We exist to service our readers’ needs and interests. We must use every technique at our command to do it with. Designing-and-editing together are the foundation. In the afternoon, Jan will be available for private critiquing sessions, open to eight AHP members on a first-come, first-served basis. The cost of each 30 minute session is $175. Only a few reservations are available, so if you are interested, please contact Chris at (904) 760-7743 immediately. Seminar registration Registration forms and promotional material for "Seminar del Sol" will be mailed separately. AHP member registration is $200 for the first registrant and $150 for additional registrants from the same company. Registration includes the two-day seminar and meals, including the Student Award Dinner, the Awards Banquet, and Sunday’s Wrap-Up Breakfast. Members may also sign up for a one-day registration for either Friday or Saturday for $100 per person. Individual tickets may be purchased for the Student Award Dinner and Awards Banquet. Any interested high school or college student wishing to attend the seminar may do so for $100. Hotel reservations The site for the AHP seminar is the U. S. Grant Hotel, located in downtown San Diego. The rates for a deluxe single or double is $105; additional person $20; suites are available starting at $195. Current hotel tax is 10.5%. Cut-off date for guaranteed reservations is June 1, 1998. Group rates will be extended three days prior and three days following the seminar. The hotel offers guests complimentary shuttle to and from the San Diego Airport which is only 5 miles away. For reservations, call 1 (800) 334-6957 or (619) 232-3121 and request the group rate for American Horse Publications. Seminar del Sol sponsors Each year, AHP is fortunate to receive sponsorships from corporate members who not only help to keep registration fees affordable for our members, but also take an active part in contributing their expertise and knowledge at the seminar sessions. This year, the following companies will be sponsoring events and amenities at Seminar del Sol.
Several sponsorship opportunities are still available. Please contact Chris Brune at (904) 760-7743 for details. 1998 Trade Show Program: A Cooperative Way Recent changes in the Trade Show Program provide an opportunity for more members to distribute their publications at the AHP Newsstand booth at major equine events this year. Smaller publications with a circulation under 5,000 may option to send half the number of copies for half price. Free distribution at the Equine Affaire Spring Show, Equitana USA, and Equine Affaire Fall Show will allow members who already have contracted space at these events to use the AHP booth as a second point of distribution and members with a free publication can now participate. Publications will continue to be sold for $1 at the All American Quarter Horse Congress and Equi-Fair in Alberta, Canada. An important benefit of this program is that all participating publications receive a complete list of the subscriber leads generated from the free drawings for a one-year subscription which are held during each event. Leads are available on either labels or disk. Over the past five years, members who have participated in this program have seen a significant return when they followed-up with a mailing to these names, because the people who sign up to win a free one-year subscription are magazine readers, not just someone hoping to win a prize. The 1998 Road Tour begins in April with the Equine Affaire Spring Show to be held April 9-12 at the Ohio Expo Center in Columbus, Ohio. Copies will be distributed free at the AHP booth located in the Bricker Building. For more information on this event, visit the Equine Affaire website at www.equineaffaire.com.
Equitana USA follows on June 18-21 at the Kentucky Fair & Expo Center in Louisville, Kentucky. Copies will be distributed free at the AHP booth located in the West Wing. For more information on this event visit the Equitana USA website at www.equitanausa.com.
On September 9-13, the AHP booth will make its sixth appearance at Equi-Fair, held at Spruce Meadows in Calgary, Alberta, Canada, where over 140,000 people attend the Masters Tournament. Copies will be sold for $1 at the AHP booth located in the U.S.A. Pavilion.
The All American Quarter Horse Congress has added two days to its 1998 event scheduled for October 9-25 at the Ohio Expo Center in Columbus, Ohio. Copies will be sold for $1. More information on the Quarter Horse Congress may be obtained at their website at www.oqha.com.
A new event for 1998 is the Equine Affaire Fall Show, which will be held November 6-8 at the Eastern States Exposition in West Springfield, Massachusetts. Copies will be distributed free.
The AHP Newsstand Booth is a co-operative program which provides a cost effective way to acquire new subscribers and distribute your publication from a targeted and professional exhibit. Member participating fees are assessed based on cost of booth space, furniture rental, supplies, staffing, and/or any additional expenses directly associated with the booth. Participating members are only responsible for shipping their publications to the event on time. Reserve your space today! A maximum of only 20 publications may be displayed at each event, so if you are interested in participating at any of these events, contact Chris at (904) 760-7743, or click here to access the Member Participation Form. Lauren Davis Baker, editor of Flying Changes Magazine, was honored with an award from the United States Dressage Federation in their 1997 General Member Organization Newsletter Competition for an original article entitled "My Husband Is Trying To Kill Me . . . and Other True Tales of the Equine Impaired." The article pokes fun at the dangerous situations family members create when they fail to appreciate the "flighty" nature of the horse. Lauren's husband, John, inspired the article when he happily ignited fireworks over their pasture without any awareness for her personal safety aboard a Percheron gelding. Now a legend from coast to coast, John is still not sure why the article is funny. Sandy Kucharski, editor of The Sentinel, and her husband Chris, may have to miss the San Diego seminar, but for a very good reason...the August arrival of a new baby. Washington Thoroughbred has recently moved into a new office building located at the Emerald State Racetrack in Seattle, Washington. Their new phone number is 253-288-7878. Dean Jacobson, co-publisher of the Virginia Horse Journal, was recently elected President of the Virginia Horse Council. Fellow AHP members may remember meeting Dean and his wife, Darlene, at the Reston and Vail seminars. What most of us didn’t know is that Dean is accustom to world travel, high profiles and headline news. For 12 years as a U.S. Secret Service Special Agent, he protected some of America's most elite and famous politicians, including former Secretary of State, Henry Kissinger. On the scene when John Hinkley shot former President Ronald Reagan, it was Jacobson who summed up the harrowing situation and called the second ambulance to assist. Dean traded in his law enforcement career to embark on a publishing venture, spurred on by Darlene's lifelong interest in horses. The Blood-Horse named James A. Cox, Research Manager, filling the vacancy created when Dan Lieberman was promoted to Executive Editor of weekly magazine. In his new position, Cox will be responsible for the development and implementation of statistical research for The Blood-Horse and its related publications. Cathy Raymond-Herbert joins the staff of the Riding Instructor as Editor. Her experience in equine publishing includes her association with publications such as Horse & Rider, Practical Horseman, the NRHA Reiner and AHSA’s Horse Show. Michael Compton joins the staff of California Thoroughbred as its new Managing Editor and Assistant General Manager. A.J. Mangum has accepted a position as associate editor at Western Horseman, and after April 6, can be reached at their phone number and address. His most recent position was field editor for The Quarter Horse Journal and prior to that, editor of Appaloosa Journal. Former AHP President (1971-72), Stan Bergstein, executive vice president of Harness Tracks of America, was cited for his years of involvement and achievements in harness racing. HTA has created the Stanley F. Bergstein Award, a lifetime achievement honor with its namesake as its first honoree. Do you have news you wish to share with AHP members? Send news releases and updates to AHP For the record, Chris Brune, Editor, 49 Spinnaker Circle, South Daytona, FL 32119; or fax (904) 760-7728 or e-mail AHorsePubs@aol.com. The International Side-Saddle Organization began its 25th year by announcing an awards program which makes it possible for its members to win over 200 awards by participating in horse shows, parades, trail rides, exhibitions and similar events in 1998. The Horse Industry Alliance has approved a recommendation to pursue the youth market as a strategic marketing effort. HIA research found that the majority of current and past riders first interact with horses as children. The HIA will target youth ages 6-12, and their parents and grandparents as a secondary target audience, in conjunction with a five-year marketing plan. The HIA offices have been relocated to Texas with the addition of Patti Colbert as executive director. Patti served as executive director of the Texas Quarter Horse Association before starting her own business, Equine Sports Marketing. For information on HIA, contact Patti Colbert, P. O. Box 56, Bertram, TX 78605; (512) 355-3225; Fax: (512) 355-2737; e-mail: plcolbert@aol.com. The Horsemen’s Journal, the official magazine of the National Benevolent and Protective Association, is being brought out of dry dock. The magazine, which ceased publication in 1992, is set to return in time for this year’s Kentucky Derby. Barrett Shaw, former editor of The Backstretch, will serve as editor of the bimonthly publication. The United States Equestrian Team (USET) Board of Trustees has voted to add Reining as the sixth discipline in which the USET fields teams for international competitions. Previously, the USET has been responsible for fielding teams in the Olympic disciplines of Dressage, Show Jumping and Eventing, as well as Combined Driving and Endurance Riding. Reining will make its USET debut at the 1998 Bayer/USET Festival of Champions, June 18-21 at the USET’s headquarters and Olympic training center in Gladstone, New Jersey. Charles Hyde and Susan Holtzman have introduced Cutting Horse News Online!, an interactive newsletter for grassroots cutting horse enthusiasts, which can be accessed at http://www.cuttingworld.com. The interactive newsletter is a down-to-earth, easy-to-navigate electronic newsletter that features short articles, specialty columns, news releases from major organizations, Q & A Forums staffed by professionals in the industry, book and video tape reviews, and a calendar of upcoming special events relevant to cutting horse activity. New Member Profiles [top of page] PUBLICATION MEMBERS The EquiSTOP Shopper is an Texas advertising all-breed paper that is printed monthly and also available online at www.equistop.com. Contact: James Wilson, Publisher/Editor; P. O. Box 294651, Lewisville, TX 75029; Phone: 972-434-0052; Fax: 972-420-6616: E-mail: jwmav@texas.net. Somehow, Horsemen’s Marketplace, slipped through my check system and missed being listed as a new member in the newsletter until now. The regional monthly magazine is published by Gwen St. Peter and joined AHP in September, 1997. Contact: Gwen St. Peter, P.O. Box 42533, Portland, OR 97242; Phone: 503-234-2348; Fax: 503-231-8687; E-mail: marketplace@imagina.com; www.hmarketplace.com. New York Horse is a monthly state all-breed newspaper published and edited by Tony Locorini. Contact: Tony Locorini, 1753 Dugan Road, Clayville, NY 13322; Phone/Fax: 315-822-3071; E-mail: nyhorse888@aol.com. Stable Views joins the equine publishing field with its March launch as a monthly regional magazine devoted to Penn-Mar "horseholds." Publisher Lori Lampert is a lifelong horsewoman and publishing professional having been a former publisher of both Practical Horseman and Dressage & CT magazines. Contact: Lori Lampert, RD 2, Box 816, Thomasville, PA 17364; Phone: 717-292-0682; Fax: 717-292-0919; E-mail: wyndrose@netrax.net. Wire To Wire is a daily Thoroughbred racing digest published 5 days a week for the state of Florida. Contact: Andy Plattner, Editor, P. O. Box 2106, Ocala, FL 34478; Phone: 352-732-8686; Fax: 352-867-1979; E-mail: flhorse@gate.net; www.ftboa.com/w_w/. AFFILIATE MEMBERS Ann Clarke is a freelance writer and photographer, graphic designer, and scriptwriter for equestrian training videos. During her 18 years in the business, she has focused her expertise on conformation and fine art photography, scriptwriting, and training. Equine publications associated with include dozens of photos and articles in regional and national publications and calendars. Her favorite calendar is "Horse Classics" by Virginia Clemens. Ann’s photography has appeared on the covers of Appaloosa Journal, Western Horse, Paint Horse Journal, and The Quarter Horse Journal. Contact Ann Clarke, P. O. Box 412, Masonville, CO 80541; Phone: 970-669-5089; Fax: 970-669-7929; E-mail: aclarke@info2000.net. Diana Deterding rejoins AHP as an affiliate member with her venture, Dymar TNG, which offers freelance consulting and writing to the equine industry. During her 18 years in the business as Dymar Agency, Diana has been a longtime supporter of AHP through participation in the annual seminar as a sponsor and speaker. Contact: Diana Deterding, 6001 Pebble Creek Court, Gurnee, IL 60031; Phone: 847-573-0878; Fax: 847-573-8776; E-mail: dymar@iconnect.net. We welcome back former member, Tracy Dowson, of Pica Publishing, who attended the Jackson Hole seminar in 1995. An author, syndicated columnist, and speaker, with 10 years of experience, Tracy focuses on business and marketing in the horse industry. Contact: Tracy Dowson, 28546 Golden Gate Canyon Rd., Golden, CO 80403; Phone: 303-278-9109; Fax: 303-278-8815; E-mail: tracypica@aol.com; www.EQWI.com/pica. Since 1980, Meredith Hodges, has owned and operated Lucky Three Ranch, a breeding and training farm for top quality donkeys and mules. She is an author and a freelance writer with articles published in numerous publications including The Brayer and Mules & More. She has recently released her first video tape series. Contact: Meredith Hodges, 2457 S. County Rd. 19, Loveland, CO 80537; Phone/Fax: 970-663-0066; E-mail: lucky3@pageplus.com; www.willman.com/muletrainer. Another former member, Susan Holtzman, rejoins AHP as freelance writer and photographer, Internet content provider, and marketing consultant. In March, she went online as editor and publisher of an interactive, online newsletter title Cutting Horse News Online!The print version will premier in mid-1998. She is also working on first book, "Marketing On The Internet: Success Stories from the Horse World." Equine publications that Sue has been associated with include: Quarter Horse News, Cuttin' Review, Cutting Horse Chatter, The Sentinel, and Western Pferde. Contact Susan Holtzman, SusansMind & Company, 1200 Carlyle Ave. #9, Belleville, IL 62221; Phone: 618-277-3174; Fax: 618-277-3178; E-mail: susansmind@aol.com; www.cuttingworld.com/cnews. Nancy Hood, who some members will remember from her years with the American Paint Horse Association, is now a transplanted Texan living in New York. Her current area of expertise is in public relations at Gibbs & Soell. Contact Nancy Hood, c/o Gibbs & Soell, 600 Third Ave., 6th Floor, New York, NY 10016; Phone: 212-697-2600 ext. 261; Fax: 212-697-2646; E-mail: nhood@gibbs-soell.com. CORPORATE MEMBER Joining AHP for the first time is Life Data Labs, Inc., a manufacturer of equine nutritional supplements. For more information, visit their website at www.lifedatalabs.com or contact: Nicole Fults, P. O. Box 490, Cherokee, AL 35616; Phone: 205-370-7555; Fax: 205-370-7509; E-mail: cservice@lifedatalabs.com. AHP Message Board [top of page] One of the future plans for the AHP website is to have a online Message Board, where members can post questions. Until that time, here are a couple of postings you might want to respond to or find of interest. SUBJECT: Doing business in Canada Do you have any information on doing business in Canada? While we have individual Canadian subscribers, it is difficult to reach distributors. The cost of shipping to Canada is also high--then there’s the duty and currency exchange questions. We would appreciate any help members can offer. Reply to: Lauren Baker, Flying Changes; e-mail: flyingchanges @teleport.com. SUBJECT: Year 2000 Internet sites Does your computer system have an appointment with fate? Find out more about how to prepare for the year 2000 by visiting the following sites:
Want to post a message? Mail, fax, or e-mail your messages to: AHP For the record Message Board, 49 Spinnaker Circle, South Daytona, FL 32119; Fax: (904) 760-7728; E-mail: ahorsepubs@aol.com. Graphic/Production: Full-time position in "countrified" San Diego area for qualified desktop artist w/ design skills and production experience. Quark, Photoshop, Illustrator exp. req'd. Opportunity for team player to use top equipment and programs in progressive environment. Please call Maureen Oxley, 760-744-1184, ext. 12, Email to: oxley@horsetrader.com, or send resumes to: California Horsetrader, Inc., P.O. Box 118, San Marcos, CA 92079. Student member seeks job in publishing: AHP Student Member, Teresa Jascob, seeks a job preferably as a reporter or copy editor, though she also has skills in graphic design, photography, and public relations. Her on-the-job experience includes: one year as a news release writer for Ohio State Extension's Section of Communication and Technology, six months as a photographer for the same organization, and four months in PR and marketing at the Kentucky Horse Park. She has also designed numerous brochures and newsletters for different purposes throughout her college years at Ohio State University. Teresa will graduate with a B.S. in Agriculture with a major in agricultural communication and a minor in equine science. She also has a specialty in German culture and language. Her classwork has provided extensive experience in photography, graphic design, news and feature writing and equine management. As a member of Ohio State's speech and debate team, she has excellent experience with oral communications. Her experience with horses ranges widely and is long-standing. Her work in Germany with warmbloods stands out among the various things she has done. She will be graduating June 12, and available to take a position as early as July 1. Contact Teresa at (614) 299-1026. Wants to join a horse publication team: Casey Wohl will be a June 1998 graduate of the University of Florida, Gainesville, with a Masters Degree in Agricultural Communication. Her academic background includes skills in electronic publishing, agricultural marketing, public relations and sales. Through her courses, she has written feature stories, created newsletters and developed web pages. Casey grew up on her family’s cattle ranch in central Florida. Her experiences with horses range from cattle work and rodeoing to dressage lessons to hunter/jumper competition. Contact Casey at (352) 379-8027. Membership Dues [top of page] Membership applications and information may be obtained by contacting Chris Brune, American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119; phone: (904) 760-7743; fax: (904) 760-7728; e-mail: ahorsepubs@aol.com. Publication membership is available to printed publications serving the equine industry and its related lifestyles. Dues is assessed based on average circulation.
Affiliate membership is open to individuals who share an interest in the equine publishing industry, such as freelance photographers and journalists, but are not incorporated businesses. Annual dues is $100. Corporate membership is available to incorporated businesses, agencies, organizations and associations that share an interest in the equine publishing industry. Annual dues is $250. Student membership is open to high school, college or graduate students actively pursuing a career in equine publishing. Annual dues is $25. Please be sure your records reflect AHP’s current address. The office moved in October 1996, so the post office is no longer forwarding mail. The correct address is: 49 Spinnaker Circle, South Daytona, FL 32119. |
