Chris Brune, Editor; Barrie Reightler, Designer
March / April 1999
The Angles of Online Advertising
By Jackie Freundlich
Well if it wasnt enough to keep track of the bottom line with print advertising sales, now the Web adds a new twist. With resistance originally stemming from What will the Web do for my publication, its becoming blatantly clear that the Web, if approached strategically, can increase your bottom line. But how and at what cost?
Certainly we all are familiar with the basic concepts of marketing we reiterate the benefits to each potential advertising client. And we cant turn our heads on the benefits of the Web offering expanded space, vibrant color, exciting graphics, content longevity (beyond shelf life and potentially viewed more often), 24 / 7 customer service you get the picture, its been said before. So, what is stopping you from taking advantage? Fear of having to develop a new budget, a professional Web site to match your print quality, a Web-educated sales team, a Webmaster essentially dealing with creating a new version of your publication.
At the Web site demonstration during the AQHA Convention in March, Tom Peresechino illustrated the message clearly: "Our Web site is a work in progress." Approaching this project requires new knowledge, strategy and implementation. Accepting that this medium is developing at a rapid pace is the key you can only strategize to a level that will invariably change, this is the challenge of the new millennium. Allowing yourself to see how the bottom line will incrementally increase over time is the step that opens the door.
Many publications have opened the Web site "door". Some walked through without realizing the essential strategy required to make the Web site work for the bottom line. Some still refuse to establish a Web presence because they cant envision how this relatively new and unproved medium can positively effect the bottom line in their market. And some have planned, seen the potential, and are experiencing the ups and downs of what inherently lies in the decision to step in to this realm a work in progress. For the inevitable decision and implementation process that each publication is experiencing, consider the online revenue building opportunities presented below.
If increasing revenue comes from developing new readers, subscribers and new advertising clients, plus keeping your current readers and advertisers, the Web enables you to do so in a circular manner with your publication. Make the benefits of print and the Web work together for you. Heres how:
· . ADVERTISING PROGRAMS: Clearly the most important source of revenue that will take the longest to develop. How will the Web work for your clients? One question among many that once answered will shape the strategy that ultimately leads to online advertising sale packages that work cohesively with your current print sales. If advertising is an essential revenue builder for print, it is inevitable that it will be for electronic media.
· . AFFILIATE: Consider affiliation with other major Web sites in the industry, related industries and your vertical niche. For example, you can affiliate with Amazon.com for particular titles in your market thereby creating a retail opportunity to your readers without having to be directly involved in the transactions, connecting with a well-known Web brand and deriving a kickback when books are ordered. If a suitable affiliate option doesnt currently exist, create one! The time is now.
· . BANNERS: Offer a special subscription opportunity through repetition in numerous ways -- through a banner on your Web site AND through banner advertising on related Web sites AND with the same banner in your publication.
· . CLASSIFIEDS: A clear-cut choice for the Web. The benefits to both the classified client and the reader/visitor are availability 24 hours a day to a wider audience. Its essential to design this section so changes are quick and easy otherwise it will not be cost effective. Implement a plan that in the short-term will build the section, give an opportunity for feedback, allow kinks to be worked out. By virtue of this, the section will initially be an expense not an income. In the long-term, as in print, a classified section will increase the bottom line.
· . CONTENT: Expand content by continuing (not repeating) an editorial piece or section online. This draws your current readers to your Web site and your Web site visitors to your publication.
· . EMAIL NEWSLETTER: An invaluable communication source with advertising opportunities. Again if designed for efficiency this serves both the reader/visitor and the advertising client.
· . POINTERS: Keep pointing your reader to your Web site and your visitor to your publication. Utilize every source and creative concept to do this determine how in your strategy.
I invite, implore, even insist that those publications who have taken the online publishing route to participate in this ongoing "dialogue" by emailing me with ideas, experiences, questions and suggestions. By continuing to question and with your valuable feedback, this column can at the least offer food for thought for the stages of development and inherent challenges of making the Web work for your publication.
Remember this is an exciting revenue opportunity only if approached systematically. Ignoring the Web and the influence it has on the immediate and distant future will effect your business. Take a deep breath, accept the challenge and email me in the morning!
The Board of Directors held their annual winter meeting in Phoenix, Arizona, on February 20, 1999. Twelve of the 13-member board in attendance discussed a full-day agenda, which resulted in several decisions and proposals which will be of interest to AHP members.
In 2000, American Horse Publications will celebrate its 30th anniversary. After a review of sites suggested by members as well as those discussed at the meeting, the Board of Directors unanimously voted for the Dallas, Texas, area as the site of the AHP 2000 seminar. The dates selected were May 10-14, 2000. A committee has been established to begin preparations for the seminar and anniversary celebration.
The New Media Committee, chaired by Stacy Bearse, presented their proposal for an Electronic Publication category of membership. Applicants will have to satisfy three prime criteria:
(a) undergo regular content update and/or revision;
(b) serve a substantive audience, as demonstrated by usage logs; and
(c) demonstrate that the publication serves a membership or other constituency; is supported by paid subscriptions; or is supported by paid advertising.
Because of the unique nature of this media, applications for Electronic Publication membership will be reviewed by a five-member standing committee of the AHP. Their decision would be final. Regarding the awards contest, the committee recommended that there should be special classes for electronic publications separate from print classes and that the standing committee would be charged with defining the award classes and procedures. A fixed dues fee equal to the highest level of publication member dues ($200) was recommended. The New Media Committee will present their recommendation for amending the bylaws to include this new category at the General Membership Meeting in May, where the membership will vote to accept or reject the proposal.
The 1999 Awards Contest had an overall increase in participation, entries, and income with 75 members submitting 825 entries for a total of $20,600 in entry fees. The broad variety of entries in the new Equine Website class created a dilemma in defining whether each entry met the definition as written in the awards rules. The Board agreed to accept all entries in 1999 realizing that this new class presented a unique situation in its first year. If the proposed Electronic Publications membership category is accepted by the membership in May, next years qualifying criteria for this class will be solved as the Electronic Publication Web sites will be approved members. Three classes offered this year were canceled due to lack of entries: Equine Calendar, Newsletter Cover Page and General Excellence Free Publication.
Under new business, Lua Oas Southard presented her report from the recent Horse Industry Alliance Board Meeting in Dallas, which she attended as a HIA Board Member representing American Horse Publications. She reported that HIA has hired BSMG, a marketing agency, to work closely with HIA to develop a campaign that will help generate awareness about the horse industry. To fund this campaign, HIA has established a fund-raising plan and each HIA Board member was asked to seek assistance from their particular sector of the industry.
The Western and English Marketing Council, an AHP Corporate Member, is promoting National Western Heritage Month, which will be held in September, 1999. The idea behind the month-long program is to bring more people into western and English retail shops all over the country. The Council asked AHP to be on their Board and to approve a joint letter signed by Lua Oas Southard, AHP President, and Jack Martin, President of Western & English Marketing Council, which will be sent to AHP members requesting free space for advertising of the National Western Heritage Month. The Board approved the joint letter and Luas representation on their Board.
In reference to requests to place AHP material on outside Web sites, the Board agreed that only a link to the AHP Web site is allowed. AHP members are encouraged to publish AHP press releases and their AHP membership on their Web sites.
The Board was treated to a special evening at Scottsdale Arabian Horse Show courtesy of Michele Johnson, President, Arabian Horse Assn. of Arizona. Carol Alm invited Board Members to stop by the International Arabian Horse Assn. and Arabian Horse Registry of America booths.
The 1999 Internship Handbook and applications are now available to college students who have an interest in horses and seek a career in equine publishing. The AHP Internship Program is a great way to provide students with the resume-building experience thats so critical to todays job market. Interns gain valuable hands-on real life experience and AHP members acquire additional help when and where they need it most.
The Internship Handbook, sponsored by the American Quarter Horse Association, includes program guidelines, expectations and responsibilities of the intern and the AHP participating member, and a directory of AHP participants. Each listing includes the publications name, a brief description, types of internships offered, availability/duration, requirements, information on compensation and housing, and contact information. Students apply directly to the AHP member, who chooses the applicants which best meet their needs. AHP members may hire more than one intern.
The 1999 Internship Handbook and applications may be obtained by contacting Christine W. Brune, Executive Director, American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119, (904) 760-7743, Fax: (904) 760-7728, e-mail: AHorsePubs@aol.com.
American Horse Publications also offers students wishing to become involved in the equine publishing industry an opportunity to join our association and attend our annual seminar. Student Membership is open to high school, college, and graduate students for an annual fee of $25. Student Members receive the following: certificate of membership, an opportunity to attend the AHP seminar in Nashville at a reduced registration fee, a free listing in the online and published versions of the 1999 Membership Directory, and the AHP bimonthly newsletter, "For the record."
Many AHP members have already made their plans to attend the 1999 American Horse Publications Music City Seminar scheduled for Nashville, Tennessee, on May 20-23, 1999. The annual event brings together equine publishing professionals for several days of workshops, seminars, networking and fun. Seminar registration forms are available by contacting Chris Brune at (904) 760-7743 or firstname.lastname@example.org.
Here is an update on the speakers, sponsors, tours and hotel reservations to assist you with your decision-making. And if you need to get into the "Nashville" mood, Fran Jurga suggested you rent the movie, "Nashville." For more information on weather, transportation and attractions, log on to http://www.musiccityusa.citysearch.com.
Gray Line operates van service to downtown hotels from the airport every 15 minutes from 6:00 a.m. until 11:00 p.m.. Average trip time is 30 minutes. Fare is $9.00 one way or $15.00 round trip. Tickets for this service can be purchased at the Gray Line ticket counter, which is located on the ground transportation level to the left of the main entrance/exit doors.
The headquarters hotel is the Crowne Plaza Nashville located at 623 Union Street, Nashville, TN 37219, (615) 259-2000. The AHP group room rate is $99 single/double. A limited number of rooms are available on the "Executive Level," the upgrade is $25 per person. The cutoff for reservations is April 26, 1999. Early reservations are suggested given the popularity of Nashville in the Spring. When making reservations, don't forget to mention that you are with American Horse Publications. The special group rate is available three days prior to and after the seminar dates based on availability. Hotel policy is that no-shows, or cancellations less than 72 hours prior to check-in time, will be charged one night's room and tax. Check-in time is 3:00 p.m.; check-out time is 12:00 noon. A parking garage is located adjacent to the hotel for overnight guests with daily rates of $10 self-parking: $14 valet.
John Seigenthaler, Sr. will be one of the Keynote Speakers scheduled for the Music City Seminar. A former president of the American Society of Newspaper Editors, John served for 43 years as an award-winning journalist for The Tennessean, Nashvilles morning newspaper. He began his career in 1949 as a cub reporter and at his retirement in 1991 was editor, publisher and CEO of the paper. He retains the title Chairman Emeritus of The Tennessean. In September 1982, John became the founding editorial director of USA Today and served in that position for a decade. In 1991, John founded The First Amendment Center at Vanderbilt with the mission of creating national discussion, dialogue and debate about First Amendment values.
Nick Elsener is Vice President of Production and Manufacturing for Primedia Enthusiast Publications, formerly Cowles Publications. He is responsible for production of all titles and for the in-house pre-press center. In his 11 years there, he has had the sincere enjoyment and challenge of building their department from an entity handling 8 titles to the current 32. Nick describes himself as a true Cornhusker, graduating in 1973 from the University of Nebraska. After college, he spent five years learning what really happens in a printing plant as a Quality Control and Customer Service Associate at Mid-America Webpress, Lincoln, Nebraska, (now Quebecor, Lincoln Plant). In 1978, he was hired by one of his clients, Lakewood Publications, and spent seven years in Minneapolis as Production Director for the multi-titles short run business to business publisher. In 1985, Nick became Production Director, for Satellite Orbit Magazine, a large consumer satellite TV guide type listing magazine, and Satellite Business Magazine, a business to business publication. He was responsible for production and distribution for both of the titles and for the in-house composition department. Nick will be the Keynote Speaker on Saturday morning and will present a two-hour session on production challenges and opportunities from 9:00 - 11:00 a.m.
Kenneth P. Lass, Ph.D., will present a session on Friday afternoon on stress management titled, "How to Succeed in Publishing and Maintain your Sanity." Ken received his Ph.D. in Counseling Psychology from the University of Missouri, Columbia in 1988. He has been in private independent practice in Nashville since 1990. He delivers monthly "People Skills" seminars for the YMCA members on various topics including stress reduction, assertiveness, time management and communication.
G. W. Hall will moderate the Newsletter Workshop on Saturday afternoon. He currently serves as VP of Communications of The Newsletter Factory and its sister company, Publication Studio. During his 11 years with The Newsletter Factory, G.W. has contributed to communications projects for a wide range of local, national and international companies and non-profit organizations.
Jennifer Bryant will moderate the Freelance Forum and Freelance Workshop on Saturday afternoon beginning at 1:00 p.m. Jen is a freelance writer, editor, and editorial consultant, who resides in West Chester, Pa. During her 12 years of experience in publishing, she has been the editor of two AHP member publications, Dressage & CT and Hoof Print, a regional newspaper.
Shelly Williams, 1999 Miss Rodeo America, will be a celebrity presenter at the Awards Presentations on Saturday evening. Shellys appearance is sponsored by her father, Jim Williams of J. L. Williams Company with cooperation of the Miss Rodeo America organization. Shelly is the 44th young lady to earn this distinct honor. She began preparing for the title at the age of 16 when she won her first local queen contest in the Idaho Girls Rodeo Association. In 1997, she won the title Miss Rodeo Idaho, which earned her a spot in the 1999 Miss Rodeo America competition where she swept the categories of speech, horsemanship, personality and appearance.
The Student Award Dinner and Auction is always an enjoyable evening during AHPs annual meeting. On Friday, May 21, Pfizer Animal Health will sponsor a Country & Western buffet honoring AHPs 1999 Student Award Winner. The evenings activities will continue with a live and silent auction and raffle with proceeds benefiting the Student Award Fund.
This is the seventh year for this very successful award program, designed to encourage, recognize and reward a college junior or senior who is interested in pursuing a career in equine-related communications. The winner receives an all-expense-paid trip to the annual AHP meeting and a $500 cash award.
By making a donation to the 1999 Student Award Fund Auction, you will help assure that U.S. and Canadian equestrians continue to be educated, informed and entertained by the best and the brightest talent available. Your donation will also contribute to a fun-filled evening of auction excitement and heated bidding. For all of you who attended last year's Auction, which raised over $6,000, you know what a fun-filled night this will be! This year, attendees are encouraged to wear country and western attire and come prepared for an evening full of surprises and down home entertainment.
Everyone can join in the fun, whether you will be attending the Music City Seminar in person or in spirit. Donations can include equine-related items as well as products with a country/western theme. Be creative. If you can't think of an appropriate item for the Auction, but still want to contribute to this worthy cause, we'll happily accept checks for any amount which will be used to purchase an auction item! Contact Chris Brune at (904) 760-7743 for more information or an auction pledge form.
American Horse Publications would like to recognize the following sponsors for their contributions to the Music City Seminar.
Awards Celebrity Presenter Sponsors
AHP members will have an opportunity to tour one of the Souths most rewarding showplaces, Belle Meade Plantation, on Thursday afternoon. This "Queen of the Southern Plantations" was once the center of a 5,300 acre plantation which became a world-famous Thoroughbred nursery and stud farm. Costumed docents will relate the history of the house and exhibits of silver mint julep cups won by the Thoroughbreds raised on the plantation. To horse enthusiasts, Belle Meade means home of Iroquois, until 1954 the only American-bred winner of the English Derby. This was the beginning of a great American family of Thoroughbreds of whom Secretariat and 52 other Kentucky Derby winners are descendants.
A splendid collection of oil paintings of Thoroughbreds and other equine greats adorn the walls of the home. The furnishings in the mansion exemplify those of a family of resourceful, industrious and prosperous Southern plantation owners of a bygone century. At the rear of the plantation stands a colossal carriage house and stable, where the carriages and well-groomed riding horses were kept. The smokehouse, garden house and dairy are still found on the plantation grounds.
Before the tour, there will be a seated lunch at the Cafe at Belle Meade located in the brand new visitors center. Operated by one of the most famous restaurants in Nashville, Loveless Cafe, this luncheon is sure to be a treat in southern hospitality and dining. After touring the grounds, there will be plenty of time to shop for souvenirs at The Shop at Belle Meade, which offers a vast array of unique merchandise.
This tour is an optional activity for Music City Seminar attendees. Cost of the tour is $15 per member and $45 for guests. The motorcoach will depart the Crowne Plaza at approx. 12:30 p.m. and return to the hotel at approx. 5:00 p.m. Tour will include seated luncheon, admission to Belle Meade Plantation, docent tour of Belle Meade Plantation, the Carriage House and Stables, narrated tour en route to Belle Meade, and round-trip transportation via deluxe motorcoach.
Thursday, May 20
Friday, May 21
Saturday, May 22
Sunday, May 23
For general conference information, contact Chris at email@example.com.
Darin Edmonds joined the Western Horseman staff in December as art director, replacing Dwayne Brech, who had worked at the magazine since 1971. Darin was art and production director for the Appaloosa Journal for the past three years. Another new staff member at Western Horseman is Juli Thorson, who signed on as contributing editor in March. Julis resume includes a long list of AHP member publications including Appaloosa News, The Lariat, California Horse Review, Performance Horse, and most recently, Horse & Rider. For the past two years, Juli has also served as editor of Ride With Bob Avila, a position she will retain.
Freelance writer, Cheryl Magoteaux, has been named editor of Performance Horse.
Kim Packer, previously Advertising Sales Representative for The Quarter Horse Journal has been promoted to Circulation Director for all three AQHA publications. Teri Jones, who was promoted from her position as AQHA Breeder Referral Coordinator, has been named Advertising Sales Representative to replace Kim.
Don Blazer, affiliate member, will have his book, "Nine Secrets of Perfect Horsemanship," included in the spring edition of the Tack In The Box catalog due in April. Dons newest book, "Healthy Horses Seldom Burp!" will be released in June.
Jack Werk, publisher of Owner-Breeder, announced a merger with Alan Porter and Neil Cook, to increase the Thoroughbred publications potential to attain greater heights, both in print media and on the Internet.
Philanthropist and Thoroughbred owner-breeder, Paul Mellon, died February 1 at his residence in Upperville, Virginia, at age 91. Mr. Mellon is remembered as the owner of Kentucky Derby winner, Sea Hero, and 90 stakes winners. He was awarded Eclipse Awards as outstanding owner in 1971, as outstanding breeder in 1986 and for merit in 1993. As an art collector, Mr. Mellon reportedly donated close to a billion dollars to cultural causes. In 1996, AHP members who attended the annual seminar in Reston, Virginia, visited and toured Mr. Mellons picturesque Rokeby Farm.
Affiliate member Meredith Hodges, president of the Lucky Three Ranch of Loveland, Colorado, has received word that five Lucky Three Ranch commercials and television programs on training mules and donkeys have been named National Winners in the Vision Award competition for 1998-1999. The Vision Award is designed to select the best local and regional television commercials and video presentations and is open annually to the more than 30,000 advertising agencies, production studios and television stations in the United States. Entries in the 42 categories are judged for creativity, production quality, copywriting and concept, talent and overall effectiveness. The Lucky Three Ranch won in five categories for commercials and ½ hour television programming. The winning television programming was produced and directed by Willman Productions of Fort Collins Colorado, with screen writing by another affiliate member, Ann Clarke, of Ideas At Work.
The Palomino Horse Breeders Association announced that effective February 18, PHBA had signed a contract for production of the Palomino Horses magazine with Semco Color Press and Palomino Publishing Associates of Oklahoma City.
Former AHP President, Bill Shepard, is recovering very well after heart surgery in January. Bill will be honored for his years of service as Executive Director of the Livestock Publications Council at the LPC annual meeting and seminar in July. Friends may contact Bill at 2631 Garland St., Eureka, CA 95501-3574 or by e-mail at firstname.lastname@example.org.
The American Quarter Horse Associations Web site has been remodeled, and racing information has been enhanced through the debut of The Quarter Racing Journal Online. The updated AQHA Web site, www.aqha.com, allows visitors to navigate more easily through the variety of information. QRJ Online replaces the Quarter Racing Journal EXTRA, the former supplement to the monthly magazine, which was discontinued at the end of 1998.
The International Side Saddle Organization, publishers of Side Saddle News, has been purchased by Antonia Rotelle, 90 Cumberland Avenue, Estell Manor, NJ 08319; Phone: 609- 476-2976; Fax: 609-476-2977; E-mail: email@example.com. Antonia has been an ISSO member since 1982 and an active participant both in and out of the show ring.
Do you have news you wish to share with AHP members? Send news releases and updates to AHP For the record, Chris Brune, Editor, 49 Spinnaker Circle, South Daytona, FL 32119; or fax (904) 760-7728 or e-mail AHorsePubs@aol.com.
Horses in Mainstream Media
A couple of famous horses received national media attention recently. If youre on the Lands End mailing list, then you spotted Seattle Slew on the cover of the March 1999 catalog and in a four-page editorial spread featuring the Triple Crown winner and his groom, Tom Wade, of Three Chimneys Farm in Lexington, Kentucky.
And if you were interested in this years Oscar winners, you watched Val Kilmer escort Trigger onstage in a tribute to Roy Rogers, Gene Autry and other western film stars.
AQHA introduces "Steel Dust" media and marketing awards
AQHA will recognize media efforts by presenting the first-ever Steel Dust Awards for outstanding coverage and promotion of horses, people and events within the American Quarter Horse industry by television, newspapers, magazines, radio, state Quarter Horse affiliates and photography. Eligibility requires entries to have been published or broadcast between September 1, 1998 and September 1, 1999. There is no fee to enter and entries must be received on or before September 15, 1999 and must include original copies or photocopies of newspaper, magazine or tabloid articles and newsletters; VHS viewing copies for videotapes, cassette tapes for radio; and original photos and tearsheets from publications which published the photo. Winners in each category will receive a limited-edition bronze by renown artist, Lisa Perry. Categories for the awards program include:
For more information on the AQHA Steel Dust Media Awards, please contact AQHA at (806) 376-4811 or visit AQHAs Website at www.aqha.com.
High Prairie Horse Shows raise $64,000
High Prairie Farms Equestrian Center management, and Michael Weiss of "Dressage in the Rockies," have once again selected Morris Animal Foundation of Englewood, CO, as their summer horse show beneficiary. This is the fifth year that Morris and High Prairie have partnered in the field of animal health studies, a relationship which has resulted in more than $64,000 total dollars being raised for Morris projects.
Morris Animal Foundation is a public nonprofit organization with a mission to improve the health and well-being of companion animals and wildlife. The foundation accomplishes this by funding humane animal health studies and disseminating information about them.
High Prairies Colorado Summer Circuit horse shows alone have committed more than $34,000 to the Morris coffers. The circuit is comprised of three world-class hunter/jumper competitions which run in July at the 470-acre facility. More than 600 horses per week, from 22 states and three countries, attend the circuit, which includes two $50,000 grand prix show-jumping events July 18 and 25.
Another major event on the High Prairie calendar, "Dressage in the Rockies," is presented by Michael Weiss of Southern Pines Farm in Parker. It is scheduled for August 18 - 22 this year, with its popular "Dancers with Hooves" musical freestyle event set for August 22.
The public is invited to all High Prairie equestrian events. Some, like "Dancers with Hooves" and the two grands prix, charge admission. Contact: Morris at (303) 790-2345 for more information.
AAEP joins BEVA in publishing journal
The American Association of Equine Practitioners has entered into an agreement with the British Equine Veterinary Association to publish an American edition of the BEVA Journal, Equine Veterinary Education.
TOBA seeks new opportunities
The Thoroughbred Owners and Breeders Association has begun a comprehensive evaluation of its role as a service organization for the Thoroughbred industry. Association leaders are examining new opportunities brought on by the expansion of Thoroughbred racing through the formation of the NTRA. The Association owns a publishing enterprise, The Blood-Horse, Inc. a Lexington-based producer of equine-related information products.
"The Blood-Horse is a very successful company that has grown significantly in value over the past several years," commented Stuart S. Janney, III, Chairman of the TOBA. "As part of our overall appraisal process, we are examining whether or not to share ownership of the company with other industry interests. From a strict financial viewpoint, it makes sense for us to evaluate how our growing equity in the publishing enterprise could best be used to serve the Thoroughbred industry."
Buckskin & Foundation Quarter Horses Magazine
Ropers Sports News
New Affiliate Members
New Corporate Members
Animal Welfare Council
The Blood-Horse, Inc.
Ryerss Farm For Aged Equines
Sawyer Riley Compton
New Student Members
David M. Morrison
AHP Message Board
If you are interested in being considered for a term on the 1999-2000 Board of Directors, or wish to nominate someone, please contact Chris Brune at (904) 760-7743. Board members must be willing to attend meetings and actively participate in association activities and committees. Affiliate and Corporate members are not eligible to hold office, but are always welcome to attend Board Meetings.
Florida researcher to build online clearinghouse
Ricky Telg, Ph.D., assistant professor at the University of Florida, is currently developing an online "clearinghouse" of case studies in agricultural and natural resource communication. He asked for cooperation from AHP members in providing him with case studies to be placed on the Web and by sending out the word to others you know in related communications skills. He believes the project has positive implications and potential widespread uses not only for agricultural communication or agricultural journalism students, but also agricultural communication professionals. If youd like more information, please visit the temporary Web site at http://www.ifas.ufl.edu/~rtelg/agcommcase.html. The site describes the plans and uses for the clearinghouse and how you can be a part of it. Contact: Ricky Telg, 220 Rolfs Hall, Dept. of Ag. Ed. & Communication, University of Florida, Gainesville, FL 32611-0540; Phone (352) 392-0502; Fax (352) 392-9585; e-mail: firstname.lastname@example.org.
Researching the profession of equine journalist
Theodore Landers is presently performing research for a book dealing with various horse-related careers. He is specifically inquiring about the profession of equine journalist. He would be interested in obtaining the following information:
If you would like to provide any materials or assistance with this book research, contact Theodore A. Landers, P. O. Box 20202, Floral Park, NY 11002.
Associate Editor: South Orange County publisher of trade and consumer magazines is looking for a talented associate editor. You must have at least a B.A. in journalism, English or a related subject, and a minimum of two years magazine experience. Proficiency with Quark Xpress and Microsoft Word required. You must be organized, able to multi-task and work effectively under tight deadlines. You must have excellent copy-editing and proofreading skills. Solid knowledge of horses and the equine industry required. Send your cover letter and resume, along with salary history and references, to Human Resources, Dept 3066A, P.O. Box 6050, Mission Viejo, CA 92690. No phone calls, please.
Position available: Office Manager for The American Riding Instructors Association. Work from your own home office. Hours: 9-5, M-F. Must be thoroughly professional, reliable, enthusiastic, and have excellent telephone and clerical skills. For further details contact Charlotte Kneeland at 941-513-0951 or 941-514-7042.
Promotion Manager: The successful candidate will help position and market a world-class equine communications enterprise. The position has three main components. Planning: Work with top management, to develop a strategic marketing plan for two industry-leading international magazines and a growing new-media division. Creative: Conceive, write and create powerful advertisements, press releases and mailing pieces to support our strategic plan. Supervision: Work with talented colleagues in production, art and new media departments to oversee the design and production of your work. The position requires a creative mind; knowledge of advertising; very strong and persuasive writing skills; and a knack for planning and organization. Reports to the Corporate Advertising Director. Please submit cover letter and resume to Mrs. Carol Hopper, Personnel Director, The Blood-Horse, Inc., 1736 Alexandria Drive, Lexington, KY 40504. Preferably, please e-mail to email@example.com.
Product Marketing Manager: Direct the marketing of a growing line of equine books, newsletters, historical photographs, videos, CD-ROMs and branded merchandise through a diverse set of sales channels. Key responsibilities include: work with senior management to establish a strategic marketing plan; develop announcement campaigns, including press support and, in some cases, author appearances, for approximately 18 new title introductions annually; negotiate, manage and support relationships with distributors, wholesalers and specialty retailers; conceive and write direct-mail brochures and catalogs, and take your concepts to the market with the assistance of award-winning in-house artists and production specialists; supervise a growing e-commerce activity; attend industry trade shows; and build upon a powerful database marketing resource. The Product Marketing Manager supervises the work of two colleagues in a growing department; the position reports to the President/CEO. Please submit cover letter and resume to Mrs. Carol Hopper, Personnel Director, The Blood-Horse, Inc., 1736 Alexandria Drive, Lexington, KY 40504. Preferably, please e-mail to firstname.lastname@example.org.
Assistant Product Marketing Manager: Works closely with the Product Marketing Manager to market a growing line of equine books, historical photographs, newsletters, videos, CD-ROMs and branded merchandise through a diverse set of sales channels. Externally, deal with a variety of publishing-related vendors, including printers, publishers, distributors, wholesalers and specialty retailers. Internally, work with colleagues in editorial, art, circulation and production departments. Writing, telephone, computer and organizational skills important. Reports to the Product Marketing Manger. Please submit cover letter and resume to Mrs. Carol Hopper, Personnel Director, The Blood-Horse, Inc., 1736 Alexandria Drive, Lexington, KY 40504. Preferably, please e-mail to email@example.com.
Seeking employment starting June 1, 1999 or close to it. I am graduating in May from the University of Wisconsin-Madison with a master's in ag journalism and I have a B.S. in equine science from the University of Kentucky. I have experience with writing, editing, desktop publishing, Website management, equine management, and teaching communication (as a T.A. for a freshman communications course). I would like a position involving as many of my areas of experience as possible, and I would prefer the Chicago area, although I'm pretty flexible on that. My equine focus has been mainly with Saddlebreds, although I've got some experience with hunter/jumpers, stock seat equitation, and general pleasure/trail horses as well. Please visit my Website at http://www.sit.wisc.edu/~cmwest1 for more information on my experience and resume or call me at (608)-238-0273 (ask for Christy West).
For more information on AHP or any of its programs, contact: