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For
The Record Chris Brune, Editor; Barrie Reightler, Designer September / October 1999 |
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Contents:
Creating An Electronic Community For Your Publication by Fran Jurga, Publisher, Hoofcare & Lameness If you're like me, you light up when you see a message from "AHorsePubs" on your email list in the morning, as our executive director, Chris Brune, sends us our AHP news electronically and en masse via a mailing list. The AHP e-list is a privilege of membership. Next to it each morning, I might also find similar letters from the New England Booksellers or my local Chamber of Commerce. These are all one-way newsletters that keep me up to date, and subtly reinforce in me that I am a member of that "community" because of a common interest we share. The sender is the information source for our community, and I am the grateful recipient. Whether I realize it or not, my awareness of this relationship surely comes into play when it is time to renew membership dues or contribute to a fund-raiser. Okay, so you're getting up to speed with all this Internet stuff. You have an email account, and a web site. You've hired all the consultants, worked out all the bugs, and you are up and running! You've written emails to get links to your site, you've put ads in your magazine...so why are the visitor statistics so low? Why isn't the world beating a path to your web site? Was it worth the investment if there is little or no return? Where is that flood of email messages you expected to receive from new subscribers? Establishing a typical web site on the Internet is like setting up an unmanned table at a horse show. Maybe someone will come along and take a copy of your magazine. Maybe someone will look at your sales literature. But after they have walked by your table once, will they stop and look it over the next time? Chances are that they will walk right by, assuming that you have not put anything new out on the table. Our marketing education taught us that a share of our efforts must be spent in preparing sales and information materials, which we make available to potential customers. We think in terms of the customers we have (current subscribers and advertisers) and the customers we could have (the universe of potential subscribers and advertisers). We divide our efforts between keeping our current customers and bringing in new ones. But the new opportunity of the Internet makes this a dynamic process, one that can involve us more directly in our customers' consciousness. The Internet offers us a way to market our positions in the horse world as authorities and information sources. Through the technique of "permission marketing," we can obtain the "permission" of current and potential customers to send them information. We can create short news blasts that are emailed to all customers who have given us permission to email to them. When we update our web sites, we can send emails that have encoded links so that, upon clicking on the link, the customer is taken directly to the new material on a site. We can email an important date change or cancellation for an event organizer. In return for sending these messages, we enhance the perceived value of our publications in the minds of current and potential subscribers. If a customer says to a friend, "I know that the rule change on snaffle bits was passed, I received an email from HorseHappy Online about that weeks ago," the uninformed customer will be impressed. The customer feels like an authority because we have provided him or her with a news blast of information relevant to their sport or breed. "How can I get on the list?" is sure to be the next question out of the mouth of the uninformed. The perception customers have of your publication and your company are part of the "brand recognition" strategy that is changing the way that businesses identify themselves. You are not just a magazine publisher, you are an information source, and your authority needs to be established and reinforced in order for you to obtain and keep the confidence of subscribers and advertisers in the new business world. Permission mailing and marketing is a low-cost, effective way for you to roundup your community and remind it that you are there to be their information source. Setting up a permission-mail system takes some work. First of all, you need the email addresses of your potential readers. This can be gathered through a direct mail campaign, an ad in your publication, or something as simple as a line on your subscription form or renewal slip. "Would you like to receive email updates in between issues? Check here, and fill in your email address" is all the information you need. Once you launch your email news service, the close knit horse community will help you spread the word, if the information is succinct, accurate, and valuable. Some publications separate email lists between current subscribers and "others," and send privileged information only to current subscribers, reminding them that this information is being sent to them as a benefit of being a paid-up subscriber. This requires a little more database maintenance, to keep the lists separate and up to date. Since the Internet is all about sharing information, you may find that it enhances your image more to give information freely to your breed or sport community. This intrinsic value is sure to lead to a payoff in your subscriptions. In our US horse world, one of the best examples of this permission marketing is the newsletter sent out from the Dressage Unlimited site. It relentlessly directs you back to the site for details on each of the story leads; the site, in turn, is subscription-based, which means that if you want to have the rest of the story, you need to subscribe and get a password into the site. I also receive sporadic email letters from Equisearch, HorseNet, Dressage Daily, and Exclusively Equine. Most of these are marketing-oriented, to direct me to their site. According to research, adults value email information, and often feel that they do not have the time or energy to visit sites on the web on a regular basis. Invest some effort in promoting a visit, or even provide some news in the body of the e-letter to save your customers the time involved in going on the web, and you will be appreciated. Maintaining lists of email addresses can be time-consuming, but software exists to make this easier for you; once your list gets over a few thousand names, you have the option of turning your tasks over to an auto-responder or a consulting firm that will manage your list and even email your messages for you. An e-letter is much less work than a list-serve, which is like a discussion group and can be tedious to maintain and edit. The Internet is rich with information on how to use promotional e-letters to enhance your business. You can receive an inspirational daily email coaching you through the process from http://www.gmarketing.com/tactics/daily.html. Maintaining, profiting from, and utilizing the email addresses you have is the subject of an entire web site, www.List-Tips.com, which also has a daily e-letter full of suggestions. Creating, developing, and profiting from an e-letter is the subject of an invaluable daily e-letter available by visiting http://www.Ezine-Tips.com. CASE HISTORY Here at Hoofcare & Lameness, I had an e-letter community before I had a web site. I collected email addresses and permissions from every farrier and veterinarian (our target audience) I could find. They received emails to let them know that I would be having a booth at a conference, or that a new book by one of our editors had been published, or that a colleague had died. The response was very positive. Things changed when we launched the hoofcare.com web site. A huge number of people visiting and using the site were horseowners looking for information about lameness. I decided to make "Hoofcare Online" subscriptions open to all, but had a survey form for subscribers to fill out, providing demographics such as approximate age (at first we were inundated with visits from pre-teen girls) and whether the request was an owner, vet, farrier, or therapist. Four email subscriber lists grew from this form, which is now downgraded to just a simple email request. Different editions of Hoofcare Online are sometimes sent to each group; at other times, all groups receive the same message. Recipients are encouraged to freely forward the newsletters on to friends and colleagues; this results in more email back to me asking for more free subscriptions. We now have about 10,000 email recipients of Hoofcare Online, with more being added daily. No, they won't all subscribe to the print version Hoofcare & Lameness; that is not a goal. However, they can (and do) purchase books, visit the web sites of advertisers listed in the newsletter, and purchase the new products that are described. When horse owners from the community see the Hoofcare booth at Equitana or Equine Affaire, they greet me like an old friend, and usually make a purchase, even if it is a gift for their vet or farrier. Horse owners have even passed on Hoofcare Online emails to their vets and farriers, who subsequently subscribed to our print journal. Being able to promote our advertisers' web sites and new products has been a valuable added-benefit to advertising sales for our printed journal. In the summer of 1999, we added sponsorship opportunities, and have had no problem finding companies willing to sponsor the newsletter. This opportunity has brought in advertisers who sell products used by owners as well as those used by farriers and veterinarians. (An example is our current edition, sponsored by Right Balance, makers of a nutrient-enriched horse cookie.) I have used Hoofcare Online to survey horseowners about their use of flex and hoof-growth supplements, to announce changes on our web site, to promote new issues of the journal as they are published (and stimulate any tardy renewals), and to announce events of interest to one or more groups of subscribers. I also surveyed vets and farriers about their Internet usage; results showed that they preferred to get information by email instead of visiting sites. Bingo! I credit Hoofcare Online as the single most influential marketing tool used in promoting my company in the past ten years. I believe that it would enhance my business even without a web site to back it up. And guess what? The only cost of Hoofcare Online is my monthly email account, my own time to gather and distribute the news, and the phone time it takes to launch the messages into electronic outer space. That expenditure should be available in any publication's budget. The returns can be enormous. You never know who's out there, and what you might mean to them, once they get to know you. Fran’s online newsletter can be viewed at www.hoofcare.com. by Chris Brune, Executive Director, AHP American Horse Publications has gone from infancy to adulthood during the past 30 years. From its start in 1970 when the hope was that 25 publications could work together for the common good to its current membership of over 250, the association has grown to represent a diverse group of publications, professionals, businesses and students--all working together to promote better understanding and communication among all facets of the equine publishing industry. Today, the association provides its members with more benefits and services than its founders would have ever imagined. Networking is considered the most valuable benefit and the annual membership directory, bimonthly newsletter, and productive seminars, keep members informed and in touch. The AHP web site has become an indispensable communication tool and now includes an online membership directory, association news, a news broadcast server, and numerous links to publishing resources. AHP programs such as the internship handbook, trade show program, and awards contest, allow members to reap the advantages of a cooperative effort. Membership has continued to rise during the past 10 years with numbers catapulting from 101 in 1993 to 160 in 1995, to 199 in 1997, and to 250 in 1999. Improved economic conditions and new technology have given birth to a wide variety of publication formats. Increased awareness of the association has attracted interest from the freelance and corporate communities adding a new dimension to the group. At the annual meeting in Nashville, members voted unanimously to approve several new membership categories. A Student membership category encourages participation of aspiring publishing professionals. The globalization of publishing is recognized with the establishment of an International membership category. And to identify the growing influence of the new media, an Electronic Publication membership category was added. In reviewing the past year, AHP has been constantly moving forward and the following statistics demonstrate this.
In 2000, American Horse Publications will celebrate its 30th anniversary at the Texas 2000 Seminar scheduled for May 18-20 in Texas. In reflecting on the past three decades, and I think I may be the only active member able to do that, I can see three distinct stages in AHP’s history. The first ten years marked the formative period when members were defining the association’s purposes and goals. Led by equine publishing leaders like Arnold Kirkpatrick, Stan Bergstein, Snowden Carter, Audie Rackley and Tony Chamblin, the association grew at a steady rate, held its seminar in conjunction with the American Horse Council, and offered members a chance to compete in the annual awards contest. The next ten years were transitional years, when rapid growth was stunted by economic conditions and several changes in administration. However, the awards contest entries continued to increase and a winter seminar was added under the leadership of Executive Director, Ruth Brown. By the mid 80s, the annual meeting was being held independently in various parts of the country and the association’s identity began to emerge. In 1990, AHP returned to Washington, DC to celebrate its 20th anniversary and begin the next decade. Thirteen past presidents were present to watch the next generation of publishers move forward into the 90s, a period of phenomenal growth in membership, benefits, and unity of purpose. In May, we will gather in Texas at the brink of the new millennium charged with the objectives to remember our beginning, stay true to our purpose, perpetuate the momentum, and be ready to accept the challenges the next ten years will bring to the association and publishing. The old-timers among us recall the days of "a few close friends," and although we may not be few in number anymore, my wish for the future is that we will always be close. Best wishes for a successful year and I hope to see y’all at Texas 2000! T2K Seminar
In the year 2000, American Horse Publications will celebrate its 30th anniversary at its annual seminar in Texas. The Seminar Committee held a site inspection and initial planning meeting in the Dallas/Fort Worth area September 17-19. A final decision on the hotel site will be announced shortly. If you have any suggestions for topics and/or activities, please contact: Chris Brune, AHP, (904) 760-7743; Email: AHorsePubs@aol.com; or Seminar Chairman, Warren Wilson, California Horsetrader, (760) 744-1184. Show us Your Interest The Trade Show Committee would like your input. The AHP booth has been exhibited at major equine events since 1992. In the past eight years, the program has grown from one show to five. In order to best serve our members in 2000, we would like you to complete a survey to indicate your interest in the events listed. Final selection will be determined by the number of interested publications. Participating fees for each show will be based on estimated expenses and anticipated number of participants. We will try to maintain the same fee schedule as 1999. The member fee for publications with over 5,000 circulation is $250 per show; publications under 5,000 circulation pay $125 per show. The AHP Trade Show Program provides members with an opportunity to distribute their publications at the AHP Newsstand booth at major equine events. The AHP Newsstand Booth is a co-operative program which provides a cost effective way to acquire new subscribers and distribute your publication from a targeted and professional exhibit. Member participating fees are assessed based on cost of booth space, furniture rental, supplies, staffing, and/or any additional expenses directly associated with the booth. Participating members are only responsible for shipping their publications to the event on time. An important benefit of this program is that all participating publications receive a complete list of the subscriber leads generated from the free drawings for a one-year subscription which are held during each event. Leads are available on either labels or disk. In 2000, publications with a circulation under 5,000 will again be offered the option to participate in the program by choosing to send half the number of copies for half price. Free distribution allows members who contract their own space at these events to use the AHP booth as a second point of distribution and members with a free publication to participate. Please let us know the shows you would consider participating at. Reservations will be confirmed 60 days prior to the event and members will be invoiced at that time. Request a Trade Show Program survey form from: American Horse Publications, 49 Spinnaker Circle, South Daytona, FL 32119 or by fax: 904-760-7728. AHP Who’s Who "Governmental Regulations Impacting the Horse Industry" is the theme of the Equine Law Conference slated for Bay Meadows Racetrack, near the San Francisco International Airport, on November 5, 1999. The conference, sponsored by Horse Law News, is aimed at both attorneys representing industry interests as well as equine industry professionals. Topics at the conference include equine tax law, the future of pari-mutuel betting, environmental issues, helmet laws, zoning and ordinance problems, and an update on regulations impacting the equine industry in England. The roster of speakers include attorneys from across the United States and abroad: Dr. Barry Peachy (England), Katherine Bloomquist (Minnesota), John Alan Cohan (California), Britt Haselton (California), Adam Stoffa (Texas), and Sandra Tozzini (California). The conference coincides with the racing meet at Bay Meadows as well as the Grand National in San Francisco, just a few miles from the Bay Meadows track. Early registration is highly recommended to insure accommodation, as enrollment is restricted. For registration information, please visit www.piebaldpress.com/.conference99.htm or call 1-888-NAGS-001 to request a registration packet. Western Horseman announced the addition of two members to their editorial staff. Roy Jo Sartin went onboard as associate editor in June and Donnell Farnum is the magazine’s new editorial assistant. Roy Jo will represent Western Horseman at major equine events and will also concentrate on feature writing. Donnell will field customer service phone calls and e-mail to the editorial department. L. A Pomeroy has joined the staff at Equine Journal. Her new address and phone number is 98 Winthrop Street, Athol, MA 01331; Phone/Fax: 978-249-2790. Equine Resources International, LLC (ERI), publisher of EQUISOURCE, the business newsletter for equine industry professionals, announced that, after settlement of a dispute over the trademark rights to its name, it has concluded the sale of the name, EQUISOURCE, to a Kentucky corporation for an undisclosed amount. Commenting on the sale, Lua Oas Southard, Chief Operating Officer of ERI stated, "We did not sell our newsletter. We have only sold the trademark rights to the name, EQUISOURCE. We are now investigating new names and exploring how to best proceed so that we may continue to provide our current and future subscribers with the same kind of valuable information that was contained in EQUISOURCE. Within the next few weeks, each of our subscribers will receive a personal letter outlining the changes and options that will be available to them." The HayNet (www.haynet.net), owned and operated by The Blood-Horse, Inc., posted another milestone when the 10,000th equine Web site was added to its extensive online database. The HayNet, launched in 1994, is a purely horse-related, Web-based search engine featuring almost 300 categories covering nearly every breed and discipline and type of business, association, or specialized interest. The site is similar in structure and function to better-known Web sites such as Yahoo!, Lycos, and Excite. Visitors to The HayNet can search the site for barn and farm equipment suppliers, shop for equine-related books and videos, locate various breed associations, and uncover specialized news and information from the hundreds of publications and educational institutions listed on the site. The 10,000th site added to The HayNet is the German-based, The Osteopathic Treatment of Horses. The site can be found on The HayNet under the category of Veterinary Resources--Alternative Therapies. Jim Jennings, AQHA Senior Director of Publications, was elected President of the Livestock Publications Council (LPC) at their annual conference in July. AQHA publications earned top honors in the annual LPC Awards competition with the General Excellence Award for America’s Horse, plus eight awards for The Quarter Horse Journal and two awards for The Quarter Racing Journal. In related news, Christy Couch has joined the staff of The Quarter Horse Journal in the field editor position. The National Sporting Library held a dedication of their new building on September 18 in Middleburg, Virginia. AHP Affiliate member, Stephanie Stephens, has moved to Burbank, California, where she will be writing and then reporting for CBS’ flagship KNX. She will continue her equine and equestrian public relations work and may be reached at her new address: 630 N. Hollywood Way, #306, Burbank, CA 91505; phone: 818-846-4221; fax: 818-846-8551. Steph did a super job as emcee of the Pfizer Star Search during the Music City Seminar in Nashville. Wedding bells for Kimberly Herbert (aka Shania), editor of The Horse, who married Michael Graetz in September. Kim’s new e-mail address is kgraetz@thehorse.com. Congratulations, Kim! The American Horse Show Association has appointed Christine E. Stafford as Director of Communications. Christine will also take on the role of Editor-in-Chief of Horse Show, the official publication of the national equestrian federation, which is produced ten-times annually. She comes to AHSA from England, where she has been a leading international journalist, author, editor, press officer and public relations consultant for over 25 years. She has a Masters Degree in journalism, has spent her life in the horse world and was also a rider and trainer before concentrating on equestrian media. Patty Simon-Tiberg has joined the Horse Industry Alliance staff as Director of Member Services. Patty will be responsible for HIA’s member programs and will serve as staff liaison to the Board of Directors and to the HIA committees. She will play an active role in the planning and the co-ordination of the "Saddle Up America" program and in the development of new HIA programs. AHP member, equine law practitioner, and author Julie Fershtman has been selected to coorganize and speak at "Equitana U," the two-day lecture series for equine professionals in the inaugural EQWest in Del Mar, California, from November 19 through 21, 1999. Do you have news you wish to share with AHP members? Send news releases and updates to AHP For the record, Chris Brune, Editor, 49 Spinnaker Circle, South Daytona, FL 32119; or fax (904) 760-7728 or e-mail AHorsePubs@aol.com. Industry News PRIMEDIA acquires EquiSearch.com PRIMEDIA Inc. announced that it has acquired EquiSearch.com of Londonderry, N.H., the leading Internet community for horse enthusiasts. The site, which averages 23,000 visitors per day and delivers up to 2.7 million page views per month, dramatically expands PRIMEDIA’s key role in the equine market. EquiSearch.com complements PRIMEDIA’s equine enthusiast publications including such titles as EQUUS, Practical Horseman and Arabian Horse World. "EquiSearch.com is a vertical online community that is rich in news, events results, information, forums and e-commerce that enthusiast audiences and suppliers are increasingly demanding," said Charles G. McCurdy, president of PRIMEDIA. "It is a perfect example of the enthusiast communities PRIMEDIA continues to build, acquire or partner with across its stable of more than 100 special interest consumer magazines – the largest and most comprehensive group in America. Other linked online communities include The Virtual Flyshop (www.flyshop.com) for fly fishing enthusiasts and Seventeen.com for teenagers." EquiSearch.com, founded in 1996, currently delivers horse classifieds, real estate listings, online shipping, news and chat rooms, among many other features. The site has experienced dramatic visitor growth in the last 18 months with a compounded annual growth rate of 128 percent between January 1998 and June 1999. PRIMEDIA plans to expand the content and community of EquiSearch.com by leveraging the assets of its other equine properties. PRIMEDIA, Inc. with 1998 sales from continuing businesses of $1.5 billion, is a targeted media company focused on consumer and business-to-business audiences. Some key brands include Seventeen, New York, Chicago, Fly Fisherman, Channel One Network, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, and American Demographics. The Company owns and operates more than 215 Web sites. The National Reining Horse Association celebrated their first-year anniversary in their new Oklahoma City location on August 5, 1999. The new address has increased member usage and enabled the association to enlarge its staff and to host in-house judging schools, training workshops and open houses. NRHA is headquartered next to the Oklahoma State Fairgrounds, the site of two premier NRHA reining events, the NRHA Derby and the NRHA Futurity and Championship Show, and three sales. Trainer, John Slack, and 1995 NRHA Open Futurity Champion, Tejons Peppy Doc will be featured performers in one episode of Horse Tales, a 13-episode series on the Animal Planet to be aired November 26 at 9:30 a.m. and again that afternoon at 12:30 p.m. Julie Kimball, Director of Market Development for the American Paint Horse Association, has agreed to serve as Program Chairman of the Horse Industry Alliance "Saddle Up America" marquee event scheduled for May 11-14, 2000 in Fort Worth, Texas. USET names New Director of Reining The newly named USET Director of Reining, Carla Wennberg’s equestrian experience includes showing, judging, and teaching equestrian courses at three major universities. As the Discipline Director of Reining for the USET, Wennberg’s job responsibilities will primarily entail overseeing the discipline program as defined by the USET Reining Discipline Committee. In her efforts to promote USET Reining, she will interface with the National Reining Horse Association and various other organizations to coordinate the new USET Reining Qualifying Series and the USET Reining Championship. Southern States offers disaster relief Hurricane and flood victims in North Carolina and Virginia received aid from Southern States’ efforts to collect financial donations from employees, farmer-members, vendors and others. Checks were forwarded to the North Carolina Hurricane Floyd Relief Fund and the American Red Cross Greater Richmond, VA Chapter. USPC appoints new Executive Director Peggy Matthews Entrekin has been appointed the new Executive Director of The United States Pony Clubs, Inc. Ms. Entrekin is a graduate A Pony Clubber and most recently been employed by USPC as Instruction Director. U.S. hosts Paso Fino World Cup For the first time ever, the 1999 Paso Fino World Cup will be held in the United States. The World Cup, the most prestigious Paso Fino horse show, takes place once every two years in a different country. The six-day event will be held at the Tampa State Fairgrounds in Tampa, Florida, on November 2-7. For more information, visit the Paso Fino World Cup website at www.pfha.org. The winner of six Olympic medals in Dressage passed away in August as a result of a heart attack. A German equestrian luminary, he was the most successful rider in the history of the equestrian sport worldwide. New Member Profiles
AHP Message Board Online forum for equine writers E-mailing lists are quite popular on the Internet. They are similar to 'chat rooms' in which enthusiasts of everything from agates to zombies trade ideas and conversations online. There are literally hundreds of such lists for writers, from screenwriters to poets. Likewise there are over 1,200 lists for horse fanciers, from kidstuff to high school dressage, from rainbow-colored horses to gaited horses. Now there is ONELIST that combines the two--EquineWriter, for folks who write about, or want to write about, horses. Any horse related topic is fair game for discussion. This is a unique opportunity for the exchange of ideas, questions, inspirations and frustrations for Equine Writers the world over. Stop by the ONELIST website at www.onelist.com - click on 'Animals', click on 'Horses', an alphabet will be presented, click on 'E' and then on EquineWriter to join the list. Or e-mail , Rhonda Hart, the list moderator, for details. Fran Jurga of Hoofcare & Lameness says she has always dreamed of a style guide for horse publishing. Now with ezine, web, email, etc. there is a whole slew of new words for us to all disagree on! She forwarded an item she found at Ezine-Tips regarding the spelling of new media words like website (Web site, website, web site, etc.). Should we capitalize "Web" and "Internet"? What about "ezine" vs. "e-zine"? We thought it would be fun to hear how AHP members are using these words. Send your replies to Chris at AHorsePubs@aol.com and maybe we can develop our own New Media Style Guide. Top 15 signs you've had too much of the 90's 15. You try to enter your password on the microwave. 14. You haven't played solitaire with a real deck of cards in years. 13. You have a list of 15 phone numbers to reach your family of 3. 12. You e-mail your son in his room to tell him that dinner is ready, and he e-mails you back "What's for dinner?" 11. Your daughter sells Girl Scout Cookies via her web site. 10. You chat several times a day with a stranger from South Africa, but you haven't spoken to your next door neighbor yet this year. 9. Your daughter just bought a CD of all the records your college roommate used to play that you most despised. 8. Every commercial on television has a website address at the bottom of the screen. 7. You buy a computer and a week later it is out of date. And now sells for half the price you paid. 6. The concept of using real money, instead of credit or debit, to make a purchase is foreign to you. 5. Cleaning up the dining area means getting the fast food bags out of the back seat of your car. 4. Your reason for not staying in touch with family is that they do not have e-mail addresses. 3. You consider 2nd day air delivery painfully slow. 2. You refer to your dining room table as the flat filing cabinet. And the Number 1 sign that you've had too much of the 90's... 1. You hear most of your jokes via e-mail instead of in person. Recently, Rebecca Colnar asked if any members knew of a good illustrator of horses. Members were quick to supply their recommendations and I’ve included the names of those who were suggested should any other member need good illustrators. If you know of others, please contact Chris at AHorsePubs@aol.com.
Note: If you do contact any of these illustrators, mention you were referred through American Horse Publications and maybe they’ll be interested in joining our association. Help Wanted Immediate opening for Editorial Assistant for The Horse: Your Guide To Equine Health Care. Entry-level position with great potential for upward movement, growth, and learning in a company with a rich tradition in equine publishing. Based in Lexington, Ky. Job requires communications/journalism degree or equivalent experience and a thorough knowledge of horses. Computer skills a must. Quark skills either must be known or learned. Team players only need apply. Send resume to the address below. Kimberly S. Graetz, Editor; The Horse: Your Guide To Equine Health Care, P.O. Box 4680, Lexington, KY 40544 Immediate opening for Associate Editor: Horse Illustrated, the nation's leading all-breed, English and western magazine, has an immediate opening for an associate editor. We're looking for an individual who is creative and detail oriented. The ideal candidate will have at least two years editing experience (magazine, newsletter, newspaper or Internet), strong proofreading and copy-editing skills, knowledge of AP Style and desktop publishing. This is a full-time position at our Southern California offices. If you are interested, please send resume and clips to Mharris@Fancypubs.com or P.O. Box 6050, Mission Viejo, CA 92690. No phone calls, please. Talent Available Adam Barbee has spent the last five years studying agricultural communications and he’s ready to put his knowledge and experience into practice. He has had the opportunity to work with association communications, newspapers, government agencies, magazines and news services and feels he would be a great addition to any organization’s staff. Adam has been an AHP Student member, interned at AHP member, Ohio Quarter Horse News, and has assisted with the AHP booth at the Quarter Horse Congress. For his resume, contact Adam at 614-299-0804, or e-mail: agcommunicator@yahoo.com. For more information on AHP or any of its programs, contact: AMERICAN HORSE PUBLICATIONS 49 Spinnaker Circle South Daytona, FL 32119 Phone: 904-760-7743 Fax: 904-760-7728 E-mail: ahorsepubs@aol.com [top of page] |
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