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AHP For The Record Chris Brune, Editor; Barrie Reightler, Designer Summer 1997 [Return to Archive] |
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Contents:
Don Ranly Headlines Vail Program
[ Top of Page] "Ranly On Writing" will be held on Saturday, May 31, 1997, from 8:30 a.m. to 4:30 p.m. The full day seminar will be divided into three sessions. The first part, Writing Right, Tight, And Bright, will show you how to be creative without sacrificing credibility. In Selling The Copy, you will learn how to make headlines, captions and blurbs an integral part of the writing and editing process. The afternoon session on Service Journalism will teach you the techniques of how to present useful information in the most usable way. Ranly’s sessions are designed for all types of publications, whether you publish a newsletter, magazine or tabloid. Writers, editors, designers and anyone involved in the writing, planning or production of a publication will benefit from attending "Ranly On Writing." Don’t miss this opportunity to attend a top-rated presentation for the low cost of your registration fee, which also includes Friday’s sessions and all meals both days. Dr. Ranly is a professor of journalism and head of the magazine program at the School of Journalism at the University of Missouri-Columbia, where he has taught for the past 23 years. He has a master’s degree in journalism and a master’s degree in speech from Marquette University, a certificate in film, radio and television from New York University and a doctorate in journalism from the University of Missouri. Dr. Ranly has worked as a newspaper reporter, a magazine editor, a weekly columnist, a radio host and a television producer, director and host. He has conducted more than 750 writing seminars for press associations, corporations, associations and individual newspapers and magazines. He is a co-author and author of several books and has produced audiocassettes and videocassettes on his writing seminars. In 1995, Dr, Ranly received a University of Missouri-Columbia Faculty-Alumni Award and was named the O.O. McIntyre Distinguished Professor of Journalism for 1995-1996. He is a member of the University of Missouri Jefferson Club. Dr. Ranly has been a guest speaker twice at the Livestock Publications Council annual meetings. Dan Streeter, Associate Editor, Paint Horse Journal, who has listened to Ranly’s presentation three times, says he would listen to Don again in an instant. "Don Ranly is one of the most enthusiastic and informative speakers you will ever hear. His presentation on ‘Service Journalism’ provides a wealth of information...information that you can put to use immediately. I heartily recommend his ‘class’ to anyone who works with the printed word." Friday’s Program Covers a Wide Variety [ Top
of Page] AHP affiliate member Charlene Strickland will present a session on "Using The Web As A Research Tool." The session will cover use of search engines, best rated equine sites and the quality of online information. Attendees are asked to bring their top five sites to share with the group. Charlene recently won a Talavai Award of Merit from the Kachina Chapter of the Society for Technical Communication in the category of Trade/News Articles for "Thermography: Hot Images and a Hot Topic," which was published in the May 1996 issue of The Horse. Roundtable discussions are one of the most popular sessions requested by AHP members. Friday’s luncheon will provide an opportunity to select the topic of your choice from a variety of subjects. A moderator will lead the discussions over lunch. Following the General Membership Meeting, the afternoon sessions will include a panel on printing technology and three concurrent breakout sessions including a discussion on what editors and designers need to know about printing and another session covering what’s new in fulfillment and distribution. Although we expect everyone will plan to attend the Ranly full day session on Saturday, any members who are interested in an additional group discussion or activity to be held Saturday morning, please forward your suggestions and ideas to: Chris Brune, AHP, 49 Spinnaker Circle, South Daytona, FL 32119, (904) 760-7743. One AHP Seminar Saved Member’s
Magazine Thousands [Top
of Page] Dean eventually changed printers. "We are now getting better printing, better service and lower prices. "I guess that one experience is the reason why I think it’s important to attend AHP seminars. Not all the presentations are going to save you thousands of dollars, but I think I have saved enough from that one to pay my registration fees for the rest of my life." While that session on printing has been his most dramatic "cost benefit" of attending AHP seminars, Dean states he always returns home with tidbits of information that he uses everyday. "Plus, I make contacts that I can use throughout the year," he adds. "The impact of Morgan and Keith’s presentation has never left me and I can thank AHP for giving me the opportunity to hear them. Attending the seminars is one of the greatest benefits of AHP membership and I hope to see everyone in Vail in May." Discover Vail Valley This Summer
[ Top of Page] Hotel headquarters Transportation AHP has arranged with the Vail Valley Tourism and Convention Bureau and Colorado Mountain Express for assistance with affordable airfares and ground transportation to Vail Valley. For information on preferred rates, call: Vail Valley Tourism & Convention Bureau Colorado Mountain Express Seminar Registration
[Top of Page
] Join the group for City Slicker Day Sponsors Make It Happen
[Top of Page] This year, we welcome back many of our friends who sponsored AHP events in 1996. Morgan Lightfoot and Keith Cutting of J&K Graphic Technologies will be representing Brown Printing Company and Davidson Printing Company. Brown Printing Company is sponsoring the Awards Banquet on Saturday evening for the fifth time. Davidson Printing Company hosts the Welcoming Reception on Thursday evening. Farnam Companies sponsors Friday’s breakfast and later that evening, the American Quarter Horse Association hosts the Student Award Reception. Dymar Agency, Inc. returns as the sponsor for lunch on Saturday and R.R. Donnelley & Sons Company will host the breakfast at the 4 Eagle Ranch on Sunday morning. Pfizer Animal Health adds its name to the list as sponsors of the Student Award Dinner and Quebecor Printing Company joins us as sponsors of Friday’s luncheon discussions. In celebration of EQUUS’s 20th Anniversary, Fleet Street Publishing hosts the Awards Reception on Saturday evening. Vail Valley Logo Created
[Top of Page ] Kyle adds his name to the roster of creative individuals who have designed previous seminar logos. The 1996 A Capitol Seminar logo was the brain child of Celia Strain, Art Director for EQUUS magazine; the 1995 Mountain Seminar and 25th Anniversary logo was created by Steve Eaves of The Quarter Horse Journal; the 1994 Horse Lovers Seminar logo was designed by Kathy Mezick of the Horsemen's Corral; the 1993 Southwestern Seminar logo was designed by Donna Hughes of the California Horse Review; the 1991 Western Heritage Seminar logo was created by Gabriel Trevizo of The Quarter Horse Journal; and the 1990 20th Anniversary logo was designed by Joan Tantillo of Eastern/Western Quarter Horse Journal. Vail Valley Seminar registration packets will be mailed shortly. If you have any questions, please contact: Chris Brune at (904) 760-7743. General membership meeting notice
[ Top of Page] AHP program notes Sign up for AHP’s
Internship Directory [ Top
of Page] Support the Student Award Auction
[ Top of Page] Awards Contest entries up
[Top of Page] New Look for Trade Show Booth
[ Top of Page] Board meeting highlights [Top of Page] Member dues and benefits increase for 1998
AFFILIATE $100 CORPORATE $250 STUDENT $25 Publication members must provide verification of circulation by one of three methods: postal statement, printer bill, or ABC audit statement. Any new member who joins between now and June 30, 1997 can join for 1997 at the current rates with dues good through 12/97. Any member who joins after June 30, 1997, will pay the dues increase good until 12/98. Notices for 1998 renewals will be sent starting October 1, 1997. A category for student members was added to build awareness of AHP. The Student Award Committee will be assigned to develop a letter to mail to college database addresses promoting student membership and student registration to the Vail Seminar. It was suggested that publication members who have interns offer to pay for their student membership. In addition to the programs and benefits currently offered to members, the Board recommended that we work toward improving member benefits for 1998 and made the following suggestions: Offer a member discount to a subscription to Folio magazine; offer audio tapes of seminar sessions; develop guidelines for writer and photographer copyrights and releases; develop an AHP website; provide samples of corporate policies regarding acceptance of advertising; improve frequency of newsletter; provide a portfolio of sample model forms. San Diego Seminar Dates Set Development of AHP Website The home page will list the names of the publication members which will eventually be linked to their own site. At this time, the only external cost is registering the domain name. $100 has been paid to register AmericanHorsePubs.org for a 2-year period. The first stage of the plan, the development of the AHP home page, should be completed by the Vail seminar. The Board of Directors wishes to thank Pfizer, Inc. for sponsoring the board luncheon and to Dan Kramer and Sue O’Brien for joining us in Phoenix. We would also like to acknowledge our thanks to Bill Johnson of Farnam Companies for joining us for dinner on Saturday evening. Industry News
[Top of Page] The Equine Medical Writers Listing is available from the American Association of Equine Practitioners. This list includes the names of veterinarians and lay persons who specialize in and author articles regarding equine health care issues. To obtain a copy of this list, contact Julie Kimball, AAEP, (606) 233-0147. Madeline Paulson, whose husband Allen owns Cigar, commenting on the champion racehorse’s early failure as a stallion. "I guess God said, ‘I’ll give you one of the greatest horses ever, but you’ll never be able to re-create him. It’s a one-time deal." (Excerpt from RCI Bulletin, 3/17/97, Quotable Quotes.) A photograph from 1963 has forced the state of Kentucky to halt production of its thoroughbred license plates and clouded the future of the Kentucky Horse Park’s logo. At issue is the familiar "mare and foal" running in stride, which appears to be based on an award-winning photograph taken by Peter Thomann of Hamburg, Germany. It apparently fell into the public domain because it did not follow strict United States copyright laws guidelines. In January, Thomann’s New York attorney notified the horse park that the photographer’s copyright had been restored and that Thomann planned to enforce his copyright and he objected to any further use of the image, which currently appears on more than a million Kentucky license plates and everything at the horse park. If Thomann has a legitimate claim, the state has two options...come up with a new logo or sign a licensing agreement with Thomann that would pay him royalties. -- Source Lexington Herald-Leader. AHP Who’s Who
[Top of Page] Jennifer Bryant, former editor of Hoof Print, joined the staff of Dressage & CT as senior editor in January. Hoof Print was acquired by Northeast Equine Journal. It’s the equine publication name game as we take a look at publications which have changed their names in the past year: Thoroughbred of California to California Thoroughbred; Wisconsin Warmbloods to Midwest Sport Horse Journal; Southwest Horseman to Performance Horse; Intermountain Horse & Rider to Horse Country. Alan Gold, former editor of the Cuttin Horse Chatter, joined the staff of America’s Cutter as production director in January. HorsePlay joined the Fleet Street Publishing family of magazines, EQUUS, Polo, and Dressage Today. John Raaf continues to serve as HorsePlay’s publisher as well as assume the role of Vice President for Sales and Marketing in the Fleet Street organization. Glenye Cain, features editor for Thoroughbred Times has been named editor of Equine Athlete, a nine-year-old magazine devoted to sports medicine for the performance horse. The magazine is being produced in Lexington by the staff of Thoroughbred Times, a division of Fancy Publications. Kathy Warren is very busy learning new skills in her recent position as editor of POA Magazine, published by the Pony of the Americas Club, Inc. Kathy, who has a background in desktop publishing as well as an avid horse background, was seeking information on starting her own publication for the state of Indiana, when the position at POA became available. Show Trail magazine, published by the Saskatchewan Horse Federation, announces the launch of their website, which can be accessed at http://www.dicwest.com/~sk.horse. Do you have any staff announcements or member news you would like included in Who’s Who? Please mail to: Chris Brune, Editor, AHP For The Record, 49 Spinnaker Circle, So. Daytona, FL 32119 or fax (904) 760-7728. New member profile
[Top of Page
] Contact: L.A. Pomeroy (508) 543-9789 A Question of Responsibility
[Top of Page] Prescription drugs were not intended to cure. They were made with the intention of causing side effects, so you would go back for more drugs that have more side effects. The damage done by medication begins with the first dose and becomes worse with each additional dose. Antibiotics cause death in hundreds of different ways, and death can come any time from the day of the first dose or at any time in the next forty years. These outrageous claims were made in otherwise-responsible member publications in recent months. No, this is not a case of editors gone awry. The statements were made in advertising matter, which raises the question: How vigorously are we, as publishers, reviewing the accuracy and credibility of the advertising messages within our magazines? Are we working to the same standard established by our editors, who assure the editorial accuracy of our publications? The First Amendment to our Constitution guarantees freedom of speech. But nowhere does it state that publishers are compelled to sell advertising space to all comers. As a publisher, you have the right - I believe the obligation - to reject any advertising that you believe to be false, misleading, in bad taste, or simply not in the best interest of your readers. Some publications, such as Consumer Reports, in effect reject all advertisements by accepting none. Others, such as health-conscious lifestyle magazines, exclude entire market segments, such as tobacco. We all have the obligation to scrutinize advertisements fairly and honestly, with nothing but the best interests of our readers in mind. While the question of advertising accuracy boils down to our basic responsibility to our readers, rejecting a bad ad also makes good business sense. We invest millions of dollars in quality editorial to become the authoritative voices of our industries. And, although we draw a clear line between advertising and editorial in our shops, our readers do not. In fact, studies demonstrate that readers read advertisements as thoroughly as editorial. A reader's perception of your publication is really a blend of advertising and editorial content, and as a result, an off-the-wall advertisement can do as much to tarnish your reputation as a misdirected editorial column. No publisher has the time or resources to be a flawless arbiter of advertising appropriateness. But while we cannot be perfect, we must be vigilant. At a recent Board meeting, the directors of the AHP voted to assemble various policies on the acceptance of advertising, and to draft a model policy for voluntary use by members. In the end, we can all afford to turn down a bit of advertising revenue. Not one of us can afford to lose credibility in the eyes of our audience. Calendar Of Events [Top of Page ] May 29-June 1, 1997 June 15-18, 1997 June 19-22, 1997 July 23-26, 1997 September 10-14, 1997 October 12-26, 1997 |
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