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Communique: Troxel Helmets Announces Raye Lochert Sponsorship FOR IMMEDIATE RELEASE
CONTACT Karisa Dern, Public Relations (619) 515-5316
PHOTO IMAGES AVAILABLE
San Diego, CA - May 5, 2008 - Troxel, LLC the leading USA maker of ASTM/SEI equestrian helmets, is pleased to announce a sponsorship agreement with renowned clinician Raye Lochert. "Wearing my helmet saved my life," Lochert said. "Helmets are a good thing and they are becoming more stylish and comfortable to wear. What's hard to erase is the stigma for wearing a helmet, especially prevalent in Western disciplines." Lochert is known as one of the most sought-after clinicians in the industry today and for his ability to help others achieve clear and consistent communication with their horses. Lochert and his wife, Sharon, conduct clinics and classes at their Critter Creek Ranch in Northern California for riders of all levels and disciplines. Lochert travels extensively around the world, giving demonstrations and conducting clinics.
Lochert started wearing a helmet at the Colt Starting Challenge expos where one has two to four hours to start an unbroken horse and ride it through an obstacle course. "It was a tough thing to do! None of my peers did, but every time I put that helmet on, the response I received from everyone told me it was the right thing to do and long overdue. Anymore, it's no big deal-especially when I hear from so many parents how it has affected their kids' attitudes towards safety." "We are extremely honored to partner with Raye Lochert," said Troxel CEO Shay Joaquin. "We are grateful to have such a powerful influence promoting helmet use in the Western market." About Troxel (www.troxelhelmets.com) Troxel is the world's leading provider of ASTM / SEI certified equestrian helmets for competitive, schooling and recreational riding. Established in 1898, Troxel is recognized for its innovative design and research leadership in helmetry. Based in San Diego, California, Troxel now dedicates all its resources to equestrian helmets and related accessories, and has provided over three million helmets to the equestrian market. ###
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