AHP Newsgroup: Steal the Spotlight This Spring with the Ariat® Showbaby
Latest Addition to Fatbaby Family Offers New Sole and Toe Options, plus Sleek Profile
FOR IMMEDIATE RELEASE
Contact: Jennifer Hellickson
510-477-6966
Union City, Calif. February 17, 2008 – Ariat International, Inc. is proud to present three new leading ladies in the ever-popular Fatbaby collection: the Showbaby, Showbaby Square Toe and Showbaby Square Toe Wing Tip!
“Our Showbaby collection incorporates the sassiness of the original Fatbaby – which will continue to hold a special place in our hearts and in our line – along with new sole and toe options,” said Shane Johnston, Western product manager for Ariat. “We like to keep things fresh and offer the latest looks for our most trend-conscious consumer base.”
All three Showbaby boots take center stage this season, giving Fatbaby fans saucy new styles to add to their collection. And with an impressive supporting cast of features, these boots are sure to be crowd pleasers:
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Pro Crepe™ Light sole gives the cushioning of traditional crepe soles, but is 30 percent thinner for less weight and greater flexibility
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Duratread™ heel provides maximum wear resistance
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ATS® Technology offers superior stability and comfort
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Trend-right square toe and wing tip style options will please even the most discerning Western fashionistas
“We’re constantly evolving the Fatbaby line to give consumers that perfect mix of performance and fashion,” said Johnston. “These boots have become a staple for riders looking to bring their unique sense of style into the competitive arena.”
About Ariat International, Inc.
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
Official Apparel Supplier of the U.S. Equestrian Federation
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