AHP Newsgroup: FITS / Fun In The Saddle, Inc. Hires Apparel Industry Veteran
Sheryl Page to serve as Vice President of Strategic Planning
FOR IMMEDIATE RELEASE
February 25, 2009
Contact:
Sheryl Rudolph
Fun In The Saddle, Inc.
888.503.708.5722
PORTLAND,OR February 25, 2009 – FITS / Fun In The Saddle, Inc., a
rapidly expanding equestrian apparel company, has hired Sheryl Page for a
newly created position, Vice President Strategic Planning and Development.
Mrs. Page will develop and manage all aspects of corporate strategic planning
in regard to domestic and international business development. Her involvement
comes at a time when she can immediately impact FITS market positioning and
resource management during this current period of rapid growth.
“We are excited to have Mrs. Page join our team,” said Sheryl Rudolph,
President and Founder of FITS. “An apparel industry veteran, Mrs. Page brings
rich experience in brand development, licensing, operations and strategic
planning in small companies as well as large corporations. She is extremely
knowledgeable and talented and has been instrumental in brand and company
expansion through the establishment of professionally designed and executed
strategic plans.”
Page has a long career in the apparel business: Vice President of
Merchandising for SPEEDO America in Portland OR; Vice President of SPEEDO
International in Monaco; and Vice President CARTER'S Children’s Wear in
Atlanta GA. Most recently Page owned and operated GARDEN GEAR in Portland OR
(1998 – 2004) focusing on women's gardening apparel. Page has supported FITS
since 2003 in a consulting role and is looking forward to deeper involvement.
Mrs. Page: “FITS is an authentic brand with a unique product. The product is so unique that patents have been possible which is truly rare in our business. Consumer enthusiasm for the patented features has set the stage for market domination at the higher end. Some of our immediate challenges include maintaining superior service to domestic retailers while embarking on the complexities of international expansion. I know from experience that it is rewarding to face these challenges for a great brand especially when surrounded by a great team of people.”
About FITS / Fun In The Saddle, Inc.
Headquartered in Portland, Oregon, FITS is an apparel company that specializes
in technical clothing for horseback riders. The firm has demonstrated
expertise in creating products that help riders perform to their utmost
ability. FITS PerforMAX™ breeches can be seen on top athletes around the world
in the riding disciplines of Dressage, Three Day Eventing, Show Jumping and
Endurance. In Spring 2010 they will be introducing a new line for the Hunter
market. For more information visit FITS online at
www.FITSriding.com or call
1.888.360.FITS.