AHP Newsgroup: Spring Style Moves in a New Direction with the Ariat® Westchester Collection
Latest Footwear Additions to English Category are Versatile with Elegant Detailing
FOR IMMEDIATE RELEASE
Contact: Jennifer Hellickson
510-477-6966
Union City, Calif. March 19, 2009 – Ariat International, Inc. ushers in the spring show season with the Ariat® Westchester Collection, a breath of fresh air for the English footwear category.
“Our new Westchester Collection celebrates the small details that make Ariat boots so special,” said Holly Andrews-Kramer, English product manager for Ariat. “Along with our exclusive performance benefits, we’ve added novel accents and stitching to this collection to give a sleek, updated look to the classic English footwear silhouettes.”
The collection includes two paddock boot styles – a front zip and a lace-up with back zip – plus a supple, contoured dress boot. The paddock boots feature traditional and refined styling with a subtle patent leather piping on the toe cap, while the tall boot has a toe cap, high Spanish cut topline with bridle stitch on the swagger tab, plus a full-length back zipper and flattering fit through the ankle.
Other key features include:
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Premium full-grain leathers that are soft, shineable and suitable for the show ring
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Duratread™ outsoles to provide maximum wear resistance
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Ariat-exclusive ATS® Technology for superior stability and comfort
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Smart Silver™ lining that is both moisture-wicking and antibacterial
“We’re constantly evolving our English line, while still keeping with the traditional look that our customers want,” said Andrews-Kramer. “Ariat boots have become a staple for riders looking for top performance yet who want to bring their unique sense of style into the show ring.”
About Ariat International, Inc.
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel, handbags and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
Official Apparel Supplier of the U.S. Equestrian Federation
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