AHP Newsgroup: Outback Shirts Offer Technology, Fit, Performance
Innovation and Value Amp Up Traditional Styles
FOR IMMEDIATE RELEASE
For Trade Publication Release – Immediate
For Consumer Publication Release – July 2009
Media Contact
Donna Daub,
Brand Manager
800-932-5141, ext.106
OXFORD, PA March 10, 2009 Outback Trading’s shirt collection for Fall 2009 goes beyond Outback-quality built into every seam by adding performance factors into every fiber.
“Added value is more important than ever, says Wilson King, president of Outback Trading Company, and we are committed to advancing our products beyond normal expectations. Our new men’s and ladies shirts with technical upgrades are outstanding examples.”
For modern western shirt advocates, snap-front styles in a crisp premium cotton blend fabric offer quick-drying moisture control and UPF 30 sun protection. Ventilating mesh across the inside back yoke increases the comfort factor. The spacious room-to-move cut and stay-tucked long tails provide maximum mobility for comfortable all-day wear.
Classic button front plaids will appeal to traditionalists. The comfortable brushed fabric has a surprising technical twist: “hollow core” fibers trap air inside creating a natural insulation factor that prevents heat loss and preserves core warmth. Stylish and rich-looking colors, button-down collars and flapped chest pockets enhance versatility and on-the-go comfort.
Active western and outdoors gals need performance-packed shirts as well. The Rodeo Girl Plaid shirt brings quick-drying UPF 30 into the arena along with soft western yokes, color matched snaps and button-through flapped pockets. The versatile Ladies Country Plaid Shirt offers insulating hollow-core fabric construction, tab-and-button roll-up sleeves and dual chest pockets.
Outback completes its shirt collection with traditional dense weave moleskin shirts, dress-quality cottons and men’s and ladies tees to be in stores for Fall 2009.
OUTBACK TRADING CO., Oxford, PA is a leading manufacturer of quality outerwear, apparel and headwear for the equestrian, Western, workwear, travel and recreation consumer markets. The company’s wholesale catalog is available upon request to retailers interested in becoming a dealer. Consumers are invited to visit www.outbacktrading.com for retailer referral. Both wholesale and retail inquiries can be made via contact@outbacktrading.com
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Editors, reference images accompany this release. For more information, please contact
Donna Daub, Brand Manager by calling 800-932-5141, ext. 106
Email: ddaub@outbacktrading.com