|
|
|
AHP Newsgroup: New Strategic Marketing Alliance: On-line Video Advertising for the Equestrian WorldFOR IMMEDIATE RELEASE January 27, 2010……………. Carson City, NV. The Horse Advertising Network (HADN) and SportsQuest International (SQI) are announcing a Strategic Marketing Alliance to provide on-line video content and advertising aimed exclusively at Horse Enthusiasts worldwide. The service will utilize newly developed technologies and well proven ad networks. These services currently deliver banner advertisements to a variety of horse focused audiences. Video is the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same time period in 2008, according to the Interactive Advertising Bureau (IAB). "The one big shift in the next three to five years is going to be video advertising," Nikesh Arora, President of Global Sales Operations and Business Development at Google, said at the recent Reuters Global Media Summit in New York. Google estimates that 76% of Internet users view video on-line. In the third quarter of 2009, Google said it monetized one billion video views a week on YouTube and looks to video advertising as its next big growth area. The HADN - SQI alliance makes it easy for businesses both large and small to participate in the on line video advertising arena through ad networks dedicated exclusively to serving the Horse Industry. According to the American Horse Council, a Washington, DC based trade association representing all segments of the equine industry, horse related activities have a direct economic effect on the U.S. of $39 billion annually. The industry has a $102 billion impact on the U.S. economy when the multiplier effect of spending by industry suppliers and employees is taken into account. HADN - SQI can provide everything from production services and ad development through video content and ad placement on horse industry related websites - all with cost efficient pricing and enterprise class ad campaign management. HADN and SQI support popular flash based video players and banners ads in a number of IAB standard sizes. About SportsQuest International: SportsQuest International (SQI) is a privately held multimedia production company specializing in the development and promotion of sports related programming that presents positive, informational rich themes. The company is based in Oakland, California (USA), and is widely known for its coverage of national and international level equestrian events. SportsQuest.tv will host on-line coverage of Super Ride VIII: The 2010 United States Equestrian Drill Championship, June 23 – 26 from the Texas Rose Horse Park, near Lindale. About the Horse Advertising Network: Take part in this dynamic marketing opportunity. For more information contact: Andrew Nester |
|
AHP has not verified the factual statements in any message and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the Newsgroup. Publication in the Newsgroup is not an endorsement by the organization of any product, person, or policy. |