AHP Newsgroup:International Equestrian Video Magazine Inks Major TV Licensing Agreement
FOR IMMEDIATE RELEASE
Thursday, August 12, 2010
Anahuac, TX - EquiFAVA, Inc. announced today that “With Equestrian Tact..,” the internationally focused equestrian sports magazine being produced by SportsQuest International, has finalized its licensing agreement with HRTV - a television network currently reaching over 19 million households in the U.S. on cable and satellite. It will also be available online to a worldwide audience through PegasusTV.com, as well as via other international television outlets. EquiFAVA, Inc., a non-profit organization providing development, licensing and funding support for producers of original equestrian video programming, acted as agent for the new series.
Premiering in the U.S. this fall, the unique series will feature fourteen episodes celebrating the diversity of the world’s equestrian community through the inclusion of coverage from at least one competition or event in each of the nine geographically organized regional groups designated by the Fédération Equestre Internationale (International Equestrian Federation).
“With Equestrian Tact: The International Video Magazine of the Equestrian Sports” will present feature stories covering the people, horses and venues surrounding each of the internationally contested equestrian disciplines: jumping, dressage, eventing, vaulting, endurance, carriage driving, para dressage and reining, and will introduce audiences to a variety of other equestrian activities, lifestyles and cultures.
The 2010/11 series is giving special focus to preparations and follow-up for the 2010 Alltech FEI World Equestrian Games and for the 2011 FEI World Cup Finals in Jumping, Dressage and Driving at the famous Partner Pferd Horse Show in Leipzig (Germany). Subsequent series will focus on preparations for equestrian competitions at the 2012 Olympic Games in London and the 2014 FEI World Equestrian Games in Normandy (France).
“We believe that the broad editorial focus of the series will attract new audiences as well as those with a lifelong association with horses”, says Shabbir Husain, SportsQuest's Asia-based Director of Business Affairs and an Associate Producer on the project. “The business of horses is truly global in nature. That universality is growing rapidly, as witnessed by expansion of the sport through the FEI'sDevelopment Initiativesand by the recently announced ten year, four billion dollar ($4,000,000,000) Tianjin Horse Cityproject in China. A globally focused equestrian television news magazine will reinforce this reality, and will offer unheralded branding opportunities to forward-thinking corporate and entrepreneurial enterprises”.
The “With Equestrian Tact...” series offers a highly attractive, first-class vehicle for companies both large and small wishing to tap into the very desirable demographics of both the domestic and global equestrian communities.
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SportsQuest International, LLC (www.SportsQuestInternational.com) is a privately held multimedia production company specializing in the development and promotion of sports related programming that presents positive, informationally rich themes.
HRTV (www.hrtv.com) is a 24-hour, television-based multimedia network dedicated to the "Sport of Kings," featuring live racing from many of the sport's greatest racetracks, including exclusive action from Churchill Downs, Pimlico and legendary Santa Anita Park. Viewers are also entertained and informed by HRTV's award winning documentaries, original programming, in-depth analysis and now a broad array of equestrian competitions and targeted lifestyle programming. The live stream of HRTV is available on a subscription basis at www.hrtvlive.com to high speed Internet users worldwide. The HRTV television network is presently available via cable, telco video and satellite in approximately 19 million US homes.
EquiFAVA, Inc. (www.equifava.org) is a Texas-based non-profit organization dedicated to researching and documenting film and video from the past century through today focusing on the history, knowledge and heritage of the horse and horse cultures throughout the world. The organization is funded through individual and corporate sponsorships, donations and grants, and also provides development, licensing and funding support for producers of original equestrian video programming.
PegasusTV.com (www.pegasustv.com) is the online video portal hosting the Equine Film & Video Archives (EquiFAVA). It is also home to the new Equus Theater, providing on-demand Pay-Per-View and Free-To-View platforms for equine-focused programming.
SportsQuest International, LLC