Wednesday, June
24, 2009 ~ AHP Board of Directors Meeting |
3:00 p.m. - 6:00 p.m. |
Board of Directors
Meeting
|
6:30 p.m. |
Board of Directors
Dinner Sponsored by
Equine Resources International, Inc. |
Thursday, June
25, 2009 ~ AHP Seminar Workshop and Tours |
| 7:00 a.m.
- 9:00 a.m. |
Early Registration |
8:00 a.m. - 12:00 p.m. |
Internet Sales Workshop (member fee $99)
Guest Speaker: Dan Ambrose, ambro.com
|
| 1:30 p.m. - 5:00 p.m. |
Riverboat Cruise to Mardi Gras World ( optional activity) |
5:00 p.m. - 7:00 p.m. |
Welcome Reception
Hosted by American Horse Publications |
| 7:30 p.m. - 10:30
p.m. |
New Orleans Ghost
Walking Tour (optional activity) |
Friday, June
26, 2009 ~ AHP Free Rein in The Big Easy Seminar |
7:30 a.m.
- 9:30 a.m. |
Registration |
8:00 a.m.
- 9:30 a.m. |
Equine
Industry Vision Award Breakfast
Sponsored by Pfizer
Animal Health |
9:30
a.m. - 12:00 p.m. |
The Successful
Internet Business Model
Guest Speaker: Dan Ambrose, ambro.com |
| 9:30 a.m. - 10:30 a.m. |
Backpack Journalism
Moderator: Chad Mendell, The Horse: Your Guide to Equine
Health Care
Panelists: Jennifer Bryant and Diana De Rosa, Affiliate
Members |
9:30
a.m. - 4:30 p.m. |
AHP
Resource Center and Lounge
Sponsored by Farnam Horse Products
|
10:30 a.m.
- 11:00 a.m. |
Mid-Morning
Coffee Break |
10:30
a.m. - 6:00 p.m. |
AHP
Student Fund Silent Auction |
| 11:00 a.m. - 12:00
p.m. |
Freelancer/Editor Speed-Dating
Editor Participants: Kim Brown, The Horse: Your Guide to
Equine Health Care; Erin Ryder, TheHorse.com; Brian Sosby,
Equestrian Magazine; and Cathy Laws, Equine Network |
12:00 p.m.
- 1:30 p.m. |
Networking
Luncheon
Sponsored
by Merial |
1:30 p.m.
- 3:00 p.m. |
Making
Money Online: Online Market Analysis
Guest
Speaker: Don Nicholas, Mequoda Group |
1:30 p.m.
- 3:00 p.m. |
Freelancer
Workshop: "Green" Freelancing: Why You Need to Reuse, Recycle, and
Repurpose Your Material in Today's Changing Publishing Climate
Moderators: Jennifer Bryant, Affiliate Member, and Erin
Ryder, TheHorse.com |
3:00 p.m.
- 3:30 p.m. |
Mid-Afternoon
Coffee Break
Sponsored
by Platinum Performance
|
3:30 p.m. - 4:30 p.m. |
Making
Money Online: Search Engine Optimization
Guest
Speaker: Don Nicholas, Mequoda Group
|
3:30 p.m. - 4:30 p.m. |
Digital Editions and Online Opportunities for Print Publishers
Panel: Representatives from Publishers Press, Quebecor World,
and Branch Smith Printing
|
5:00 p.m.
- 7:00 p.m. |
Carnival du Cheval Student
Award Party
Sponsored by Pfizer
Animal Health
Reception sponsored by AQHA Publications and SUCCEED®
|
| 7:00 p.m. to
whenever |
Explore New Orleans on your own |
Saturday, June 27,
2009 ~ AHP Free Rein in The Big Easy
Seminar |
7:30 a.m.
- 9:00 a.m. |
Registration |
8:00 a.m. - 9:00 a.m. |
Breakfast
Sponsored by Adequan
|
9:00
a.m. - 4:30 p.m. |
AHP
Resource Center and Lounge
Sponsored by Farnam Horse Products
|
9:00 a.m. - 10:30
a.m. |
Making Money Online:
Website Architecture and Design
Guest Speaker: Don Nicholas, Mequoda Group |
9:00 a.m. - 10:30
a.m. |
Writing for the Web: What
Equine Publishers Need from Freelancers
Moderators: Kim Brown and Christy West, TheHorse.com
|
10:30
a.m. - 11:00 a.m. |
Mid-Morning
Coffee Break |
| 10:30 a.m.
- 6:00 p.m. |
Awards Finalists
Display |
11:00 a.m. - 12:00 p.m. |
Making Money Online: Online Content Management
Guest Speaker: Don Nicholas, Mequoda Group |
11:00 a.m. - 12:00
p.m. |
Using Social Media to
Increase Your Readership
Moderator: Cathy Laws, Equine Network; Panelists:
Nicole Kraft, Hoof Beats; and Fran Jurga, Hoofcare Publishing |
12:00 p.m.
– 1:30 p.m. |
Special Awards Ceremony Luncheon
Sponsored by Publishers
Press |
1:30 p.m.
– 2:00 p.m. |
General
Membership Meeting and Election of Officers |
2:00 p.m. - 3:00 p.m. |
Making Money Online: Email Newsletter Marketing
Guest Speaker: Don Nicholas, Mequoda Group |
2:00 p.m.
- 3:00 p.m. |
The Future
of Niche Publishing: Flourishing in a Tough Economy for Small
Publishers
Moderator: Cheryl Erpelding, Riding's Publications
Panelists: Karen Pickering, The Northwest Horse Source; Lauen
Baker, Flying Changes Magazine; Dean Jacobson, Virginia
Horse Journal; Karen Tappenden, Holistic Horse |
3:00 p.m.
- 3:30 p.m. |
Mid-Afternoon
Coffee Break
Sponsored by Intervet / Schering-Plough Animal Health |
3:30 p.m. - 4:30 p.m. |
Making Money Online: Business Plan Development
Guest Speaker: Don Nicholas, Mequoda Group
|
3:30 p.m.
- 4:30 p.m. |
The Future
of Niche Publishing: Developing Your Niche
Moderator: Jeremy Law, 360º Marketing
Solutions
Panelists: Lua Oas Southard, Equine Resources International;
Marla Bickel, Blood-Horse Publications; and Maureen Gallatin,
Inspired By Horses |
6:00 p.m.
- 6:30 p.m. |
Awards
Reception
Co-sponsored by Dover Saddlery and American Horse
Publications
|
6:30 p.m. - 10:00 p.m. |
Awards
Banquet and Presentations
Sponsored by Quebecor World and Branch Smith Printing
|
