2010 AHP Seminar Schedule of Events

Tuesday and Wednesday, June 15 & 16, 2010 EPNet Photography Workshop with Shelley Paulson
Two full days	For registration and information, visit: http://events.equinephotographers.net/ky10/spwkshp/ Held at nearby Versailles historic Woodford Inn Limited to 12 spots
Wednesday, June 16, 2010~ AHP Board of Directors Meeting
12:00 p.m. - 1:30 p.m.	Board of Directors Luncheon Sponsored by Equine Resources International
1:30 p.m. - 5:00 p.m.	Board of Directors Meeting
6:00 p.m. - 8:00 p.m.	Meet & Greet for Early Arrivals Bigg Blue Martini Lounge in Hotel Lobby
Thursday, June 17, 2010~ AHP 40 Ideas on Tour
7:00 a.m. - 8:00 a.m.	Early Registration
8:00 a.m. - 5:00 p.m. Meet in Lobby at 7:30 Bus loads at 7:45	AHP's 40 Ideas on Bus Tour (optional activity) Lunch at Woodford Reserve sponsored by Publishers Press Admission fees hosted by Kentucky Horse Park and Woodford Reserve Bus transportation sponsored by Equine Land Conservation Resource, FarmLines Inc.-Equine and Pet Products Distributor, and Friends of AHP
NEW TIME 6:00 p.m. - 8:00 p.m.	Welcome Reception Hosted by Alltech at Alltech Brewery (approx. 4 blocks from hotel)
Friday, June 18, 2010~ AHP 40th Anniversary Seminar
7:30 a.m. - 9:30 a.m.	Registration
8:00 a.m. - 9:15 a.m.	Equine Industry Vision Award Breakfast Sponsored by Pfizer Animal Health
9:15 a.m. - 9:45 a.m.	The Final Leg to WEG Keynote Speaker: Marty Bauman, Director of Media Services, Alltech FEI World Equestrian Games
9:30 a.m. - 4:30 p.m.	AHP Resource Center and Lounge Sponsored by Farnam Horse Products
10:00 a.m. - 10:30 a.m.	Mid-Morning Coffee Break
10:00 a.m. - 6:00 p.m.	AHP Student Fund Silent Auction
10:30 a.m. - 11:15 a.m	AHP Equine Industry Survey Trends Presentation prepared by Dr. C. Jill Stowe and presented by Michelle Kibler
10:30 a.m. - 12:00 p.m.	First Time Attendee and New Members Roundtable Moderated by Tracy Gantz and Chris Brune
11:15 a.m. - 12:00 p.m.	Horse Publishing Trends Panel Moderator: Pat Trowbridge, Publisher, BowTie, Inc. Panelists: Susan Harding, Publishing Consultant, Active Interest Media; Tom Persechino, AQHA Executive Director of Competition and Breed Integrity; Stacy V. Bearse, President & CEO, Blood-Horse Publications
12:00 p.m. - 1:30 p.m.	Networking Luncheon Sponsored by Merial
1:30 p.m. - 3:00 p.m.	Developing Value of Editorial Content Guest Speaker: Dr. Samir Husni, Mr. Magazine
1:30 p.m. - 3:00 p.m.	Using Social Media for Marketing and Sales Guest Speaker: Rob Hendrickson
3:00 p.m. - 3:30 p.m.	Mid-Afternoon Coffee Break Sponsored by Platinum Performance, Inc.
3:30 p.m. - 4:30 p.m.	The Long and Short of Editorial Content Guest Speaker: Dr. Samir Husni, Mr. Magazine
3:30 p.m. - 4:30 p.m.	Sharing Ideas Forum Moderated by Diana De Rosa
3:30 p.m. - 4:30 p.m.	Social Media 101 Guest Speaker: Rob Hendrickson
5:00 p.m. - 7:00 p.m.	Student Award Party: AHP World Games - Undisciplined Fun Sponsored by Pfizer Animal Health Reception co-sponsored by AQHA Publications and SUCCEED
7:00 p.m. - 10:00 p.m.	Party On! with Carribean Blues Live band and cash bar available Compliments of Kim and Ben Brown
Saturday, June 19, 2010~ AHP 40th Anniversary Seminar
7:30 a.m. - 9:00 a.m.	Registration
8:00 a.m. - 9:00 a.m.	Breakfast Sponsored by Adequan
9:00 a.m. - 4:30 p.m.	AHP Resource Center and Lounge Sponsored by Farnam Horse Products
9:15 a.m. - 10:30 a.m.	Copyright 101 The basics of copyright for editors, publishers, and writers Guest Speaker: Milt Toby, Attorney
9:15 a.m. - 10:30 a.m.	40 Ideas in 40 Minutes Moderator: Maureen Gallatin, Inspired by Horses Panelists: Erin Ryder Hsu, KER; Heather Dodds for Nicole Kraft, Hoof Beats; Summer Best, Florida Equine Publications; Rob Hendrickson; and Emily Koenig, United States Dressage Federation
9:15 a.m. - 10: 30 a.m.	Speed-Dating for Freelancers Participating Editors: Brian Sosby, Equestrian Magazine; Summer Best, Florida Equine Publications; Christine Hamilton, The American Quarter Horse Journal
10:30 a.m. - 11:00 a.m.	Mid-Morning Coffee Break
10:30 a.m. - 6:00 p.m.	Awards Finalists Display
11:00 a.m. - 12:00 p.m.	Copyright in the Digital Age How copyright has (and has not) evolved to keep pace with the Internet Guest Speaker: Milt Toby, Attorney
11:00 a.m. - 12:00 p.m.	Media Buying: How the Games Have Changed Moderator: Lua Oas Southard, CEO, Equine Resources International Panelists: Ron Akre, Director, Media Services, Farnam Horse Products; Patrick Warczak, Vice-President Marketing; Freedom Health LLC; Charlie Payne, Associate Publisher, The Horse and Horse.com
11:00 a.m. - 12:00 p.m.	Selling Integrated Media Packages for Small Publishers Guest Speaker: Rob Hendrickson
12:00 p.m. – 1:30 p.m.	Special Awards Ceremony Luncheon Sponsored by Publishers Press
1:30 p.m. – 2:00 p.m.	General Membership Meeting and Election of Officers
2:00 p.m. - 3:00 p.m.	Contract Wars - Part 1 How well-drafted publishing contracts can resolve the competing interests of writers and publishers Guest Speaker: Milt Toby, Attorney
2:00 p.m. - 3:00 p.m.	Building Your Brand: Creating Lasting Emotional Bonds with Your Consumers Guest Speaker: Bill Shelton, President, Left Field Creative
2:00 p.m. - 3:00 p.m.	Challenges Facing Audience Development Guest Speaker: Marla Bickel, Vice-President, Blood-Horse Publications
3:00 p.m. - 3:30 p.m.	Mid-Afternoon Coffee Break Sponsored by Intervet/Schering-Plough Animal Health
3:30 p.m. - 4:30 p.m.	Contract Wars - Part 2 Guest Speaker: Milt Toby , Attorney
3:30 p.m. - 4:30 p.m.	Marketing in the Moment and Beyond Guest Speaker: Bill Shelton, President, Left Field Creative
5:30 p.m. - 6:30 p.m.	Awards Reception Co-sponsored by Dover Saddlery and American Horse Publications
6:00 p.m. - 10:00 p.m.	Awards Banquet and Presentations Co-sponsored by Branch Smith Printing and American Horse Publications
Sunday and Monday, June 20 & 21, 2010 EPNet Photography Workshop with Gabriele Boiselle
Two full days	For registration and information, visit: http://events.equinephotographers.net/ky10/gbwkshp/ Held at nearby Versailles historic Woodford Inn Limited to 12 spots

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2010 AHP Seminar Schedule of Events