2011 AHP Hoofprints in the Sand Seminar Schedule of Events

Wednesday, June 15, 2011
5:00 p.m. - 7:00 p.m.	Meet and Greet for Early Arrivals Moray's Lounge at the Catamaran
Departures at 8, 9, 10 and 11:00 p.m.	Bahia Belle Boat Cruise Departs from Catamaran Dock - Free to Hotel Guests
Thursday, June 16, 2011
8:00 a.m. - 9:00 a.m.	Board of Directors Breakfast Sponsored by Equine Resources International
9:00 a.m. - 12:00 p.m.	Board of Directors Meeting
9:00 a.m. - 5:00 p.m.	Early Registration
1:00 p.m. - 3:00 p.m.	Digital Publishing Strategy Guest Speaker: Ryan Dohrn, Brain Swell Media
3:00 p.m. - 3:30 p.m.	Mid-Afternoon Coffee Break Sponsored by Pegasus Television Network
3:30 p.m. - 4:30 p.m.	Sharing Ideas Forum: Digital Publishing Moderated by Kim Brown, Kentucky Equine Research
5:30 p.m. - 7:30 p.m.	Welcome to the Beach Party Sponsored by Alltech
Friday, June 17, 2011
7:30 a.m. - 9:30 a.m.	Registration
8:00 a.m. - 9:30 a.m.	Equine Industry Vision Award Breakfast Sponsored by Pfizer Animal Health
9:30 a.m. - 10:00 a.m.	Media Trends in Publishing Keynote Speaker: Skip Zimbalist, Chairman and CEO of Active Interest Media (AIM)
9:30 a.m. - 4:30 p.m.	AHP Resource Center and Lounge Sponsored by Farnam Horse Products
10:00 a.m. - 10:30 a.m.	Mid-Morning Coffee Break Sponsored by Troxel LLC
10:00 a.m. - 6:30 p.m.	Student Fund Silent Auction and Raffle
10:30 a.m. - 12:00 p.m	Selling Social Media Guest Speaker: Ryan Dohrn, Brain Swell Media
10:30 a.m. - 12:00 p.m.	Facebook and Twitter for Beginners Guest Speaker: Mandee Widrick, ChargedUp Media
10:30 a.m. - 12:00 p.m.	Getting to Know Your AHP Benefits Moderated by Chris Brune, AHP Executive Director
12:00 p.m. - 1:30 p.m.	Networking Luncheon Sponsored by Merial
1:30 p.m. - 3:00 p.m.	Creating Multi-Media Sales Proposals that WORK Guest Speaker: Ryan Dohrn, Brain Swell Media
1:30 p.m. - 3:00 p.m.	Advanced Social Media Marketing Guest Speaker: Mandee Widrick, ChargedUp Media
1:30 p.m. - 3:00 p.m.	Sharing Ideas Forum: Small Publishers Moderated by Cheryl Erpelding, Riding's Publications
3:00 p.m. - 3:30 p.m.	Mid-Afternoon Coffee Break Sponsored by Platinum Performance
3:30 p.m. - 4:30 p.m.	Public Relations for Small Business Owners Guest Speaker: Mandee Widrick, ChargedUp Media
3:30 p.m. - 4:30 p.m	Speed-Dating for Freelancers and Editors
3:30 p.m. - 4:30 p.m.	Dancer’s Image: Selling Your Book to a Non-Equine Publisher Speaker: Milt Toby
5:30 p.m. - 7:30 p.m. Bar opens at 5:15 p.m.	HUKILAU Student Award Luau Sponsored by Pfizer Animal Health Reception co-sponsored by AQHA Publications and SUCCEED
Saturday, June 18, 2011
7:30 a.m. - 9:30 a.m.	Registration
8:30 a.m. - 9:30 a.m.	Breakfast Co-sponsored by Absorbine and American Horse Publications
9:30 a.m. - 3:30 p.m.	AHP Resource Center and Lounge Sponsored by Farnam Horse Products
9:30 a.m. - 10:30 a.m.	The Audience Whisperer - Part 1: Discovery - What the Audience Wants Guest Speaker: Craig Reiss
9:30 a.m. - 10:30 a.m.	45 Ideas on Photographing Different Disciplines Moderated by Pat Trowbridge, BowTie, Inc. Panelists: Diana De Rosa (Hunters, Jumpers, Equitation), Milt Toby (Racing and Copyrights), Arnd Bronkhorst (Dressage, Eventing, Horses at Liberty), and Gail Bates (Western and Stock Events)
9:30 a.m. - 10:30 a.m.	Sharing Ideas Forum on the Beach Moderated by Summer Best, Florida Equine Publications
10:30 a.m. - 11:00 a.m.	Mid-Morning Coffee Break Sponsored by Kentucky Equine Research
10:30 a.m. - 3:30 p.m.	Awards Finalists on Display (Also on display during the Awards Banquet at 5:30 p.m.)
11:00 a.m. - 12:00 p.m.	The Audience Whisperer - Part 2: Application - The Formula for Market-Leading Editorial Guest Speaker: Craig Reiss
11:00 a.m. - 12:00 p.m.	Basic Video Production: Using Video Online and in Digital Media Moderated by Daniel K. Lew, MainStreet Media Group Guest Speaker: Deanne Goodman, Editor of Carlsbad.Patch.com
11:00 a.m. - 12:00 p.m.	Sharing Ideas Forum: Social Media Moderated by Stephanie Church, The Horse
12:00 p.m. – 1:30 p.m.	Special Awards Luncheon Sponsored by Parelli Natural Horsemanship
1:30 p.m. – 2:00 p.m.	General Membership Meeting and Election of Officers
2:00 p.m. - 3:00 p.m.	The Emotional Handshake: Principles of Cover Design Guest Speaker: Craig Reiss
2:00 p.m. - 3:00 p.m.	Creativity and Creative Problem Solving Guest Speaker: Bill Shelton, Left Field Creative
2:00 p.m. - 3:00 p.m.	Sharing Ideas Forum: Marketing for Yourself or Your Business Moderated by Diana De Rosa, Press Link
3:00 p.m. - 3:30 p.m.	Mid-Afternoon Coffee Break Sponsored by Intervet / Schering-Plough Animal Health
3:30 p.m. - 4:30 p.m.	Seeing Content: Magazine Design in a Pinched Landscape Guest Speaker: Craig Reiss
3:30 p.m. - 4:30 p.m.	By the Number - Fast Fixes to Problems Large and Small Guest Speaker: Bill Shelton, Left Field Creative
5:30 p.m. - 10:00 p.m.	Awards Banquet and Presentations Sponsored by Publishers Press Reception co-sponsored by Dover Saddlery and Branch Smith Printing Centerpieces provided by Breyer Animal Creations Awards Banquet Scenic Decor sponsored by Red Pony Productions, LLC and If Your Horse Could Talk - Lisa Ross-Williams and Kenny Williams
Sunday, June 19, 2011
	Discover San Diego on Your Own Discount Tickets at Hotel Gift Store for Sea World and San Diego Zoo. Trolley Tour available and picks ups at hotel lobby. See Hotel Concierge for more information and transportation availability. For more ideas, click here

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2011 AHP Hoofprints in the Sand Seminar Schedule of Events