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2008 Trade Show Program
The AHP Newsstand booth is a co-operative
program that provides members with a cost effective way to exhibit at national
and regional equine events. A Trade Show Participation form for 2008 is
available below.
Here are some reasons why this program may be perfect for you.
Affordable
When budgets are tight, use your money more effectively by spending your time
at the event networking and allow AHP to distribute your publications or
promotional material. Publication members may participate for a fee of $300 for
300 copies. Publications with a circulation under 5,000 and Nonprofit Corporate
members are offered the option
to participate in the program by choosing to send half the number of copies for
half price. A group discount is available for publication members published by
the same publisher. Affiliate and Corporate members may also participate in this
program and have an opportunity to distribute up to 300 copies of one
promotional piece advertising their product or service. No sales or orders will
be taken at the booth.
Member participating fees are assessed based on cost of exhibit space, furniture
rental, supplies, staffing, drayage, and/or any additional expenses directly
associated with the booth. Participating members are responsible for shipping
their publications or promotional pieces to the event on time.
Qualified leads
Valuable subscriber or contact leads are generated from the free drawings for a
one-year subscription that are held during each event. Names and addresses are
crosschecked for duplicates and then sent to you on labels or via e-mail based
on your request. You also receive the original entry forms by mail on which your
publication was checked. Remember, that the majority of entries are from people
who are magazine readers and often subscribe to several publications. Just
because we ask them to choose the one publication they would like to win,
doesn’t mean that they are not interested in others.
Market exposure
The AHP Newsstand provides you with a way to reach thousands of horse people
with a sample of your publication or promotional material. Many visitors are
thrilled to see a publication that is new to them or that they have only seen on
the Internet, but have never had an opportunity to see first hand. People really
appreciate this service. In addition, your publication or promotional material is available to hundreds
of event exhibitors who may be prospective advertisers or clients.
Making
the Most of the AHP Newsstand Program (PDF)
Fees
Publication Member: $300 (300 copies)
Publication Member under 5,000: $150 (150 copies)
E-Publication Member $300 (300 copies)
Corporate Member: $300 (300 copies)
Nonprofit Corporate
Member: $150 (150 copies)
Affiliate Member: $150 (300 copies)
A group
discount is available for publication members published by the same publisher.
2 Publications = $50 discount off total fees per event
3 Publications = $100 discount off total fees per event
4 or more publications = $200 discount off total fees per event
Participation Forms
2008 Trade Show Participation Form (DOC)
2008 Trade Show Participation Form (PDF)
For more information, contact Chris at (386) 760-7743 or ahorsepubs@aol.com
Schedule
AHP Newsstand booth will be at the following events:
Equine Affaire,
January 31-February 3, 2008
Fairplex, Pomona, CA
Equine Affaire, April
10-13, 2008
Ohio Expo Center, Columbus, OH
Equine
Affaire, November 13-16, 2008
Eastern States Expo,
W. Springfield, MA
Frequently Asked
Questions
How many copies of my publication can be distributed at the AHP
Newsstand booth?
All Publication member participants may send a maximum of 300 copies due to limited
storage space. Publication Members with a circulation under 5,000 and Nonprofit
Corporate members are offered
the option to participate in the program by choosing to send 150 copies for half
price. Affiliate and Corporate Members may also participate in this program and
have an opportunity to distribute up to 300 copies of one promotional piece
advertising their product or service. No sales or orders are taken at the booth.
Are magazines sold at the AHP Newsstand booth?
No, all publications and materials are distributed at no charge.
Free distribution allows members who contract their own space at these events to
use the AHP booth as a second point of distribution and members with a free
publication to participate.
Why doesn't AHP exhibit at more events?
In over 16 years of exhibiting at major equine events
around the nation, the success of the AHP Newsstand depends on meeting several
important criteria. First, attendance at the event must reach a certain level to
be considered; second, member participation must meet requirements to make
exhibiting cost effective, and third, staffing the booth depends on availability
of AHP management. Participation fees are set to achieve the goal of the Trade
Show Program to pay for itself.
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