AHP Trade Show Program

The AHP Newsstand booth is a co-operative program that provides members with a cost effective way to exhibit at national and regional equine events. A Trade Show Participation form is available below.

Here are some reasons why this program may be perfect for you.

Affordable

When budgets are tight, use your money more effectively by spending your time at the event networking and allow AHP to distribute your publications or promotional material. Publication members may participate for a fee of $300 for 300 copies. Publications with a circulation under 5,000 and Nonprofit Corporate members are offered the option to participate in the program by choosing to send half the number of copies for half price. A group discount is available for publication members published by the same publisher. Affiliate and Corporate members may also participate in this program and have an opportunity to distribute up to 300 copies of one promotional piece advertising their product or service. No sales or orders will be taken at the booth.

Member participating fees are assessed based on cost of exhibit space, furniture rental, supplies, staffing, drayage, and/or any additional expenses directly associated with the booth. Participating members are responsible for shipping their publications or promotional pieces to the event on time.

Qualified leads

Valuable subscriber or contact leads are generated from the free drawings for a one-year subscription that are held during each event. Names and addresses are crosschecked for duplicates and then sent to you on labels or via e-mail based on your request. You also receive the original entry forms by mail on which your publication or company was checked. Remember, that the majority of entries are from people who are magazine readers and often subscribe to several publications. Just because we ask them to choose the one publication they would like to win, doesn't mean that they are not interested in others.

Market exposure

The AHP Newsstand provides you with a way to reach thousands of horse people with a sample of your publication or promotional material. Many visitors are thrilled to see a publication that is new to them or that they have only seen on the Internet, but have never had an opportunity to see first hand. People really appreciate this service. In addition, your publication or promotional material is available to hundreds of event exhibitors who may be prospective advertisers or buyers.

Making the Most of the AHP Newsstand Program (PDF)

Fees

Publication Member: $300 (300 copies)
Publication Member under 5,000: $150 (150 copies)
E-Publication Member $300 (300 copies)

Corporate Member: $300 (300 copies)

Nonprofit Corporate Member: $150 (150 copies)

Affiliate Member: $150 (300 copies)
 

A group discount is available for publication members published by the same publisher.

2 Publications = $50 discount off total fees per event
3 Publications = $100 discount off total fees per event
4 or more publications = $200 discount off total fees per event

Participation Forms

2009 Trade Show Participation Form (DOC) 2009 Trade Show Participation Form (PDF)

For more information, contact Chris at (386) 760-7743 or ahorsepubs@aol.com

Schedule

AHP Newsstand booth will be at the following events:

Equine Affaire, January 29-February 1, 2009

Fairplex, Pomona, CA

Equine Affaire, April 2-5, 2009

Ohio Expo Center, Columbus, OH

Equine Affaire, November 12-15, 2009

Eastern States Expo, W. Springfield, MA

Frequently Asked Questions

How many copies of my publication can be distributed at the AHP Newsstand booth?

All Publication member participants may send a maximum of 300 copies due to limited storage space. Publication Members with a circulation under 5,000 and Nonprofit Corporate members are offered the option to participate in the program by choosing to send 150 copies for half price. Affiliate and Corporate Members may also participate in this program and have an opportunity to distribute up to 300 copies of one promotional piece advertising their product or service. No sales or orders are taken at the booth.

Are magazines sold at the AHP Newsstand booth?

No, all publications and materials are distributed at no charge. Free distribution allows members who contract their own space at these events to use the AHP booth as a second point of distribution and members with a free publication to participate.

Why doesn't AHP exhibit at more events? 

In over 16 years of exhibiting at major equine events around the nation, the success of the AHP Newsstand depends on meeting several important criteria. First, attendance at the event must reach a certain level to be considered; second, member participation must meet requirements to make exhibiting cost effective, and third, staffing the booth depends on availability of AHP management. Participation fees are set to achieve the goal of the Trade Show Program to pay for itself.