2017 AHP Saddle Up for Scottsdale Schedule

Join the AHP gang in Scottsdale, Arizona, to roundup with fellow members on June 15-17, 2017. Attendees will experience key sessions presented by experts in their fields targeted to recharge, repurpose, and re-event your brand.

An AHP Members-Only Event. Members may click here for additional information. (Requires login) Not a member, sign up here.

If you are interested in a particular track, look for the appropriate color! Hover over the title and use the arrow to open the dropdown menu for more information.

Journalism
Photography
Networking
Sales/Revenue Building
Digital Media/Publishing
Special Event

Schedule of Events

(Updated 5.29.2017)

WEDNESDAY, JUNE 14, 2017

10:00 a.m. - 5:00 p.m.

Board of Directors Meeting: Executive Boardroom

12:00 p.m. - 1:00 p.m.

Board of Directors Luncheon: Asadero Cocina Restaurant

4:30 p.m. - 6:00 p.m.

Cowboy Mounted Shooting Clinic Badge Pickup: Grand Ballroom Foyer


 

THURSDAY, JUNE 15, 2017

7:00 a.m. - 8:00 a.m.

Cowboy Mounted Shooting Clinic Check-in: Main Lobby

7:30 a.m. - 2:30 p.m. (optional activity)

Rootin' Tootin' Cowboy Mounted & Photo Shootin'

Transportation sponsored by AQHA Media

Reservations required. Includes transportation, morning refreshments, box lunch for all experiences.

Hosted at Horseshoe Park & Equestrian Centre, Queen Creek, Arizona

Choose from these 3 great experiences: RESERVATIONS NOW AVAILABLE. SIGN UP TODAY! Login required.

  • Cowboy Mounted Shooting Clinic with Clinicians, Dan Bryd and Kenny Lawson (Limited to 20 participants.)
    This interactive clinic includes instructions on how to become a Cowboy Mounted Shooter and compete in a friendly competition; followed by a clinician meet and greet. Includes: Rider instruction by two top trainers/ clinicians, professionally trained horses, equipment and gun safety, shooting tips, competition.
    Cost: $100 per person to ride
  • Cowboy Mounted Shooting Photography Clinic with Ross Hecox
    Learn to enhance both your technical and creative skills photographing western horses in action using the cowboy mounted shooting clinic. Ross Hecox of Weatherford, Texas, has worked in equine publishing as a writer and photographer for 20 years. He is currently editor-in-chief of Western Horseman magazine. Participants to bring the photography gear they trust and use most often.
    Cost: $25 per person
  • Spectator Only
    Meet the clinicians, learn about the sport of Cowboy Mounted Shooting, watch a competition, and hang out with fellow AHP members.
    Cost: $25 per person

12:00 p.m. - 5:00 p.m.

Student Award Committee and Interviews (closed session): Directors Boardroom

4:00 p.m. - 6:30 p.m.

Conference Registration and Visit Welcome Reception Exhibitors: MediaRadar, Publication Printers Corp., Purina Animal Nutrition, SmartPak, The Ovid Bell Press
Bouchon Foyer 

5:00 p.m. - 6:30 p.m.

Welcome Reception sponsored by Purina Animal Nutrition

6:30 p.m. - 7:15 p.m.

Keynote Address sponsored by MediaRadar

Keynote Speakers: Lisa Roskens, Chairman of the Board, and Mike West, CEO, Omaha Equestrian Foundation


 

FRIDAY, JUNE 16, 2017

Educational Sessions sponsored by Purina Animal Nutrition

7:30 a.m. - 9:30 a.m.

Registration: Grand Ballroom Foyer

8:00 a.m. - 9:30 a.m.

Equine Industry Vision Award Breakfast sponsored by Zoetis
Center Ballroom

9:30 a.m.- 4:30 p.m.

AHP HorseCenter sponsored by Central Garden & Pet (Farnam, Horse Health Products, VitaFlex)

North Ballroom

9:30 a.m. - 10:30 a.m.

Event Mania - REVENUE BUILDING
Guest Speaker: Carl Landau, Niche Media

Ready to launch an event, or improve the one you have? Learn from the master as Carl Landau the Grand Poobah at Niche Media discusses event creation, operational aspects, speaker development, sponsor support and more! Understand how the event process works to develop your events and tie in marketing efforts for success.

Successful Tips for Getting the Right Photograph for the Story- PHOTOGRAPHY
Guest Speaker: Scott Baxter, Scott Baxter Photography

During this discussion I will focus on preparing for a story from the beginning through to delivery of final files for publication. I will cover everything from equipment preparation, communication with both subject and Editor to working towards developing a unique vision. I will show examples of story development, as well as, discuss problem solving on the fly while on location. I will encourage through stories the attendees to become invested both emotionally and photographically in the story. Leaving time for Q & A following the presentation will be an integral part of this session so that the attendee will have an opportunity to seek advice in telling the story through meaningful, dynamic, and technically sound photography.

10:30 a.m. - 11:00 a.m.

Mid-Morning Coffee Break sponsored by Platinum Performance

10:30 a.m. - 12:00 p.m.

Horses in the Morning LIVE from the AHP Equine Media Conference - SPECIAL EVENT

Presented by Horse Radio Network
Hosts: Glenn the Geek and Jamie Jennings

HORSES IN THE MORNING is the first live morning show with an equine theme. It’s a light, lively, entertaining daily look at the horse world and the people in it. The show includes entertaining conversation, out of the ordinary guests, numerous regular horse related segments, listener call in, contests, giveaways and so much more. 

Members can listen live at www.horsesinthemorning.com or on the Horse Radio Network Phone App on IOS or Android.

Podcast:  Recorded version published immediately after show.

AHP HorseCenter

10:30 a.m. - 6:15 p.m.

Student Fund Silent Auction

11:00 a.m. - 12:00 p.m.

Event Marketing - REVENUE BUILDING
Guest Speaker: Carl Landau, Niche Media

Supercharge your event marketing by leveraging your brand to the max! Carl will show you how to create the perfect event marketing mix with your event website, direct mail, e-marketing, webinars, video, social and lots more. Plus, learn how to target and use audience segments to maximize event attendance and revenue.

Surviving the New Media Landscape with Lessons from the Old West - PUBLISHING
Guest Speaker: Bob Boze Bell, True West Magazine

How can anyone survive in the digital tsunami world we live in today? The CEO and executive editor of True West magazine, Bob Boze Bell, will relate all the mistakes he has made, all the knowledge he has learned, and some of the secrets he has found (as he puts it, "even a blind dog finds an acorn once in a while.") The proof in the pudding is: True West is still in business after 64 years! Wow! How in the hell did that happen? Find out. . .

Recharge and Reinvent Your Freelance Business - JOURNALISM
Moderators: Abigail Boatwright and Kate Bradley Byars, Freelance Remuda

Experienced freelancers and The Freelance Remuda podcast co-hosts Abigail Boatwright and Kate Bradley Byars will discuss ways to revitalize your freelance writing or photography business. This includes identifying your strengths and how to capitalize on them, ways to improve your content offerings, and how to set yourself up for success through establishing your brand and workflow.

About The Freelance Remuda
The Freelance Remuda is a podcast about navigating the equine media frontier. Co-hosted by seasoned freelance professionals Abigail Boatwright and Kate Bradley Byars, the podcast explores the trials and triumphs surrounding life as a freelancer in equine media, while sharing valuable tips from equine media editors and creatives doing what they love. Find and subscribe to the podcast on iTunes, and for more information, go to freelanceremuda.com.

12:00 p.m. - 1:30 p.m.

Networking Luncheon sponsored by Boehringer Ingelheim

1:30 p.m. - 3:00 p.m.

Changing the Sales Conversation - SALES
Panel moderated by Christopher Ware, Vice-President of Business Development, NAIOP
Panelists: Dave Russo, Publishers Press; Cheryl Erpelding, Riding Publications; Emily Alberti, PaulickReport.com

A role-playing exercise to provide sales managers and staff with responses to common and not-so-common objections to sales.

Color Management for Publishing - PHOTOGRAPHY
Guest Speaker: Katie Stern, Professor, University of Wisconsin-Stevens Point

Of all the issues I faced when working as a professional photographer, my lack of knowledge in color management cost me by far the most time and money. We will start with in-camera color profiling, follow up with monitor color profiling, and build into the use of raw files in either Lightroom or Photoshop. I'll also explain Color Settings, RGB-to-CMYK conversions, and why your printer is your best friend.

Session will include:

Why do you need color management?

In-camera color profiling

Monitor color profiling

Use of raw files in either Lightroom or Photoshop

  • Photographing in raw
  • White balance tools
  • Watch your histogram white and black points

RGB-to-CMYK conversions

  • What to include in a spec sheet for photographers (for publishers to use on their website)
  • Color Settings (ask the printer for what settings to use)
  • Profile to profile conversion
  • Archiving RGB files
  • Send in a print to match the colors!

Audience: Anyone using a camera and Photoshop or Lightroom to process photos for publication or printing. All levels of photographers from beginner to advanced are welcome.

Participant Equipment Recommendations: I will be giving the participants outline-style notes and worksheets to follow for this presentation, including printouts of the slides (6 slides per sheet). I will also create short recordings of this presentation so American Horse Publications can upload those videos to the AHP website.

Careers in Equine Publishing for Students

3:00 p.m. - 3:30 p.m.

Mid-Afternoon Coffee Break sponsored by Platinum Performance

3:30 p.m. - 4:30 p.m.

45 Ideas: How to Position Your Brand as a Value - SALES

Panel moderated by Pat Trowbridge, Lumina Media

Panelists: Jacqueline Kesicki, Account Executive, MediaRadar; Emily Joyce, Marketing Manager, SmartPak; Christy Landwehr, CEO, Certified Horsemanship Association; and Ken Amorosano, Publisher, Cowgirl Magazine

Lightroom and Photoshop Workflow - PHOTOGRAPHY
Guest Speaker: Katie Stern, Professor, University of Wisconsin-Stevens Point

You're a photographer, yet you are expected to use software to process your photographs for publication! A lot of information on the internet is confusing and you want to know a good workflow to keep your photos organized and looking professional. If this describes you, you will find this workshop helpful!

Session will include:

  • Color management first!
  • When to use Lightroom and when to use Photoshop
  • “Developing” and color balancing your photos in Lightroom or Adobe Camera Raw
  • Techniques for processing hundreds of photos at once
  •  Cropping and saving for the Web
  • Actions and batch processing

Audience: Professional and amateur photographers and photojournalists who have played with Lightroom and/or Photoshop and want more information to help their workflow.

Participant Equipment Recommendations: I will be giving the participants outline-style notes and worksheets to follow for this presentation, including printouts of the slides (6 slides per sheet). I will also create short recordings of this presentation so American Horse Publications can upload those videos to the AHP website.

5:30 p.m. - 7:30 p.m.

How the West Was Fun Party sponsored by Central Garden & Pet (Farnam, Horse Health Products, VitaFlex)
Celebrating the 2017 AHP Student Award Winner and supporting the AHP Student Fund Silent Auction

Student Award Cash Awards sponsored by AIM Equine Network
Student Award Winner Trip hosted by Publishers Press


 

SATURDAY, JUNE 17, 2017

7:00 a.m. - 8:00 a.m.

Speed Networking
A fast-paced session for content providers and content buyers

7:30 a.m. - 9:30 a.m.

Registration: Ballroom Foyer

8:00 a.m. - 9:30 a.m.

Breakfast co-sponsored by SmartPak Equine and Absorbine

9:30 a.m. - 4:30 p.m.

AHP HorseCenter sponsored by Central Garden & Pet (Farnam, Horse Health Products, VitaFlex)

9:30 a.m. - 12:00 p.m.

Professional Headshots - By appointment only

AHP offers an opportunity to purchase professional quality, affordable headshots as a valuable benefit available only to members attending the AHP Equine Media Conference in Scottsdale. Photographer: Shelley Paulson

Professional Headshot only = $60
Professional Headshot with hair and makeup = $125

To schedule your appointment, click here. Once your payment has been received, you will be notified of your appointment time.

AHP HorseCenter

9:30 a.m. - 10:30 a.m.

Reporting and Writing Personality Profiles Workshop (Part 1) - JOURNALISM
Guest Speaker: Jacqui Banaszynski, Knight Chair Professor, Missouri School of Journalism

The best way to put personality into your stories is to write about, well, personalities. But too many stories focus on events rather than the people at the center of those events. And too many journalistic profiles read like resumes rather than true life stories. In this interactive workshop, we’ll explore how to report and write about people in ways that make them the authentic, memorable personalities that inhabit the heart of our stories. We’ll learn how to go beyond quotes and resumes, and instead place our story subjects in relevant context, develop their unique character through dialog and description, and help our readers feel they’ve gotten to really know them. We’ll learn how to interview for the anecdotes, scenes and emotions that make people come alive on the page.

Analysis for Developing and Evaluating Websites - DIGITAL MEDIA
Guest Speaker: Katie Stern, Professor, University of Wisconsin-Stevens Point

This session covers the process for planning and evaluating websites from the standpoint of the person viewing your website. We’ll identify typical issues that people encounter and how to resolve those issues on your own website. I’ll introduce techniques like user experience (UX) observation/interviewing and development of personas and scenarios. We’ll also talk about user testing to evaluate the usability of a website.

Audience: Members who have either considered starting a website or who want to improve their website's return on investment.

Participant Equipment: Participants are welcome to bring laptops and view websites during this presentation. I will be handing out printouts of six slides per sheet so participants won't need a lot of note taking. I will also give my slides to AHP to put on the AHP website for member viewing after the conference.

Sharing Ideas: Think Tank
Moderated by Diana De Rosa, AHP President

This is a completely open session to discuss any topic you want to bring up. It could be help with getting an assignment, suggestions on how to increase your advertising, social media strategies, branding, presentation of your website, your resume, tips on printing your magazine, ideas on how to spread the word about your business or service, or absolutely any topic. The session will start with everyone introducing themselves and what they do followed by what topic(s) each person is interested in and/or knowledge they are there to share. Then we will open up the floor asking if anyone has a specific topic they would like to discuss. Then everyone in the group who has some knowledge on that topic will briefly share their thoughts. We will then continue to open the floor to discussing topics that those in the room want to discuss. Feel free to come either wanting to learning, wanting to share your knowledge or both. Also, feel free to email the Think Tank moderator, Diana De Rosa (dderosa1@optonline.net) if there is something specific you would like to ask or share during this session.

10:30 a.m. - 11:00 a.m.

Mid-Morning Coffee Break sponsored by Humane Society of the United States

11:00 a.m. - 12:00 p.m.

Reporting and Writing Personality Profiles Workshop (Part 2) - JOURNALISM
Guest Speaker: Jacqui Banaszynski, Knight Chair Professor, Missouri School of Journalism

Continued from 9:30 a.m. session.

Website Design for Emotional Engagement - DIGITAL MEDIA
Guest Speaker: Katie Stern, Professor, University of Wisconsin-Stevens Point

Session covers identifying typical issues that people might have when using websites and how to identify and resolve those issues on your own website. This information is derived from books written by psychologists and interaction designers who have been evaluating design innovations for many years. The neuroscience behind design decisions will strengthen your understanding of what needs to be changed on your website and how to improve your return on investment.

Audience: Members who have either considered starting a website or who want to improve the connection between viewers of their website and their products and services.

Participant Equipment: Participants are welcome to bring laptops and view websites during this presentation. I will be handing out printouts of six slides per sheet so participants won't need a lot of note taking. I will also give my slides to AHP to put on the AHP website for member viewing after the conference.

Sharing Ideas: Repurposing Content: Capturing Reader Attention and Advertiser Dollars - SALES
Moderated by Jeremy McGovern, American Farriers Journal

Do we use the content we gather and generate to its fullest potential? Repurposing content doesn’t simply mean rerunning print articles online or vice versa.  In this session, attendees will share how they take existing content and serve a different audience with it for print, websites, digital publications and social media. Also, we will discuss how to take the raw content we collect and develop different ways to better serve our audiences with it.

This session isn’t only for content creators. If you are in sales, you can bring these ideas home for your team to create unique ideas for your clients.

12:00 p.m. - 6:30 p.m.

Awards Finalists on Display

12:00 p.m. - 2:00 p.m.

Lunch with a Celebrity sponsored by Straight Arrow Products, (Mane n' Tail & Cowboy Magic)

Presentation of AHP Champion Award and Chris Brune Spirit Award

General Membership Meeting and Election of Officers

2:00 p.m. - 3:00 p.m.

Story Structures Workshop (Part 1) - JOURNALISM
Guest Speaker: Jacqui Banaszynski, Knight Chair Professor, Missouri School of Journalism 

All art has its forms. Painting, poetry, dance – all have language to describe structures which give shape to content. So, too, with the art of journalistic storytelling. We’ll see how a sound, purposeful structure can serve as the foundation for creative, effective stories. The right structure helps writers determine where to start and end their stories, how to order information, what to leave in and what to take out. It draws readers through stories without getting bored or confused. We’ll look at a handful of basic story blueprints that can be employed for informational and events pieces, for stories that have developed over time, for more complex issues pieces and profiles and scene-based features.

Selling to the Caveman - Using the Science of Persuasion to Close the Sale - SALES
Guest Speaker: Christopher Ware, Vice-President of Business Development, NAIOP

Did you know that a waiter will get a better tip if he leaves you a mint with the bill? Or that people stand closer together as they find they have more in common? In this session we take explore the science behind how your brain makes decisions and how to use that knowledge to close more deals. This isn’t a pep talk “you can do it” fluff session. Come ready to learn new skills you can use right away to win more business. If you are a new sales person, an industry veteran, or someone who just wants to learn how just about anyone can be successful in sales, this session is for you.

All Skill Levels

3:00 p.m. - 3:30 p.m.

Mid-Afternoon Coffee Break sponsored by Humane Society of the United States

3:30 p.m. - 4:30 p.m.

Story Structures Workshop (Part 2) - JOURNALISM
Guest Speaker: Jacqui Banaszynski, Knight Chair Professor, Missouri School of Journalism

Continued from 2:00 p.m. session

Media Sales Tactics for Success - SALES
Guest Speaker: Christopher Ware, Vice-President of Business Development, NAIOP

In this session we will explore all aspects of the media sales cycle. These essential tactics will focus your efforts and close you more deals.

  • Media Kits: Essentials every media kit should have.
  • Email: Most emails are terrible. Learn how to send emails that get results.
  • Voice Mail: How to leave a good one that gets a call back. You have them on the phone: Now what? Make the most of the time and move the sale forward.

All skill levels. For anyone who wants to better understand the media sales process.

5:30 p.m. - 6:30 p.m.

Awards Reception co-sponsored by SUCCEED and Lumina Media, publishers of Horse Illustrated, HorseChannel.com, and Young Rider

6:30 p.m. - 9:30 p.m.

Equine Media Awards Banquet sponsored by Zoetis

Awards Centerpieces sponsored by Breyer Animal Creations