2019 AHP High Desert Media Roundup Schedule

Experience real time conversations, collaborations, and connections in the Land of Enchantment at the AHP Equine Media Conference in Albuquerque, New Mexico. Professional development is an investment in progress and that's why the focus of this year's conference program is summed up in three words. NEVER. STOP. LEARNING

AHP members may click here for conference information.



  • Use the down arrow to open the dropdown section that includes descriptions of sessions, guest speakers, special events, and room location.
  • To print the schedule, use the dropdown arrow to show the details of the sessions or events you wish to attend, then print from your device.
  • Color tabs indicate learning (blue), networking (yellow), panels and sharing (green), professional development (orange) and special events (pink)
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Conference at a Glance - Plan Your Day!

NEW! Conference Schedule (Printed Version)


10:00 a.m. - 5:00 p.m.

Board of Directors Meeting: Alvarado A

12:00 p.m. - 1:00 p.m.

Board of Directors Luncheon: Gardunos Patio

4:30 p.m. - 6:00 p.m.

Badge Pickup for Equine Enchantment & Forge Work Tours - West Atrium

THURSDAY, MAY 30, 2019

6:45 a.m - 7:15 a.m.

Equine Enchantment Tour Check-in and Badge Pickup - Hotel Lobby

7:15 a.m. - 4:45 p.m. (Reservations Closed)

Equine Enchantment Tour - Boarding 7:00 a.m.

For more information, click here. Login required.

7:00 a.m - 7:30 a.m.

Forge Work Tour Check-in and Badge Pickup - Hotel Lobby

7:30 a.m. - 12:45 p.m. (Reservations closed)

Forge Work with Craig Trnka Tour - Boarding 7:15 a.m.

2:00 p.m. - 5:00 p.m.

Student Award Finalists Interviews (closed session): Sandia Boardroom

5:00 p.m. - 6:00 p.m.

Registration: Franciscan Ballroom Foyer

6:00 p.m. - 8:00 p.m.

TAKE FLIGHT Welcome Reception sponsored by DESERT Flight

The High Desert Media Roundup takes flight during the Welcome Reception sponsored by DESERT Flight. Join fellow AHP members to start connecting and collaborating while enjoying food and beverage and watching the screening of the movie, Desert Flight, A Love Letter to the Sport of Show Jumping. (45 mins)

Visit the website and watch the trailer.


Franciscan Ballroom 

FRIDAY, MAY 31, 2019

7:00 a.m. - 8:00 a.m.

AHP Advisory Summit Meeting: Alvarado H (closed session)

7:30 a.m. - 9:30 a.m.

Registration: Franciscan Ballroom Foyer

8:00 a.m. - 9:30 a.m.

Equine Industry Vision Award Breakfast sponsored by Zoetis

Announcement of the 2019 Equine Industry Vision Award Winner

The Equine Industry Vision Award is sponsored by Zoetis and presented by American Horse Publications.

Franciscan Ballroom 

8:00 a.m. - 4:00 p.m.

AHP Pop-Up Exhibitor Sponsor Aisle

9:30 a.m. - 4:00 p.m.

Registration: East Atrium

9:30 a.m.- 4:00 p.m.

AHP HorseCenter sponsored by Central Garden & Pet (Farnam, Horse Health Products, VitaFlex)

Alvarado E

9:30 a.m. - 10:30 a.m.

Crossing Over: How to Take Your Specialty Stories to a Larger Audience- JOURNALISM - Guest Speaker: Erin Richards

Guest Speaker: Erin Richards, USA Today National Education Reporter

Of course readers of equine media love your stories, but many of those pieces could have a home in more mainstream publications – if you know how to get them there. This session will help you identify and develop stories with “cross-over” ability and offer tips on developing a process to get more non-equine publications to consider industry-related content. We’ll examine how to broaden the reporting, pitching and editing processes to give writers lots of options. For editors and producers, we’ll discuss how to extract elements of the stories you’re working on to market the pieces to a larger audience on social media and beyond.

Alvarado FG
45 Ideas: Survival Tips for Successful Event Coverage - JOURNALISM - Moderated by Pat Trowbridge

Seasoned event coverage panelists present 45 ideas in 45 minutes in covering events, such as but not limited to: covering and surviving an event before, during and after and do’s and don’ts of event coverage.

Moderator: Pat Trowbridge, AIM Equine Network


  • Megan Arszman, Marketing & Communications, Indiana Horse Racing Commission, Freelance Writer
  • Jennifer Bryant, Editor, USDF Connection, Freelance Writer
  • Diana De Rosa, Equestrian Journalist and Photographer
  • Jennifer Paulson, Jen Paulson Creative, Content & Marketing Strategy Resource
  • Larri Jo Starkey, Editor, The American Quarter Horse Journal
Alvarado A 
Leverage SEO and Social Media to Increase Brand Visibility and Drive Sales - MARKETING - Guest Speaker: Andrea Kupfer

Guest Speaker: Andrea KupferManaging Director, Catapult Creative Labs

Increase brand visibility and drive sales by leveraging Search Engine Optimization (SEO) and social media platforms. These digital marketing tools can help you connect directly with relevant audiences who care about your brand.

Alvarado D 

10:30 a.m. - 11:00 a.m.

Mid-Morning Coffee Break sponsored by Platinum PerformanceAHP HorseCenter in Alvarado E

10:30 a.m. - 6:00 p.m.

Student Fund Silent Auction: Alvarado BC

Join members in celebrating the AHP Student Award and supporting the AHP Student Fund by contributing to the silent auction and shopping the El Mercado during the 2019 Equine Media Conference in Albuquerque.

Download pledge form

11:00 a.m. - 12:00 p.m.

So You Want to Write a Series: Tips for Developing Longer-Term Projects - JOURNALISM - Guest Speaker: Erin Richards

Guest Speaker: Erin Richards, USA Today National Education Reporter

Developing content around a theme, or a series of stories to run over time, can be a great way to keep readers engaged. This session for editors and content producers will discuss how to think big about themes that resonate, and how to organize a step-by-step process to bring projects to fruition. We’ll take a deep dive into how daily news publications develop projects, from conception to planning, reporting to revising, to polishing and producing. We’ll talk about how to make plans for including everything from videos, photos, graphs and slideshows to live events. Reporters will glean ideas about how to develop themed content in their work, or how to carve out an area of expertise that will produce a flow of stories over time.

Alvarado FG
Creating Custom Content to Achieve Your Goals - MARKETING - Guest Speaker: Christina LoVullo

Guest Speaker: Christina LoVulloCreative Services Director, Catapult Creative Labs

Content is king? Creative ideas for creating custom content that achieves your goals for reaching both consumers and retailers. But once you have created the content, how do you get your audience to see it?

Alvarado D
Photography Composition for Better Storytelling - PHOTOGRAPHY - Presenter: Shelley Paulson

Presented by Shelley Paulson, Photographer

Go deeper with your photography by learning how to create meaningful layers in your editorial and photojournalistic photos. We’ll cover fundamentals of good photographic composition, then focus in on what elements a strong storytelling photo by dissecting some of the best journalistic images in history.

Alvarado A 

12:00 p.m. - 1:30 p.m.

Networking Luncheon

Presentation of the 2019 AHP Champion Award

Franciscan Ballroom 

1:30 p.m. - 2:30 p.m.

Create Virtual Events for Content and Sales Success - REVENUE BUILDING - Presenter: Jeremy McGovern

Presenter: Jeremy McGovern, Publisher, American Farriers Journal

Publishers and businesses have a tremendous source of content and revenue through creating virtual events (online conferences built around a niche theme). Don't be intimidated — generating these will require with tools you are already using. In this session, Jeremy McGovern of Lessiter Media will show the model they've established for virtual events. He will not only explain the how-to of creating the content and leveraging these events for sales, but he will also show the mistakes they made so you can avoid them when creating your first virtual event.

Alvarado D 
Secrets Editors Want Writers to Know - JOURNALISM


  • Christine Hamilton, Editor, Western Horseman
  • Larri Jo Starkey, Editor, The American Quarter Horse Journal
  • Elizabeth Moyer, Group Editor, Horse Illustrated & Young Rider

Magazine editors share tips to get freelancers in the door – and a few that will keep freelancers from getting bounced back out.

Alvarado H

1:30 p.m. - 4:30 p.m.

Zen in the Art of Writing - WORKSHOP - Guest Speakers: Tania Casselle and Sean Murphy

Guest Speakers: Tania Casselle and Sean W. Murphy

In this contemplative writing workshop we’ll explore how meditation and mindfulness practices can stimulate the creative process and open the mind to new possibilities, with special emphasis on freeing the natural flow of the creative process and finding or deepening our most natural writing voices. We’ll combine meditation, mindfulness and sensory awareness practices with writing practice and other exercises to stimulate creativity and encourage fresh ideas. Most importantly, we’ll rediscover the freedom, playfulness, and joy that made us want to write in the first place. As a process-oriented rather than critically-oriented workshop, this is open to everyone at all levels of writing experience.

Alvarado FG

2:30 p.m. - 3:00 p.m.

Mid-Afternoon Coffee Break sponsored by Platinum PerformanceAHP HorseCenter in Alvarado E

3:00 p.m. - 4:00 p.m.

Freelance Remuda: Elevate Your Pitch

Moderated by Abigail Boatwright and Kate Bradley Byars, Co-founders Freelance Remuda, and Jennifer Bryant, USDF Connection Editor, Freelance Writer/Photographer

Elevate Your Pitch: Learn how to give your story ideas the best chance at getting published with these tried-and-true tips on print and digital pitches. Abigail Boatwright and Kate Byars of The Freelance Remuda have teamed up with USDF Connection editor and freelance writer and photographer Jennifer Bryant to bring you advice on best pitching practices for print and online articles and photos.

Alvarado H

5:00 p.m. - 6:00 p.m.

Student Award Reception co-sponsored by SmartPak and Equitana USA

Celebrating the 2019 AHP Student Award Winner and supporting the AHP Student Fund Silent Auction

Student Award Cash Awards sponsored by AIM Equine Network

Alvarado ABCD

6:00 p.m. - 7:30 p.m.

Viva el Caballo sponsored by Terra Nova Equestrian Training Center

Viva el Caballo means "long live the horse" in Spanish. AHP is celebrating all the wonderful cultures of New Mexico and Friday is our Spanish-themed night. This event follows the Student Award Reception and will offer several food stations and a cash bar. A presentation by event sponsors, Terra Nova Equestrian Training Center, brings the horse to the spotlight. And there could be a special guest. Following the event, over 40 attendees have tickets to the Tablao Flamenco performance. Ole! Don't miss it.

Alvarado D

8:00 p.m. - 9:30 p.m.

Tablao Flamenco Albuquerque - By ticket only

Tablao Flamenco Albuquerque ticket options available online at www.hotelabq.com. AHP reserved tickets are SOLD OUT

Tablao Flamenco in Hotel Albuquerque 


7:30 a.m. - 9:30 a.m.

Registration: East Atrium

8:00 a.m. - 9:00 a.m.

Speed Networking

A fast-paced session for content providers and content buyers. Content buyers are listed below. Content providers may sign up on Friday at the conference. Freelancers: Now is the time to perfect your pitch of equine story lines and ideas to some of the leading pubs/businesses in our industry. Just remember, you will have only 4 minutes. Make it work!!

Speed Networking Content Buyers:

Larri Jo Starkey, AQHA Media
Stephanie Ruff, Arabian Horse Life
Emily Esterson, E-Squared Magazine Media
Liz Moyer, Horse Illustrated & Young Rider
Erin Hsu, Kentucky Equine Research
Jessica Hein, Paint Horse Journal/Chrome
Jan Westmark, Sidelines Magazine
Jennifer Bryant, USDF Connection
Christine Hamilton, Western Horseman

South Atrium 

8:00 a.m. - 9:00 a.m.

Pop-Up Exhibitor Sponsor Continental Breakfast
Alvarado D

9:00 a.m. - 9:30 a.m.

Pop-Up Exhibitor Sponsor Raffle Giveaway

Announcement of the 2019 Chris Brune Spirit Award

Alvarado D

8:00 a.m. - 12:00 p.m.

Silent Auction Pay and Pickup: Alvarado BC

8:00 a.m. - 3:30 p.m.

AHP Pop-Up Exhibitor Sponsor Aisle

9:30 a.m. - 4:30 p.m.

AHP HorseCenter sponsored by Central Garden & Pet (Farnam, Horse Health Products, VitaFlex)

Alvarado E

9:30 a.m. - 11:00 a.m. / 2:00 p.m. - 3:00 p.m.

Professional Headshots - appointments available from 2:00 to 3:00 p.m.

Photographer: Shelley Paulson

AHP offers an opportunity to purchase professional quality, affordable headshots as a valuable benefit available only to members attending the AHP Equine Media Conference in Albuquerque

Professional Headshot = $60

To schedule your appointment, click here. Once your payment has been received, you will be notified of your appointment time.

AHP HorseCenter in Alvarado E

9:30 a.m. - 10:30 a.m.

Headlines! They Aren’t Just for Editors Anymore - JOURNALISM - Guest Speaker: Erin Richards

Guest Speaker: Erin Richards, USA Today National Education Reporter

The Onion was ahead of us all. In an age of social media ruled by short attention spans, a headline can quickly determine whether a story gains an audience – and the valuable clicks that lead to advertising dollars that help us all stay afloat. You’ll learn how to use headline-writing as an organizational tool for your stories. Editors will gain practical tips for creating more conversational headlines. We’ll look at examples of good and bad headlines from daily news outlets and talk about how to improve the bad ones. We’ll also discuss how to use SEO tools to identify key words to make your headlines pop.

Alvarado FG 
Balancing Work, Family & Horses - Moderator: Miriam Ortiz y Pino

Moderator: Miriam Ortiz y PinoCPO & Simplicity Expert of More Than Organized

Panelists: Erin Hsu, Katie Navarra, Stephanie Ruff, and Sabine Schleese

Alvarado A 
Top 30 Marketing Questions Answered - MARKETING - Guest Speaker: Kali Platt

Guest Speaker: Kali Platt, Account Manager, Catapult Creative Labs

What are the burning questions companies are asking us to answer? Everything from digital best practices to branding tactics to influencer marketing - we cover it all. Find out if yours is on the list! And if it’s not, you’re guaranteed to learn something new.

Franciscan Ballroom
Take-Away Tips from Social Media Marketing World 2019 - SOCIAL MEDIA - Presenter: Jamie Samples

Presenter: Jamie Samples, Yellow Barn Media

Imagine 4700+ marketing professionals packed into a conference center for three full days of learning. What if you could sit for an hour and get the fast track version of the most important takeaways from Social Media Marketing World 2019?

Join Jamie, Saturday at 9:30 am, as she shares her collection of strategies and takeaways from the world's largest and most prestigious social media conference. Hear more about topics like LinkedIn Live, Instagram Stories, the impact of video on Facebook, the marketing rebellion, the art of being more human and much more!

In addition, when you join her session, Jamie has a great book to give away to one lucky attendee!

Alvarado H 

10:30 a.m. - 11:00 a.m.

Mid-Morning Coffee Break sponsored by The Humane Society of the United States - AHP HorseCenter in Alvarado E

11:00 a.m. - 12:00 p.m.

Bringing Sources to Life: How to Craft Great Interviews - JOURNALISM - Guest Speaker: Erin Richards

Guest Speaker: Erin Richards, USA Today National Education Reporter

The interview is at the heart of great journalism, and improving your interviewing skills can lead to not only better stories, but more stories, and ones with better quotes and character development. We’ll discuss how to better prepare for interviews, how to craft good questions and how to develop anecdotes and scenes when you’re not talking to someone in person or witnessing them in their natural habitat.  We’ll also talk about the care and feeding of sources over time, as those are some of the best people to lead you to good stories down the road.

Alvarado FG  
3 Steps to Gain Consumer Recognition - MARKETING - Presenter: Stephen Williams

Presenter: Stephen Williams

In his session on “3 Steps to Gaining Consumer Recognition,” Williams explains the three steps that can impact your marketing strategy and teach you to think differently about brand recognition. He presents examples of successful campaigns and provides attendees an opportunity to workshop your own project in the room.

Franciscan Ballroom
Creative Photographic Techniques for More Impactful Images - PHOTOGRAPHY - Guest Speaker: Jennifer Spelman

Guest Speaker: Jennifer Spelman

Impactful images make you pause and feel connected to the emotion within a moment. Memorable photographs are created by carefully pre-visualizing a situation and accordingly making deft framing and lighting decisions. Spelman will share techniques for better using the full spectrum of camera settings for effect and creative strategies to apply when working in less than impactful landscapes, overcrowded events or in dull natural light. Her presentation should give your imagination a boost and leave you with ideas for how to create a stronger sense of story in your images.

Alvarado A

12:00 p.m. - 1:30 p.m.

Luncheon sponsored by Straight Arrow Products, (Mane n' Tail, Cowboy Magic, Exhibitor's)
Alvarado D

1:30 p.m. - 2:00 p.m.

General Membership Meeting and Election of Board of Directors - Follows luncheon

2:00 p.m. - 3:00 p.m.

I Was Robbed! Fighting Digital Piracy - MEDIA LAW - Presenter: Milt Toby

Presenter: Milt Toby, Attorney and Author

The question is not "if" your digital images or words will be stolen; the real question is "when" it will happen. In this session, we'll discuss inherent dangers of posting material online; ways to detect internet piracy (not as easy as might think); and remedies, including cease-and-desist letters, DMCA take-down requests, possible damages, and a recent US Supreme Court decision affecting copyright infringement lawsuits.

Alvarado FG
From Freelancer to Business: 15 Mistakes and How to Fix Them (or not) - BUSINESS - Presenter: Emily Esterson

Making the leap from freelancing to operating as a business and growing your company can be fraught with missteps. From undervaluing your services to choosing the wrong clients, I've made them all. In this frank discussion geared toward helping freelancers and small businesses avoid costly errors, we’ll look at how to make the transition to a business mindset, and grow your business with grace.

EMILY ESTERSON is the founder, CEO and Editor in Chief of E-Squared Editorial Services. The 10-year-old business provides turnkey custom publishing and magazine management services, from launch, editorial and design, to publication. Her current horse-y clients include Covertside, the Magazine of Mounted Foxhunting; The Event at Rebecca Farm; and the horse show program for the A-rated Santa Fe Summer Series at Hipico Santa Fe. She also publishes the Heritage Hotels & Resorts Magazine (in your room!) and the Visit Albuquerque guide. She has contracts with the Albuquerque Museum, the American Society of Radiologic Technologists and National Geographic Museum.

Alvarado H

3:00 p.m. - 3:30 p.m.

Mid-Afternoon Coffee Breaksponsored by The Humane Society of the United States - AHP HorseCenter in Alvarado E

3:00 p.m. - 6:30 p.m.

AHP Equine Media Awards Finalists on Display: Alvarado BC

3:00 p.m. - 4:00 p.m.

Board of Directors Meeting (Closed Session): Sandia Boardroom

3:30 p.m. - 4:30 p.m.

Get It in Writing: A Template for Publishing Contracts - MEDIA LAW - Presenter: Milt Toby

Presenter: Milt Toby, Attorney and Author

A well-written publishing contract should set out the rights and obligations of the contributing writer or photographer and the publication while balancing the interests of both parties.  This session will highlight important contract clauses from the perspectives of both contributors and editors and attendees will leave with a template for a workable publishing agreement.

Alvarado FG
Top 20 Differences Between Publication Editing and Book Editing - BOOK PUBLISHING - Presenter: Lisa Wysocky

To capitalize or not? Spell out or abbreviate? Use of numbers, titles, commas, quotation marks, and italics? Writing and editing for publications is often the polar opposite than doing the same for books. But, to deliver a professional article or manuscript, writers, authors, and editors must know and understand the many differences. Authors, freelancers, publishers, and editors will all benefit from this unique and energetic presentation. In addition to her career as an award-winning author, LISA WYSOCKY has been writing articles for publication for more than forty years, and has edited or ghostwritten more than one hundred books, many of which have won national awards.

Alvarado H

4:30 p.m. - 5:30 p.m.

Equine Author Meet-Up - BOOK PUBLISHING - Moderators: Heather Wallace and Carly Kade

Join fellow equine authors, Heather Wallace, The Timid Rider, and Carly Kade, In the Reins series, for a meeting of minds for members who have published a book or ones who are interested in publishing one.

Sandia Boardroom, West Atrium 

5:30 p.m. - 6:30 p.m.

AHP Equine Media Awards Reception co-sponsored by SUCCEED and Horse Illustrated and Young Rider

6:30 p.m. - 9:30 p.m.

AHP Equine Media Awards Dinner and Presentations

The announcement of the winners in the 2019 Equine Media Awards for material published in 2018.

This year's Breyer model centerpiece is "Latigo Dun It" better known as "Hollywood." The son of Hollywood Dun it, he is a 2002 American Quarter Horse stallion owned and exhibited by Charro artist Tomas Garcilazo. A Charro is a Mexican horseman or cowboy often appearing in traditional dress. Their skills have been passed down through generations and great pride is taken in their roping abilities and horsemanship as they compete in charreria, an event similar to rodeo that showcases skills cowboys used on haciendas.

The Latigo Dun It model horses are sponsored by Breyer Horses and one person at each table will take the model home.

Alvarado ABCD