2018 AHP The Hunt for Excellence Schedule

What will you take away from Hunt Valley, Maryland on June 14-16, 2018 at the AHP Equine

Media Conference?

AHP members may click here to register and reserve a room. (Requires login)

Not a member, Join today.

 

ACCESS THE SCHEDULE OF EVENTS ONLINE AND ON YOUR MOBILE DEVICE

  • Use the down arrow to open the dropdown section that includes descriptions of sessions, guest speakers, special events, and room location.
  • If you are interested in a particular track, look for the appropriate color! Hover over the title and use the arrow to open the dropdown menu for more information.
Journalism
Media Law / Business
Networking
Sales / Revenue Building
Marketing / Multimedia / Social Media
Special Event
Event 7
Event 8
Event 9
Event 10

SCHEDULE OF EVENTS

(work in progress - times subject to change) 

WEDNESDAY, JUNE 13, 2018

10:00 a.m. - 5:00 p.m.

Board of Directors Meeting: Chase

12:00 p.m. - 1:00 p.m.

Board of Directors Luncheon: Cinnamon Restaurant

4:30 p.m. - 6:00 p.m.

Horses, Hounds & Hilltops Tour Badge Pickup


THURSDAY, JUNE 14, 2018

7:30 a.m. - 8:00 a.m.

Horses, Hounds & Hilltops Tour Check-in

8:00 a.m. - 4:30 p.m. (optional activity)

Horses, Hounds & Hilltops Tour - Reservations required

Transportation sponsored by Maryland Horse Industry Board

Lunch hosted by Maryland Horse Breeders Association

SIGN UP TODAY! Login required.

Cost: $30 per person

12:00 p.m. - 5:00 p.m.

Student Award Committee and Interviews (closed session): Chase

4:30 p.m. - 5:30 p.m.

Registration: Maryland Ballroom Registration Desk

5:30 p.m. - 6:30 p.m.

Welcome Reception

6:30 p.m. - 7:15 p.m.

Keynote Address sponsored by MediaRadar

Keynote Speaker: David M. Braun

David M. Braun is a journalist of more than 40 years, including over 20 at National Geographic. Braun also directed the Society side of the Digital Storytelling Fellowship, awarded to Americans seeking the opportunity to spend nine months abroad, engaging local communities and sharing stories from the field with a global audience. One of the Fulbright-National Geographic Fellows who Braun worked with was Ryan Bell, familiar to the horse publishing world for his award-winning articles and columns in Western Horseman.

7:15 p.m. - 8:30 p.m.

AHP Gathering - Welcome First Time Attendees

First-time attendees are welcome to meet and mingle with fellow members for a casual gathering. (Attendee pays own.)


FRIDAY, JUNE 15, 2018

7:30 a.m. - 9:30 a.m.

Registration: Maryland Ballroom Registration Desk

8:00 a.m. - 9:30 a.m.

Equine Industry Vision Award Breakfast sponsored by Zoetis

8:00 a.m. - 4:30 p.m.

AHP PopUp Exhibitor Sponsor Aisle

Maryland Ballroom Foyer

9:00 a.m. - 10:30 a.m.

Horses in the Morning LIVE from the AHP Equine Media Conference - SPECIAL EVENT

Presented by Horse Radio Network

HORSES IN THE MORNING is the first live morning show with an equine theme. It’s a light, lively, entertaining daily look at the horse world and the people in it. The show includes entertaining conversation, out of the ordinary guests, numerous regular horse related segments, listener call in, contests, giveaways and so much more. 

Members can listen live at www.horsesinthemorning.com or on the Horse Radio Network Phone App on IOS or Android scheduled for 9:00 a.m. EST.

Podcast:  Recorded version published immediately after show.

AHP HorseCenter

9:30 a.m.- 4:30 p.m.

AHP HorseCenter sponsored by Central Garden & Pet (Farnam, Horse Health Products, VitaFlex)

Garden Room

9:30 a.m. - 10:30 a.m.

MASTER CLASS: Character, Scene and Sensory Detail, Part 1 - JOURNALISM - Guest Speaker: Jacqui Banaszynski

Guest Speaker: Jacqui Banaszynski

Think of writing as riding. You can read about it, understand the theory, appreciate the skill, even learn to tack up. And all that is useful. But until you climb on the horse and get it moving, you aren’t riding. Writing is the same way. You can be a great reader (and need to be, I think, to be a good writer), an avid student of the craft and even a good flyspeck editor. But until you face that paper or screen and get your fingers moving, you aren’t writing.

In this “master class” session, you’re going to get on the horse.

We will spend the morning in a deep-dive, practicing the most essential elements of strong storytelling: character development, scenic action and sensory detail. Come prepared to stretch. We’ll do short, fun and creative exercises that will let you put those elements to work – and show you what a good writer you already are.

NOTE: Bring a notepad and pen (or laptop, but writing practice in longhand has advantages), an open mind and a willingness to stretch. This is not a competitive or critical environment, but a safe place to explore. And if you fall off the horse, we’ll help you right back on.

Continues after the break.

SALES SESSION TO BE ANNOUNCED - Guest Speaker: Christopher Ware
Sharing Ideas: Think Tank - NETWORKING - Moderated by Diana De Rosa

This is a completely open session to discuss any topic you want to bring up. It could be help with getting an assignment, suggestions on how to increase your advertising, social media strategies, branding, presentation of your website, your resume, tips on printing your magazine, ideas on how to spread the word about your business or service, or absolutely any topic. The session will start with everyone introducing themselves and what they do followed by what topic(s) each person is interested in and/or knowledge they are there to share. Then we will open up the floor asking if anyone has a specific topic they would like to discuss. Then everyone in the group who has some knowledge on that topic will briefly share their thoughts. We will then continue to open the floor to discussing topics that those in the room want to discuss. Feel free to come either wanting to learning, wanting to share your knowledge or both. Also, feel free to email the Think Tank moderator, Diana De Rosa (dderosa1@optonline.net) if there is something specific you would like to ask or share during this session.

 

10:30 a.m. - 11:00 a.m.

Mid-Morning Coffee Break, AHP HorseCenter

10:30 a.m. - 6:00 p.m.

Student Fund Silent Auction

11:00 a.m. - 12:00 p.m.

MASTER CLASS: Character, Scene and Sensory Detail, Part 2 - JOURNALISM - Guest Speaker: Jacqui Banaszynski

Guest Speaker: Jacqui Banaszynski

Continued from 9:30 a.m. session.

SALES SESSION TO BE ANNOUNCED - Guest Speaker: Christopher Ware
Sharing Ideas: Hot Topics - NETWORKING

12:00 p.m. - 1:30 p.m.

Networking Luncheon sponsored by Boehringer Ingelheim

1:30 p.m. - 2:30 p.m.

Media Law Update - MEDIA LAW - Presenter: Milt Toby

Presenter: Milt Toby, Author and Attorney

Editors and publishers: have you filed the proper paperwork with the US Copyright Office to ensure that you’re covered by the “safe harbor” provisions of the Digital Millennium Copyright Act? Writers and photographers: have you heard of the CASE Act, proposed federal legislation that would create a “small claims court” to streamline your copyright infringement claims? And what’s new about “fair use?” To learn more, join award-winning author and attorney Milt Toby for an update on developments in media law that will have an impact on your business.

Six Super Simple Steps to Successful Video Marketing, Part 1: The Basics - MARKETING - Presenter: Shelley Paulson

Presenter: Shelley Paulson, Photographer/Videographer

Part 1 covers:

  1. Choosing the best camera for your needs
  2. Keys to getting great audio
  3. Understanding video jargon and camera settings
  4. Overcoming your fear of being on camera
 
Sharing Ideas: Hot Topics - NETWORKING

1:30 p.m. - 2:30 p.m.

Careers in Equine Media for Students Only

1:30 p.m. - 5:00 p.m.

One-on-One with Jacqui Banaszynski - By appointment only.

$25 per person. SIGN UP HERE

Friday appointments limited to 7.

 

2:30 p.m. - 3:00 p.m.

Mid-Afternoon Coffee Break,  AHP Horse Center

3:00 p.m. - 4:00 p.m.

Negotiating 101 - MEDIA LAW - Presenter: Milt Toby

Presenter: Milt Toby, Author and Attorney

We negotiate with others every day. The negotiations might be between a writer and editor over fees or the scope of an article; between a photographer and her client over the use of an image; between a journalist and event organizer for access; or simply between your spouse or significant other over Chinese or Mexican food for dinner. Negotiating is a valuable skill that can be learned--except maybe the part about Chinese or Mexican. Explore the basics of negotiating with Milt Toby, an award-winning author, attorney, and trained mediator.

 
Six Super Simple Steps to Successful Video Marketing, Part 2: Putting It All Together - MARKETING - Presenter: Shelley Paulson

Presenter: Shelley Paulson, Photographer/Videographer

Continued from the 1:30 p.m. session

  1. Putting it all together with editing
  2. Distributing and promoting your video
 
Sharing Ideas: Hot Topics - NETWORKING
 

5:00 p.m. - 6:00 p.m.

Student Award Reception co-sponsored by SmartPak

Celebrating the 2018 AHP Student Award Winner and supporting the AHP Student Fund Silent Auction

Student Award Cash Awards sponsored by AIM Equine Network

 

6:00 p.m. - 9:00 p.m.

AHP Nightly Network - NEW EVENT FOR 2018

A casual evening of talking story with AHP veterans, movies, and kleenix.

 

SATURDAY, JUNE 16, 2018

7:30 a.m. - 9:30 a.m.

Registration: Maryland Ballroom Registration Desk

8:00 a.m. - 9:00 a.m.

Speed Networking - NEW LATER TIME

A fast-paced session for content providers and content buyers

 

8:00 a.m. - 9:30 a.m.

Sponsor Raffle Giveaway and Breakfast - NEW EVENT FOR 2018

Announcement of the 2018 Chris Brune Spirit Award

 

8:00 a.m. - 12:00 p.m.

Silent Auction Pay and Pickup

8:00 a.m. - 3:30 p.m.

AHP PopUp Exhibitor Sponsor Aisle

Maryland Ballroom Foyer

9:30 a.m. - 3:30 p.m.

AHP HorseCenter sponsored by Central Garden & Pet (Farnam, Horse Health Products, VitaFlex)

Garden Room

9:30 a.m. - 12:00 p.m.

Professional Headshots - By appointment only

Photographer: Shelley Paulson

AHP offers an opportunity to purchase professional quality, affordable headshots as a valuable benefit available only to members attending the AHP Equine Media Conference in Hunt Valley.

Professional Headshot = $60

To schedule your appointment, click here. Once your payment has been received, you will be notified of your appointment time.

AHP HorseCenter  

9:30 a.m. - 10:30 a.m.

Muscular Writing: Verbs and Sentence Structure - JOURNALISM - Guest Speaker: Jacqui Banaszynski

Guest Speaker: Jacqui Banaszynski

The most important tool in strong, tight, clear writing is the verb. We’ll explore the incredible utility of the verb, and how vibrant, active verbs can create lean, mean sentences that power up your stories.

SUGGESTED: Bring a couple of pieces of your own writing for self-critique and rewrite practice.

 
Less is More: Grow Online Revenue with Just Your Best Customers - ONLINE REVENUE - Guest Speaker: Rob Ristagno

Guest Speaker: Rob RistagnoCEO of The Sterling Woods Group

Forget the small fish – follow your Whales! You’ve got great content and you want to use it to make more money online. This talk will show you just how to do that. We’ll start off by explaining why it’s vital to identify your very best customers, your “Whales,” like Steve Wynn or the mobile gaming industry did, and focus relentlessly on their wants and needs. Then we’ll review specifics strategies for maximizing revenue from innovating with your most loyal fans and business partners. You’ll leave this interactive session with action steps, data, and case studies that will make you confident that you, too, can grow your equine publishing business online by focusing on your top customers.

 
TO BE ANNOUNCED
 

10:30 a.m. - 11:00 a.m.

Mid-Morning Coffee Break - AHP HorseCenter

11:00 a.m. - 12:00 p.m.

Detail and Description: Writing for the Mind's Eye - JOURNALISM - Guest Speaker: Jacqui Banaszynski

Guest Speaker: Jacqui Banaszynski

The best writing helps readers see and sense. And that requires specific images that transform the written word to a visual story. We’ll examine the difference between generic, abstract language – adjectives and descriptions that are flabby or vague – and concrete descriptions that show character, place and action.

SUGGESTED: Bring a couple of pieces of your own writing for self-critique and rewrite practice. The best pieces would be profiles or events stories.

 
Open Your Treasure Trove – Launch New Products with the Content and Audience You Already Have - ONLINE REVENUE - Guest Speaker: Rob Ristagno

Guest Speaker: Rob RistagnoCEO of The Sterling Woods Group

It’s six to seven times easier to sell to an existing customer than a new one. So, what’s the problem? Many equine publishers don’t have enough different products in their portfolio to take advantage of this phenomenon! This presentation will walk you through how to build a “Product Pyramid” – a series of products to sell across all stages of a customer’s lifecycle including data-related products. (data journalism). We’ll play some games, review some case studies, and go over a proven framework for incepting and launching new products with ease.

 
TO BE ANNOUNCED

12:00 p.m. - 1:30 p.m.

Luncheon sponsored by Straight Arrow Products, (Mane n' Tail, Cowboy Magic)

Presentation of AHP Champion Award

1:30 p.m. - 2:00 p.m.

General Membership Meeting and Election of Board of Directors - Follows luncheon

2:00 p.m. - 3:00 p.m.

10 Steps to Starting a Successful Podcast - MULTIMEDIA - Presenter: Glenn Hebert, Horse Radio Network
 
45 Ideas Panel

Moderator: Pat Trowbridge, AIM Equine Network

 
TO BE ANNOUNCED
 

2:00 p.m. - 4:30 p.m.

One-on-One with Jacqui Banaszynski - By appointment only.

$25 per person. SIGN UP HERE

Saturday appointments limited to 5.

 

3:00 p.m. - 3:30 p.m.

Mid-Afternoon Coffee Break - AHP HorseCenter

3:00 p.m. - 6:30 p.m.

AHP Equine Media Awards Finalists on Display

5:30 p.m. - 6:30 p.m.

AHP Equine Media Awards Reception co-sponsored by SUCCEED and Horse Illustrated, Young Rider, Horse Channel
 

6:30 p.m. - 9:30 p.m.

AHP Equine Media Awards Dinner and Presentations