Don’t Blunder ~ Steal The Thunder

It’s always difficult to manage a budget successfully and to maximize the return on your invested marketing dollars. When you work hard every day to brand and grow your business or publication your proximity to the task and daily grind can quickly wear out your creative genius self. Yes, I’m sure you are a genius on some level. You’ve managed to find a career where you mix horses with work. How wonderful are you!

Still. There are probably times when you feel simply burned out and are ‘fresh out of fresh ideas’. Perhaps you are blundering about blindly trying to broaden your customer base or improve your SEO and have not quite mastered the all-important ‘content’ factor. Perhaps your publication is losing pace with the competition and your viewership is on the decline. Perhaps you need to update your ailing website or need new unique ways to place your product in front of your target audience.

It is my job to help you engage your audience and to produce great copy that will ‘pop’ and not just keep your present clientele happy but garner new eyes on your brilliant product or publication. As a professional freelance writer and PR/Marketing Specialist I love what I do. I guess most people love doing things they are good at doing. I will help you ‘steal the thunder’ from your competition and feed that hungry ‘content monster’ on social media, e-blasts and newsletters, feature articles and website content. Whether your business is large or small, your budget large or small, I can tailor a package to fit your needs. Yes. You can afford a professional. In fact, perhaps you cannot afford not to utilize a professional in today’s highly competitive market where the viewer has a short attention span and needs constant contact.

My experience spans decades as a professional Grand Prix level dressage trainer/clinician, experienced warmblood and baroque horse breeder with previous experience in showjumping and foxhunting, and of course a professional writer. I bring a lot to the table. My work has been published internationally, in publications such as The Chronicle of the Horse, Horse and Hound, Reiter, Horseman’s Yankee Pedlar, Hoofprints, Spur, Horse Bits, Pony Quarterly, New York Horse, Catskill Horse, Riding Instructor, Western Horse & Gun, Equine Journal, and the list goes on.

You can put me on your marketing team to work on any project and I will help you develop new marketing techniques and bring fresh ideas and liaise with your staff to create a diverse and effective marketing strategy. My clients range from ghostwriting services for equestrian celebrities to product promotion of major equestrian related manufacturers and service providers.

Give me a call at 607 434 4470 or shoot me an email at and get started today.

About Nikki:
Internationally published freelance writer, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read” with unique and fresh material for your magazine, website, newsletter, blog and email blast sales machine.

An array of stock material articles is available for immediate publication a sampling of titles may be viewed at In addition to short ‘burst’ articles Nikki Alvin-Smith also provides articulate training works based on her experience as a proven international level Grand Prix dressage competitor/trainer. Samples of these together with her photographic works can be found on her blog at including the very popular series on Flying Changes

As a Brit who has called America home for the past thirty-four years, Nikki Alvin-Smith brings a unique perspective to the equestrian world.

Contact: Nikki Alvin-Smith: Freelance Writer/PRMarketing Specialist



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