Members Win Big in the Time to Ride Challenge Association Program

Over $6,500 in additional incentives awarded to members of organizations who participate by introducing new people to horses.

The 2017 Time to Ride Challenge has concluded by awarding over sixty winning stables, clubs and businesses for successfully introducing new horse enthusiasts to riding. Breed and discipline organizations have partnered with Time to Ride to reward their members with even more cash and prizes for participating in the Challenge.

Nineteen organizations awarded additional incentives for this year: the American Horse Council, American Quarter Horse Association, American Paint Horse Association, American Saddlebred Horse Association, Appaloosa Horse Club, Arabian Horse Association, Certified Horsemanship Association, Interscholastic Equestrian Association, Mustang Heritage Foundation, National Reining Horse Association, Pinto Horse Association of America, Paso Fino Horse Association, United States Equestrian Federation, United States Dressage Federation and the United States Pony Club. State horse councils included the Michigan State Horse Council, Wisconsin State Horse Council, Kentucky State Horse Council and the North Carolina State Horse Council.

Prizes awarded to the hosts who are active members of the participating organizations will win prizes such as $3,500 in cash, from the Arabian Horse Association, to trophy spurs, from the National Reining Horse Association. Hosts are eligible for these rewards by connecting the most new people to horses among their fellow association members. On top of the $100,000 cash and prizes available in the Time to Ride Challenge, the CAP organizations are contributing a combined total of over $6,500 worth of cash and rewards!

“The Time to Ride Challenge is an absolutely amazing program that is a great way for the entire horse community to work together to bring newcomers into our industry,” says Mikayla Boge, Director of Marketing for the Arabian Horse Association. “The added bonus of the Challenge Association Program portion of the Challenge is a terrific incentive for Association members to get involved and raise awareness of their breed, too.”

Since 2014, Challenge participants have introduced nearly 120,000 new people to horses through beginner-friendly events. To see complete Challenge results, please visit www.timetoride.com/news. To learn more about the Challenge, please sign up for the mailing list at www.timetoride.com or contact info@timetoride.com or 512-591-7811.

The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Boehringer Ingelheim, Farnam, Merck, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, The Right Horse Initiative, US Equestrian, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, ASPCA, Equibrand, the National Reining Horse Association, Lumina Media, Pyranha, the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.

About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.

Contact - Christie Schulte, christie@timetoride.com or 512-591-7811

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