Packing with Purpose for the National Finals Rodeo

Kimes Ranch Jeans and the Cotton Incorporated Blue Jeans Go GreenTM Program Join Forces to Upcycle Old Denim into UltraTouch™ Denim Insulation December 7th Through the 17th, 2017

Kimes Ranch Jeans and Cotton Incorporated are giving attendees of the National Finals Rodeo (NFR) the opportunity to “Trade in Their Fades” at one of nine retail locations.  By bringing a piece of worn out denim to any of these locations Kimes Ranch will offer a $20 discount on any men’s style Kimes Ranch jeans.  The old denim will be upcycled into UltraTouch™ Denim Insulation, some of which is allocated to help with building efforts in communities around the country.

Through the Blue Jeans Go Green™ denim recycling program, created in 2006 by Cotton Incorporated, Kimes Ranch Jeans hopes to aid in diverting textiles from landfills, by engaging consumers to help with rebuilding efforts.  All denim collected through the Blue Jeans Go Green™ program is recycled into UltraTouch™ Denim Insulation through Bonded Logic and a portion of this insulation is in turn distributed to organizations such as Habitat for Humanity to help rebuilding efforts across the country.  The UltraTouch™ Denim Insulation is composed of 80 percent recycled cotton fibers, is environmentally friendly, has 30 percent better sound absorption, resists mold and mildew, and doesn’t contain volatile chemicals.

“The destination denim drive with Kimes Ranch is what makes this event unique and the benefit of a new wearable souvenir from National Finals Rodeo,” says Andrea Samber, co-director of Strategic Alliances at Cotton Incorporated. “The Blue Jeans Go Green™ program embraces the ‘do good consumerism’ we are seeing across the country by returning clothes to its natural cotton fiber and repurposing it to meet a need in our communities.”

To participate bring your old denim of any brand into these participating retailers in Las Vegas, Nevada from December 7th through 17th.

South Point Hotel and Casino: Woolies Quality Clothiers, Tuffies and CR Ranchwear

Sands Hotel and Casino: Kimes Ranch Jeans and Rolling Ranch Boutique

Mandalay Bay Resort and Casino: Woods Western, Woolies Quality Clothier and Moxy Cowgirl

Las Vegas Convention Center: JM Capriolas

Kimes Ranch is urging those heading to the NFR to pack their old denim to be recycled. “Most people who attend the rodeo do so in part for the amazing trade show shopping.  They typically bring an extra suitcase to bring home their wares, this time they can bring that suitcase full of old denim,” advised Amanda Kimes President of Kimes Ranch Jeans.

For more information on the “Trade in Your Fades” promotion visit

About Cotton Incorporated
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton. For more information about Cotton Incorporated visit

Blue Jeans Go Green™ is a trademark of Cotton Incorporated. UltraTouch™ Denim Insulation is a trademark of Bonded Logic Inc.

About Kimes Ranch Jeans
Founded in 2009, Kimes Ranch was created to fill a void in the western marketplace by producing great fitting, quality, long lasting jeans that walked the line between fashion-forward and western folk friendly.

The brands catchy logo and even more attractive company culture and customer service have brought them a cult-like following amongst their western consumers. The classically inspired line of jeans, have been featured in magazines including American Cowboy, Horse & Rider, Cowboys and Indians and Chrome Magazine.  For more information on Kimes Ranch, visit


For Media Inquiries please contact
Kimes Ranch Jeans
Lindsay Perraton | Director of Marketing
27817 N 160th Street Scottsdale, AZ 85262
888.512.0886 Ext 2



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