Stewart and Associates, Inc. earns silver at the third annual VETTY Awards, the only awards competition celebrating animal health marketing.
Stewart and Associates created the Science Of campaign for Merck Animal Health’s equine division to reintroduce the updated Merck Animal Health brand to the equine industry, associating the brand with the well known equine products it had acquired in recent years and demonstrating how they deliver on the corporate “Science of Healthy Animals” brand promise. The campaign consisted of product ads, collateral materials directed to both veterinarians and horse owners, and a redesigned website, merck-animal-health-equine.com. The award it earned was the only one given to an equine focused campaign.
“The Science Of campaign quickly gained acclaim within the equine industry before earning silver. It’s work we’re very proud of as a company. When people first hear we’re a design firm they think pretty pictures. We’re unique because we’re more. We practice design that thinks — whether we’re involved in strategic consulting and brand positioning or creative execution, we pinpoint the right route, and hone the most-meaningful message. That’s what creates the connection and converts prospects to customers,” says Dan Stewart, CEO of Stewart and Associates, Inc. For more information on the award-winning campaign, visit www.designthatthinks.com/blog.
Stewart and Associates has been working with Merck Animal Health (formerly Intervet/Schering-Plough Animal Health) since 2001 when they were first tasked with redesigning the brand strategy for the Safe-Guard® line of equine, cattle, and canine dewormers.
ABOUT STEWART AND ASSOCIATES
At Stewart and Associates, we’re a different kind of graphic design firm. We don’t start designing until we’ve done our thinking. Listen first, design later–that’s our motto. We take the time to do our homework. That means we analyze the market – history, trends, competition, target audiences, attitudes, perceptions and misconceptions. And it means internal digging into company culture, climate, morale, needs and wants. These findings are distilled down to the strategic foundation that identifies brand personality. Combining design that thinks with ideas that sell, we create programs that reward that personality with market success. For additional information, please visit www.designthatthinks.com.
ABOUT THE VETTYS
The VETTYs are an outreach of The North American Veterinary Community (NAVC), a nonprofit organization that provides world-class continuing professional development and support services for the global veterinary healthcare community. Each year, we reach over 300,000 animal health professionals in some way, including event attendees, journal and VetFolio subscribers, social media followers and website visitors.
The VETTYs were introduced in 2016 as a way to recognize and celebrate the marketing, public relations, digital, social, design and creative work created on the behalf of the animal health industry, which is a nearly $70 billion industry in the United States alone.
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