Grand Slam Social’s Unique Stallion Marketing Campaign Wins National Awards

Grand Slam Social’s War Dancer: America’s Most Eligible Stud Campaign has received multiple awards for both Season 1 and Season 2. War Dancer is the millionaire son of War Front and has been a client of Grand Slam Socials since 2016. Awards descriptions are listed below:

AWARD #1: Bronze Telly Award 2018 - Social Video - Series Media and Entertainment

Campaign: Season 2: America’s Most Eligible Stud YouTube Series

Award Description: The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. Co-award winners included: CBS Interactive, Lucas Films, NBC Universal, and The Voice http://www.tellyawards.com/winners/2018/social-video/series-media-entertainment-total

 AWARD #2: Bronze Telly Award 2018 - Social Video - People's Telly

Campaign: Season 2: America’s Most Eligible Stud YouTube Series

Award Description: Fan-voted award for the best in short form video on social media. Co-award winners included: Carnegie Mellon University, No Kid Hungry, FME Studios and Morsekode Digital

http://www.tellyawards.com/winners/2018/social-video/peoples-telly-peoples-telly-short-form-social

AWARD #3: American Horse Publications Equine Media Award (Business Equine-Related Advertising/Marketing Social Media Campaign):

Campaign: Season 1: America’s Most Eligible Stud Blog Series

Judge’s Comments: Really cohesive social media campaign with a clear goal that was successfully achieved. The "America's Most Eligible Stud" idea allowed the campaign to be fun and full of personality while still getting War Dancer's photo out for the world to see. And the campaign was nicely distributed across four major social media platforms.

The campaigns consist of turning War Dancer into America’s Most Eligible Stud with his own multi-platform digital campaign inspired by ABC’s successful show The Bachelor. As a charming and handsome Thoroughbred Stallion, War Dancer warms the hearts of horse enthusiasts and breeders around the country. His journey began in “Season One”, a 12-episode blog series during which he dated and chose his perfect matches. His campaign led him to breed to over 100 mares his first year at stud. Season Two was an 8-episode YouTube series featuring War Dancer’s adventures at his farm in Saratoga, that successfully brought the stud another 100 mates.

Since launch, America’s Most Eligible Stud has earned the following stats across Facebook, Twitter, Instagram, and YouTube:

  • 4.7M Impressions
  • 173K Engagements
  • 14.5K Followers
  • 765K+ Video Views

Watch Season 1: https://www.wardancerstud.com/americas-most-eligible-stud/season-1/

Watch Season 2: https://www.youtube.com/playlist?list=PLXJ84N2lHBM84v3LYanWW6wdec2qcQAs9

About Grand Slam Social
Grand Slam Social is a boutique social media marketing agency that specializes in partnering with equestrian and horse racing brands. Team GSS grew up around horses across disciplines and learned what it takes to be part of a team. Mucking stalls, being thrown, breaking bones, and navigating the unspoken language between human and horse has ingrained a sense of patience and resiliency into the GSS team. Grand Slam Social funnels that experience into strong creative energy, personalized customer service, and a mindset of continuous change and improvement. For more info, visit www.grandslamsocial.com or contact info@grandslamsocial.com

Contact: War Dancer Stud
760-522-0987
molly@grandslamsocial.com

 

 

 

 

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