The Creative Content Catalyst

The August American Equestrian Trade Association (A.E.T.A.) show wraps up today at King of Prussia, P.A. and equestrian industry manufacturers and retailers are counting the pennies earned and pennies spent over the weekend on the 2019 Spring fashions and last minute 4th quarter holiday stock.

In the next few months, new Fall stock selected back in January, will start arriving on retailer shelves in preparation for the busiest quarter of the year. I’ve worked on both ends of this spectrum, on the manufacturing side and the buying side. The goal is the same either side of the fence, great sales numbers!

As a freelance writer I’ve written reviews and enjoyed product testing many innovative equestrian delights. I’ve helped push out catalogues both digital and print, and provided write ups of salient unique selling points and soft sell writing that educates and engages the reader to buy.

When it comes to boosting your 4th quarter sales, it’s smart to consider the creative content catalyst and how it will increase your bottom line. You may be working hard to push your sales copy out but are you engaging buyers in the highly competitive market to select you as their shopping source?

With Minimum Advertised Price (M.A.P.) policies, digital transparency and net neutrality in play, the retailer that does not take keen aim and score that bull’s eye on their target audience will miss out on their share of the very lucrative ‘equestrian market’ pie.

No-one wants to look at full shelves of stock in the New Year, and have to offer ridiculous discounts to clear that stock to free up the cash to go buy more at A.E.T.A. in January.

But are you using the creative content catalyst correctly? Is your marketing team or person, truly experienced in retail marketing and do they know what they don’t know about how to successfully implement an e-blast program? What legal rules apply? Which 400+ words should never be used in a header in a newsletter if you want a great open rate? Write creative content and deliver buyers to the sales funnel on your website or front door? Talking of that, is your website a funnel to the checkout button or is it just blah? When did you last update the copy?

As a business owner or marketing manager, you may be burned out and find it difficult to come up with fresh, unique ideas to further your sales. Perhaps as an owner you are simply too busy to keep up to date on the latest bestselling marketing methods or are not experienced in marketing and have yet to find that pot of gold at the end of the rainbow for your business. Perhaps you have found the learning curve to hit those sales target numbers has turned into a long and winding road with darkness closing in all around as the end of the year approaches.

Don’t be shy to shoot me an email at if you’d like an experienced professional that has successfully developed several businesses from start-up to a lucrative exit sale, to come on board and help out. My team member package deals are available for any size business and can be individually integrated to fill those holes in your current content program, with flexible monthly options to suit seasonal budgets as needed.

It’s what I do and I’m here for you. My works are approachable, accessible and affordable.

About Nikki:
Please visit or email Nikki directly at or call/text 607 434 4470.

Internationally published freelance writer, content creator, author, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her works have been published worldwide and her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor and highly sought trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse breeding and horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Freelance Writer; PR/Marketing Specialist
Website: NikkiAlvinSmithStudio.comCell: 607 434 4470






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