Ariat Congratulates 2018 PBR World Champion Kaique Pacheco

Ariat Athlete Marco Eguchi Dominates to Capture World Finals Event

Ariat, the leader in innovative Western, English and Work footwear and apparel, is thrilled to congratulate Ariat athletes Kaique Pacheco and Marco Eguchi on their performances during the 25th PBR: Unleash The Beast World Finals.

Battling through torn ligaments in his left knee just days prior, Kaique Pacheco (Itatiba, Brazil) went 2-for-5 inside T-Mobile Arena to hold off a surging pair of second-year riders to be crowned the 2018 PBR World Champion.

Pacheco earned the PBR’s $1 million World Champion bonus and finished the 2018 season with earnings of $1,535,094.62 and 5,444.16 world points.

Wowing the crowds throughout five days of action, Marco Eguchi (Poá, Brazil) concluded his sixth trip to the season-culminating finale. Eguchi went 5-for-6 to win the 2018 World Finals event title and earned himself $300,000 and 2,050 world points. Ranked No.20 in the world leading into the finals, Eguchi surged to No. 5 with consecutive wins in Round 2 and Round 3. Eguchi’s electric 94-point trip in the second round aboard Spotted Demon earned him the Lane Frost/Brent Thurman Award as the highest-marked ride of the event.

Said Susan Alcala, vice president of partnership marketing at Ariat, “Team Ariat’s efforts were beyond amazing not only at World Finals but during the entire 2018 PBR season. Kaique came to Las Vegas incredibly focused, nursing several injuries. Marco captivated the crowd and gave it his all with an electrifying performance to remember. The entire Ariat family is so proud of both Kaique’s and Marco’s accomplishments. We are honored that these two young bull riders wear our brand and their commitment to their sport is unmatched. We could not be happier for them.”

About Ariat
Ariat is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com, https://www.instagram.com/ariatinternational, https://www.facebook.com/AriatInternational and https://twitter.com/Ariat

Contact: Erica Hess
Erica.Hess@ariat.com
510.477.6980

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