Ariat Signs Professional Team Roper Jake Long

Ariat, the leader in innovative Western, Work, English footwear and apparel, announces its sponsorship of Professional Team Roper Jake Long.

A native of Coffeyville, Kansas, Long joins the Ariat roster of established Western athletes including 18x WPRA All-Around World and Finals Champion Roper, Jackie Hobbs-Crawford and 24x World Champion Trevor Brazile. Among his numerous accomplishments, Long is a 9x NFR qualifier and a 2019 winner of the Ram National Circuit Finals (Kissimmee, FL).

 “I have been a long-time fan of Ariat and have always admired the company’s focus on athletic performance,” said Jake Long. “I am honored to represent the Ariat and Relentless by Ariat brands in and out of the arena.”

“Jake’s quality of character and dedication to the sport of rodeo complement Ariat’s brand values perfectly,” said Susan Alcala, vice president partnership marketing at Ariat. “We could not be more excited that he has joined our team.”

About Ariat
Ariat is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit,, and

Ariat Contact: Erica Hess



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