Thoughts on Trends, Traffic and Transparency From Wordsmith Nikki Alvin-Smith  

The world of marketing is an ever-shifting sand of trends and businesses fight hard in the swirling storm to keep clear sight of their branding program to maximize their consumer engagement.

Trends include the migration of online, social and mobile marketing into one large dune of content to be distributed across all spheres of consumer access; heavy hitting influencers are becoming sidelined as their expense continues to climb and micro influencers are the new vogue; content quality is more important than quantity as audiences tire of regurgitated material across manufacturing brethren; and small business owners find themselves alone in a desert missing the sustenance of affordable traffic with watered down but still expensive help from Google.

To succeed businesses need to continue to educate their consumers in an intelligent, fun and engaging manner without preaching dry boring content. Company ethics need to be transparent and well defined, with creative contact with clients that is both practical and public across all platforms, particularly social media and through interactive websites. Video distribution is a necessity and carefully constructed ‘live’ tidbits can leverage large audiences if content is not obviously scripted but eloquently addressed. Likeable brand ambassadors that are outgoing and willing to reach out without constant prodding from the marketing team are a boon to any business marketing model. Top quality photographs properly meta-titled are a must use. And the king of content, the blog, written from a personal perspective from an experienced source that offers an educational and honest tone will make SEO pundits happy.

You don’t need artificial intelligence to tell you that these trends will continue to migrate and that you must keep a watchful eye on your marketing machine. Whether you run a publication, produce a product or provide a service, everyone is riding the same camel across the desert in search of an oasis of bigger and better sales. Repeat customers won’t drop freely on your head like coconuts from a palm tree. Smart marketing protocols are needed to keep them coming back for another sip at your brand cup.

It is often hard for companies, large or small, to find the time to keep up to date with the shifting sands of PR/Marketing and even harder for management to keep their content creation creative without burning out of ideas.

If you would like a seasoned professional PR/Marketing and freelance writer on your team, someone who can also help you develop a content marketing strategy for your individual business and will keep you on trend with marketing changes, why not leverage my talents as your creative asset? My colorful wordsmith services include all aspects of marketing content, from white papers and website verbiage to blogs, feature articles, event coverage, press releases and social media management. Please give me a call or shoot me an email and let’s get started. My writing packages offer affordable price points for every budget, from basic economy to VIP level and include approachable and fresh content for all your PR/Marketing needs.

About Nikki:
Please visit or email Nikki directly at or call/text 607 434 4470.

Internationally published freelance writer, content creator, author, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her works have been published worldwide in over 200 magazines, and include all the leading equestrian publications such as Chronicle of the Horse, Reiter, Horse and Hound etc.. Additionally her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor and highly sought trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse breeding and horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Freelance Writer; PR/Marketing Specialist
Cell: 607-434-4470

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