Ariat Partners With The Run For A Million

Company Named Exclusive Apparel & Boot Company of Premier Reining Event

 Ariat, the leader in innovative Western, Work, English footwear and apparel, today announced a partnership with The Run For A Million, a new Reining competition with a $1 Million purse. Ariat is the exclusive apparel and boot company of the 2019 inaugural event to be held at South Point Arena and Equestrian Center in Las Vegas, NV, August 15-17.

Established by Academy-Award® nominee, writer/director Taylor Sheridan, The Run for A Million offers a unique opportunity to introduce new fans to the sport of reining. Twelve riders, including some of the most accomplished NRHA Professionals in the history of reining, will compete for $1,000,000. In addition to the Million Dollar Invitational, there will be a $100,000 Shoot Out, a $50,000 Invitational Freestyle, a $50,000 Non-Pro Championship and a Rookie Championship.  The event is preceded by the unscripted Paramount Network series The Last Cowboy (also developed by Sheridan) which chronicles the lives of eight men and women who compete on the regular reining circuit. The Run for A Million will come to life in The Last Cowboy series finale.

“With ‘The Run for a Million,’ Taylor is shining a huge light on the grit, beauty and tenacity involved with the sport of reining – attributes we hold very close here at Ariat,” said Susan Alcala, vice president, partnership marketing at Ariat. “This truly one-of-a kind event will not only resonate with our athletes, customers and employees but will also serve to introduce new fans to the sport of reining. We could not be more proud of this partnership opportunity.”

“Ariat’s support of ‘The Run for a Million’ is a unique collaboration between two partners committed to equestrian excellence and awareness for the sport of Reining,” said Taylor Sheridan. “We are thrilled to have Ariat’s participation in our event this year.”

 About Ariat
Ariat is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.

For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit,, and

 Ariat Contact: Erica Hess

AHP has not verified the factual statements in any message and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the Newsgroup. Publication in the Newsgroup is not an endorsement by the organization of any product, person, or policy.