Asmar Equestrian Founder Wins Award for Innovation

The Noel Asmar Group wins award for new eco-friendly athleisure line made from recycled plastic

The Noel Asmar Group, the successful lifestyle brand behind Asmar Equestrian, Noel Asmar Uniforms and Pedicurebowls.com, is this year’s winner of the ISPA Innovation of the Year Award for its first ever line of eco-friendly athleisure uniforms made from recycled plastic.  Presented annually by the International SPA Association (ISPA) to deserving members, the Innovate Awards are designed to recognize members who lead the way with groundbreaking initiatives that advance the spa industry.

Known for her pioneering designs, founder Noel Asmar has been designing uniforms, which she defines quite simply as fashionable garment options to simplify your life, enabling you to save time and money, for over 17 years. She is credited with creating the first designer spa uniform in 2002 and since then, has been the recipient of numerous awards for her innovations in the spa and wellness and equestrian industries, including an award for “Most Innovative Rider Clothing of the Year” for her popular All Weather Rider Jacket from the British Equestrian Trade Association. Her designs have been featured in top publications like Vogue and Bazaar and today, Asmar and her team service thousands of professionals in spa, wellness and equestrian sport - from the Ritz Carlton and Four Seasons Resorts and Spas, to the Canadian Equestrian team.

“It is truly an honor to receive the 2019 International SPA Association Innovate of the Year Award at a time when sustainability and planet health is at the forefront of every global news outlet,” said Asmar. “It seems that now more than ever, we need to be focused on climate resolution and committed to doing our part to help reverse the climate change trend. It may feel overwhelming to think about, but with focus and innovation we can all do our part to protect our planet.”

Which is why Asmar is so committed to her new sustainable line of athleisure uniforms. Plastic waste is an enormous global challenge, and plastic water bottles are some of the biggest offenders. According to a report by the World Economic Forum, it’s estimated that over 900 million tons of plastic is projected to fill the world’s oceans by 2050. After extensive research, Asmar learned it was possible to make her trademark high quality, functional garments from recycled plastic. Instead of ending up in landfills, recycled bottles are given a new, sustainable life where they are crushed, pelleted and spun into fabric.

Understanding the physical demands of her spa and equestrian partners, Asmar knew the fabric also needed to be purposeful - empowering active professionals to perform their best. For this reason, she chose a sustainable biodegradable ChitoSanté treatment for the fabric, which naturally offers an anti-bacterial element that is both odor resistant and moisture wicking. It also provides a powerful UPF 50 sun protection that blocks 97.5% of UV radiation exposure. The environmentally friendly treatment is made from crab and shrimp shells and is the only anti-bacterial bio-agent in the world certified by the US Environmental Protection Agency. “With its long list of functional benefits, our recycled fabric with ChitoSanté is the perfect choice for any busy professional looking for sustainable uniform options,” said Asmar. “There is no tradeoff for functionality with this eco-friendly fabric.” Staying true to the brand’s form, the sustainable line comes in an array of styles and sizes. They’re comfortable, breathable and durable.

For her part Asmar is committed to making a conscious move to support eco-friendly manufacturing and design options and has continued to shift core collections to sustainable fabrics over the past few seasons. “The Noel Asmar sustainable uniform collection is simply the beginning,” stated Asmar. “Once this journey began, we quickly discovered just how much more must be done and we are proud to be launching a major sustainability initiative this fall.” To learn more about Noel Asmar and the Asmar Equestrian brand visit www.asmarequestrian.com. To shop Asmar’s new eco-friendly athleisure uniforms line visit www.noelasmaruniforms.com.

 About the Noel Asmar Group
Founded in 2002, the highly successful lifestyle brand, which includes Asmar Equestrian, Noel Asmar Uniforms and PedicureBowls.com, has received worldwide acclaim from the likes of Vogue and Bazaar Magazine. Celebrated around the world, Asmar’s designs can be found in some of the most iconic spas and resorts from the Four Seasons to the Ritz Carlton, they outfitted the Canadian Equestrian Team for the Summer Olympics in Rio, and work with world class riders and celebrities. Founder Noel Asmar has received numerous awards for her innovations and is consistently named one of Canada’s Top Female Entrepreneurs by Chatelaine. For more information, visit www.asmarequestrian.com.

Contact: Rebecca Goss, 617-851-3767, becki@noelasmar.com

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