Innovators Western States Horse Expo, California Horsetrader Link Up for November Western States Horse Expo Holiday Edition

New dates, new theme – and innovations everywhere.

When Western States Horse Expo Holiday Edition at Pomona, in partnership with California Horsetrader, enlivens the Los Angeles County Fairplex Nov. 8-10, it will be unlike any previous Southern California equestrian exposition.

Yes, the event’s dates are new, moving to the holiday shopping season from its previous dates in February, but that’s just a tip of a mountain of fresh ideas on tap. Three others include a live 400 s.f. Horsetrader Media studio where vendors, clinicians and sponsors can star in 7-minute Horsetrader VO!CE videos,  a Funniest Horse Video Contest open to anyone in which the winner takes a $1,000 Expo Shopping Spree, plus a cool, mobile-friendly Online Program that engages attendees with Expo vendors and clinicians - – not just during the show, but before and all year long afterward.

Those new features as well as traditional ones, like the AHP award-winning printed program and a pre-event online survey to garner attendee feedback beforehand, are major contributions of California Horsetrader magazine and, named today as a Western States Horse Expo Holiday Edition title partner.

“It is in the interest of the horse industry for leaders to find trust and work together, and we are excited that our company and Western States Horse Expo are doing exactly that,” said Warren Wilson, California Horsetrader publisher and past President of American Horse Publications. “When that happens, the result exceeds the sum of its parts.”

California Horsetrader was first contracted to publish the Western States Horse Expo printed program in 2000, winning national honors several years including the AHP Best Equine-related Specialty Publication in 2015.  Today, in addition to quality magazines, the company’s media prowess includes online products and systems it licenses to 13 companies across the country, and it has a new division, Horsetrader Media, specializing in professional-grade video and commercial production as well as podcast publishing.

“As long as we have worked with Warren and California Horsetrader, the work stays fresh and energetic,” said Miki Nelsen, Founder and President of Western States Horse Expo. “Each year, we stop and talk, and it has always been about what can we do together to accomplish what is really the same goal – bring horse people together. Everyone who pays attention knows that California Horsetrader does a range of things that other media companies aren’t able to, and we’re honored to have them as a partner.”

 About Horsetrader Media: Launched in 2019, the new media arm of California Horsetrader magazine and specializes in video and podcast production with an expertise in distributing content online, through social media channels and through its publications. Parties interested in more information about Horsetrader Media services can email

 About Western States Horse Expo Holiday Edition at Pomona, in partnership with California Horsetrader: Founded by horsewoman and entrepreneur Miki Nelsen, the Western States Horse Expos are the largest equine expositions in the United States.  The company website is:

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