Being Social Brings Rewards

As a seasoned creative content provider on all things horse, including editorial experience at the all-volunteer New York based magazine Catskill Horse, Nikki Alvin-Smith knows that in today’s marketing environment wordsmith skills need to extend beyond the printed word.

Interactive digital magazines, the array of social media platforms each with their own special audience and the ‘everyone’s a photographer’ with their smartphone world has turned the PR/Marketing and writing industry upside down.

“I write content that engages riders to read for equestrian businesses of all sizes, and I love doing it. Other aspects that are important to me is to not only create truly creative content, but also to speak from a point of experience, which as a proven international level competitor I have, and to help business owners get their message across to their target audience,” explained Nikki.

Social media influencing is very much on the minds of many savvy business executives and Nikki Alvin-Smith’s social reach extends to over 8000+ followers across her various Facebook groups and pages.

While there is lots of competition in the social media marketplace, for many businesses Facebook is still the most useful resource for messaging. It is important to reach out across all platforms but Facebook still provides the option for more detailed content and has mega coverage and a direct hook to the content folks are searching for at any given hour.

“My clients can now enjoy the benefit of my Facebook reach when they purchase one of my PR packages. My menu of options has radically changed in the last 12 months, to adjust to the continuing changes in the marketplace. For existing and renewing clients I have grandfathered them into my new promotions for no extra fee as thank-you for their support. My job is to grow their businesses and I love to see those sales number climb,” said Nikki.

Magazine owners continue to search for relevant, fresh content that comes from an experienced source and Nikki Alvin-Smith has had thousands of articles published in hundreds of titles.

“Whether you are a small publishing house or a major brand, outsourcing freelance work keeps you current with regional trends and provides the opportunity for expertise across multiple disciplines. As an experienced journalist with photographic skills, event coverage can be an all in one shop that helps keep your costs down, and opens up a larger regional reach that is important for national and international companies. Interviews with sponsored riders, visits to top competition farms or deserving rescues owners are all part of my portfolio. I do love to travel and giving dressage clinics internationally keeps me on the road for many weekends of the year. It also provides the opportunity to touch base in person with the equestrian industry across a wide range of age groups and experts. Social media is one thing, but one on one personal contact is also an important social aspect to brand building and identifying trends in equestrian apparel, tack, supplements, feed and horse equipment. Engaging with target audiences in the hunter/jumper, eventing, driving and dressage world are my forte. Being social does bring rewards and that’s a pretty unique perspective I bring to my writing and to my PR/Marketing advice for clients. An inside look as it were, “straight from the horse’s mouth”,” explained Nikki.

Whatever your creative content needs don’t hesitate to reach out via phone or email to Nikki for more information on her affordable packages for wordsmith services.

Please email  and don’t forget to visit her website at to shop at the store to make your selection of First Rights articles and fillers for your publication needs.

About Nikki:
Please visit or email Nikki directly at or call/text 607-434-4470.

Internationally published freelance writer, content creator, author, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her works have been published worldwide in over 200 magazines, and include all the leading equestrian publications such as Chronicle of the Horse, Reiter, Horse and Hound etc.. Additionally her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor and highly sought trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse breeding and horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Freelance Writer; PR/Marketing Specialist
Cell: 607-434-4470


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