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Supporting Efforts For Riders and Non-Riders Alike

SmartPak Introduces Exclusive Items for Breast Cancer Awareness Month

In recognition of October being Breast Cancer Awareness Month, SmartPak is releasing two limited edition pink products, Piper Breeches and Saddle Pads, to raise awareness. As part of the company’s commitment to supporting this meaningful cause, a percentage of the retail from these products will be donated to the Breast Cancer Research Foundation® (BCRF).

“SmartPak has been a longtime supporter of the research efforts behind Breast Cancer Awareness – we know this impacts a wide variety of women, including many of which are riders,” said Emily Joyce, Director of Brand and Customer Experience at SmartPak. “In 2018, we released our first pair of exclusive Pink Pipers and we’re thrilled to be doing it again this year, with more products, in a continuous support of a great cause.”

Riders can now “go pink” and show off their style and support with these limited-edition items. The Piper breeches are available in a beautiful Antique Rose with Winterberry Trim, in both knee patch and full seat styles.  Like all Piper breeches, they offer the same great style, comfort and features that riders know and love. Riders can complete the look with the addition of the exclusive saddle pad this year, also in the Antique Rose color. The saddle pads are available in All-Purpose and Dressage styles.

This year, SmartPak has teamed up with the Breast Cancer Research Foundation® (BCRF) whose mission is to prevent and cure breast cancer by advancing the world’s most promising research. From October 2019 through February 2020, in honor of Breast Cancer Awareness Month, 30% of the purchase price of these items  will be donated to the Breast Cancer Research Foundation. For more information about BCRF, visit www.bcrf.org.

Want to join in support of this cause? Visit www.SmartPak.com to purchase your own pair of Pink Pipers and Saddle Pads today!

About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award eight years in a row, as well as receiving an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.

Contact: Kelcie Griffith, 774-773-1112 or KGriffith@SmartPak.com

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