Twenty Years of Healthy Horses and Happy Riders

SmartPak celebrates anniversary milestone

In 1999, it all started with a horse named Westley. Fast forward 20 years, and SmartPak is excited to be celebrating two decades of using its smarts to support healthy horses and happy riders.

“SmartPaks were the idea that started it all, and over the last twenty years, we’ve taken pride in providing the best products and the best customer service experience to horse owners,” said Emily Joyce, Director of Brand and Customer Experience at SmartPak. “We come to work every day, inspired by our customer’s horses and our own. Our team of Horse Health Experts is available every day to help provide solutions, and as a company we continue to strive for innovation in what we do.”

 SmartPaks are still the smartest way to feed supplements - not only are they are easier for you as a horse owner, but they are also better for your horse. SmartPaks help simplify your life because they are custom-made, pre-measured, sealed, and labeled daily doses of your horse's supplements. Best of all, they are AutoShipped for FREE* every four weeks to ensure you never run out.

You’ll also save time because you’ll never have to stress about complicated instructions, making up baggies, fumbling with bucket lids or spilled supplements. SmartPaks offer the ultimate peace of mind, whether you board your horses or keep them at home, and are a foolproof way to ensure your horse is getting the right supplements every day.

Your horse is unique, so his supplements should be too. With over 250+ supplements to choose from, there are endless combinations to make sure your horse is getting the right amount of support. In addition to supplements, SmartPak offers a variety of apparel, tack, equipment, and supplies. From Piper Breeches to the line of Ultimate Turnout blankets, SmartPak has you and your horse covered.

To learn more about SmartPak, or to get your horse started on a custom supplement program, visit or call 1-800-461-8898 and speak to a Horse Health Expert who can provide you with a free supplement consultation.

 About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award eight years in a row, as well as receiving an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.

Contact: Kelcie Griffith, 774-773-1112 or




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