Great Copywriting is a Gift That Keeps on Giving

 The great thing about great copywriting, whether it appears on your webpages, your blog or your e-blasts is that it is a gift that keeps on giving. As a business owner a constant ‘eye on the KPI’ (key performance indicators), is a must do task. But ROI (return on investment) is not easy to measure when it comes to spend on great copywriting.

Think about it this way ~ you may have read that posting to your blog 16 times a month is much more productive (3.5 times more actually), than posting just a few times a month. Given that the material included is unique, fresh and engages your audience, the blog benefits will compound over time as the traffic that finds it through organic searches will continue to grow as the clock ticks along.

It is important that whatever your spend on copywriting you realize that your return on investment will come over time and not in 30 days.

Present industry statistics quote:

  • Article fees $250-$800 per article
  • Press releases at $500-$1000 per release
  • Blog posts at $150 -$800 per post
  • E-newsletter creation at $800-$1500 per release.

It is equally imiportant that you develop a strategy for sharing the content you have paid for and create a distribution, recycling and reboot program. This is something that an experienced PR/Marketing specialist can manage for you, if you are too busy with your other daily tasks to stay on top of production and timelines.

The use of e-blasts and newsletters is highly successful in ROI if you produce the right messaging. For the business owner or marketing manager, the employment of a ‘right hand’ adjunct to their team of a seasoned content writer, that will pitch worthy ideas, develop a following for the educational yet creative wordsmith skills they develop and automatically write with a strong SEO/keyword strategy is well worth the investment.

Interestingly copy produced that is longer will generally outperform shorter versions, and video and photograph visuals are a must. For best results with Google searches it is suggested to furnish content that is between 2000 to 2400 words in length, although obviously the quality of the content is keenly important.

The producer of the copy should be an authentic source with a genuine knowledge of the industry and an understanding of the mentality of the target audience. Hopefully based on personal experience that is deeply embedded in your specific marketplace and that can educate and chat with your prospective and repeat clients effectively in an approachable, accessible manner.

While the dollar investment numbers in the PR/Marketing industry mentioned above may seem expensive at first glance, the positive results for your business where your website is a productive sales funnel with dynamic content that changes frequently and draws consumers in, can yield impressive boosts in sales.

Keeping up to date on PR/Marketing trends, SEO and Google analytics, evolving social media techniques and coming up with creative content is not a job you can do half-heartedly.  Seasoned professional freelance writer/PRMarketing Specialist Nikki Alvin-Smith offers affordable package pricing at a variety of levels to provide help to businesses large and small in her niche market of the equestrian and pet industry.

“I write content that engages riders to read for equestrian and pet businesses of all sizes, and I love doing it. Other aspects that are important to me are not only create truly creative content, but also to speak from a point of experience, which as a proven international level competitor I have, together with social media influencing through my 12500+ current Facebook followers and other media channels. I help business owners get their message across to their target audience and take some stress off their shoulders. I have a well-developed sense of humor, and working together is both productive and fun,” explained Nikki.

Social media influencing is very much on the minds of many savvy business executives and Nikki Alvin-Smith’s social reach extends to over 12500+ followers across her various Facebook groups and pages.

“Creative content writers that are good at what they do are in high demand as most businesses now outsource this work. Conversion of website visitors to buyers of your product is achieved by developing trust in your brand. The ability to be able to write may not be hard to find, but sourcing folks with the ability to write well and very importantly the talent to bring creative angles to the work while maintaining customer-focused messaging is paramount for ultimate sales success,” explained Nikki.

Whatever your creative content needs don’t be shy to reach out via phone or email to Nikki for more information on her affordable packages for wordsmith services. Individual budget and needs can be addressed, and Nikki welcomes all businesses to inquire.

Please email and don’t forget to visit her website at to shop at the store to make your selection of First Rights articles and fillers for your publication needs.

About Nikki:
Please visit or email Nikki directly at or call/text 607-434-4470.

Internationally published freelance writer, content creator, author, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her works have been published worldwide in over 200 magazines, and include all the leading equestrian publications such as Chronicle of the Horse, Reiter, Horse and Hound etc.. Additionally her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor and highly sought trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse breeding and horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Freelance Writer; PR/Marketing Specialist
Cell: 607-434-4470

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