Business is booming in the equestrian and pet space and this is no time to trot out the same tired old copy of the last decade or follow the same fashion of marketing with your business if you want to build your bottom line. Fresh, unique content that is edgy and informative is the best way to capture new clients and enjoy repeat business.
Are you dabbling with disaster by leaving your website stagnant? Is your magazine content well written and does it entice the rider to put down the reins and read? How relevant is your product PR to the upcoming equestrian or pet owner audience? What are you doing to change things up in this new decade? Do you have a plan?
“Navigating the new realm of content takes some serious savvy these days. Canny creative content for your product ensures it outshines the competition. PR/Marketing materials that are correctly channeled can provide noteworthy free advertising for your business and offer a soft sell option that today’s consumers prefer and diminish CAC (customer acquisition costs),” advises seasoned PR/Marketing Specialist and Content Creator Nikki Alvin-Smith.
For magazine editors materials should be sourced from a professional equestrian and provide sincere advice, not just offer sensational tidbits that leave the reader feeling cheated. In depth discussions on training techniques, flat out advice with do’s and don’ts and a positive voice are all important factors in feature writing for publications that seek to elevate their brand in the ever developing digital marketplace.
“It’s important to keep up to date on current trending in marketing. According to Hubspot’s ‘The Ultimate List of Marketing Statistics for 2020’, blogs continue to rule the roost as a means to keep your website current and on point and provide an opportunity to crow about your products with a carefully crafted deliberate ‘couching’ of your brand. According to Hubspot, marketers who prioritize blogging efforts are 13x more likely to see positive ROI (return on investment). Blogs are a gift that keeps on giving, and older blogs can easily be revitalized to improve organic SEO as trends change. According to a 2018 report from New Media Campaigns, organic SEO is about 5.66 times better than paid search ads. That number continues to increase as time progresses.
Empathetic and persuasive writing techniques add significant value to your website. Map out a content strategy with a professional writer that has proven success in the pet or equestrian marketplace and stick with the program. The results can be amazing. True collaboration and a transparent process are essential components of a successful partnership,” explains Nikki.
As a seasoned freelance writer and creative content producer with a background in all things PR/Marketing, Nikki Alvin-Smith will bring your business up to date with her wealth of unique wordsmith skills that many savvy business owners in the equestrian industry are already harnessing to address the ever changing world of optimization of online presence and sales success.
Nikki invites you to contact her for more information.
“It’s about working with each business as an individual with individual needs and identifying where their weaknesses are that need improvement. The package pricing I offer can be customized for different types of business. I now offer professional video content through my new liaison with an equestrian multi-media in house company in addition to written content such as feature articles, website revamp and design help, case studies, E-blasts, newsletters, white papers, blogs, press releases and referrals through a valuable .org channel. I love to write. It’s what I do. And I love to see business owners happy with the results and collaborate to help them attain their goals. Please don’t be shy to inquire. When you give yourself the gift of a professional writer on your team you open up a world of possibilities.“
Latest ‘hot off the press’ articles include:
How to Make The Canter Pop ~ a 1500 word feature on development of the dressage canter for flying changes, canter pirouettes and extended work.
The Great Equitation Schools of Europe ~ a 2000 word review of the major houses of classical horsemanship in Europe including the Spanish Riding School, Royal Andalusian School of Equestrian Art, Cadre Noir etc.
Finding Your New Dancing Partner ~ a 850 word short burst article on how to navigate the world of sales horses and locate your next equine.
Conquer Show Ring Jitters ~ a 2000 word feature article on how to overcome performance anxiety when showing horses. Applicable for riders in all disciplines.
Please email Nikki@NikkiAlvinSmithStudio.com directly for more information and visit her website at www.NikkiAlvinSmithStudio.com You can visit her online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note that Nikki Alvin-Smith services are provided through her corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 215 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor and highly sought trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.
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