Whether it’s a magazine on the coffee table or a newsletter or podcast on the phone, horse owners love approachable, accessible articles that educate them on the daily care and training of their beloved equine and pet partners, offer news of great deals and develop their understanding of new products as they hit the market.
What’s ‘on the table’ will depend very much on the creativity of the content offered, and for manufacturers, service providers and magazine publishers, content not only needs to be current, but also needs to draw the reader back for more, in order to develop brand based loyalty. Drip e-blasts/emails, tagged databases and provision of relevant content with a timely application all need to be part of the program.
“It’s hard for business owners and publishers to run a full marketing program without a large in-house resource of experienced marketing staff to provide intelligent copy, research competition to their product and provide savvy marketing angles for their websites, blogs and newsletters. When it comes to knowledge of the variety of marketing techniques it’s also difficult for entrepreneurial folks to know what they don’t know, and they don’t have time to stay current themselves with trending channels and types of content for best access,” explains Nikki Alvin-Smith, PR/Marketing Specialist and seasoned Content Writer.
Utilizing a remote, motivated and proven wordsmith to fill this gap does not have to be expensive. The bonus of having someone at hand to produce a variety of marketing materials on schedule, with a bona fide content strategy set out for success, is a boon to any business.
“I’ve written for many types of businesses over the years. Manufacturers of large and small animal feeds, tack shops, blanket and equipment companies, vets and other professionals have all enjoyed good results from my work. Ghostwriting manuals for leather care products, building brands with blogs and signing in from my experiences as a horse breeder and international level rider, are all wordsmith skills I bring to the table. I’ve run many marketing campaigns collaborating across the horse and pet industry to garner significant results for my clients, and enjoy all aspects of helping build a successful business in any economic climate. My work is on point, on time and on target. Don’t sit on the fence, trot in and give me a go!” says Nikki.
If you’d like to check out samples of articles, blogs and media produced by Nikki Alvin-Smith simply Google her name and many hits will come up. Need something special then assignments are your answer. Need creative ideas, ask for pitched content. Struggling for ways to build your brand? Pick up a package priced contract that addresses your needs.
Please email Nikki@NikkiAlvinSmithStudio.com directly for more information and visit her website at www.NikkiAlvinSmithStudio.com You can visit her online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note that Nikki Alvin-Smith services are provided through her corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers, “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 215 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor, trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.