Nikki Alvin-Smith Explains Why Content Is More Important Than Ever  

Are you worried about business challenges in the Covid-19 environment? As many of us find ourselves in quarantine with businesses closed and more time alone at home than we ever imagined we’d have, it’s easy to become anxious about what the future holds.

While your pooch might be thrilled to have you home all day, your energetic kids are bouncing off the walls and you’re probably appreciating how hard it is to teach school lessons. In this frenzy you somehow need to manage your business working from home, keep your staff active and keep an eye on what options are available to help fund your business through this difficult time.

The distressed stock market does have some bright companies that are in the spotlight and remote working with some of them, such as Zoom, can make your life much easier. Presently free to use, the service is a great way to keep in touch with your staff, clients and vendors and family too. It’s worth taking some time to update yourself on the remote services that are out there and take advantage of them.

Your website and social media presence, blogs, e-blasts and newsletters will garner a higher audience now than ever, as everyone is home casting their eye over interesting things to read. This is not the time to leave them wondering where you went, and shut down your marketing efforts. When all this is over, and it will be sooner than later (sooner, if we all follow the rules. Questioning glance to Gen Z!), your prospective purchasers will remember the companies that stood out and stood by them during this unprecedented experience. Horse owners and pet owners stuck at home, will welcome thoughtful, engaging content that takes their mind off their isolation and delivers fun, educational and chatty content that helps them deal with the day to day trials they are facing.

If you haven’t stepped up to the plate and provided regular blog content, delivered interesting newsletters to your client’s inboxes, developed a consistent posting system across your social media platform or freshened up your website, then now is the perfect time to get to it. Take your brand to the next level and develop loyalty to your company. People are still shopping and with a smart marketing campaign you can lure them into your sales funnel while you have their attention.

It is very important that the messaging you put out there is not predatory in tone. There is a balance between seeking a sale and being seen to take advantage. PR is a very important part of any marketing campaign. For example, Drip Marketing is more a sales tool than a PR tool.

If you’d like some professional expertise to create a content strategy that works and also provide engaging content that will encourage riders and pet owners to read, don’t be shy to contact me for help. I will deliver on leveraging the new online audience, create marketing that sells but does not signify predation, and help you target new clientele with messaging that prospective buyers will embrace in any business climate. Together we can make the most of these challenging times. I’m here to help you manage your PR/Marketing in a positive manner.

For samples of some of the many articles, blogs and media I’ve produced simply Google “Nikki Alvin-Smith” and many hits will come up. Need something special then assignments are your answer. Need creative ideas, ask for pitched content. Struggling for ways to build your brand? Pick up a package priced contract that addresses your needs. I offer packages in all price ranges that can be individualized for your specific needs. Don’t forget to ask about my very popular VIP package.

Please email for more information and my website at You can visit my online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note my services are provided through my corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.

About Nikki:
Please visit or email Nikki directly at or call/text 607-434-4470.

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers, “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 215 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor, trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Seasoned Content Writer; PR/Marketing Specialist
Cell: 607-434-4470

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