Pepping Up Your Content

No one is immune from the reality of the Covid-19 crisis. At my first e-health conference this morning I was asked, “ Are you depressed?”

At first I answered with typical Britishness, where we won’t say anything is wrong and try to keep our personal feelings safely private, with a rather too emphatic, “No!”

This classic ‘stay calm and carry on’ attitude has given many the fortitude to push on through all sorts of mire and calamity.

But a moment later I found myself saying, “ Actually. Well honestly. Yes. A bit.”

I am not alone. While my health issue was related to a chest infection, it was nice to be asked how I was doing mentally dealing with this crisis. My medical professional, a mother of two young children and a Physicians Assistant, shared that she was currently calling from home where she was in mandatory quarantine herself, following her husband’s exposure to Covid-19 at a meeting, where 4 out of 9 attendees had later tested positive for the virus sadly resulting in two of them dying, and hospitalization for the other two.

Yes, it’s hard to not be depressed to some degree. But ~ we can all do our little bit to help. At times like this everyone could use “pepping up” couldn’t they?

I find myself calling around to our three adult kids daily to give them a pep talk, to check in on them and their families. Our daughter-in-law is confined at her National Grid worksite living in a trailer with her work colleagues, dining on ready to eat fare that does not suit her health conscious vegetarian diet and working 12 hour shifts. Her ‘quarantine’ as an essential worker will last 30 days. Meantime her beloved horse Orla, who she would usually visit and ride daily, is being taken care of by the boarding barn owner.

Meantime home in the UK, my recently widowed Mom, is confined at home. Alone. We talk on the phone too. She tells me this reminds her of WW2, which she experienced as a young teen. Her refuge bounces between an hour or two of gardening when the weather allows, watching TV shows (she has 3 channels and won’t get Sky and has no internet), and reading magazines and books.

Many safe at home peeps are delving into the old-fashioned activity of reading. Both print and digital publishing are enjoying more ‘eyes on’ than ever before. My PR/Marketing clients all report a significant uptick in their unique views, and sales for many are on the increase too. While it seems crass to be looking at economic issues when so much heartbreak is going on around us and everyone is experiencing an ‘out of control’ life, looking forward and staying positive can be a valuable asset to encourage mental wellbeing.

So the question is – are you doing your part to ‘pep up’ the pet and equestrian community that are sequestered at home. Is your content, whether it be on your website or published as fresh features on the magazine, as brilliant and engaging as it could be? Without being predatory with your marketing techniques, are you making the best of it?”

I’m here and ready to help you with specially discounted PR/Marketing packages that can be tailored to fit any size or type of business. For magazine publishers I’ve also added a bunch more upbeat articles to my store. You can choose from inexpensive ‘filler’ pieces/short bursts, to fullblown feature works. I’ll even throw in two professional grade photos with any article purchase.

I will be donating the proceeds from all articles purchased from my website during April 2020 to charity, specifically to ~ every $1 donated buys 10 meals for one child.

So please cheer yourself up and take a look and do what you can! Here’s a sampling:

There’s Nothing Wrong With Making A Mistake, It’s How We Learn (800 words)

Experienced Grand Prix trainer Paul Alvin-Smith shares his wealth of advice on how to develop productive training protocols for riders and teaches how to overcome mistakes.

Tacking Up For A Great Ride (2000 words)

Many riders incorrectly tack up their trusted steeds with negative results. A horse may exhibit poor behavior, lack of obedience, decreased performance or even unsoundness as a result. These issues can often be addressed with better knowledge. This article provides a wealth of information on do’s and don’ts with suggestions on how to solve specific problems.

Owning Horse Ownership (1500 words)

A feature with tips on how to be a better horse owner/rider. Do you pay board fees when you can’t even visit the barn? Do you do the best by your horse when it comes to time spent? How can you improve your relationship with your horse and its team of caregivers.

Please email for more information and my website at You can visit my online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note my services are provided through my corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.

About Nikki:
Please visit or email Nikki directly at or call/text 607-434-4470.

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers, “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 215 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor, trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Seasoned Content Writer; PR/Marketing Specialist
Cell: 607-434-4470

AHP has not verified the factual statements in any message and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the Newsgroup. Publication in the Newsgroup is not an endorsement by the organization of any product, person, or policy.