Build Your Brand Back Smarter in This New Upside Down Horse World  

As horse trainers scramble to go virtual with lesson options, travel bans state to state and internationally close barn doors and equestrian business owners figure out new supply chains and delivery options for their products, it’s easy to lose focus on how to build your brand smarter in this new upside down horse world.

If you’ve been sitting on the fence gazing across your dusty sales arena and wondering where the next boost to business is coming from in these unpredictable times, know that you are not alone.

While many equine businesses have seen a substantial uptick in their sales throughout the Covid-19 pandemic, many have suffered economic losses due to interrupted supply chains and delivery issues and the lack of need for competition tack and riding gear and equipment.

Now it is more important than ever to freshen up your content on social platforms and your website. A new voice for a new age that captures the hearts of your target audience and engages them in a user-friendly manner with an eye to their own current struggles and equine related needs. The market is changing and if you are not changing with it then you will be left in the proverbial dust.

Nikki Alvin-Smith offers the following services at cost effective package pricing that will garner you positive results in brand building and building the bottom line. Take a look:

Content Creator | PR Partner | Seasoned Writer | Brand Builder |

Major Marketer| Journalist|

Blogger| Ghostwriter|

PR Marketing Specialist/Strategist|

British American|

Grand Prix Dressage 

Competitor/Coach/ Clinician |

Build your business back, better! BBB!

Please email directly for more information and visit her website at

Publishers, don’t forget you can visit her online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note that Nikki Alvin-Smith services are provided through her corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.

About Nikki:
Please visit or email Nikki directly at or call/text 607-434-4470.

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 220 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607-434-4470

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