SmartPak Introduces New and Improved Supplement Wizard

Supplement recommendation tool now offers exciting features to support the best health for your horse

SmartPak’s Supplement Wizard has helped thousands of riders unlock the secrets to a healthier horse. This simple and easy to use tool provides supplement recommendations and is now better than ever because horse owners have more ways to customize a program for their horse. The new functionality includes a view of ingredient totals, recommendation comparison charts, preference indicators and a budget slider.

To start using the Supplement Wizard, horse owners only need to answer a few questions about their horse’s lifestyle and diet. From there, the Supplement Wizard will guide you to the best supplement plan for your horse.

“We know that selecting a supplement program for your horse presents you with many choices, which can sometimes be overwhelming,” said Mandy Reisman, senior director of marketing and head of health at SmartPak. “The health team has worked hard to implement these new improvements to make creating that supplement program for your horse easier than ever. We are excited to bring these new features to light, and I expect our customers will love them.”

When building a supplement program for your horse, it can sometimes be hard to have a comprehensive view of the ingredients that are within all of the products – but not anymore! The Supplement Wizard now offers a feature that provides a complete view of ingredient totals across the entire SmartPak, including the breakdown by supplement. This is important to horse owners because it helps to determine where there may be gaps in support or even overlap in their supplement program, making for a more confident purchasing decision.

In addition to ingredient totals, there is also a recommendation comparison chart feature that provides users with the most valuable information when it comes to choosing between different supplements in a category. This chart allows you to compare the supplements by form, price and average customer rating. There is no need to open multiple product pages and create spreadsheets to compare the supplements of interest – the Supplement Wizard provides everything in one location that is easy to read.

Finally, horse owners can now provide their preferences when it comes to both the level of support recommended as well as setting budget guidelines. Now there is the option to choose from basic, enhanced, or comprehensive support. If you’re looking to keep within a budget for your horse’s program, you can set those parameters and the Supplement Wizard will take that into account when making the recommendations.

Whether you’re at home or on the go, the SmartPak Supplement Wizard is right at your fingertips! SmartPak’s Horse Health Experts are always available to answer any questions and walk through the details of the wizard recommendations.  To give the Supplement Wizard a try, visit today.

About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is one of the largest retailers of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award nine years in a row, as well as receiving an “Elite” rating from STELLAService.

Contact: Kelcie Griffith, 774-773-1112 or

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