If you run a business you’ve probably read and learned a lot about brand building.
At least hopefully you have! One of the best brand building strategies, not just for B2B but also for B2C, is thought leadership.
With any PR/Marketing effort the focus should be on making your brand matter. It’s fine to ‘make some noise’ to attract new traffic to your site and cross-market expertise does matter, but when you engage a thought leadership approach you can yield qualified leads through organic traffic and build your brand identity above your competition.
PR/Marketing is not as simple as just writing a few articles and waiting to see what pops off the page. Your content strategy must include much more than that. Carefully crafted unique content is a gift that keeps on giving. When you employ thought leadership, you are topping the Google searches when people seek advice on a topic they need help figuring out.
When you engage a PR/Marketing professional, their experience as it relates to your clientele and target audience matters. Thought leadership is driven by the confirmation that the writing is based on proven practical knowledge and a clear understanding of the topic.
There is a difference between a content strategy and a content marketing. Your PR/Marketing writer needs to understand there is more in the marketing mix than product, price, place and promotion.
If you are keen to build your brand better don’t hesitate to reach out to seasoned content writer and professional strategist Nikki Alvin-Smith, and find out what’s on offer in her variety of special marketing packages to get your brand out in front of the competition.
Nikki Alvin-Smith offers the following services at cost effective package pricing that will garner you positive results in brand building and increasing sales and customer loyalty:
Content Creator | PR Partner | Seasoned Writer | Brand Builder |Major Marketer| Journalist| Blogger| Ghostwriter|
PR Marketing Specialist/Strategist|
Grand Prix Dressage
Competitor/Coach/ Clinician |
“Come join me and let me help you build your business back better (BBB!)as we all work our way through this pandemic. Ask me about my summer special packages which are available at discount pricing through July 31st,” suggests Nikki.
Publishers, don’t forget you can visit her online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note that Nikki Alvin-Smith services are provided through her corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 220 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.