Nikki’s Notes on Blogging: “It’s Not Just There To Drive You To School.”

Professional content writer and PR/Marketing Specialist Nikki Alvin-Smith writes successful blogs for a huge array of businesses.

Just what should a blog bring to the table when it comes to building your brand and growing your business? Here some notes from Nikki on the topic:

“To quote a phrase that world class chef Alex Guarnaschelli uses that amuses me, in relation to what the purpose of something is not,

“It’s not just there to drive you to school!”

A well-written blog is not just content on your website to fill a gap. It’s there to drive business to your sales funnel. A blog column that is artfully written to be informative, fun and factual all at once can bring wishful website traffic numbers to fruition.

Moz may herald weirdly wonderful web content as a way to boost website metrics but keen thought leadership in the marketplace can build your brand better.

A blog is a great way to capture your target audience and it is a gift that keeps on giving with a good shelf life. When its content is shared through an engaging social media presence it will not only boost your funnel metrics, it can also bring proof positive comments to your social media pages. That is a huge benefit to any business and not one to overlook.

Check out these varietal blogs I’ve written that have been popular and that are all completely different in their aim? Can you figure out what the key different approaches are and why they are successful in driving traffic to the websites?

Yikes! My Horse Has No Tail

How to Cash In On Agri-Tourism

Live Your Best Life ~ Loss Of Your Heart Horse

One Little Piggy That Didn’t Go To Market

And an extremely popular blog that garnered over 36,000 views and went somewhat viral:

Operating a Horse Farm ~ Are You Nuts

Purposeful blog writing is an important part of your content strategy and it is imperative that the author understands the messaging required across different platforms. Each of these blogs clearly offer different approaches to blog writing, but a great writer will be able to artfully change up the tone, style and voice of their vontent to address audiences in a multi-pronged approach.

People may never remember what you tell them, but they will remember how you made them feel, and while customer service is thus always a key ingredient to a successful business the same can be said for cleverly centered writing that challenges the reader to emote.

A good business owner knows that it’s not about how many are on their team, it’s about who is on their team.

If you would like to engage my services in creative content production, need help to construct a coherent and efficient PR/Marketing strategy, then don’t hesitate to reach out to me.

Please email directly for more information and visit my website at

Publishers, don’t forget you can visit my online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note my services are provided through my corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.

About Nikki:
Please visit or email Nikki directly at or call/text 607-434-4470.

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 220 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607-434-4470

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